Bachelor of Business in Marketing

at Western Sydney University - Campbelltown Campus Australia

This degree opens doors to entrepreneurship, start-up companies and new innovations that require business knowledge and cutting-edge information systems and technology skills.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented.

The business component of the double degree will allow students to gain knowledge in one of three core Business areas: Money, Markets or Management. 

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.  

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

International Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

Get ready for a journey of discovery when you study Science at Western. Develop the skills you need to investigate a wide range of scientific disciplines from astronomy to zoology. Help create a sustainable future in all businesses and industries.

Pick which subjects suit your career goals. Open up to a world of unlimited opportunities in astrophysics, conservation biology, drug design and pharmaceuticals, environmental health, food formulation, forensics, biomedical and biophysical research, hospital or pathology labs,  plant science and horticulture, and wildlife management.

Sustainable Environmental Futures

Understanding how life interacts with water, soil and the atmosphere empowers us to develop sustainable management solutions for our most pressing environmental challenges. In this major you will learn how to apply fundamental scientific knowledge to evaluate and mitigate the impacts of human activities on natural and managed ecosystems, including the built environment. You will have access to world class ecological and environmental research facilities, and will engage in hands-on, field-based learning, taught by a team at the cutting edge of research in this field.

This major will prepare you for careers in urban and natural resource management, environmental consultancy, sustainability planning, biological conservation and environmental policy.

This double degree provides you with the practical skills and knowledge required to excel in the fields of both accounting and law. The Bachelor of Accounting degree will equip students to think creatively, apply innovative solutions to everyday problems, and the know-how to develop trusting, long-lasting business relationships.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

The Bachelor of Laws provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will also develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

In this program you will develop professional legal skills, including the ability to analyse and interpret legal material, understand fundamental legal principles, the relationship between law and society, and solve non-legal problems.You can tailor study for career paths in a variety of local and international law fields.

The program meets the undergraduate academic requirements for admission to legal practice through the Legal Profession Admission Board and also satisfies the current pre-admission educational requirements for registration as a practicing accountant. Once you graduate, you may also pursue further specialised study.

Our Bachelor of Health Science combines study with hands-on experience and allows you to major in one or two specialisations in the areas of health promotion, health services management, recreational therapy, clinical sciences and public health. The program is designed to give you the skills you need to work with clients and develop great services which promote health and well-being.

Recreational Therapy

Recreational Therapy links leisure and health improvement. As a Recreational Therapy graduate you will work with patients to use leisure activities to improve health and life quality in rehabilitation centres, psychiatric subjects, special schools, day care centres, aged care facilities, schools, correctional centres, private practice and in a range of local government or community services settings.

Recreational Therapy combines theory and practice in learning, education programming, aged care, disability and mental health, with a comprehensive foundation in the health sciences. You will develop the professional skills important for ethical and safe practice and high-quality care. Evidence-based practice is one of the most important trends in healthcare today and is a strong feature of the program.

The recreational therapy program is offered on campus or fully online. You can combine this testamur major in Recreational Therapy with a minor called Leisure for Diverse Groups (recommended), or health promotion, public health, physical activity, or choose up to 40 credit points of electives based on your interests.

Be constantly challenged and extended by your studies. Think about a career involving scientific research.

Forensic science

This major provides students specialised expertise in forensic science including methods of forensic analysis, crime scene investigation, forensic photography, forensic investigation, crime and criminal justice and complex cases. Career opportunities include forensic scientists, crime scene investigators, private investigators and consultants, police officers, drug analysts, researchers and academics, and specialised forensic science practitioners. The main employers of forensic scientists are State and Federal police services, State and Commonwealth Government Health Departments and analytical chemistry laboratories. Graduates will be versatile with a wide skills base with (depending on their choice of electives) potential for employment in analytical chemistry and microbiology, quality control and assurance, biochemistry and molecular biology, scientific research, education and the chemical industry.

Forge a career as a world-class legal professional and stand up for what’s just with our Bachelor of Laws (Graduate Entry). Law at Western embraces the fundamental concepts of justice and places an emphasis on social justice and equality. At its heart, it's about a fair go for all.

Experience immersive legal learning and connect with a network of pre-eminent professionals through our Western Sydney University Justice Clinic, Lucy Mentoring Program, Law focused partnerships and cutting edge moot courts. Equip yourself with on the ground experience of legal drafting, court advocacy, client advising, oral communication, negotiation and mediation. Hone your knowledge with access to the fourth largest e-law library in NSW and find out how good it feels to use your knowledge to benefit society.

Get ready for a journey of discovery when you study Science at Western. Develop the skills you need to investigate a wide range of scientific disciplines from astronomy to zoology. Help create a sustainable future in all businesses and industries.

Pick which subjects suit your career goals. Open up to a world of unlimited opportunities in astrophysics, conservation biology, drug design and pharmaceuticals, environmental health, food formulation, forensics, biomedical and biophysical research, hospital or pathology labs,  plant science and horticulture, and wildlife management. 
This major will help you understand the science and technology behind food in the largest business sector in the world.

Innovative Foods

A major in Innovative Foods will prepare you to be a leader in developing innovative, safe, healthy and sustainable foods. A solid foundation in the biological and chemical sciences, needed to underpin food science, will enable
graduates from this program to be confident in the rapidly evolving food technology sector. The topics covered in this major includes, food formulation, quality evaluation, food analysis, quality assurance, sensory analysis, food chemistry, food microbiology, food plant management, flavour chemistry and consumer relations.

The program is flexible and enables you to undertake units in human nutrition, health, biotechnology,
marketing, integrated management
with industry and community links, with modern sensory and food processing facilities.

Graduates can pursue a range of job opportunities including food product development, research and development, quality assurance, food plant management, flavour chemistry, consumer relations, sensory evaluation and teaching.

This double degree program allows you to span both the legal and scientific worlds. This Bachelor of Science asks questions about how the natural world works and the impact of humans at its interface. It does so in a systematic, yet rigorously creative way based on inquiry and evidence. A Bachelor of Science will prepare you to take part in this process of inquiry, by both contributing to it and by using scientific knowledge to solve current problems in broad settings.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Zoology

This major will provide students with a detailed understanding of the diversity of the animal kingdom. Students will develop a scientific understanding of how animals function and interact with their environment; from their ecology, behaviour and evolution; to the physiology and biochemistry of cells, tissues and major organ systems. On-campus animal facilities include those for reptiles, small marsupials and rodents, sheep and cattle, as well as over 1000ha of native, rural and aquatic habitats. This major will enable students to graduate with practical laboratory and fieldwork skills that will prepare you across a wide variety of disciplines in this field.

Graduates of this degree can look forward to career opportunities as a zoologist, in animal nutrition, in reproduction technology, genetics, behaviour and health, product development and physiology, scientific officer and science communicator. Other opportunities include pursuing postgraduate research study.

The Bachelor of Physiotherapy focuses on the relationship between the therapist and the client. This program will provide you with a thorough understanding of the technical aspects of physiotherapy, as well as the capacity to work successfully with colleagues and patientsWestern’s Physiotherapy program takes a strong evidence-based approach to health sciences teaching, learning and research, to produce professionals who can truly help clients and communities to lead healthier lives. When you graduate, you will have the skills you need to pursue a physiotherapy career in a range of health settings including private practice, aged care, private and public hospitals, rehabilitation and chronic health management. Career settings also include community-based agencies, rural and regional healthcare providers, and working with athletes and sporting organisations.