Bachelor of Business in Marketing

at Western Sydney University - Parramatta City Campus Australia

Advance your business career with a Master of Business Administration (MBA) from Western’s acclaimed Sydney Graduate School of Management.

This degree offers a unique range of majors, including Innovation and Entrepreneurship, Logistics and Supply Chain Management, Human Resource Management, Property, Management, Sustainable Business, Finance and Investment, Marketing, Information and Communications Technology, and Business Analytics.

Wherever you are in your professional journey, the Sydney Graduate School of Management at Western can help take you to the next level. The Master of Business Administration (MBA), arms you with advanced management skills and a comprehensive understanding of the global business environment.

Gaining practical experience is also a cornerstone of the SGSM MBA program, and is supported by our strong links with Australian businesses, such as PWC, Linfox, Deloitte, CNHI, Morningstar and others. You will have the opportunity to complete either a business internship or a business project subject, applying the knowledge you have gained during the program of your degree.

The aim of our MBA is to ensure you emerge with a proven ability to solve real-world business problems and advance your career. You don’t need to have studied business before, or have relevant work experience. We help you develop your expertise as you work through the program. You’ll finish your Master program ready to take on the world.

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

International Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships.

Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

Industrial design is a vital part of modern-day living. Every day of our lives, we encounter products designed and manufactured with the intention of making our lives easier. It is industrial designers, incorporating a lateral and cross-disciplinary approach to problem solving, who create the most useful products.

The primary focus of our Industrial Design program is ensuring that our graduates are completely industry-ready, able to think strategically and provide innovative design solutions in a commercial context. The program promotes an awareness of the place of design in society and its effect on people, the environment and the economy, and provides students with the ability to work independently or collaboratively.

Technology Entrepreneurship

The Technology Entrepreneurship major is focused on guiding students through all stages of turning their innovative idea into a start-up company. In an entrepreneurial ecosystem, you will learn the knowledge and techniques for opportunity discovery, impact analysis, customer analysis, strategic team-building and leadership, the psychology and ethics of the start-up, funding modelling and financial analysis, growth and exit strategies. We will be helping you with defining your idea, forming a team around it, building a prototype, developing a pitch for investors and running a start-up company.

With our interconnected degrees in Engineering, ICT and Industrial Design, you can pursue exciting opportunities in diverse areas and learn how to address humanity’s global goals and challenges. This program covers all major engineering domains, so you get to experience what they’re like before deciding on your major.

The future presents significant challenges for managing the environment, infrastructure and technology. The world needs innovative engineering, applied science and design strategies.

Get to experience areas like Civil, Construction, Electrical, Mechanical and Robotics and Mechatronics and then decide on your specialisation.

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Economics

The Economics major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries.

Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems. Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world.

A major in Economics prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies.

Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them.

An Economics major is very highly regarded in the business world and opens up a very large range of career prospects in general business, finance and the public sector.

The Bachelor of Engineering Advanced (Honours) is designed for high academic achievers to undertake advanced engineering topics and gain substantial research experience. This unique engineering program also includes the WSU-UNSW Collaborative Program, offered exclusively to the Electrical, Mechanical and Robotics and Mechatronics majors within the Bachelor of Engineering Advanced (Honours) program.Challenge yourself to be the best. The Bachelor of Engineering Advanced (Honours) is designed to meet Engineers Australia professional accreditation requirements. Focus on a discipline area by selecting a major in Advanced Manufacturing, Civil, Construction, Materials, and Sustainability Engineering, or join the WSU-UNSW Collaborative Program by selecting a major in Electrical, Mechanical or Robotic & Mechatronics. In addition, you can further specialise by selecting a minor from a wide range of recommended subject sets that will complement your chosen discipline.

Advanced Manufacturing

Manufacturing is continuously transforming as it integrates automation, analytics, intelligence, digitisation, and Internet of Things (IoT) into physical operations. In this major, you integrate techniques and methods to improve the sustainability and efficiency of manufacturing taking advantage of digitisation tools. You tackle complex problems, propose innovative solutions, and apply critical thinking to industry problems considering social, ethical and environmental factors.

Upgrade your skills in a fully accredited professional Engineering program. Gain the required knowledge and degree to stay on top in a dynamic environment, with majors in civil, environmental, mechanical, electrical, telecommunications or mechatronic engineering.

