Bachelor of Communication in Advertising

at Western Sydney University - Penrith Campus (Kingswood) Australia

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Economics

The Economics major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries. Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems. Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world. A major in Economics prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them. An Economics major is very highly regarded in the business world and opens up a very large range of career prospects in general business, finance and the public sector.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Psychological Studies

The Psychological Studies major comprises units in the discipline of psychology that focus on the field of inquiry, using scientific techniques and methods to understand and explain behaviour and experience.

Units in the program are drawn from the following core areas of psychology: brain and behaviour, learning, motivation and emotion, social psychology, lifespan development, perception, and cognitive processes.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Indonesian

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Indonesian, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

Our Computer Science (Advanced) program is an elite degree aimed at transforming today’s brightest minds into tomorrow’s computing leaders.

Cyber Security

The Cyber Security major aims to develop graduates with sound skills in the discipline of information systems security.

Today, the widespread use of networked systems means protecting these systems from various attacks is more important than ever.

Cyber Security is an essential aspect of today’s information systems

This major covers fundamental information security knowledge and security protocols from basic cryptography algorithms to their applications in computer systems and networked systems.

Students will learn fundamental security concepts, practical implementation of the security application programs as well as ethical hacking techniques to protect cyber security.
Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Computer Science.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Become an in-demand computing professional. Our real-world project industry experience will give you the edge.

The increasing use of electronic health records requires the accurate and efficient capture, management, security and reporting of health information. This program combines theory with a 20-day industry placement, to give you the skills you need to thrive.

The Bachelor of Engineering (Honours) program is designed for students with interests in learning to address humanity’s issues and challenges through the development and deployment of technical solutions.

This program spans all major engineering domains and prioritises industry relevance via an emphasis on work integrated learning to ensure students are career-ready on graduation. In addition to becoming technical experts in their chosen field of specialisation, students are also challenged to become collaborative and innovative problem solvers with an appreciation for the importance of sustainability and global citizenship.

Construction

Construction Engineering consists of core subjects in structural engineering, project management and construction technologies. Graduates will work in the fields of construction, structural design, and project management. Career opportunities include those in the private or public sector on projects covering highways, airports, and residential & commercial buildings.

Graduate destinations include:
Construction Engineer, Structural Engineer, Geotechnical Engineer, Site Engineer, Subdivision Civil Approvals Engineer, Consulting Engineer, Project Engineer, Project Coordinator, Project Manager, Design Manager.

Neuromorphic Engineering is an exciting inter-disciplinary field combining aspects from electrical engineering, computer science, neuroscience, signal processing and mathematics.

The Master of Applied Neuromorphic Engineering offers students an opportunity to partner with high-profile industry partners in an applied project or a research project, mentored by leading researchers from the International Centre for Neuromorphic Systems at the MARCS Institute. 

This program seeks to address the rapidly growing demand for alternative inter-disciplinary technologies, such as bio-inspired agile sensory systems, smart edge devices, and brain-inspired high performance computational platforms. The students will be introduced to state-of-the-art neuromorphic hardware, sensors and algorithms in a highly structured way that increases their acumen for approaching new situations with creativity and initiative.

This degree gives you the skills you need to become an in-demand computing professional. You will gain skills in a practice-based learning environment, be introduced to real-world project experience, and acquire a solid knowledge of ICT theory.

Western’s Bachelor of Information and Communications Technology will give you a strong understanding of several industry domains including networking, databases, systems analysis and design and programming. You will also gain relevant skills in web and mobile technologies, project management, professional communications, operating systems and human computer interaction. As well as the necessary mathematical and statistical skills to succeed as an ICT practitioner, you can choose from a broad range of specialisations including entertainment computing and social media analytics. You will also gain access to industry-leading facilities where you can bring your ideas to life and shape an unlimited future.

Networking

The Networking Major provides the students with in-depth knowledge for the analysis, design, and implementation of networked systems. It offers the students the opportunity to develop the technical skills needed for management and secure operation of a broad range of systems, including LANs, WANs, wireless networks, distributed systems, and large heterogeneous networks.

The Bachelor of Engineering (Honours) program is designed for students with interests in learning to address humanity’s issues and challenges through the development and deployment of technical solutions.

This program spans all major engineering domains and prioritises industry relevance via an emphasis on work integrated learning to ensure students are career-ready on graduation. In addition to becoming technical experts in their chosen field of specialisation, students are also challenged to become collaborative and innovative problem solvers with an appreciation for the importance of sustainability and global citizenship.

Sustainability

Human society is facing ever increasing challenges from changing climate, expanding populations and industrial development. Traditional approaches to solve environmental problems needs rethinking and should consider circular economy, life cycle thinking, climate smartness, digitisation. In this Major, students assess various challenges in provision of water, food, infrastructure and energy then propose design solutions using holistic, futuristic and sustainable technologies and strategies. Through hands-on, real-life projects, students explore solutions that integrate technical, technological (IoT), social, cultural, geographical, regulatory and ethical factors. This major will benefit students aiming for careers such as Environmental Engineer/Scientist/Consultant, Natural Resources Manager, Waste Engineer/Manger/ Consultant, and Sustainability Engineer/ Manager/ Consultant.