Bachelor of Science/Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Campbelltown Campus Australia

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

Get ready for a journey of discovery when you study Science at Western. Develop the skills you need to investigate a wide range of scientific disciplines from astronomy to zoology. Help create a sustainable future in all businesses and industries.

Pick which subjects suit your career goals. Open up to a world of unlimited opportunities in astrophysics, conservation biology, drug design and pharmaceuticals, environmental health, food formulation, forensics, biomedical and biophysical research, hospital or pathology labs,  plant science and horticulture, and wildlife management. 

Anatomy and Physiology

This degree will provide you with the opportunity to learn about the basic sciences underpinning human health, wellbeing and its application to human disease. The anatomy and physiology major focuses on the anatomy and physiology of the human body in relation to health and disease. The degree also allows for enrolment in a variety of free electives, so students can design their own learning journey.

This degree opens doors to entrepreneurship, start-up companies and new innovations that require business knowledge and cutting-edge information systems and technology skills.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented.

The business component of the double degree will allow students to gain knowledge in one of three core Business areas: Money, Markets or Management. 

Management

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. 

In this major you will develop strategic management knowledge to enable effective organisational decision making. The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

This double degree allows you to tailor your studies to your speci?c goals by combining your Bachelor of Social Science with our accredited Bachelor of Laws degree. The Bachelor of Social Science will expand your knowledge through theory, research and practical application and offers you a deep understanding of our complex, culturally diverse and dynamic world. The social science degree is a broadly based, inter-disciplinary program that provides flexibility and choice within a range of social science subject offerings. The degree seeks to equip students with the interdisciplinary and specialist skills and knowledge that a new graduate would need on entering the workforce or on proceeding to advanced study.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Geography and Urban Studies

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments. The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment. The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum.

These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession. The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course

This double degree allows you to tailor your studies to your speci?c goals by combining your Bachelor of Social Science with our accredited Bachelor of Laws degree. The Bachelor of Social Science will expand your knowledge through theory, research and practical application and offers you a deep understanding of our complex, culturally diverse and dynamic world. The social science degree is a broadly based, inter-disciplinary program that provides flexibility and choice within a range of social science subject offerings. The degree seeks to equip students with the interdisciplinary and specialist skills and knowledge that a new graduate would need on entering the workforce or on proceeding to advanced study.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Anthropology
Social Anthropology is the study of humans and the cultures they create. The major in Anthropology offers students the opportunity to examine social patterns and practices across cultures, to discover similarities and differences between cultures, and to understand the processes by which humans organise and create meaning.

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states. Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels.

The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Innovative Foods

This major will help you understand nutrition, and the science behind food in the largest business sector in the world.

A major in Innovative Foods will prepare you to be a leader in developing innovative, safe, healthy and sustainable foods. A solid foundation in the biological and chemical sciences, needed to underpin food science, will enable graduates from this program to be confident in the rapidly evolving food technology sector. Graduates can pursue opportunities in food formulation, food research and development, quality assurance, food plant management, food molecular biology, flavour chemistry, consumer relations, food quality assurance and teaching. The program is flexible and enables you to undertake units in human nutrition and health, food production, biotechnology, integrated management with industry and community links, with modern sensory and food processing facilities.

The Physiotherapy program takes an evidence-based approach to health sciences teaching, learning and research, to produce professionals who can truly help clients and communities to lead healthier, more productive lives. Being evidence-based is one of the most important trends in healthcare today and is a strong feature of the Western Sydney University Physiotherapy program.

The Honours program is available to high achieving students in the Bachelor of Physiotherapy.  Honours is a key early step in the pathway to leadership in the profession and opens up the world of research, without taking any longer to complete the degree.

Become an in-demand computing professional. Get the edge with real-world project experience. This degree is designed for high achievers who want to take on advanced ICT studies and high-level research.

Develops your skills in systems analysis and design, application development, program design, networks, web design and the implementation of technology.

This degree shows you how to apply solutions in practice and  transforms today’s brightest computing minds into tomorrow’s computing leaders.

Be mentored by experienced academics and research groups. Gain access to industry-leading facilities where you can bring your ideas to life. Shape your unlimited future.

This degree is exclusively for high-achieving students, and will continually challenge you to do even better and build on your academic success. Students in the Advanced degree program are automatically enrolled in The Academy Opens in new window which offers interdisciplinary leadership programs, professional development and local and international internship and engagement opportunities for students.

Mathematics

his major covers topics in the traditional areas of calculus and algebra. Single and multivariable calculus are covered, as well as topics in linear algebra, analysis and mathematical modelling. This major is available to all undergraduate students and may meet the NSW Institute of Teachers accreditation requirements for teaching Mathematics as a first subject in NSW state high schools.

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist units provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed. Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport. Graduates find career employment at all levels of government as well as within the private sector for both commercial and non-commercial organisations. Positions include project management of facilities and events, management and coordination of leisure, sport and civic event departments, sport marketing, player management and sport public relations, elite sport development, sport and leisure programming.

This program is designed to give you the skills you need to contribute to the health and rehabilitation of people who are limited in their ability to perform everyday tasks. Look forward to a program of practice and evidence-based learning which promotes the value of human diversity, fundamental human rights, and the dignity and worth of every client.

Western's Bachelor of Occupational Therapy is an accredited program that prepares graduates for this highly regarded field. The first two years of the program combine studies in occupational therapy with a broad understanding of biomedicine, and various health science fields, to develop the professional competencies important for ethical and safe practice. The final two years focus predominately on occupational therapy practice skills, practical experience and specialised areas. This program offers the flexibility of an honours stream for high performing students, as well as an early exit option, allowing students to graduate with a Bachelor of Health Science after three years. To meet the fieldwork guidelines of the World Federation of Occupational Therapists, you’ll benefit from hands-on experience and 1,000 hours in a professional practice.