Bachelor of Business in Marketing

at Western Sydney University - Bankstown Campus Australia

This is a double degree program that targets the wide application of information technology in Business providing a well rounded education in two disciplines.

Management

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad.

In this major you will develop strategic management knowledge to enable effective organisational decision making. The subjects in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

International English

International English examines English in its many varieties with a focus on the international development of the language, extending far beyond native English speakers, and identifying features of the language essential to academic and professional performance.

The major provides a basis for international students who may intend to teach English in different countries, or enter other language-centred professions, or for local students intending to pursue post-graduate degrees in education or wanting to improve English skills.

The major provides studies in the varieties and structures of English, informed by specific studies in linguistics, English teaching and bilingualism, and language acquisition.

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Japanese, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This is a double degree program that targets the wide application of information technology in Business providing a well rounded education in two disciplines.

Applied Finance

The Applied Finance major equips you with the expert skills to create a career as a finance specialist. In this major you will develop in-depth knowledge of finance with a focus on investment and securities, economics, and banking and finance.

The core subjects in the Bachelor of Business will provide you a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy.

The Applied Finance major builds on this knowledge and skills in an applied discipline based context. It satisfies the educational requirements for membership of the Financial Services Institute of Australasia (Finsia).

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Japanese, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

Geography and Urban Studies

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment. 

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major, developing the knowledge, research skills and analytical capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world.

This major focuses on both the broad contours, as well as the specific microsocial environments. This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines, including history, sociology, film studies, and the visual arts.

Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality.

Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Arts.

Understand how to think creatively, apply innovative solutions to everyday problems and develop trusting, long-lasting business relationships.

The Financial Planning and Taxation

The Financial Planning and Taxation Major is available to participants enrolled in the Bachelor of Accounting. The specialised subjects in this major analyse contemporary issues relevant to financial planning and taxation using case studies and discussion.

The subjects is designed to meet the requirements for admission to the CFP program of the Financial Planning Association (FPA) for those seeking a career in that profession.

This major satisfies the accreditation requirements of the Financial Planning Association (FPA). Completion of this major also meets the RG146 generic knowledge requirements, specialist knowledge requirements and skills requirements as they currently stand.

Social Anthropology is the study of humans and the cultures they create..

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states. Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels.

The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work.

Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts.

In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures.