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Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree)

Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Penrith Campus (Kingswood) Australia

Overview

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

60

Duration

Western Sydney University - Penrith Campus (Kingswood)

Location

Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree) Assistant Fee

$34696

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree) Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

60

Duration

Study Visa

Other Courses by Western Sydney University - Penrith Campus (Kingswood),Australia

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Geography and Urban Studies

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture. Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment.

The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum.

These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession. The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course.

48 month

Duration

$ 27552

Tuition

Natural Sciences & Mathematics

Bachelor of Mathematics

Mathematics plays a crucial role in almost every sector of the economy. From finance to engineering, teaching, medicine and politics – mathematics is essential to model, analyse and solve problems.

The essence of mathematics is the use of abstraction and logic to discover, describe and completely and unambiguously understand systems.

Develop your ability to discover, describe and analyse patterns with the Bachelor of Mathematics. You will learn from world-class academics with a research strength in mathematics, and have opportunities for industry engagement. With your logical mind and analytical skills, you’ll enter the job market as a highly sought-after graduate.

Our degree also gives you the option of completing majors in Financial Mathematics, Data Science, or Computational Mathematics, or you can use the degree as a pathway to secondary teaching.

36 month

Duration

$ 32424

Tuition

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Anthropology

Social Anthropology is the study of humans and the cultures they create..

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states. Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels.

The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

 

36 month

Duration

$ 27552

Tuition

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Japanese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Japanese, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

36 month

Duration

$ 27552

Tuition

The Bachelor of Engineering (Honours) program is designed for students with interests in learning to address humanity’s issues and challenges through the development and deployment of technical solutions.

This program spans all major engineering domains and prioritises industry relevance via an emphasis on work integrated learning to ensure students are career-ready on graduation. In addition to becoming technical experts in their chosen field of specialisation, students are also challenged to become collaborative and innovative problem solvers with an appreciation for the importance of sustainability and global citizenship.

Electrical

The Electrical Engineering major includes core subjects from all branches of electrical engineering. Electrical Engineering program is one of the flagships of Western’s engineering whose core subjects such as Electrical Fundamentals, Power Electronics, Engineering Electromagnetics form the foundation for other programs such as Software Engineering and Biomedical Engineering program. Because of the vibrant and diverse offerings of Western’s engineering, its graduates will work in the fields of electronic components, computers, electro-magnetics, power generation and distribution systems, power and control in public utilities, telecommunications, manufacturing, and electrical systems.

Graduate destinations include:
Designers, data loggers, programmers, consultants, system engineers, data communications specialists, wireless communications engineers, and integrated circuit designers.

48 month

Duration

$ 34696

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Indigenous Australian Studies

What does it mean to live in Indigenous Australia? The Indigenous Australian Studies major offers you the exciting opportunity to acquire key cultural competencies that will enable you to understand and work more effectively with Indigenous Australians in professions such as the arts, communications, media, education, government and non-government, policy, health, sciences, and community services.

The Indigenous Australian Studies major addresses the cultural, historical, social and economic issues affecting Indigenous and non-Indigenous Australians, and relationships.

48 month

Duration

$ 27552

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Economy and Markets

The Economy and Markets major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries. Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems. Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world. A major in this area prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them. A major in this area is very highly regarded in the business world and opens up a very large range of career prospects in general business, finance and the public sector.

48 month

Duration

$ 27552

Tuition

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Philosophy

Philosophy has always asked the 'big questions' about our lives. These are questions, for example, about the limits of our knowledge, the best way that humans can live together, how we understand the world around us, and what is the good life.

A philosophy major will enable students to develop particular skills and attributes - such as clear thinking, capacities to assess arguments and values, sound understanding of important philosophical views that have always been essential to university scholarship, and which continue to be valuable for graduates in both public and private life.

36 month

Duration

$ 27552

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Arabic

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Arabic, Chinese, Indonesian or Japanese you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

48 month

Duration

$ 27552

Tuition

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments.

This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics. Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality.

Study in this area is relevant for work involving commentary and analysis of contemporary social issues and cultural practices (e.g. journalism, teaching, activism) and fields concerned with designing, delivering and evaluating cultural and artistic productions, and education, communication, welfare or health services, in culturally diverse communities.

36 month

Duration

$ 27552

Tuition

View All Courses by Western Sydney University - Penrith Campus (Kingswood), Australia

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