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Bachelor of Communication/Bachelor of Business in Marketing (Dual Degree)

Bachelor of Communication/Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

Overview

Tailor your studies to your specific goals by combining our Bachelor of Communication degree with a Bachelor of Business degree. 

Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.

Students complete a capstone subject in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers.

Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

Marketing satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Western Sydney University - Parramatta South Campus

Location

Bachelor of Communication/Bachelor of Business in Marketing (Dual Degree) Assistant Fee

$29488

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Communication/Bachelor of Business in Marketing (Dual Degree) Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

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Other Courses by Western Sydney University - Parramatta South Campus,Australia

This double degree program allows you to span both the legal and scientific worlds. This Bachelor of Science asks questions about how the natural world works and the impact of humans at its interface. It does so in a systematic, yet rigorously creative way based on inquiry and evidence. A Bachelor of Science will prepare you to take part in this process of inquiry, by both contributing to it and by using scientific knowledge to solve current problems in broad settings.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Biology

This major provides students with a broad knowledge base of biology from the molecular world to global ecosystem science with a focus on the sustainability of the natural world. The major allows students to use the learning beside a range of other diverse majors and is especially applicable to students who are considering teaching as a career. Students will have the opportunity to develop discipline knowledge alongside scientific laboratory and inquiry based skills. The major also includes developing strong communication and critical thinking skills, essential for the future role of biology graduates.

Graduates of this degree can look forward to career opportunities as a laboratory scientist, research scientist, in government and related industries or can progress into pursuing a research career or a career in secondary teaching.

60 month

Duration

$ 32344

Tuition

This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community. At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two. This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon. It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.

36 month

Duration

$ 34944

Tuition

The future of cyber security relies on people like you who are able to think quickly, find innovative solutions, and work to keep the data of companies and nations secure, as well as protect our individual privacy.

Western's Bachelor of Cyber Security and Behaviour is the only cyber security degree in Australia that analyses both the technical and human side, and places you at the forefront of a dynamic digital world.

With a focus on hands on learning led by industry experts, you'll use cutting edge technology to develop skills in programming and hacking and build your understanding of usable security and privacy by design – two skills that are highly sought after worldwide.

You'll be introduced to cyber risk management frameworks and how to think dynamically to respond to cyber threats. Learn the behavioural science behind online fraud and advance hacking, and use this knowledge to protect data against cyber attacks.

36 month

Duration

$ 27552

Tuition

This double degree program equips you with a degree in science, combined with a good understanding of basic business issues.

You can design your own academic program within the Bachelor of Science program structure, which must include a Science major. This can be combined with a Business major from a variety of disciplines.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Environmental Health

The air we breathe, the water we drink, the food we eat, and the places we live, work and play all have major impacts on our health and well-being. The testamur major Environmental Health, when combined with the major Environmental Futures in a Bachelor of Science, will equip you to explore the diverse range of natural and built-environment challenges that confront us, from the mitigation of human health impacts of global climate change through to the more localised issues of air and water quality, waste management, food security, environmental noise and healthy communities. The major areas of study addressed within the major include air pollution; community studies; emergency management; environmental regulation and policy; environmental monitoring; environmental planning; environmental protection; epidemiology; food safety; noise, occupational environment; risk assessment; sustainable environmental management; toxicology; urban development and water pollution.

48 month

Duration

$ 33600

Tuition

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

International Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

48 month

Duration

$ 32424

Tuition

Health Sciences, Nursing and Emergency Services

Master of Nursing in Tuberculosis Management

The Master of Nursing prepares Registered Nurses for advanced practice, aligning with a range of professional pathways. You will learn to apply advanced nursing concepts in your chosen major through theoretical knowledge and critical thinking skills.

The focus of the Master of Nursing is to provide the necessary skills for Registered Nurses to meet their professional goals in a clinical or research setting. This includes studying cultural and social diversity in health care, evidence based health care and leadership in clinical practice. Our students are provided the option to choose a major in either clinical leadership, clinical teaching, aged care, primary health care or research studies, preparing you for career progression in your chosen field.

Opportunities are provided for students in their final sessions of study to apply these advanced nursing concepts learnt through a specific project or research experience relevant to your professional goals.This program can be completed through either full time or part time study, as well as distance or on campus, allowing you the flexibility to integrate it into your current workplace requirements.

Tuberculosis Management

The Tuberculosis Management major provides Registered Nurses with the specialist theoretical knowledge and critical thinking skills to prepare them for advanced practice in the clinical management of Tuberculosis among individuals and communities. Students will be able to align their career goals with their professional knowledge and skills in the major. Opportunities will be provided for students completing the Masters level major to synthesise and apply advanced nursing concepts through a capstone project relevant to their professional specialty area.

18 month

Duration

$ 32848

Tuition

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

International Studies

This major has been designed to meet the needs of Australian government, business and society to engage the states and peoples of Asia at all levels in pursuit of national interests and as part of the globalisation process.

It provides students with the opportunity to study contemporary Asia, as well as the rich and diverse histories, politics, cultures and languages of Asian countries and the international issues affecting Australia’s interests and role in the region and in the world at large.

The major area also includes a range of units concerned with the United States and Europe as well as with Asia itself, and units in international relations covering other parts of the world. 

48 month

Duration

$ 27552

Tuition

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

 Geography  and Urban Studies

Geography is the integrated study of people, places and environments. In this major, you will examine the geography of contemporary Australian cities and regions. The interests of today’s geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a discipline focused on social justice within the city, through its critical assessments of people’s access to scarce urban resources, such as housing, transport, education and employment.

The political, economic and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum. These applied interests in urban wellbeing and city structure are the intellectual basis for the urban planning profession.

48 month

Duration

$ 32424

Tuition

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

Islamic Studies

Students engage in interdisciplinary study essential to an understanding of Islam, past and present. The area of study balances historical and modern Islamic studies and research methods.

One of the keys to Islamic Studies is ‘relevance’ to contemporary Australian society but relevance can only come from a sound comprehension of past traditions in Islamic scholarship and their socio-historical contexts.

Preparation for graduate study is also a key objective of this program, with its focus on developing critical and interdisciplinary research skills through a combination of approaches. Students are encouraged to undertake a minor in Arabic to complement the Islamic Studies major.

48 month

Duration

$ 33600

Tuition

This double degree provides you with the practical skills and knowledge required to excel in the fields of both business and law. The Bachelor of Business degree gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this degree will provide you with the skills to do it.  

The Bachelor of Laws (Honours) program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills. The program provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will have the opportunity to develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers.

Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy.

Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.

60 month

Duration

$ 32344

Tuition

View All Courses by Western Sydney University - Parramatta South Campus, Australia

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