Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

Artificial Intelligence (AI) is changing our life, and this change will significantly reshape our social and economic structures in the coming decade.

The Master of Artificial Intelligence provides you with a broad range of AI topics ranging from foundations to state-of-the-art technologies and applications.

This program focuses on the most important and up to date AI topics and trends including but not limited to: knowledge representation and reasoning, machine learning, natural language understanding and processing, knowledge graphs, AI ethics and governance as well as relevant major areas in Computing and Data Sciences.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented. You will work with organisations to design, develop, deploy and manage information systems through the application of computing technology.

This program will help you carry out a real-life project where you will need to demonstrate you can design and develop an information system that solves a community-based problem.

This degree is exclusively for high-achieving students, and will continually challenge you to do even better and build on your academic success. Students in the Advanced degree program are automatically enrolled in The Academy Opens in new window, which offers interdisciplinary leadership programs, professional development and local and international internship and engagement opportunities for students.

Health Informatics

This major covers theories and technologies of big data with applications to information systems. Students completing this major will possess and apply the technical skills for managing large volumes and varieties of data in the information systems context.

Increasingly, healthcare information is being captured electronically and newer technology modes are being applied in many innovative ways to support efficient and effective clinical care. This major aims to promote understanding of Information and Communications Technology (ICT) concepts in healthcare including electronic healthcare records; healthcare data analysis; fundamentals of medicine concepts and disease classification; healthcare system interoperability and design.

Become a skilled social worker with the ability to nurture people’s self-reliance and problem-solving abilities. If you have always cared about others, this degree gives you an opportunity to make a real difference in the lives of individuals, families, groups and communities.

Through a mix of world-class research and theory, Western's Bachelor of Social Work gives you the valuable skills and knowledge you need to help people deal with personal and social problems, either directly or by planning and carrying out programs that will benefit groups or communities. It prepares you to enter the workforce in a range of sectors, including private or government agencies, welfare support organisations, community groups or in health. 

This double degree provides you with the practical skills and knowledge required to excel in the highly marketable career paths of both construction management and law. The Bachelor of Construction Management Studies will equip students to develop expertise essential to Construction and Project Managers, Building and Quantity Supervisors, Estimators, and Building Researchers which lead to professional accreditation.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Subjects available in the Bachelor of Information and Communications Technology offer a solid foundation across several domains including Networking, Databases, Systems Analysis & Design, Programming, Web and Mobile Technologies, Project Management, Professional Communications, Operating Systems and Human Computer Interaction. It also covers the necessary mathematical and statistical skills as needed by an ICT practitioner.  

The Bachelor of Laws program provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will also develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

This program will equip you with the professional legal skills and knowledge required by the Legal Profession Admission Board (LPAB) for admission to legal practice. It will enable you to solve non-legal problems and undertake specialised study in topical local and international law.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

Global Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships.

Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

Linguistics

Language is fundamental to the human experience. Through study of how language works, students make contact with fundamental philosophical, socio-cultural, and psychological questions about what it means to be human.

Linguistics prepares students with a foundation for many careers including primary and secondary teaching, policy analysis, communication, and social services in culturally diverse communities.

Linguistics students also gain the analytical tools of empirical science including the ability to break complex problems into components with tractable solutions and to evaluate theories on the basis of empirical facts. These skills prepare students for success in post-graduate studies and careers in research, analytics, business and law.

The Bachelor of Medical Science prepares you for a career in a range of laboratory roles, as well as providing an avenue for further study including graduate research programs.

Biomedical Science

The Biomedical Science Major within the Bachelor of Medical Science aims to educate students in the biology that underpins human health and disease. In this major you will study the structure and function of biological organisms from the molecular to the systemic . This major will give you an integrated foundation in biochemistry, cell biology, genetics, physiology and anatomy. This major will equip you with core discipline knowledge from which you can embark on unlimited career choices in or outside of a laboratory - from hospital pathology to biomedical engineering, medical technology and beyond.

The Bachelor of Laws (Non-Graduate Entry) program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

The Bachelor of Laws (Non-Graduate Entry) provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will also develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements. Students are further supported to broaden their academic interest and to extend their career options by undertaking an additional year of non-law study in an academic area or areas of their own choice.

This program is designed to equip you with the required knowledge and skills for legal practice. You will graduate with the ability to analyse legal material and understand fundamental legal principles. You will also gain an understanding of the relationship between law and society and undertake specialised study into the Australian legal system.

Even if you are not seeking to practise as a lawyer, your learning will be enriched by exposure to the ethos and practice of law.

This combined degree offers you a unique opportunity to gain the creative and business skills necessary to prosper in the contemporary innovation landscape.

Underpinned by a foundation of graphic design, the Bachelor of Design gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication.

The Creative Industries component combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

The program is designed for those who wish to pursue a creative practice while gaining the business and legal acumen to become a successful part of the creative economy on their own terms.

Music

The Music major provides students from outside the Music program with a comprehensive introduction to current practice in the fields of music, performance and sound production for sound design, composition and performance. Foundation level units examine the fundamentals of music performance, acoustics, stereo recording and mixing, MIDI systems and sequencing, sound synthesis, and composition utilising environmental sound. Technical concepts are contextualised within a survey of electroacoustic music and sonic arts practice. Students will also examine studio techniques, new performance technologies, and composition and design for screen media.

Tailor your studies to your specific goals by combining our Bachelor of Communication degree with a Bachelor of Business degree. 

Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.

Students complete a capstone subject in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions.

Advertising

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. 

The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes.

Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.