Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Place Management and Planning

This unique major combines subjects from tourism, heritage and planning to prepare students for careers in place management. Place managers use collaborative approaches to design and develop a wide diversity of spaces and places, including precincts, destinations, towns, cities, parks, and many more. In this major, students will develop the skills and knowledge to manage places sustainably in a variety of contexts. This includes the ability to balance competing community, cultural, ecological and economic interests. Students who complete the major will be well positioned to apply for a growing number of place management positions with government and consultancies.

Get ready for a journey of discovery when you study Science at Western. Develop the skills you need to investigate a wide range of scientific disciplines from astronomy to zoology. Help create a sustainable future in all businesses and industries.

Pick which subjects suit your career goals. Open up to a world of unlimited opportunities in astrophysics, conservation biology, drug design and pharmaceuticals, environmental health, food formulation, forensics, biomedical and biophysical research, hospital or pathology labs,  plant science and horticulture, and wildlife management. 

Environmental Health

The air we breathe, the water we drink, the food we eat, and the places we live, work and play all have major impacts on our health and well-being. The testamur major Environmental Health, when combined with the major Environmental Futures in a Bachelor of Science, will equip you to explore the diverse range of natural and built-environment challenges that confront us, from the mitigation of human health impacts of global climate change through to the more localised issues of air and water quality, waste management, food security, environmental noise and healthy communities. The major areas of study addressed within the major include air pollution; community studies; emergency management; environmental regulation and policy; environmental monitoring; environmental planning; environmental protection; epidemiology; food safety; noise, occupational environment; risk assessment; sustainable environmental management; toxicology; urban development and water pollution.

This double degree provides you with the practical skills and knowledge required to excel in the fields of both business and law. The Bachelor of Business degree gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this degree will provide you with the skills to do it.  

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

In the Bachelor of Communication, through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

The Bachelor of Laws provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will also develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

The Bachelor of Laws provides you with professional skills including: the ability to analyse legal material and understand fundamental legal principles; an understanding of the relationship between law and society; the skills to analyse and solve legal and non-legal problems and specialised study into the Australian legal system.

The Bachelor of Communication encompasses a wide range of subjects in the field of communication and media with a core program of media studies, practices and theory, and specialised major sequences in advertising, journalism, public relations and media arts production.

Advertising

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising.

The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes.

Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

This double degree provides you with the practical skills and knowledge required to excel in the highly marketable career paths of both construction management and law. The Bachelor of Construction Management Studies will equip students to develop expertise essential to Construction and Project Managers, Building and Quantity Supervisors, Estimators, and Building Researchers which lead to professional accreditation.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

In the Bachelor of Information Systems, students will get involved in advanced activities, extension projects, research training and hands-on real-life business projects.During this program you will be assisted by a mentor who will support and guide you throughout the degree. You will be linked with experienced academic staff and industry partners who will provide you with continuous training and supervision. You will also be invited to join research groups which will allow you to take part in large research projects.

The Bachelor of Laws provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will also develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

The Bachelor of Laws equips you with the professional legal skills and knowledge required by the Legal Profession Admission Board (LPAB) for admission to legal practice in NSW, and to solve legal and non-legal problems.

This combined degree offers you a unique opportunity to gain the creative and business skills necessary to prosper in the contemporary innovation landscape.

Underpinned by a foundation of graphic design, the Bachelor of Design gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication.

The Creative Industries component combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

The program is designed for those who wish to pursue a creative practice while gaining the business and legal acumen to become a successful part of the creative economy on their own terms.

Public Relations

The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development.

The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Chinese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Arabic, Chinese, Indonesian or Japanese you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This degree gives you the skills you need to become an in-demand computing professional. You will gain skills in a practice-based learning environment, be introduced to real-world project experience, and acquire a solid knowledge of ICT theory.

Western’s Bachelor of Information and Communications Technology will give you a strong understanding of several industry domains including networking, databases, systems analysis and design and programming. You will also gain relevant skills in web and mobile technologies, project management, professional communications, operating systems and human computer interaction. As well as the necessary mathematical and statistical skills to succeed as an ICT practitioner, you can choose from a broad range of specialisations including entertainment computing and social media analytics. You will also gain access to industry-leading facilities where you can bring your ideas to life and shape an unlimited future.

Cyber Security

The Cyber Security major aims to develop graduates with sound skills in the discipline of information systems security. Today, the widespread use of networked systems means protecting these systems from various attacks is more important than ever. Cyber Security is an essential aspect of today’s information systems.

This major covers fundamental information security knowledge and security protocols from basic cryptography algorithms to their applications in computer systems and networked systems. Students will learn fundamental security concepts, practical implementation of the security application programs as well as ethical hacking techniques to protect cyber security.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

Animal science

As interactions with animals increase, so too does our need to effectively manage these populations. Animal scientists use scientific principles to solve problems associated with our relationship with and the management of animals in a changing world.

In this major, you will develop a deep understanding of how we use animals for food, companionship and recreation by applying core principles ranging from nutrition and reproduction, through to behaviour and welfare. You will have access to diverse on-campus animal facilities including reptiles, native mammals, sheep, cattle and deer and off-campus organisations such as wildlife parks, zoos and farms. A variety of exciting career paths are available to graduates of this program, including international opportunities in the management of wildlife, companion animals and livestock.

The flexibility of the major also enables students to combine their interest with other disciplines including animal science, ecology, zoology, innovative foods, heath and business. Throughout study, engagement with industry and community will inspire you to take action towards a regenerative and more environmentally sustainable AgriFood future.

This degree opens doors to entrepreneurship, start-up companies and new innovations that require business knowledge and cutting-edge information systems and technology skills.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented.

The business component of the double degree will allow students to gain knowledge in one of three core Business areas: Money, Markets or Management. 

Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist units provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed.

Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport.

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Heritage and Tourism

In a world where the preservation of historical and natural environments is one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community.

At the same time, heritage places have become significant tourist destinations and so, in a world of flows and networks, the heritage– tourism relationship is a critical one. This major leads to career paths with government and private sector roles in visitor management and development within heritage enterprises, such as museums, galleries and historic properties.