Bachelor of Communication in Advertising

at Western Sydney University - Penrith Campus (Kingswood) Australia

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

How 4 plus 3 makes 5
This outstanding double degree program combines a 4 year Bachelor of Engineering (honours) degree with the 3 year Bachelor of Business degree to yield a course of study that takes only 5 years to complete (in Full-time mode).The Engineering component of this program is offered at the Penrith and Parramatta City campuses, and the Business component is offered at the Parramatta City campus.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Mechanical

Mechanical engineering is a dynamic area involving the design and build of moving machines including engines that power transportation, industrial machinery, and a range of tools. Students put the core concepts of mechanical engineering, energy, thermodynamics, mechanics, kinematics, and fluid mechanics, into practical application in workshops, industry projects, and work integrated learning. Students design and construct machines and tools, monitor and evaluate their performance. Employment opportunities include automotive or mechanical engineer, control and instrumentation engineer.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Creative Writing

The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work. Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts. In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures. Career prospects include publishing, editing, teaching, writing and advertising.

The Bachelor of Criminal and Community Justice degree is designed for current employees within Corrective Services and other similar professions, as well as those external to the industry who wish to pursue a career in corrections, probation and/or parole (Community Corrections).

The degree has been designed in collaboration with Brush Farm, the training academy of Corrective Services NSW.

The degree draws upon disciplinary areas such as Criminal Justice, Criminology, Psychology, Social Work and Welfare in order to provide a theoretical framework for those who work with offenders.

This degree is a specialised degree which targets a range of central themes and issues that are paramount for those who work with victims and also offenders, both in terms of their treatment and management. As well as providing a theoretical framework, the program equips our students with the knowledge and skills to develop and evaluate practice with a view to enhancing work with offenders and victims.

The Bachelor of Criminal and Community Justice can be described as an ‘applied degree’ insofar as the teaching within the program will link theory to practice. It is important to note that this degree does not guarantee direct employment into Corrective Services or related fields.

Our academics who teach in the program have had first-hand experience working directly with offenders and victims in a variety of settings including prisons, courts and a community setting. This is reflected in some of the specialised subjects, including Assessment and Treatment of Offenders and Managing Offenders in the Community.

This degree gives you the skills you need to become an in-demand computing professional. You will gain skills in a practice-based learning environment, be introduced to real-world project experience, and acquire a solid knowledge of ICT theory.

Western’s Bachelor of Information and Communications Technology will give you a strong understanding of several industry domains including networking, databases, systems analysis and design and programming. You will also gain relevant skills in web and mobile technologies, project management, professional communications, operating systems and human computer interaction. As well as the necessary mathematical and statistical skills to succeed as an ICT practitioner, you can choose from a broad range of specialisations including entertainment computing and social media analytics. You will also gain access to industry-leading facilities where you can bring your ideas to life and shape an unlimited future.

Health Informatice

Increasingly, healthcare information is being captured electronically and newer technology modes are being applied in many innovative ways to support efficient and effective clinical care. This major aims to promote understanding of Information and Communications Technology (ICT) concepts in healthcare including electronic healthcare records; healthcare data analysis; fundamentals of medicine concepts and disease classification; healthcare system interoperability and design. This specialisation will prepare students for the ICT challenges ahead in the healthcare domain, and equip students with the knowledge and skills for taking up employment opportunities with major public and private healthcare providers and technology suppliers.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Japanese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Arabic, Chinese, Indonesian or Japanese you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

This degree gives you the skills you need to become an in-demand computing professional. You will gain skills in a practice-based learning environment, be introduced to real-world project experience, and acquire a solid knowledge of ICT theory.

Western’s Bachelor of Information and Communications Technology will give you a strong understanding of several industry domains including networking, databases, systems analysis and design and programming. You will also gain relevant skills in web and mobile technologies, project management, professional communications, operating systems and human computer interaction. As well as the necessary mathematical and statistical skills to succeed as an ICT practitioner, you can choose from a broad range of specialisations including entertainment computing and social media analytics. You will also gain access to industry-leading facilities where you can bring your ideas to life and shape an unlimited future.

Networking

The Networking Major provides the students with in-depth knowledge for the analysis, design, and implementation of networked systems. It offers the students the opportunity to develop the technical skills needed for management and secure operation of a broad range of systems, including LANs, WANs, wireless networks, distributed systems, and large heterogeneous networks.

This program is ideal for anyone interested in a practical and professional degree within the building industry.

This program is a shortened version of the full Bachelor of Construction Management four-year program. It allows students to obtain a Bachelor degree in three years and enter the industry quicker.

This program offers theoretical, practical, and hands-on experience, with four concentrated areas on construction technology; construction economics; construction law; and construction project management. You are able to obtain a Minor in construction economics, if desired.

Although there is no compulsory work experience requirement for this program, you are still encouraged to gain work experience through cadetships in the building industry in areas including project home building, building surveying and residential development.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments. This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics. Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality. Study in this area is relevant for work involving commentary and analysis of contemporary social issues and cultural practices (e.g. journalism, teaching, activism) and fields concerned with designing, delivering and evaluating cultural and artistic productions, and education, communication, welfare or health services, in culturally diverse communities.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Criminology And Criminal Justice

This criminology major offers students the opportunity to study crime and criminal justice in a critical way that particularly stresses social and cultural definitions of criminality and the reactions to it.

Areas of focus include criminal justice institutions and practices; the development of criminology as a discipline and its various strands; forms and patterns of victimisation; crime prevention strategies and debates; aspects of juvenile justice; the evolution of prisons and different forms of punishment; law enforcement and surveillance; violence, gender and crime; cultural depictions of crime and contemporary debates in criminology.

Designed for high achieving students the Bachelor of Construction Management Advanced (Honours) will provide you with the skills required to lead and drive change in the adoption of new technologies in the construction industry.This unique course will prepare you for an unlimited career in the building industry. Along with the full suite of theory and practical knowledge that will enable you to develop a broad-based view of how the construction industry operates, you also complete a suite of work-integrated learning units where you’ll have the opportunity to work with agreed industry partners.