Western’s streamlined Master of Engineering can be completed in two years to get you fully qualified and progressing your career sooner. This degree is taught at our innovative Parramatta City Campus, and enables you to pursue a major from our broad set of engineering fields.

Completion of this program will prepare you for a dynamically developing and changing technological environment, allowing you to stay at the forefront of the engineering world.

Graduates of this program will emerge with provisional accreditation at the Professional Engineer level by Engineers Australia, and gain access to the Centre for Infrastructure Engineering located at Western Sydney University.

Telecommunication

Recent advances in computer and telecommunications networked systems have increased the importance of network technologies in the discipline of computer science. This major gives you a thorough technical understanding of modern networked computer systems, how they work and the principles that govern them.

Advance your business career with a Master of Business Administration (MBA) from Western’s acclaimed Sydney Graduate School of Management.

This degree offers a unique range of majors, including Innovation and Entrepreneurship, Logistics and Supply Chain Management, Human Resource Management, Property, Management, Sustainable Business, Finance and Investment, Marketing, Information and Communications Technology, and Business Analytics.

Wherever you are in your professional journey, the Sydney Graduate School of Management at Western can help take you to the next level. The Master of Business Administration (MBA), arms you with advanced management skills and a comprehensive understanding of the global business environment.

Gaining practical experience is also a cornerstone of the SGSM MBA program, and is supported by our strong links with Australian businesses, such as PWC, Linfox, Deloitte, CNHI, Morningstar and others. You will have the opportunity to complete either a business internship or a business project subject, applying the knowledge you have gained during the program of your degree.

The aim of our MBA is to ensure you emerge with a proven ability to solve real-world business problems and advance your career. You don’t need to have studied business before, or have relevant work experience. We help you develop your expertise as you work through the program. You’ll finish your Master program ready to take on the world.

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

The Accounting major equips you with the expert skills to create a career as an accounting specialist. You will be prepared to succeed in a range of roles in accounting practices, and also in both public and private enterprises. In this major you will develop in-depth knowledge of accounting, supported by knowledge of law, economics, and finance. Accounting major units focus on the fundamentals of financial and management accounting, as well as accounting information and corporate systems.

If you are seeking professional accreditation, you will also undertake specialised units in taxation and audit and assurance. The core units in the Bachelor of Business will provide you a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy.

Accounting

The Accounting major builds on this knowledge and skills in an applied discipline based context. Accountants are in high global demand by enterprises in corporate, public, and not-for-profit sectors. The Bachelor of Business (Accounting) is accredited with and satisfies the pre-admission educational requirements for membership of CPA Australia (CPA), Chartered Accountants Australia and New Zealand (CAANZ) and the Institute of Public Accountants (IPA).

Completion of this degree will allow students to claim a number of exemptions from the Chartered Institute of Management Accountants (CIMA) in obtaining the CIMA Professional Degree. Note: Accreditation is currently being sought for the online offering of the Bachelor of Business (Accounting) and for program 6037 Diploma in Business/Bachelor of Business.

The Bachelor of Engineering (Honours) program is designed for students with interests in learning to address humanity’s issues and challenges through the development and deployment of technical solutions.

This program spans all major engineering domains and prioritises industry relevance via an emphasis on work integrated learning to ensure students are career-ready on graduation. In addition to becoming technical experts in their chosen field of specialisation, students are also challenged to become collaborative and innovative problem solvers with an appreciation for the importance of sustainability and global citizenship.

Advanced Manufacturing

Manufacturing is continuously transforming as it integrates automation, analytics, intelligence, digitisation, and Internet of Things (IoT) into physical operations. In this major, you integrate techniques and methods to improve the sustainability and efficiency of manufacturing taking advantage of digitisation tools. You tackle complex problems, propose innovative solutions, and apply critical thinking to industry problems considering social, ethical and environmental factors.

Graduate destinations are varied and include:
Digital Product Design Engineer, Digital Process Engineer, Additive Manufacturing Engineer, Digital Twins Engineer, Systems Engineer, Automation Specialist, Robotics Specialists, Advanced Sensors Specialists, Industry 4.0 Transformation Specialist, IIoT Specialist.