Bachelor of Communication in Advertising

at Western Sydney University - Penrith Campus (Kingswood) Australia

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Sociology

Sociology is the study of society and culture. Using diverse methods, practices and theories, it helps us understand social life. Sociology is fundamental to the social sciences because the quality of life of every human on the planet is directly or indirectly influenced by their relative position within, and responses to, society.

This major in Sociology provides you with a thorough training in the methods, theories and select leading areas of contemporary sociology. In the Sociology major, you will have opportunities to study particular themes from a sociological perspective, including inequalities, deviance, identities, gender, religion, medicine and health care, ethnicity and migration, and the family, among other possibilities.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Geography and Urban Studies

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture. Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment.

The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum.

These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession. The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course.

Mathematics plays a crucial role in almost every sector of the economy. From finance to engineering, teaching, medicine and politics – mathematics is essential to model, analyse and solve problems.

The essence of mathematics is the use of abstraction and logic to discover, describe and completely and unambiguously understand systems.

Develop your ability to discover, describe and analyse patterns with the Bachelor of Mathematics. You will learn from world-class academics with a research strength in mathematics, and have opportunities for industry engagement. With your logical mind and analytical skills, you’ll enter the job market as a highly sought-after graduate.

Our degree also gives you the option of completing majors in Financial Mathematics, Data Science, or Computational Mathematics, or you can use the degree as a pathway to secondary teaching.

The specialist knowledge of engineering technologists is a key element in the practice of engineering. The engineering technologist’s focused learning and practical skills are highly utilised in industry and make a significant contribution to Australian engineering success and prosperity.

The Western Sydney region has experienced strong growth and the engineering industry requires engineering technologists in a range of specialisations to support industry.

Electrical Engineering

The Electrical Engineering major includes core subjects from all branches of electrical engineering. Electrical Engineering program is one of the flagships of Western’s engineering whose core subjects such as Electrical Fundamentals, Power Electronics, Engineering Electromagnetics form the foundation for other programs such as Software Engineering and Biomedical Engineering program. Because of the vibrant and diverse offerings of Western’s engineering, its graduates will work in the fields of electronic components, computers, electro-magnetics, power generation and distribution systems, power and control in public utilities, telecommunications, manufacturing, and electrical systems.

Graduate destinations include:
Engineering technologists, consultants, data loggers, programmers, or junior engineers training for major projects.

The specialist knowledge of engineering technologists is a key element in the practice of engineering. The engineering technologist’s focused learning and practical skills are highly utilised in industry and make a significant contribution to Australian engineering success and prosperity.

The Western Sydney region has experienced strong growth and the engineering industry requires engineering technologists in a range of specialisations to support industry.

Materials

Since the dawning of mankind an understanding of how materials can be obtained and used has been critical to successful human endeavour. Materials engineers are concerned with the highly technological and dynamic process of understanding, developing, and applying materials (metals, polymers, ceramics, composites) to a range of engineering problems. Students will develop skills necessary to synthesise relevant information so that they can be effective decision makers in a materials context. These skills will serve them well in varied career opportunities associated with biomedical devices, nanotechnology, advanced manufacturing, opto-electronics, energy, aerospace, and sustainable construction. 

Graduate destinations include:
Materials engineering technologist, Materials selection technologist, High temperature applications technologist, Extreme environments technologist, Materials processing technologist, metallurgical and related process engineering.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

English

The English major invites students to explore contemporary approaches to language, literary studies and writing, including literary criticism and theory, linguistic analysis, genre and textual study, and creative writing. The English major focuses on the imaginative workings of language, and students can study a wide selection of modern and classic literature, as well as the relationships between written texts and other media such as film and information technology.

Students also have the opportunity to produce their own creative writing and to edit and learn how to publish their work. Career prospects include publishing, editing, teaching, writing and advertising.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

The specialist knowledge of engineering technologists is a key element in the practice of engineering. The engineering technologist’s focused learning and practical skills are highly utilised in industry and make a significant contribution to Australian engineering success and prosperity.

The Western Sydney region has experienced strong growth and the engineering industry requires engineering technologists in a range of specialisations to support industry.

Mechanical

Mechanical engineering is a dynamic area involving the design and build of moving machines including engines that power transportation, industrial machinery, and a range of tools. Students put the core concepts of mechanical engineering, energy, thermodynamics, mechanics, kinematics, and fluid mechanics, into practical application in workshops, industry projects, and work integrated learning. Students design and construct machines and tools, monitor and evaluate their performance. Employment opportunities include automotive or mechanical engineer, control and instrumentation engineer.

Graduate destinations include:
Mechanical engineering technologist, Aerospace engineering technologist, Automotive engineering technologist, CAD technologist, Control and instrumentation technologist, Maintenance technologist.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments.