Advanced Diploma in Advertising And Marketing Communications Management

at Algonquin College - Ottawa Campus Canada

The two-year Heating, Refrigeration and Air Conditioning Technician Ontario College Diploma program, delivered in a compressed format over 42 weeks, is approved by the Technical Standards and Safety Authority (TSSA) and is taught in Algonquin`s state-of-the-art Algonquin Centre for Construction Excellence (ACCE) building. By studying in the ACCE building, you have the opportunity to work in a fully-outfitted facility where you learn both traditional and advanced technologies used in the industry.

Start the program by learning electrical and heating essentials – all courses have a strong hands-on component. To better prepare you for a career in the industry, vocational subjects are enriched with courses in:

• Communications
• Mathematics
• Related sciences
• Computer applications

Continue to enhance your knowledge and skills throughout the remainder of the program, and learn about controls, forced air gas/oil heating systems, hydronics and refrigeration concepts.

Algonquin College`s program also includes an approved curriculum for:

• Gas Technician 3 (G3) and 2 (G2)
• Oil Burner Technician 3 (OBT3) and 2 (OBT2).

This means that you have an opportunity to prepare for and write your TSSA exams, in order to become licensed as a Gas Technician and Oil Burner Technician during the program. At the end of your second term, you may be eligible to apply to write your G3 and OBT3 certificates of qualification. At the end of your final term, you may be eligible to apply for your G2 and OBT2 certificates of qualification, making you more employable in the field.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Relate effectively to heating, refrigeration, and air conditioning supervisors, coworkers, and customers.
• Work safely and in accordance with all applicable acts, regulations, legislation, and codes to ensure personal and public safety.
• Select and use a variety of heating, refrigeration, and air conditioning tools and equipment safely and properly.
• Solve math and applied science problems required to effectively install and maintain heating, refrigeration, and air conditioning systems, and associated components.
• Prepare and interpret electrical, mechanical, and piping drawings.
• Install, service, and troubleshoot heating, refrigeration, air conditioning systems, and associated components.
• Develop strategies for ongoing personal and professional development, that will lead to enhanced work performance and career opportunities, and keep pace with industry changes.
• Identify and apply discipline specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Get the technical skills required to repair and modify automated equipment

The two-year Electromechanical Engineering Technician Ontario College Diploma program prepares you for many different career pathways. Industry professionals teach you the skills to repair and modify automated equipment in many different sectors.

In this program, you experience both classroom and lab-based hands-on learning. You develop team building skills and collaborate on class projects.

As a student in this program, you learn about:

• Electronic circuits
• Industrial pneumatics
• Computer-aided design
• Microcontrollers
• Digital logic
• Programmable logic controllers (PLCs)
• Motor controls and machine tool operations
• Industrial robots
• Mechatronics  

The two-year General Arts and Science Ontario College Diploma with a concentration in Aviation Management program provides you with the knowledge and skills to become a commercial pilot.

Learn the required level of proficiency necessary to complete the Transport Canada Pilot License written examination (CPAER) and practical flight test. Some classes take place at the Ottawa Flying Club, Rockliffe Flying Club and the Canadian Aviation and Space Museum, providing all the skills needed to start your career.

Industry-professional instructors also teach you practical skills such as fuel handling, aircraft handling, and winter operations. Learn about cockpit resource management, maintenance skills and dispatching. Acquire a background in business and management, which prepares you for various facets of the aviation industry.

Experience up to 200 hours of flight experience at an Algonquin College approved flying partner. It is a non-funded activity that costs $70,000 over the two years and is subject to change without notice.
In your final semester, you can elect to take a course in either Instructor Rating, Float Rating or Initial Aeroplane Type Rating, each of which will help you specialize for future employment opportunities.

Explore a challenging and rewarding career in business.

