Advanced Diploma in Advertising And Marketing Communications Management

at Algonquin College - Ottawa Campus Canada

The Bachelor of Interior Design (Honours) degree program prepares you to pursue a professional career related to the design of the built environment. The curriculum integrates professional and general studies with an emphasis on critical thinking and applied research.

Enriched with a focus on environmental and global perspectives in interior design, you learn to consider ecological, economic and social aspects to analyze and design healthy living environments.

The program contains a strong experiential component that includes design studio experiences and an active engagement with the professional design community. In the fourth year, you have the opportunity to specialize in an area of interest specific to the profession and are required to complete an applied research paper.

To complete your degree, you must complete one mandatory paid co-op work term where you gain valuable work experience and network within the industry.
You also earn a Building Biology Advocate (BBA) Certification upon successful completion of the seven required Construction courses.

The integration of theory, analysis and practice prepare you to assume a leadership role within the profession. As a graduate, you are able to apply strategic thinking and a research orientation to your responsibilities as a professional interior designer and can contribute to the development and evolution of the field of design.

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Build a solid foundation for your career in residential or commercial construction

The two-year Construction Engineering Technician Ontario College Diploma program introduces you to a wide range of knowledge and skills to work in the construction industry. This program combines both hands-on application and theory to help you secure a career in the residential and commercial construction industries.

The Ontario Association of Certified Engineering Technicians and Technologists (OACETT) recognizes this program as meeting all of the academic requirements for certification in the Certified Technician Category. Using state-of-the-art facilities in Algonquin`s ACCE building, you build a solid foundation for your future career.

Take courses in surveying, construction materials, estimating and construction, building code and structural design documentation. Learn about health and safety relating to the field, hydraulics, geographic information systems and AutoCAD. Experience hands-on learning and participate in field trips.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

This program has strong ties to the construction industry and may help you build contacts throughout your time at Algonquin College.

Graduates of this program have the ability to work in a number of sectors within the construction industry. You may find opportunities in:

• Cost estimating
• Residential, commercial and civil projects
• surveying
• Project management
• Building inspection
• Materials testing and quality control
• Construction inspection <
• AutoCAD: After you complete this program, you may choose to take an extra year of study in order to receive an Ontario College Advanced Diploma in Civil Engineering Technology.

The Personal Support Worker Ontario College Certificate program prepares you for immediate work in healthcare. This two-semester program provides you with the knowledge and practical skills to work as a care provider in a range of healthcare settings.

Develop the ability to engage with persons and families of various ages and health-related needs to promote healthy living. Learn how to assist clients with their daily personal care needs, such as bathing, dressing, grooming, and toileting. In your career, you help those who need assistance to remain as independent as possible.

Through theory, lab practice and clinical/community experiences, learn how to deliver person-centred care, encourage independence and improve the quality of life for your clients.

Participate in clinical experiences, where you focus on the various skills needed to succeed in the field. In these clinical placements, you demonstrate your knowledge and expertise and learn about applying different concepts to real-world environments. These clinical experiences provide you with the opportunity to continue learning as a student member of a healthcare team.

After graduating, you may find employment as a Personal Support Worker. In this role, you work under the supervision of Registered Nurses and/or Registered Practical Nurses in:

• retirement homes
• long-term care facilities
• home care agencies, and
• hospitals

The Event Management Ontario College Graduate Certificate program prepares you for many exciting roles in the fast-paced event planning industry. Gain the experience, knowledge and real-world practice needed to be successful in this high-demand field.

Learn the logistics of planning an event, including risk management, project development and planning, accounting and financial skills, and marketing.

Gain critical event management skills, from acquiring sponsorships, to providing entertainment and creating programming, to people management and working in teams.

The highlight of the program is a real-world team-based fundraising event that provides you with an opportunity to make a difference in the community. You also benefit from 112 hours in an industry field placement, gaining more real-world experience and valuable industry contacts.

Graduates may find employment in:

• Corporations or associations
• Museums or attractions
• Sports organizations
• Wedding planning companies
• Tourism organizations
• Festivals or cultural organizations
• Hotels or cruise lines
• Government and non-profit organizations - locally, nationally or globally.

Accredited by the Canadian Medical Association, the Medical Radiation Technology offered by Algonquin College is a three year Ontario College Advanced Diploma that prepares graduates with the technical skills and the theoretical knowledge required to carry out diagnostic procedures under the role of a medical radiation technologist as mentioned by the Canadian Association of Medical Radiation Technologists Radiological Technology competency profile.

Problem-solving skills and critical thinking is developed in the students so that they can quickly adapt the knowledge into clinical practices to provide safe patient assessment and therapeutic and diagnostic skills in consistency with the best standards of practice for the medical radiation technology. With the simulation, extensive clinical experiences, theoretical courses and laboratory practice, the students acquire sufficient ability to produce quality images of the internal structures of the human body.

To prepare for further post-secondary study, the General Arts and Science - Community Studies Ontario College Certificate program helps you explore your interests, aptitudes and skills, with a focus on social sciences.

Discover new educational pathways and find your potential. You receive an Ontario College Certificate in General Arts and Science - One Year, with a concentration in Community Studies. This certificate helps prepare you for success in a variety of Algonquin College programs, including:

• Child and Youth Care
• Developmental Services Worker
• Early Childhood Education
• Community and Justice Service
• Social Service Worker

You can enter the workforce and demonstrate that you have well-developed skills and general knowledge in a variety of topics. Completion of this certificate confirms to potential employers that you have the ability to learn at a post-secondary level.

