Bachelor of Business in Marketing

at Western Sydney University - Bankstown Campus Australia

Overview

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Marketing

Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics.

The marketing major shifts the focus from siloed factory-model approach found in typical marketing programs to one that is customer-centric, integrated, immersive and experiential. Unlike many other marketing majors, this new program embeds digital applications throughout.

This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

Western Sydney University - Bankstown Campus

Location

Bachelor of Business in Marketing Assistant Fee

$30408

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

Other Courses by Western Sydney University - Bankstown Campus,Australia

If you want to explore how the mind works, question why people behave the way they do and help others lead their best lives, this degree is the ideal choice. Western’s Bachelor of Psychology (Honours) will pave the way for a range of career options, including further study required to become a psychologist.

Psychology at Western combines evidence-based biological, cognitive, neurological, social, developmental, and personality theory with statistical expertise and practical experience.This program is strongly vocational, equipping you with the specialist psychological and research skills you will need to discover more about human behaviour and answer questions about things we don’t yet understand.

As part of your four-year degree, you will be taught by some of the most respected experts in the field and gain the opportunity to undertake local and international work placements.Additional study is needed to become a practising psychologist. This program gives you a thorough grounding in psychology and the academic degrees to take your ambition to the next level.

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The Bachelor of Languages and Linguistics is designed to develop expertise in languages, linguistics and inter-lingual communication.

Language is fundamental to the human experience. Through study of how language works, you will make contact with fundamental philosophical, socio-cultural, and psychological questions about what it means to be human.

You will also gain the analytical tools of empirical science, which will prepare you for success in post-graduate studies and careers in research, analytics, business and law.

Linguistics will also equip you to use your language and linguistic skills in professional settings such as teaching, interpreting and translation, journalism, business or international relations.

36 month

Duration

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Tuition

The Graduate Diploma in Psychology is an accredited undergraduate fourth year program and is an alternative method to fourth year honours. This program is for eligible students seeking to pursue training pathways leading to provisional registration as a psychologist with the Psychology Board of Australia; or progress to Higher Degree Research in psychology.

You’ll be part of an active research culture that broaches a range of theoretical and epistemological approaches in both applied and pure psychological research. You will also explore a range of methods, including experimental, quasi-experimental and qualitative research, and a strong program of postgraduate training.

18 month

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Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Indonesian, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

48 month

Duration

$ 30408

Tuition

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Islamic studies

In this major you will engage in interdisciplinary study essential to an understanding of Islam, past and present. The area of study balances historical and modern Islamic studies and research methods. One of the keys to Islamic Studies is ‘relevance’ to contemporary Australian society, but relevance can only come from a sound comprehension of past traditions in Islamic scholarship and their socio-historical contexts.

Preparation for graduate study is also a key objective of this program, with its focus on developing critical and interdisciplinary research skills through a combination of approaches.

36 month

Duration

$ 27552

Tuition

Education & Training

Master of Teaching in Primary

We all had that one teacher who made a difference in our life. Western prepares you to be that person. This degree offers a mix of theory and real-world experience, so you emerge as a highly sought-after primary-school teacher. You will also graduate with the ability to thrive in careers outside the classroom, like working in policy, curriculum development, education and administration.

24 month

Duration

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With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Economics

The Economics major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries.

Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems. Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world.

A major in Economics prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies.

Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them.

An Economics major is very highly regarded in the business world and opens up a very large range of career prospects in general business, finance and the public sector.

36 month

Duration

$ 30408

Tuition

This combined degree is designed for students who want to combine their interest and expertise in International Relations and Asian Studies with a good understanding of basic business issues, complemented by a high level of knowledge relevant to a specific business discipline.

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system.

Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration.

Students complete a major in International Relations and Asian Studies, a minor in Arabic, Chinese, Spanish or Japanese languages, and a major in Marketing. When combined with a high level of knowledge from the specific business majors, you will be ready for the workplace of the future.

Economics

The Economics major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries. Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems.

Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world. A major in Economics prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. 

48 month

Duration

$ 30408

Tuition

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation. Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

48 month

Duration

$ 30408

Tuition

The Economy and Markets major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries.

Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems.

Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world.

A major in this area prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies.

Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them.

36 month

Duration

$ 27552

Tuition

View All Courses by Western Sydney University - Bankstown Campus, Australia

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