Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Campbelltown Campus Australia

This double degree provides you with the practical skills and knowledge required to excel in the fields of both business and law. The Bachelor of Business degree gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this degree will provide you with the skills to do it.  

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Human Resource Management

The Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations.

Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people.

The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success.

An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers. The perspectives are local and international, with an emphasis on the value of cultural and demographic diversity.

Graduates have knowledge of how leadership and management of people can support organisational objectives and create organisational opportunities. This capacity comes from grounding in human resource management and industrial relations practice using contemporary law and research in applied projects.

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

Applied Finance

The Applied Finance major equips you with the expert skills to create a career as a finance specialist. In this major you will develop in-depth knowledge of finance with a focus on investment and securities, economics, and banking and finance.

The core subjects in the Bachelor of Business will provide you a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy.

The Applied Finance major builds on this knowledge and skills in an applied discipline based context. It satisfies the educational requirements for membership of the Financial Services Institute of Australasia (Finsia).

This double degree provides you with the practical skills and knowledge required to excel in the fields of both business and law. The Bachelor of Business degree gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this degree will provide you with the skills to do it.  

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Journalism

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism.

Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.

This degree opens doors to entrepreneurship, start-up companies and new innovations that require business knowledge and cutting-edge information systems and technology skills.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented.

The business component of the double degree will allow students to gain knowledge in one of three core Business areas: Money, Markets or Management. 

Economics

The Economics major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries.

Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems. Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world. 

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Management

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. In this major you will develop strategic management knowledge to enable effective organisational decision making. The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy. You can look forward to a range of careers in the broad and complex field of management.

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management.

Specialist units provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed.

Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport. Graduates find career employment at all levels of government as well as within the private sector for both commercial and non-commercial organisations.

Positions include project management of facilities and events, management and coordination of leisure, sport and civic event departments, sport marketing, player management and sport public relations, elite sport development, sport and leisure programming.

This is a double degree program that targets the wide application of information technology in Business providing a well rounded education in two disciplines.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy.

Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.

The Bachelor of Accounting holds triple accreditation with CPA (Certified Public Accountant) Australia, Chartered Accountants Australia & New Zealand (CAANZ), and the Institute of Public Accountants (IPA). Depending on your majors, you’ll also be eligible to become a member of the Financial Planning Association or register with the Tax Practitioners Board as a tax agent.

Taxation

The specialised subjects in this major analyse core and contemporary issues in taxation using case studies and discussion.

The major is designed to meet the educational requirements for graduates to apply for registration as tax agents (subject to relevant work experience), provided students choose subjects 200012 Property Law as an elective.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Innovative Foods

This major will help you understand nutrition, and the science behind food in the largest business sector in the world.

A major in Innovative Foods will prepare you to be a leader in developing innovative, safe, healthy and sustainable foods. A solid foundation in the biological and chemical sciences, needed to underpin food science, will enable graduates from this program to be confident in the rapidly evolving food technology sector. Graduates can pursue opportunities in food formulation, food research and development, quality assurance, food plant management, food molecular biology, flavour chemistry, consumer relations, food quality assurance and teaching. The program is flexible and enables you to undertake units in human nutrition and health, food production, biotechnology, integrated management with industry and community links, with modern sensory and food processing facilities.

The Bachelor of Laws (Honours) program is designed for high achieving law students who wish to undertake an extended level of study and research. There is no direct entry into the Honours program. Entry is by application only following completion of at least 160 credit points of Law study and by meeting other specified criteria.The Bachelor of Laws (Graduate Entry) (Honours) program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills. The program provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will have the opportunity to develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.