• Earn a flexible diploma that shows you are skilled in all of the key business disciplines. The Business Administration - General Business Ontario College Advanced Diploma program gives you the opportunity to customize your education in business. General Business is one of the seven majors that Business Administration students can select in the second half of the three-year program. Develop a skillset with learning from areas of business that include accounting, finance, human resources, international business, marketing and supply chain and operations management.
• By selecting the General Business major going into the fourth semester, you choose courses from at least two majors, and no more than four courses from any one major. Your coursework is based on which courses you select (not all courses are available).
• Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.
• Upon graduation, you earn a comprehensive diploma that shows employers you are skilled in all key areas of business. Based on the course selections you made, pursue a variety of careers in diverse fields and industries.
• Upon completion of six semesters and with a minimum GPA of 2.9, you can apply to Nipissing University and with as little as 12 months of additional study at the Woodroffe campus, complete a Bachelor of Commerce degree.

Build a solid foundation for your career in residential or commercial construction

The two-year Construction Engineering Technician Ontario College Diploma program introduces you to a wide range of knowledge and skills to work in the construction industry. This program combines both hands-on application and theory to help you secure a career in the residential and commercial construction industries.

The Ontario Association of Certified Engineering Technicians and Technologists (OACETT) recognizes this program as meeting all of the academic requirements for certification in the Certified Technician Category. Using state-of-the-art facilities in Algonquin`s ACCE building, you build a solid foundation for your future career.

Take courses in surveying, construction materials, estimating and construction, building code and structural design documentation. Learn about health and safety relating to the field, hydraulics, geographic information systems and AutoCAD. Experience hands-on learning and participate in field trips.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

This program has strong ties to the construction industry and may help you build contacts throughout your time at Algonquin College.

Graduates of this program have the ability to work in a number of sectors within the construction industry. You may find opportunities in:

• Cost estimating
• Residential, commercial and civil projects
• surveying
• Project management
• Building inspection
• Materials testing and quality control
• Construction inspection <
• AutoCAD: After you complete this program, you may choose to take an extra year of study in order to receive an Ontario College Advanced Diploma in Civil Engineering Technology.

Gain the analytical thinking and problem-solving skills for a career in programming and software development.

The three-year Computer Engineering Technology - Computing Science Ontario College Advanced Diploma program prepares you for an information technology (IT) career in the private or public sectors. You gain the knowledge and skills to use a broad range of IT-based analytical thinking and problem-solving skills in support of the day-to-day operation of an enterprise`s software systems or in the development of new systems.

Learn a variety of programming languages (Java, C#, C++, C, and others) and operating systems (Windows, Unix/Linux, and QNX). In addition, you study the development tools and debugging techniques used to design, code and test integrated and/or embedded applications and software systems.

In your final year, you work in teams on sponsored real-world projects to develop a comprehensive application as part of the software engineering portion of the program. You also have the opportunity to select an elective course from an approved list, in areas that include graphics/multimedia, advanced database programming, android, business programming (Cobol), security and advanced web programming.

The majority of the program consists of courses in systems programming, software development, testing and maintenance. The balance of the curriculum consists of courses in technical communications skills (both oral and written), mathematics and general education electives.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Graduates may find employment as systems, integration, and applications programmers and/or testers, and as customer service representatives providing training and product support to clients of high technology corporations.

• Graduates may also pursue careers in such diverse areas as:
• Game and multimedia development
• GUI (graphical user interface) development
• IT communications, IT security, real-time and database systems
• Web-based applications
• Technical roles in all levels of government (federal, provincial, and municipal) 

The four-year Bachelor of Public Safety (Honours) degree program imparts the theory and hands-on instruction allowing you to develop a systematic approach to public safety to counter, coordinate and investigate man-made and natural threats to individuals, information systems security, critical infrastructure, organizations, companies, and governments.

You learn the proven and sound principles of public safety within the context of Canadian legislation. Theoretical and experiential courses, combined with applied research and two co-op work terms, provide you with work-integrated learning opportunities, as well as the opportunity to develop and build investigative and analytical problem-solving skills. You develop inter-professional capabilities using a collaborative approach to addressing public safety situations.

