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Bachelor of International Studies/Bachelor of Business in Marketing (Dual Degree)

Bachelor of International Studies/Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

Overview

This combined degree is designed for students who want to combine their interest and expertise in International Relations and Asian Studies with a good understanding of basic business issues, complemented by a high level of knowledge relevant to a specific business discipline.

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system.

Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration.

Students complete a major in International Relations and Asian Studies, a minor in Arabic, Chinese, Spanish or Japanese languages, and a major in Marketing. When combined with a high level of knowledge from the specific business majors, you will be ready for the workplace of the future.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. 

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Western Sydney University - Parramatta South Campus

Location

Bachelor of International Studies/Bachelor of Business in Marketing (Dual Degree) Assistant Fee

$30408

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of International Studies/Bachelor of Business in Marketing (Dual Degree) Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

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Other Courses by Western Sydney University - Parramatta South Campus,Australia

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Creative Writing

The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work.

Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts.

In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures.

48 month

Duration

$ 29488

Tuition

Graduates can plan a career in media, public relations, journalism or advertising companies with skills adaptable to many environments.

This combined degree ensures that your future work appeals to the right target audience.

The Bachelor of Communication component covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines.

The Creative Industries degree partners with creative industries to provide an interdisciplinary, experiential degree that combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Graphic Design

The Graphic Design major provides students from outside the Design program with a comprehensive introduction to fundamental skills and knowledge in graphic design.

The major is delivered through a series of practice-based and theoretical units and you will study areas such as image design, contextual design studies, web design and branding.

In addition, you will have the opportunity to choose a practice-based specialisation from the areas of interactive design; digital design; illustration; and photomedia.

48 month

Duration

$ 29488

Tuition

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

Economy and Markets

A major in Economy and Markets prepares you to be an active participant in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. The world’s commercial and political systems affect the quality of life and standard of living of every single person on the planet. If you would like to play a part in the workings of these systems, and have an impact on their outcomes, a major in Economy and Markets is the ideal choice.

The major introduces you to the application of economic analysis to issues affecting both the business sector and a range of government institutions. You will learn how economies function and how public policy and the way organisations behave affects diverse social, economic and environmental problems.

You will be introduced to a wide array of competing economic theories, so that you are critically informed about the ways in which they can be used to transform the world. You can expect to develop your analytical and problem-solving skills, including the capacity to apply modern statistical techniques, and also to critically examine issues from multiple theoretical perspectives.

48 month

Duration

$ 32424

Tuition

The Graduate Diploma in Information and Communications Technology is designed for students from both computing and non-computing backgrounds, to enable you to have a pathway into higher studies in Information and Communications Technology and to support a career in ICT.

The Graduate Diploma offers you formal training in the theoretical aspects of ICT, creating a solid base to continue your progression in the ICT field.

The speed of change in ICT requires everyone to update their knowledge every few years. This Graduate Diploma program lays a proper foundation in ICT whereby you can gain knowledge and confidence to proceed to further studies and career advancement.

The program is also designed to enable inexperienced, non-ICT students to enter a career in ICT. You will benefit from the University's policies on recognition of prior learning by allowing a matching of an individual's professional experience against specific subjects that form part of the Graduate Diploma in ICT.

The University has a long history of providing well-designed degrees in ICT that are accredited at the professional level by the Australian Computer Society (ACS). We recognise and concentrate on the vital role that computer networks, including internet and web technologies, play in all areas of life. This is reflected in our research strengths in networking and web engineering. This program will prepare you to undertake further studies in these two vital areas.

18 month

Duration

$ 34944

Tuition

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

Management

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad.

In this major you will develop strategic management knowledge to enable effective organisational decision making. The subjects in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

48 month

Duration

$ 32424

Tuition

Health Sciences, Nursing and Emergency Services

Graduate Diploma in Public Health

The Graduate Diploma program in public health is designed for health professionals who wish to extend and consolidate both practical and research skills for public health practice. For this program, students will study a wide range of evaluation processes and research methods relating to public health and policy analysis, economic evaluation, epidemiology and biostatistics. This program provides an entry point to the Master of Public Health for those who wish to continue their professional development with further studies.

Subjects of study include: A Global Perspective on Social Determinants of Health; Public Health, Policy and Society; Introduction to Epidemiology; and Introduction to Biostatistics.

You will additionally complete four electives from a wide range of fields of study including but not limited to Communicable Diseases, Health Workforce Planning, Building Organisational Capacity in Health Care and Surveillance and Disaster Planning.

12 month

Duration

$ 31584

Tuition

This program is designed for high achieving law students in the Bachelor of Science/ Bachelor of Laws program who wish to undertake an extended level of study and research in Law.

In the Bachelor of Science, students will learn core concepts and skills investigating the natural world, proposing and testing ideas by experimentation and observation, quantifying and modelling processes, communicating findings, and thinking independently and critically. Students can enrol in this degree and select from a range of scientific disciplines with the option of expanding learning into other areas outside of science.

The Bachelor of Laws (Honours) program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills. The program provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will have the opportunity to develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

Animal Science

Interactions between people and animals are increasing due to our reliance on animals for companionship and food production. This major will enable you to develop a deep understanding of these issues, through studies of animal behaviour, animal health and welfare, animal nutrition, animal production, animal reproduction, and human-animal interactions. You will have access to diverse on-campus animal facilities including reptiles, native mammals, sheep, cattle and deer and off-campus organisations such as wildlife parks, zoos and farms.

A variety of exciting career paths are available to graduates of this program, including international opportunities in the many fields of animal science. Graduates of this degree can look forward to career opportunities as an animal welfare officer, life scientist, quarantine officer, animal journalist or can progress into pursuing a research career, teaching career or working in government and related industries.

60 month

Duration

$ 32344

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Bachelor of Arts in Heritage and Tourism

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community.

At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two.

This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon.

36 month

Duration

$ 27552

Tuition

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

Indigenous Australian Studies

The Indigenous Australian Studies Major offers students the exciting opportunity to acquire key cultural competencies that will enable them to understand and work more effectively with Indigenous Australians in professions such as the arts, communications, media industries; education; government and non-government; policy; health; sciences; and community services.

The Indigenous Australian Studies Major addresses the cultural, historical, social and economic issues affecting Indigenous and Non-Indigenous Australians and relationships.

48 month

Duration

$ 30408

Tuition

This is a double degree program that targets the wide application of information technology in Business providing a well rounded education in two disciplines.

Management

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad.

In this major you will develop strategic management knowledge to enable effective organisational decision making. The subjects in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

48 month

Duration

$ 32424

Tuition

View All Courses by Western Sydney University - Parramatta South Campus, Australia

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