Bachelor of Communication/Bachelor of Creative Industries in Advertising (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

This double degree provides you with the practical skills and knowledge required to excel in the fields of both business and law. The Bachelor of Business degree gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this degree will provide you with the skills to do it.  

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

In the Bachelor of Communication, through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

The Bachelor of Laws provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will also develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

The Bachelor of Laws provides you with professional skills including: the ability to analyse legal material and understand fundamental legal principles; an understanding of the relationship between law and society; the skills to analyse and solve legal and non-legal problems and specialised study into the Australian legal system.

The Bachelor of Communication encompasses a wide range of subjects in the field of communication and media with a core program of media studies, practices and theory, and specialised major sequences in advertising, journalism, public relations and media arts production.

 Public Affairs

The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development.

The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.

Be a leader in and on the field. Our one-of-a-kind Bachelor of Sport Development opens the door to a broad range of career opportunities in the delivery of sport and recreation programs.

Study across a huge range of areas, including physical activity, exercise and health promotion, sport coaching, psychology, sport management, and capacity building through community projects.

Sustainable development

Sustainable development balances the need for development with the need to respect cultures, society, community and the environment. Students will examine processes of development and the mechanisms to ensure that development is socially and environmentally sustainable.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

History  and Political Thought

Since the revival of humanist thought in the Renaissance, universities have placed studies in history and political thought at the centre of exploring what it is to be human.

At the heart of the History and Political Thought major are four compulsory units which introduce the student to the modern (since 1500) history of humanity. Although Europe is very prominent in the Major, the student will be invited to compare its history to the histories of Asia, Africa and the Americas.

The Major culminates in a capstone unit in students’ final semester discussing historical theories and methods. A wide range of elective units covers European, American, Australian and Asian history and political thought and includes thematic units which range widely over time and place.

This double degree offers students the opportunity to tailor their studies to specific goals by combining our accredited Bachelor of Laws degree with Arts for advanced academic knowledge and practical, real-life training. The Bachelor of Arts is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

The Bachelor of Arts offers students an opportunity to develop a depth of disciplinary expertise together with the breadth of vision afforded by cross-disciplinary approaches to the humanities. The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented. You will work with organisations to design, develop, deploy and manage information systems through the application of computing technology.

This program will help you carry out a real-life project where you will need to demonstrate you can design and develop an information system that solves a community-based problem.

This degree is exclusively for high-achieving students, and will continually challenge you to do even better and build on your academic success. Students in the Advanced degree program are automatically enrolled in The Academy Opens in new window, which offers interdisciplinary leadership programs, professional development and local and international internship and engagement opportunities for students.

Mobile Computing

This major covers theories and technologies used for the development of distributed applications for hand-held mobile devices. Students completing this major will understand the advanced principles related to mobile hardware devices, data storage and transmission, and communication networks. In addition they will identify, analyse, and formulate solutions to real-world problems in the mobile domain. In devising these solutions students will also consider principles associated with user interface design, professional and ethical issues, in particular those relating to security and privacy of user data and user behaviour related to mobile devices and its applications.

Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Information Systems.

This major covers theories and technologies of big data with applications to information systems. Students completing this major will possess and apply the technical skills for managing large volumes and varieties of data in the information systems context.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

Anthropology

Social Anthropology is the study of humans and the cultures they create..

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states. Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels.

The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented. You will work with organisations to design, develop, deploy and manage information systems through the application of computing technology.

This program will help you carry out a real-life project where you will need to demonstrate you can design and develop an information system that solves a community-based problem.

This degree is exclusively for high-achieving students, and will continually challenge you to do even better and build on your academic success. Students in the Advanced degree program are automatically enrolled in The Academy Opens in new window, which offers interdisciplinary leadership programs, professional development and local and international internship and engagement opportunities for students.

Entertainmnent Computing

This major covers theories and technologies of big data with applications to information systems. Students completing this major will possess and apply the technical skills for managing large volumes and varieties of data in the information systems context.

This major will deal with a comprehensive focus on the technical and theoretical knowledge of design, development and deployment of software applications in the field of Entertainment Computing, including Games Technology and Database Design and Development.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

 International Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation. Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

 Geography  and Urban Studies

Geography is the integrated study of people, places and environments. In this major, you will examine the geography of contemporary Australian cities and regions. The interests of today’s geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a discipline focused on social justice within the city, through its critical assessments of people’s access to scarce urban resources, such as housing, transport, education and employment.

The political, economic and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum. These applied interests in urban wellbeing and city structure are the intellectual basis for the urban planning profession.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Peace and Development Studies

The Peace and Development Studies major is concerned with methods for promoting peace, human rights and sustainability. It involves a critical analysis of inequalities of power and opportunity that lead to international and local conflict, social dislocation and environmental degradation. Students will examine the structural causes of racist and gendered violence, environmental crises, forced migration, poverty, resource conflict, and inter-generational inequity.

The inter-related network of solutions includes empowerment and self-determination, sustainable living, constructive development, peacemaking and peace building.

These require understanding of the theories and method for identifying, measuring and resolving conflict and environmental degradation. The assumptions and failings of traditional development practice are critically assessed. Students will engage social theory within an interdisciplinary and applied framework, at local, national and international levels.