Bachelor of Arts/ Bachelor of Business in International Business (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

This combined degree offers you a unique opportunity to gain the creative and business skills necessary to prosper in the contemporary innovation landscape.

Underpinned by a foundation of graphic design, the Bachelor of Design gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication.

The Creative Industries component combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

The program is designed for those who wish to pursue a creative practice while gaining the business and legal acumen to become a successful part of the creative economy on their own terms.

Advertising

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business.

The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

 Innovation and Change

This major explores the links between leadership and entrepreneurship in the context of dynamic domestic and global environments. The major introduces the concepts of change and innovation as they relate to organisational transformation of businesses. You will deal with conflicting viewpoints to understand the complexity of the organisational relationships involved in change and innovation.

To prepare you for management roles, the major examines the challenges associated with developing sustainable, innovative and creative organisations, and includes assessments that facilitate engagement with elements of organisational change and innovation.

The major develops an understanding of how to initiate a business venture, taking advantages of perceived opportunities and mobilising the required resources. To this end, different theories and perspectives on leadership and entrepreneurship are examined, and you will be encouraged to apply them to real-life situations as a way of preparing to be future leaders and entrepreneurs.

This degree gives you the skills you need to become an in-demand computing professional. You will gain skills in a practice-based learning environment, be introduced to real-world project experience, and acquire a solid knowledge of ICT theory.

Western’s Bachelor of Information and Communications Technology will give you a strong understanding of several industry domains including networking, databases, systems analysis and design and programming. You will also gain relevant skills in web and mobile technologies, project management, professional communications, operating systems and human computer interaction. As well as the necessary mathematical and statistical skills to succeed as an ICT practitioner, you can choose from a broad range of specialisations including entertainment computing and social media analytics. You will also gain access to industry-leading facilities where you can bring your ideas to life and shape an unlimited future.

Networking

The Networking Major provides the students with in-depth knowledge for the analysis, design, and implementation of networked systems. It offers the students the opportunity to develop the technical skills needed for management and secure operation of a broad range of systems, including LANs, WANs, wireless networks, distributed systems, and large heterogeneous networks.

This double degree program will allow you to combine your interest and expertise in science with a sophisticated understanding of international issues and systems. This will equip you to work in globalised science-based professions and industries.

You can design your own academic program within the Bachelor of Science program structure, which must include a Science major. This can be combined with an International Studies major in International Relations and Asian Studies.

The Bachelor of Science/Bachelor of International Studies equips you to work in globalised science-based professions and industries. Our graduates have a solid grounding in a core science disciplines such as Biological Science, Chemistry or Mathematics.

Chemistry

A Bachelor of Science with a chemistry major will prepare you to take part in a process of inquiry, by both contributing to it and by using scientific knowledge to solve current problems. The Chemistry program provides a strong background in the key topic areas of contemporary chemistry, including aspects of chemical theory in analytical, inorganic, organic and physical chemistry, with a strong emphasis on practical laboratory skills, and applications in contemporary research, industry and the environment. A research project is available to students in the final year of the degree preparing you for a professional career in a wide range of chemistry based industries. The degree allows for the completion of a second major or additional sub-majors and electives to diversify learning for the careers of the future.

This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Place Management and Planning

This unique major combines subjects from tourism, heritage and planning to prepare students for careers in place management. Place managers use collaborative approaches to design and develop a wide diversity of spaces and places, including precincts, destinations, towns, cities, parks, and many more. In this major, students will develop the skills and knowledge to manage places sustainably in a variety of contexts. This includes the ability to balance competing community, cultural, ecological and economic interests. Students who complete the major will be well positioned to apply for a growing number of place management positions with government and consultancies.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

Japanese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Japanese, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This combined degree offers you a unique opportunity to gain the creative and business skills necessary to prosper in the contemporary innovation landscape.

Underpinned by a foundation of graphic design, the Bachelor of Design gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication.

The Creative Industries component combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

The program is designed for those who wish to pursue a creative practice while gaining the business and legal acumen to become a successful part of the creative economy on their own terms.

Creative Writing

The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work. Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts.

In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures. Career prospects include publishing, editing, teaching, writing and advertising.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

Creative Writing

The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work.

Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts.

In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures.

This double degree provides you with the practical skills and knowledge required to excel in the fields of both business and law. The Bachelor of Business degree gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this degree will provide you with the skills to do it.  

The Bachelor of Laws (Honours) program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills. The program provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will have the opportunity to develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers.

Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy.

Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

AgriFood

Opportunities are rapidly emerging for you to lead a new AgriFood future. Immersed in an approach that integrates social, economic and environmental values, students will view plant and animal production from consumer contexts to explore personal and community perceptions about food sustainability. This innovative degree merges topics of agriculture, food and health to empower you to design solutions for international development, community education and the urban–rural interface. The WSU AgriFood major is a hands-on experience, developing confidence and giving graduates an excellent foundation for careers in teaching, research, biotechnology and industry.

The flexibility of the major also enables students to combine their interest with other disciplines including animal science, ecology, zoology, innovative foods, heath and business. Throughout study, engagement with industry and community will inspire you to take action towards a regenerative and more environmentally sustainable AgriFood future.