Bachelor of Creative Industries in Advertising

at Western Sydney University - Parramatta South Campus Australia

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

Economy and Markets

The Economy and Markets major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries.

Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems.

Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world.

A major in this area prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies.

Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

History and Political Thought

Since the revival of humanist thought in the Renaissance, universities have placed studies in history and political thought at the centre of exploring what it is to be human.

At the heart of the History and Political Thought major are four compulsory units, which introduce the student to the modern history of humanity (since 1500). Although Europe is very prominent in the major, you will be invited to compare its history to the histories of Asia, Africa and the Americas.

The major culminates in a capstone unit in students’ final semester, discussing historical theories and methods. A wide range of elective units covers European, American, Australian and Asian history and political thought, and includes thematic units which range widely over time and place.

We live in a world of screens ­– screens that need content. The Bachelor of Screen Media provides students with the tools and the know-how to make compelling, in-demand content crossing the spectrum of film, television, documentary, web series, video games and interactive experiences.

At Western, we’re pioneering a curriculum that prepares graduates to become the visual communicators of the future. Using our world-class facilities, you will learn to write, produce, direct and edit your own original content whilst also serving as collaborators on your classmates’ productions. You’ll work on campus in our TV studio, fully fitted with multi-cameras, green-screen and professional lighting. We’ll show you how to shape your content in the edit suites, and enhance your productions in the large Mac labs. You can also borrow equipment from the loan store to shoot content on location.

In your first year you’ll gain a strong foundation in different approaches and genres, and get hands-on experience creating short pieces. You’ll learn best-practice filmmaking, camera, editing, sound, be introduced to animation and visual effects, and build an understanding of the business of the industry. As you progress through the degree, you will develop skills in digital storytelling, and explore virtual, augmented and mixed reality. From Day 1, you will start building your portfolio with content created in class, so that by the time you graduate, you will have a rock-solid showcase of your work to impress potential employers.

In your second and third years, you’ll have the opportunity to  choose complementary subjects in either Journalism or Design, depending on your area of interest. If you’d like a future career creating short or long-form documentaries – insightful exposés of ex-world leaders or ‘tiger kings’, or highlighting the impact of climate change: choose the Journalism stream. Or if you’re more interested in creating interactive online experiences, apps and game design – choose the Design stream. Both streams complement the skills and knowledge you develop in your screen media subjects, further enhancing career opportunities.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Anthropology

Social Anthropology is the study of humans and the cultures they create.

The major in Anthropology within the Bachelor of Social Science offers students the opportunity to examine social patterns and practices across cultures, to discover similarities and differences between cultures, and to understand the processes by which humans organise and create meaning.

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states. Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels.

The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

The Graduate Diploma in Health Service Management provides students with an opportunity to develop advanced skills in health service financing, planning and evaluation, as well as governance in healthcare settings. It also explores the socioeconomic, behavioural, biological and societal determinants of health and disease, providing a sound knowledge in epidemiology and the use of healthcare data for decision-making. It provides an entry point to the Master of Health Science (Health Service Management) for those who wish to continue on their professional development journey with further studies.

This combined degree is designed for students who want to combine their interest and expertise in International Relations and Asian Studies with a good understanding of basic business issues, complemented by a high level of knowledge relevant to a specific business discipline.

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system.

Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration.

Students complete a major in International Relations and Asian Studies, a minor in Arabic, Chinese, Spanish or Japanese languages, and a major in Marketing. When combined with a high level of knowledge from the specific business majors, you will be ready for the workplace of the future.

International Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships.

Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Arabic

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Arabic, Chinese, Indonesian or Japanese you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This double degree program equips you with a degree in science, combined with a good understanding of basic business issues.

You can design your own academic program within the Bachelor of Science program structure, which must include a Science major. This can be combined with a Business major from a variety of disciplines.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Business Analytics

Generating and communicating information and insight from increasingly diverse and growing sources of data for business decision-making is a crucial asset for any organisation. Starting with a framework for applying the tools of business analytics, this major develops a blend of skills from mathematics, statistics and computing. Students will acquire knowledge and understanding in the continually developing areas of artificial intelligence, data visualisation and applications of big data.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments.

This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics. Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality.

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community. 

This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon.

It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.