Bachelor of Tourism and Event Management in Marketing

at Western Sydney University - Parramatta South Campus Australia

Overview

This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Marketing

Contemporary marketing uses strategies and technologies to create significant customer relationships and brand experiences. Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

Western Sydney University - Parramatta South Campus

Location

Bachelor of Tourism and Event Management in Marketing Assistant Fee

$34944

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Tourism and Event Management in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

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Other Courses by Western Sydney University - Parramatta South Campus,Australia

Agriculture, Forestry & Animal Sciences

Master of Science in Agriculture

Our Master of Science degree can be taken in a number of majors: Public Health Nutrition, Food Science, Greenhouse Horticulture or Agriculture. This program builds on your professional experience and/or prior degrees to develop advanced expertise and critical understanding in science and in these disciplines.

Agriculture

Increasing the sustainable production of food for a growing population, in an unpredictable and increasingly harsh environment, is a global priority. Agricultural systems that meet these social and environmental goals of sustainable development must be developed to ensure healthy lives. This Postgraduate major is designed for science graduates interested in agricultural careers in technological innovation, research and development, agricultural policy and senior management. It is expected that upon completion of the program students will have the cognitive, technical and critical thinking skills to analyse issues and articulate appropriate solutions in the ever-evolving field of agricultural science. A capstone subject involving either a research or professional industry project will allow students to integrate their knowledge and skills developed throughout the program.

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This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

Chemistry

Chemistry knowledge underpins all aspects of our modern society. Chemists can use an understanding of chemical structures and processes to adapt, control and manipulate systems involved in energy production, food safety, forensics, biomedical technology, and ecosystem. Indeed, there is not an area of our society that has not been impacted by chemical knowledge. At Western Sydney University, we teach the theoretical and practical aspects of chemical sciences covering the sub-disciplines of physical, analytical, inorganic and organic chemistries. We have a particular focus on contemporary spectroscopy and separation methods that are required to solve big-picture problems in all areas of scientific discovery. Our graduates have opportunities to be closely mentored by experienced academics. We aim to produce scientists who are confident and self-directed, having gained independence in scientific discovery through an integrated theoretical and practical teaching programme that seeks to solve problems relating to societal needs.

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The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

Human Resource Management

Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations. Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people.

The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success.

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The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

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The Creative Writing major provides you with the opportunity to produce your own creative writing and to edit and learn how
to publish your work.

You will study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts.

In addition, you will have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literature.

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This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community. At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two. This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon. It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.

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Duration

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Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

International Relations

This major has been designed to meet the needs of Australian government, business and society to engage the states and peoples of Asia at all levels in pursuit of national interests and as part of the globalisation process.

It provides students with the opportunity to study contemporary Asia, as well as the rich and diverse histories, politics, cultures and languages of Asian countries and the international issues affecting Australia’s interests and role in the region and in the world at large.

The major area also includes a range of units concerned with the United States and Europe as well as with Asia itself, and units in international relations covering other parts of the world. It seeks to produce graduates with a broad, liberal education with the skills to mediate between Australia and the world in general and Asia in particular through political, economic, commercial, cultural, diplomatic and strategic links.

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This combined degree is designed for students who want to combine their interest and expertise in International Relations and Asian Studies with a good understanding of basic business issues, complemented by a high level of knowledge relevant to a specific business discipline.

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system.

Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration.

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Applied Sciences & Professions

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View All Courses by Western Sydney University - Parramatta South Campus, Australia

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