Bachelor of Communication/Bachelor of Business in Advertising (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

Our fully accredited Bachelor of Creative Industries is unique in NSW. It gives you the opportunity to combine your studies in Arts, Communication, Design and Music with programs in Business and Law.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments.

This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics.

Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality.

Study in this area is relevant for work involving commentary and analysis of contemporary social issues and cultural practices (e.g. journalism, teaching, activism) and fields concerned with designing, delivering and evaluating cultural and artistic productions, and education, communication, welfare or health services, in culturally diverse communities.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Global Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships.

Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

The degree will develop the mindset, risk tolerance, creativity, passion, big thinking, team formation and leadership capabilities – the key distinct characteristics of high-impact entrepreneurs.

In an entrepreneurial ecosystem, you will learn the knowledge and techniques for opportunity discovery, impact analysis, customer analysis, strategic team-building and leadership, the psychology and ethics of the start-up, funding modelling and financial analysis, growth and exit strategies.

The Games Design and Simulation specialisation will convert your passion for playing games into deep knowledge of the science and art of problem solving through development and application of games and simulations.

This area of study includes gamification, games design, game-based learning, and psychology of gaming, serious games, games entrepreneurship, as well as broader modelling and simulation. It features two majors that are not available in any other Western University degree - Game Programming and Game Design.

Upon completion you will have developed an entrepreneurial mindset and will know how to apply this mindset to address a diverse range of problems through game and simulation-based solutions.

The program incorporates practical experience in every semester of study, placing students in entrepreneurial environments (incubators, technology parks, innovation centres) and enabling them through all the stages from creative ideation through the sustainable development of the idea into a lean start-up.

Western offers a specialist Computer Science degrees to equip you with the skills you need to be career-ready by specialising in different applications of computer science and computer systems.

Technology Entrepreneurship

This major aims to develop graduates with sound skills in the discipline of programming. The focus is on programming at the level of system calls to the underlying operating system and many of the units use the industry standard language for systems programming, namely C/C++, as the vehicle of instruction.

There is a strong emphasis on the development of highly efficient and reliable code that can provide support services for higher level application oriented programs, as well as the development of programs suitable for systems administration and management. Practical work utilises the Unix environment. This major is appropriate where a career in systems programming or systems administration is planned, or where the student wishes to develop advanced systems programming skills.

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Philosophy

Philosophy has always asked the ‘big questions’, for example, about the limits of our knowledge, the best way that humans can live together, how we understand the world around us, and what is ‘the good life’.

Our philosophy major enables you to develop particular skills and attributes – such as clear thinking, capacities to assess arguments and values, and sound understanding of important philosophical views – that have always been essential to university scholarship and which continue to be valuable for graduates in both public and private life.

Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Arts.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

 Islamic Studies

Students engage in interdisciplinary study essential to an understanding of Islam, past and present. The area of study balances historical and modern Islamic studies and research methods.

One of the keys to Islamic Studies is ‘relevance’ to contemporary Australian society but relevance can only come from a sound comprehension of past traditions in Islamic scholarship and their socio-historical contexts.

Preparation for graduate study is also a key objective of this program, with its focus on developing critical and interdisciplinary research skills through a combination of approaches. Students are encouraged to undertake a sub-major in Arabic to complement the Islamic Studies major.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Psychological Studies

The Psychological Studies major comprises units in the discipline of psychology that focus on the field of inquiry that uses scientific techniques and methods to understand and explain behaviour and experience.

Areas of study include: the brain and behaviour, learning, motivation and emotion, social psychology, lifespan development, perception, and cognitive processes. A Psychological Studies major does not meet APAC requirements for an accredited sequence in Psychology.

Students wishing to enrol in an accredited Psychology sequence should complete the Psychology key program of 160 credit points.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

English

The English major invites students to explore contemporary approaches to language, literary study and writing, including literary criticism and theory, linguistic analysis, genre and textual study, and creative writing.

The English major focuses on the imaginative workings of language, and students can study a wide selection of modern and classic literature, as well as the relationships between written texts and other media such as film and information technology.

Students also have the opportunity to produce their own creative writing and to edit and publish their work.

This double degree in Communications and International Studies encompasses a wide range of subjects including a core program of media studies.

Students in this double degree also have the opportunity to extend their combined studies through a semester studying abroad. In addition, students complete an internship in their Communications Major. The Bachelor of International Studies examines the relationships of societies, cultures, languages and systems of government within the international system. It will develop your capacity to analyse the historical development of relations among nation states and contemporary political, social and cultural issues, such as globalisation, transnationalism and migration.

Journalism

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism.

Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.

You’re fascinated by the science of medicine. How things work. What makes our bodies do the things they do. A Bachelor of Medical Science will give you the tools to take that fascination and transform it into an amazing future.

Western Sydney University's Advanced Medical Science degree allows all the flexibility of the Medical Science degree and is designed for high-achieving students who want to extend themselves.

Anatomy and Physiology

This degree will provide you with the opportunity to learn about the basic sciences underpinning human health, wellbeing and its application to human disease. The anatomy and physiology major focuses on the anatomy and physiology of the human body in relation to health and disease. The degree also allows for enrolment in a variety of free electives, so students can design their own learning journey.

Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Medical Science.