This program prepares you for positions in the field of public safety encompassing security, countering crime, and emergency management. Graduates may find public safety employment opportunities in policing and the military, as well as various public and private sector organizations, government and non-profit organizations.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Design, apply and validate security, emergency and business continuity measures conforming to current industry practices.
• Investigate, document and report security related incidents in accordance with accepted investigative practices.
• Comply with established national, provincial and local laws, legislation, policies, and professional and ethical standards pertaining to public safety.
• Analyze and interpret security related case scenarios using quantitative and qualitative research methods.
• Develop and communicate plans and recommendations that integrate the results of research, assessment and investigations.
• Adopt and use information technologies in accordance with current industry standards.
• Use strategic leadership and critical thinking in professional roles and in decision-making contexts.
• Develop operational threat mitigation strategies consistent with a fact-based assessment of geo-political trends.
• Respond to emerging situations using the principles of crisis management.
• Develop public safety strategies that synthesize current scholarly thinking and emerging trends in the field.
• Lead personnel and manage facilities while applying standard business practices.
• Design, implement, manage and evaluate security awareness education initiatives.
• Adapt to changes in employment requirements through the development, implementation and updating of professional and personal development plans.
• Work with diverse stakeholders and populations.
• Work with other professionals by applying the principles of inter-professional practice.
• Research and analyze criminal behaviour within the broader context of social trends in today`s society consistent with current scholarly thinking.

Co-op Information:
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops. For more information Click on

Paramedic is a two-year Ontario College Diploma program well suited for the students who are looking for a dynamic, challenging and professional career and are able to work effectively under stressful situations in challenging environments. 

The program revolves around professionalism and dedication, integrity, leadership, compassion and commitment are the learning outcomes. The curriculum is challenging and includes practical/laboratory, in-class and online learning, high fidelity simulation and hospital clinical and paramedic practicums allowing the students to develop the clinical reasoning skills necessary to deal with traumatic and medical emergencies and the ability to communicate effectively with patients, family members and healthcare professionals.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

• Communicate and interact effectively and appropriately with patients and others.
• Assess patients using relevant theory and practices and in compliance with current legislation, regulations, standards, and best practice guidelines.
• Establish patients` treatment and transport priorities based on assessment findings.
• Implement preventive and therapeutic patient management strategies to maintain and promote patients` well-being in compliance with current legislation, regulations, standards, and best practice guidelines.
• Integrate and perform delegated controlled medical acts in a simulated, clinical, and field setting.
• Evaluate in an ongoing manner the effectiveness of patient management strategies used and adapt or change strategies to provide optimal care for patients.
• Report and document patient information completely, accurately, and in a timely manner, in compliance with current legislation, regulations, standards, and applicable policies and procedures in a simulated, clinical, and/or field setting.
• Ensure personal safety and contribute to the safety of partners, patients, and others.
• Ensure the operational safety and preparedness of an ambulance and its equipment and operate an ambulance-type vehicle in a simulated setting.
• Collaborate with a broad range of personnel such as first responders, paramedics, emergency services personnel, health care professionals and other allied health care workers.
• Integrate and meet legal, ethical, and professional responsibilities while providing optimal care for patients.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Accredited by the Commission on Dental Accreditation of Canada (CDAC), Dental Hygiene, Dental Hygiene is a three year Ontario College Advanced Diploma and is delivered over two and one-half years. The program strongly emphasizes on preparing graduates to function in a collaborative relationship with the community, healthcare providers and the client. 

The students, through the program, take up the role of a dental hygienist as an advocate, administrator, educator, researcher, clinician and health promoter and learn to offer dental hygiene care in a professional manner to their patients with complicated and diverse oral health needs. As members of a self-regulated profession, dental hygienists are responsible to the College of Dental Hygienists of Ontario for their practice decisions.