Bachelor of Communication/Bachelor of Creative Industries in Advertising (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments.

This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics. Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality.

Study in this area is relevant for work involving commentary and analysis of contemporary social issues and cultural practices (e.g. journalism, teaching, activism) and fields concerned with designing, delivering and evaluating cultural and artistic productions, and education, communication, welfare or health services, in culturally diverse communities.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

History and Political Thought

Since the revival of humanist thought in the Renaissance, universities have placed studies in history and political thought at the centre of exploring what it is to be human.

At the heart of the History and Political Thought major are four compulsory units which introduce the student to the modern (since 1500) history of humanity. Although Europe is very prominent in the Major, the student will be invited to compare its history to the histories of Asia, Africa and the Americas.

The Major culminates in a capstone unit in students’ final semester discussing historical theories and methods. A wide range of elective units covers European, American, Australian and Asian history and political thought and includes thematic units which range widely over time and place.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Musicology

The Musicology major provides students from outside the Music program with an introduction to the history of Western classical music, and popular and classical musics in the twentieth and twenty-first centuries.

It offers perspectives on modernism, postmodernism and post-postmodernism, and incorporates social, political and philosophical critiques of music.

Students may select either Musicology or Music but not both.

This is a double degree program that targets the wide application of information technology in Business providing a well rounded education in two disciplines.

Applied Finance

The Applied Finance major equips you with the expert skills to create a career as a finance specialist. In this major you will develop in-depth knowledge of finance with a focus on investment and securities, economics, and banking and finance.

The core subjects in the Bachelor of Business will provide you a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy.

The Applied Finance major builds on this knowledge and skills in an applied discipline based context. It satisfies the educational requirements for membership of the Financial Services Institute of Australasia (Finsia).

Graduates can plan a career in media, public relations, journalism or advertising companies with skills adaptable to many environments.

This combined degree ensures that your future work appeals to the right target audience.

The Bachelor of Communication component covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines.

The Creative Industries degree partners with creative industries to provide an interdisciplinary, experiential degree that combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Digital Cultures

The Digital Cultures Major offers students the opportunity to learn about how cutting edge technology and digital practices are changing society.

By analysing new media, visual arts, and digital design and the effects that the use of these new technologies have on culture and society, students will gain the necessary skills to position themselves for careers in a wide variety of contexts that require understanding of technology or digital media and its impact.

Complementing these analytical skills, students will also gain practical skills in the creation of digital media and design.

Our Master of Science degree can be taken in a number of majors: Public Health Nutrition, Food Science, Greenhouse Horticulture or Agriculture. This program builds on your professional experience and/or prior degrees to develop advanced expertise and critical understanding in science and in these disciplines.

Public Health Nutrition

The Master of Science major in Public Health Nutrition is designed for human nutrition graduates seeking to further their career in public health and health promotion; working in a variety of settings, such as local, state or national health organisations, non-government organisations, population health subjectts, community health centres, and international aid agencies. Roles may include, health promotion officer, research and evaluation officer, monitoring and surveillance officer, and health policy officer. The program draws on and complements the Master of Public Health, providing an attractive postgraduate pathway for students with prior nutrition knowledge. This major build an integrated understanding of relevant aspects of community and public health nutrition and its interrelation with other relevant disciplines including, behavioural sciences and nutrition/health education, social sciences, economics, politics, food and nutrition systems, and public health systems. A capstone subject involving a public health nutrition research project allows students to integrate their knowledge and skills developed from the whole program and build on research skills that are scaffolded through the curriculum.

This double degree program allows you to span both the legal and scientific worlds. This Bachelor of Science asks questions about how the natural world works and the impact of humans at its interface. It does so in a systematic, yet rigorously creative way based on inquiry and evidence. A Bachelor of Science will prepare you to take part in this process of inquiry, by both contributing to it and by using scientific knowledge to solve current problems in broad settings.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Applied Physics

This major provides a deep knowledge of physics and its applications. While also developing a grounding in mathematics and strong computing knowledge, the physics major assures understanding of the concepts, tools and techniques of physics including the interfaces where physics contributes to other scientific disciplines, and the use of physics in wider intellectual and social contexts.

Graduates of this degree can look forward to career opportunities as a medical laboratory scientist, forensic scientist, in government and related industries, in scientific and technical management or can pursue a research or secondary teaching career.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

Human Resource Management

The Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations. Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people. The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success. An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers. The perspectives are local and international, with an emphasis on the value of cultural and demographic diversity. Graduates have knowledge of how leadership and management of people can support organisational objectives and create organisational opportunities. This capacity comes from grounding in human resource management and industrial relations practice using contemporary law and research in applied projects. Students combine this with an education in the pressures organisations experience in inter-disciplinary subjects focused on money, markets and management. That is, graduates develop commercial acumen and appreciate the competing interests around work, aware of trends locally and internationally. Throughout the program, students are challenged to develop and demonstrate communication, cultural, and analytic skills required to be innovative and responsible team-members and leaders.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Child and Community

The Child and Community major provides a comprehensive introduction to a range of social sciences related areas and a strong grounding in contemporary issues facing children and their families from a critical perspective.

This major provides a good foundation for people interested in a career in the human services with a particular interest in children.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Japanese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Arabic, Chinese, Indonesian or Japanese you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.