Bachelor of Communication/Bachelor of Business in Advertising (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

In the Bachelor of Communication, through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.

Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

The Bachelor of Laws (Honours) program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

The program provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will have the opportunity to develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

Journalism

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism.

Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

International English

International English examines English in its many varieties with a focus on the international development of the language, extending far beyond native English speakers, and identifying features of the language essential to academic and professional performance.

The major provides a basis for international students who may intend to teach English in different countries, or enter other language-centred professions, or for local students intending to pursue post-graduate degrees in education or wanting to improve English skills.

The major provides studies in the varieties and structures of English, informed by specific studies in linguistics, English teaching and bilingualism, and language acquisition.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

 Innovation and Change

In a world that is undergoing a continuous cycle of change and new ideas, the Innovation and Change major provides students with the key concepts, business models and issues that bring advancement within the context of contemporary business.

Students will learn to compete on a global platform and deal with issues surrounding business ethics, corporate social responsibility and cultural awareness.

The knowledge and skills acquired through this major will enable future leaders to revitalise organisations and create value in the process of transforming innovations into products or services.

Students may select either Innovation and Change or Enterprise Innovation but not both.

Our fully accredited Bachelor of Creative Industries is unique in NSW. It gives you the opportunity to combine your studies in Arts, Communication, Design and Music with programs in Business and Law.

Public Relations

The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development.

The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.

This double degree program equips you with a degree in science, combined with a good understanding of basic business issues.

You can design your own academic program within the Bachelor of Science program structure, which must include a Science major. This can be combined with a Business major from a variety of disciplines.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

 Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist units provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed. Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport. Graduates find career employment at all levels of government as well as within the private sector for both commercial and non-commercial organisations. Positions include project management of facilities and events, management and coordination of leisure, sport and civic event departments, sport marketing, player management and sport public relations, elite sport development, sport and leisure programming.

Graduates can plan a career in media, public relations, journalism or advertising companies with skills adaptable to many environments.

This combined degree ensures that your future work appeals to the right target audience.

The Bachelor of Communication component covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines.

The Creative Industries degree partners with creative industries to provide an interdisciplinary, experiential degree that combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Advertising

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. 

The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes.

Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

Considering a career in international cultural development? This unique Master’s program offered by the Australia-China Institute for Arts and Culture, in collaboration with the School of Humanities and Communication Arts and other Schools within Western Sydney University, will boost your prospects.

The Master of Cross-cultural Relations has a practical focus of cultural exchanges between Australia and China, but the knowledge and research skills acquired are applicable to all cultural relations. The program appeals to Australian and Chinese students, as well as other international students who would like to develop careers in international cultural exchange management. The program will help you develop an advanced understanding of intercultural communication and competence, international business management, cultural diplomacy, and the cultural policy and practice in Australia and China. A major research project in cultural exchange will be carried out in the second year, to apply the knowledge and skills from previous subjects to a real life setting which may involve a work placement in Australia.

Get ready for a journey of discovery when you study Science at Western. Develop the skills you need to investigate a wide range of scientific disciplines from astronomy to zoology. Help create a sustainable future in all businesses and industries.

Pick which subjects suit your career goals. Open up to a world of unlimited opportunities in astrophysics, conservation biology, drug design and pharmaceuticals, environmental health, food formulation, forensics, biomedical and biophysical research, hospital or pathology labs,  plant science and horticulture, and wildlife management. 

Animal Science

Interactions between people and animals are increasing due to our reliance on animals for companionship and food production. This major will enable you to develop a deep understanding of these issues, through studies of animal behaviour, animal health and welfare, animal nutrition, animal production, animal reproduction, and human-animal interactions. You will have access to diverse on-campus animal facilities including reptiles, native mammals, sheep, cattle and deer and off-campus organisations such as wildlife parks, zoos and farms.

A variety of exciting career paths are available to graduates of this program, including international opportunities in the many fields of animal science. Graduates of this degree can look forward to career opportunities as an animal welfare officer, life scientist, quarantine officer, animal journalist or can progress into pursuing a research career, teaching career or working in government and related industries.

If you want to explore how the mind works, question why people behave the way they do and help others lead their best lives, this degree is the ideal choice. Western’s Bachelor of Psychology (Honours) will pave the way for a range of career options, including further study required to become a psychologist.

Psychology at Western combines evidence-based biological, cognitive, neurological, social, developmental, and personality theory with statistical expertise and practical experience.This program is strongly vocational, equipping you with the specialist psychological and research skills you will need to discover more about human behaviour and answer questions about things we don’t yet understand.

As part of your four-year degree, you will be taught by some of the most respected experts in the field and gain the opportunity to undertake local and international work placements.Additional study is needed to become a practising psychologist. This program gives you a thorough grounding in psychology and the academic degrees to take your ambition to the next level.

The Bachelor of Medical Science prepares you for a career in a range of laboratory roles, as well as providing an avenue for further study including graduate research programs.

Anatomy and Physiology

The Anatomy and Physiology Major within the Bachelor of Medical Science will provide you with the opportunity to learn about the basic sciences underpinning human health, wellbeing and its application to human disease. This major provides a strong focus on the anatomy and physiology of the human body in relation to health and disease. The degree also allows for enrolment in a variety of minors (with choices such as Microbiology, Environmental Health and Infectious Diseases) or free electives, so students can design their own learning journey. This major will provide you with the core knowledge in human anatomy and physiology and will allow you unlimited options of employment in areas such as academia, government, research, health and have you well prepared for further postgraduate studies in any medical and health related fields including but not limited to physiotherapy, radiology, sonography, paramedicine or medicine.