With this certificate, you may also choose to continue your education in Year II of the General Arts and Science Diploma program. After completion of Year II with an overall GPA of 3.0 or higher, you can apply for advanced standing at Carleton University or the University of Ottawa.

Launch your legal career

In the two-year Law Clerk Ontario College Diploma program, you study a broad range of legal topics and processes to prepare you for a career as a legal assistant or law clerk.

This program prepares you for administrative work in an office environment where you work independently under the general direction of a lawyer, or as part of a legal services team. Learn from dedicated faculty who ensure that your skills surpass industry standards.

As a student, you develop and practise the skills that are essential for a successful career, including:

• paying attention to details and independently following instructions
• organizing client files and managing deadlines
• interviewing clients
• performing general office procedures
• working with legal software to compile information and prepare documents
• compiling evidence and documentation
• maintaining corporate documents and filings
• entering data in legal forms and drafting routine correspondence
• preparing briefs
• learning about family, estates, civil litigation, corporate, administrative and real estate law practices
• engaging in civil litigation and research

Benefit from the ability to participate in an off-site field placement or in an in-class workplace simulation. These experiences give you real-world experience and an opportunity to practise your skills.

The two-year Cardiovascular Technology Ontario College Diploma program provides you with the essential knowledge and technical skills required to perform electrocardiograms, exercise tolerance tests and ambulatory monitoring in the role of a cardiovascular technologist. Professionals in this field work closely with patients to diagnose cardiac conditions.

Emphasizing a hands-on approach through in-class clinical simulation and clinical practice, this program is aligned with the competencies outlined by the Canadian Society of Cardiology Technologists (CSCT) National Occupational Competency Profile (NOCP). Areas of focus include performing various non-invasive cardiac testing such as:

• Electrocardiography
• Stress testing
• Ambulatory monitoring
• Pacemaker follow-up

You develop critical thinking by integrating knowledge of cardiac anatomy, pharmacology and various pathophysiology to provide accurate diagnostic information to members of the health care team.

Graduates of this program are eligible to write the CSCT national certification exam. Upon successful completion of this exam, graduates become Registered Cardiology Technologists (RCT). This provides employment opportunities across Canada in:

• Hospitals
• Private cardiac clinics
• Physicians`offices
• Cardiac rehabilitation centres
• Pacemaker clinics
• Ambulatory monitoring health services
• Medical sales or research

Graduates may pursue post-graduate studies in such areas as diagnostic cardiac sonography, pacemaker technology or cardiac electrophysiology technology.

The four-year Bachelor of Automation and Robotics (Honours) degree program prepares you for a career in the field of automation and robotics.

Autonomous and remotely operated systems are deployed the world over with ever increasing frequency. Such systems are being implemented in many instances to reduce risk to human workers, to achieve higher efficiencies in manufacturing and to improve the quality of lives through robot-assisted rehabilitation and care. Variations of these systems are often in place for reasons of feasibility, efficiency, safety or practicality. Traditionally, in order to develop such systems, collaborative expertise and knowledge in aspects of mechanical and electrical engineering as well as computer science is necessary. Through a combination of these three fields of engineering, this program helps you acquire the theoretical and applied expertise to succeed in the field of automation and robotics.

As a student in this program, you acquire knowledge and skills specific to electrical engineering, mechanical engineering and computer science, including:

• Engineering principles, professionalism and methodologies
• Fundamentals of mathematics, technical writing, dynamics, electronics, computer programming, optical systems and materials science
• Machine design, control systems, electromechanical actuators, sensors, vision systems and the software necessary to design and simulate autonomous and remotely operated systems and components
• Project planning and management, and research and leadership skills

This co-operative education program provides you with learning opportunities through industrial and/or applied research placements. A comprehensive final year project tied to the needs of industry exists to challenge you, presenting the opportunity to test and further develop knowledge and skills. If you are interested in the potential of self-employment, you have an opportunity to foster entrepreneurial aspirations.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyze, design, modify and support mechanical, software and electrical components, processes and systems by applying fundamentals of engineering.
• Build functional robotic components by researching and integrating knowledge from mechanical, electrical and software engineering practices.
• Customize existing non-autonomous systems into autonomous or semi-autonomous systems by designing and integrating solutions and developing autonomy algorithms and controls.
• Analyze and solve complex technical problems in the field of robotics and automation by applying the principles of engineering and mathematics.
• Develop, execute and interpret quantitative and qualitative analysis and tests for industrial mechatronic and automation systems.
• Lead and perform diagnostics on a variety of industrial automation controls, sensors, data acquisition devices and interfaces by developing and using troubleshooting skills and techniques.
• Ensure all work is performed in compliance of relevant laws, codes, regulations, policies, ethical principles, safety procedures and engineering practices and standards.
• Contribute to the on-going and upcoming innovation and research in the robotics and automation field.
• Develop entrepreneurship and effective business planning skills to innovate robotics technology targeting new and existing local and global markets.
• Develop personal and professional strategies and plans to adapt to change, maintain currency and foster interprofessionalism.
• Manage the project and communication with clients and other professionals to translate abstract ideas into tangible project requirements and products.
• Identify and apply discipline-specific factors that enable the contribution to the local and global community through social responsibility, economic commitment and environmental stewardship.