Bachelor of Arts/Bachelor of Creative Industries in Advertising (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

This double degree in Communications and International Studies encompasses a wide range of subjects including a core program of media studies.

Students in this double degree also have the opportunity to extend their combined studies through a semester studying abroad. In addition, students complete an internship in their Communications Major. The Bachelor of International Studies examines the relationships of societies, cultures, languages and systems of government within the international system. It will develop your capacity to analyse the historical development of relations among nation states and contemporary political, social and cultural issues, such as globalisation, transnationalism and migration.

Journalism

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism.

Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

Human Resource Management

Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations. Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people.

The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success.

An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers.

This combined degree offers you a unique opportunity to gain the creative and business skills necessary to prosper in the contemporary innovation landscape.

Underpinned by a foundation of graphic design, the Bachelor of Design gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication.

The Creative Industries component combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

The program is designed for those who wish to pursue a creative practice while gaining the business and legal acumen to become a successful part of the creative economy on their own terms.

Advertising

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business.

The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

If you want to explore how the mind works, question why people behave the way they do and help others lead their best lives, this degree is the ideal choice. Western’s Bachelor of Psychology (Honours) will pave the way for a range of career options, including further study required to become a psychologist.

Psychology at Western combines evidence-based biological, cognitive, neurological, social, developmental, and personality theory with statistical expertise and practical experience.This program is strongly vocational, equipping you with the specialist psychological and research skills you will need to discover more about human behaviour and answer questions about things we don’t yet understand.

As part of your four-year degree, you will be taught by some of the most respected experts in the field and gain the opportunity to undertake local and international work placements.Additional study is needed to become a practising psychologist. This program gives you a thorough grounding in psychology and the academic degrees to take your ambition to the next level.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

Chinese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Chinese, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This double degree allows you to tailor your studies to your speci?c goals by combining your Bachelor of Social Science with our accredited Bachelor of Laws degree. The Bachelor of Social Science will expand your knowledge through theory, research and practical application and offers you a deep understanding of our complex, culturally diverse and dynamic world. The social science degree is a broadly based, inter-disciplinary program that provides flexibility and choice within a range of social science subject offerings. The degree seeks to equip students with the interdisciplinary and specialist skills and knowledge that a new graduate would need on entering the workforce or on proceeding to advanced study.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Criminology and Criminal Justice

This criminology major offers students the opportunity to study crime and criminal justice in a critical way that particularly stresses social and cultural definitions of criminality and the reactions to it.

Areas of focus include criminal justice institutions and practices; the development of criminology as a discipline and its various strands; forms and patterns of victimisation; crime prevention strategies and debates; aspects of juvenile justice; the evolution of prisons and different forms of punishment; law enforcement and surveillance; violence, gender and crime; cultural depictions of crime and contemporary debates in criminology.

The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Sport, Event and Tourism

This major brings together sport, event and tourism management subjects to provide students with the knowledge and skills required to organise and manage sport and recreation events. Students will also learn about the social and cultural significance of sport, tourism and sporting events, and their unique role in the visitor economy.

This combined degree offers you a unique opportunity to gain the creative and business skills necessary to prosper in the contemporary innovation landscape.

Underpinned by a foundation of graphic design, the Bachelor of Design gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication.

The Creative Industries component combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

The program is designed for those who wish to pursue a creative practice while gaining the business and legal acumen to become a successful part of the creative economy on their own terms.

Enterprise Innovation

The Enterprise Innovation major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad.

In this major you will develop strategic management knowledge to enable effective organisational decision making. The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Chinese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Chinese, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

Our fully accredited Bachelor of Creative Industries is unique in NSW. It gives you the opportunity to combine your studies in Arts, Communication, Design and Music with programs in Business and Law.

Journalism

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism. Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.