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Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree)

Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Penrith Campus (Kingswood) Australia

Overview

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

60

Duration

Western Sydney University - Penrith Campus (Kingswood)

Location

Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree) Assistant Fee

$34696

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Engineering (Honours)/Bachelor of Business in Marketing (Dual Degree) Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

60

Duration

Study Visa

Other Courses by Western Sydney University - Penrith Campus (Kingswood),Australia

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Japanese

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Arabic, Chinese, Indonesian or Japanese you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

48 month

Duration

$ 27552

Tuition

You’re curious, enjoy telling stories, and you want to use media to share ideas about the things that get people talking.

Journalism

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism.

Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.

36 month

Duration

$ 29488

Tuition

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Philosophy

Philosophy has always asked the 'big questions' about our lives. These are questions, for example, about the limits of our knowledge, the best way that humans can live together, how we understand the world around us, and what is the good life.

A philosophy major will enable students to develop particular skills and attributes - such as clear thinking, capacities to assess arguments and values, sound understanding of important philosophical views that have always been essential to university scholarship, and which continue to be valuable for graduates in both public and private life.

36 month

Duration

$ 27552

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

 History and Political Thought

Since the revival of humanist thought in the Renaissance, universities have placed studies in history and political thought at the centre of exploring what it is to be human.

At the heart of the History and Political Thought major are four compulsory units, which introduce the student to the modern history of humanity (since 1500). Although Europe is very prominent in the major, you will be invited to compare its history to the histories of Asia, Africa and the Americas.

The major culminates in a capstone unit in students’ final semester, discussing historical theories and methods. A wide range of elective units covers European, American, Australian and Asian history and political thought, and includes thematic units which range widely over time and place.

48 month

Duration

$ 27552

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Bachelor of Social Science in Heritage Tourism

With a Bachelor of Social Science from Western, you will have the ability to help shape the world we live in. This degree expands your knowledge through theory, research and practical application and offers you a deep understanding of our complex, culturally diverse and dynamic world. You will gain access to industry-based projects and placements, local and international work experience and build the practical skills that will get you ready to apply your knowledge to the workforce.

Heritage Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community. At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two.

This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon. It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.

Graduates with a heritage and tourism major can contemplate careers within a diverse range of government, non-government organization and businesses that require understanding, insight and skills related to heritage and tourism.

36 month

Duration

$ 27552

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

English

The English major invites students to explore contemporary approaches to language, literary studies and writing, including literary criticism and theory, linguistic analysis, genre and textual study, and creative writing. The English major focuses on the imaginative workings of language, and students can study a wide selection of modern and classic literature, as well as the relationships between written texts and other media such as film and information technology.

Students also have the opportunity to produce their own creative writing and to edit and learn how to publish their work. Career prospects include publishing, editing, teaching, writing and advertising.

48 month

Duration

$ 27552

Tuition

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Anthropology

Social Anthropology is the study of humans and the cultures they create..

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states. Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels.

The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

 

36 month

Duration

$ 27552

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Indigenous Australian Studies

What does it mean to live in Indigenous Australia? The Indigenous Australian Studies major offers you the exciting opportunity to acquire key cultural competencies that will enable you to understand and work more effectively with Indigenous Australians in professions such as the arts, communications, media, education, government and non-government, policy, health, sciences, and community services.

The Indigenous Australian Studies major addresses the cultural, historical, social and economic issues affecting Indigenous and non-Indigenous Australians, and relationships.

48 month

Duration

$ 27552

Tuition

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community.

At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two.

This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon.

It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.

36 month

Duration

$ 27552

Tuition

The Bachelor of Engineering (Honours) program is designed for students with interests in learning to address humanity’s issues and challenges through the development and deployment of technical solutions.

This program spans all major engineering domains and prioritises industry relevance via an emphasis on work integrated learning to ensure students are career-ready on graduation. In addition to becoming technical experts in their chosen field of specialisation, students are also challenged to become collaborative and innovative problem solvers with an appreciation for the importance of sustainability and global citizenship.

Sustainability

Human society is facing ever increasing challenges from changing climate, expanding populations and industrial development. Traditional approaches to solve environmental problems needs rethinking and should consider circular economy, life cycle thinking, climate smartness, digitisation. In this Major, students assess various challenges in provision of water, food, infrastructure and energy then propose design solutions using holistic, futuristic and sustainable technologies and strategies. Through hands-on, real-life projects, students explore solutions that integrate technical, technological (IoT), social, cultural, geographical, regulatory and ethical factors. This major will benefit students aiming for careers such as Environmental Engineer/Scientist/Consultant, Natural Resources Manager, Waste Engineer/Manger/ Consultant, and Sustainability Engineer/ Manager/ Consultant.

48 month

Duration

$ 34696

Tuition

View All Courses by Western Sydney University - Penrith Campus (Kingswood), Australia

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