Bachelor of Business in Marketing

at Western Sydney University - Bankstown Campus Australia

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships.

Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

This combined degree is designed for students who want to combine their interest and expertise in International Relations and Asian Studies with a good understanding of basic business issues, complemented by a high level of knowledge relevant to a specific business discipline.

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system.

Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration.

Students complete a major in International Relations and Asian Studies, a minor in Arabic, Chinese, Spanish or Japanese languages, and a major in Marketing. When combined with a high level of knowledge from the specific business majors, you will be ready for the workplace of the future.

Human Resource Management

The Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations. Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people.

The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success. An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers. The perspectives are local and international, with an emphasis on the value of cultural and demographic diversity. 

This is a double degree program that targets the wide application of information technology in Business providing a well rounded education in two disciplines.

Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist subjects provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed.

Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport.

The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work.

Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts.

In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures.

International English examines English in its many varieties with a focus on the international development of this language, extending far beyond native English speakers, and identifying features of the language essential to academic and professional performance.

The major provides a basis for international students who may intend to teach English in different countries, or enter other language-centred professions, or for local students intending to pursue post-graduate degrees in education or wanting to improve English skills.

The major provides studies in the varieties and structures of English, informed by specific studies in linguistics, English teaching and bilingualism and language acquisition.

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

International Studies

This major has been designed to meet the needs of Australian government, business and society to engage the states and peoples of Asia at all levels in pursuit of national interests and as part of the globalisation process.

It provides students with the opportunity to study contemporary Asia, as well as the rich and diverse histories, politics, cultures and languages of Asian countries and the international issues affecting Australia’s interests and role in the region and in the world at large.

The major area also includes a range of units concerned with the United States and Europe as well as with Asia itself, and units in international relations covering other parts of the world. 

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

How 4 plus 3 makes 5
This outstanding double degree program combines a 4 year Bachelor of Engineering (honours) degree with the 3 year Bachelor of Business degree to yield a course of study that takes only 5 years to complete (in Full-time mode).The Engineering component of this program is offered at the Penrith and Parramatta City campuses, and the Business component is offered at the Parramatta City campus.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Civil

Civil engineering covers the fields of structural design, geotechnical engineering and water engineering, together with infrastructure design and environmental engineering. Graduates may pursue career paths in the fields of design, construction and management of engineering structures and be associated with private industry, government departments, or in city, municipal or shire councils. These career paths may include engineering projects related to residential and commercial buildings, highways and airports, water supply and sewerage schemes.

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation. Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Psychological Studies

The Psychological Studies major comprises units in the discipline of psychology that focus on the field of inquiry, using scientific techniques and methods to understand and explain behaviour and experience.

Units in the program are drawn from the following core areas of psychology: brain and behaviour, learning, motivation and emotion, social psychology, lifespan development, perception, and cognitive processes.

The English major invites students to explore contemporary approaches to language, literary study and writing, including literary criticism and theory, linguistic analysis, genre and textual study, and creative writing.

The English major focuses on the imaginative workings of language, and students can study a wide selection of modern and classic literature, as well as the relationships between written texts and other media such as film and information technology.

Students also have the opportunity to produce their own creative writing and to edit and publish their work.