Advanced Diploma in Advertising And Marketing Communications Management

at Algonquin College - Ottawa Campus Canada

The two-year Community and Justice Services Ontario College Diploma program provides you with a broad range of skills to support you in joining the community and justice services field.

In this program, you develop an applied understanding of how to work with individuals, groups, and families in a variety of community-based settings. Woven throughout the program is a commitment to human rights, resiliency and restorative practice. Study topics include:

• Addictions and harm reduction
• correctional practices
• Mental health
• Trauma-informed practice
• Indigenous studies
• Gender and sexuality studies
• Community building practice
• Anti-oppressive practice

You also develop skills to support children, youth, and families in both individual and group capacities. These skills include assessment, supportive counselling, group facilitation, case management, advocacy, crisis intervention and supporting community led prevention initiatives. In your final semester, you have the opportunity to participate in a field placement experience in the community and justice field.

The Environmental Management and Assessment Ontario College Graduate Certificate program adds depth to your existing expertise in the environmental management and assessment field. Highly skilled and environmentally aware professionals are constantly being sought out by employers in the field. This program enhances your knowledge of environmental sciences.

Gain essential knowledge and skills by studying a range of disciplines throughout this program, including:

• Ecological conservation
• Project management
• Environmental policy and reporting
• Contaminant control
• GIS and environmental map design

Take courses in hydrology, environmental modelling and environmental policies. Courses are offered on evenings and weekends.
Field experiences throughout the program give you integrative skills that employers of this expanding field are looking for.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term. Please note that places in the co-op version of the program are subject to availability.

Graduates of this program may be employed in a number of fields including:

• Ecology research and reporting
• Water and wastewater monitoring
• Site assessments
• Cost proposals
• Pollution prevention and control
• Regulatory compliance
• Policy development

Cooperative education (Co-op)
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid Co-op/Internship Work Permit prior to commencing their work term. Without this document, International students are not legally eligible to engage in work in Canada that is a mandatory part of an academic program. For more information, please visit www.algonquincollege.com/coop.

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.

The three-year Business Administration (Core) Ontario College Advanced Diploma program provides you with essential skills and knowledge for a career in business. This program is the perfect option if you are interested in pursuing a career in business, but are unsure which specialization best fits your interests.

This program has been designed to allow you to explore a variety of business fields before ultimately deciding on a major. In the third semester, take one course from each major to help you understand the various career specializations. During this time, you have the opportunity to meet with upper-level students and program coordinators for guidance. Then you make a selection that is most aligned to your interests.

Your final three semesters match the career or field you`re interested in pursuing. Choose to major in Accounting, Finance, Human Resources, International Business, Marketing, or Supply Chain and Operations Management. With all majors, you have the opportunity to network and learn directly from business professionals. Our active Program Advisory Committee ensures that the program continuously evolves to meet the ever-changing demands of today`s organizations.

The Bachelor of Hospitality and Tourism Management (Honours) (Co-op) degree program prepares you for supervisory and management careers within the dynamic hospitality and tourism industry. The program gives you a solid knowledge of hospitality and tourism business operations, coupled with effective leadership and management skills.

Created by industry experts, this degree program is the first of its kind in Eastern Ontario. Core components of the program include exponential, theoretical and analytical learning in:

• Hotel operations management
• Leadership and entrepreneurship
• Food and beverage management
• Tourism trends

Throughout the program, you are provided with opportunities to develop teamwork, leadership, communication, critical-thinking and problem-solving skills.

Smaller class sizes allow you the one-on-one time you need to succeed.

Expand your real-world experience with two mandatory, paid 500-hour co-op placements. Over the course of the placements you are given the opportunity to network with professionals and gain valuable industry experience that is essential for success in the hospitality and tourism industry. See Additional Information for more details.

Graduates of this program are equipped with the skills, knowledge and experience leading to highly sought after graduates throughout the industry. Graduates may find employment both locally and globally in:

• Hotels or resorts
• Restaurants
• Cruise lines
• Casinos
• Consulting firms
• Destination marketing organizations
• Suppliers to the hospitality and tourism industry

Specific opportunities can include:

• Management trainee for large hotel chains
• Sales and marketing managers
• Revenue/finance managers
• Event coordinators/planners
• Human resources coordinators
• Food and beverage managers/supervisors
• Front desk managers/supervisors
• Club managers
• Attractions managers/supervisors
• Restaurant managers/supervisors
• Membership coordinators convention visitors bureaus

Graduates from the General Arts and Science - Aboriginal Studies Ontario College Certificate program develop a better understanding and appreciation of Indigenous Peoples and the issues faced by First Nations, Inuit and Metis peoples.
Within this one-year program, you explore your culture and heritage and examine Indigenous content studies in:

• Contemporary issues
• Languages
• Community development strategies
• Career planning
• Government
• Law

You also learn general skills in communications and computer applications.

The first-year program helps you to expand your knowledge and choose your career path. You receive an Ontario College Certificate in General Arts and Science with a concentration in Aboriginal Studies. You can enter the workforce and show that you have developed essential employment skills and a general understanding in a wide variety of topics. Completion of this certificate confirms to potential employers that you have the ability to learn at a post-secondary level to any potential employers.

You may also choose to continue your education in Year II of the General Arts and Science Ontario College Diploma program. After completion of Year II with an overall GPA of 3.0 or higher, you can apply for advanced standing at Carleton University or the University of Ottawa.

The one-year Pre-Health Sciences Pathway to Advanced Diplomas and Degrees is an Ontario College Certificate program that prepares you for more advanced health science programs. You develop strong study skills and earn post-secondary credits that may transfer to other post-secondary programs.

As a student, you explore your interests in the health science field while meeting the eligibility requirements for a number of Algonquin College advanced diploma programs. These include:

• Biotechnology - Advanced (Co-op and Non-Co-op Version)
• Cardiovascular Technology
• Dental Hygiene
• Massage Therapy
• Medical Radiation Technology
• Respiratory Therapy

In addition, graduates may be eligible to apply to various degree programs including:

• Bachelor of Science in Nursing (BScN) at the University of Ottawa
• Bachelor of Health Sciences (BHSc) at the University of Ottawa
• Bachelor of Human Kinetics (BHK) at the University of Ottawa
• Bachelor of Science in Kinetics (BScHK) at the University of Ottawa
• Bachelor of Health Sciences (BHSc) at Queen`s University

The curriculum provides you with the opportunity to learn more about potential careers in the health sciences as you improve your skills in communications, mathematics, biology, chemistry and physics.

The intention of this program is to prepare you for further study in either advanced diploma or degree programs, rather than moving directly into a chosen industry.

It is important to note that completing this program does not guarantee entry into a health or science program.

Students interested in further academic study in a health-related one-year certificate or two-year diploma program should consider applying to the Pre-Health Sciences Pathway to Certificates and Diplomas program.

This two-year Developmental Services Worker Ontario College Diploma program prepares you to support children, youth and adults with physical, mental and/or developmental disabilities, through their activities of daily living, behaviour support, personal care and special education. You facilitate the development of skills for people with disabilities to enjoy independence, citizenship and social living.

As a student, you learn strategies for providing support in ways that are respectful of the dignity and individuality of each person with whom you work with.

The Developmental Services Worker program uses both experiential and outcome-based theory to help you prepare to work a variety of educational, community and social service settings.

During your program of study you apply theory and skills in various field placements, with opportunities to experience work as an Educational Assistant and Community Support/Residential Counsellor. Field placements allow you to explore concepts from a hands-on point of view and are an important learning tool to prepare for your profession. Throughout the program, you complete a series of field placements, totaling close to 600 hours of work experience.

You may find work in a variety of roles after graduation, including:

• Educational assistant
• Developmental assistant
• Special needs worker
• Residential counsellor
• Rmployment specialist
• Life skills instructor
• Vocational instructor
• Family support worker
• Support network facilitator

The one-year Geographic Information Systems Ontario College Graduate Certificate program provides you with knowledge and skills relating to geographic and cartographic science, with a focal point on information systems technology.

In this program, you use both hands-on and theoretical approaches to explore topics such as:

• Field data collection
• Programming
• Remote sensing
• Enterprise geo-database design and management
• Cloud-based services
• Application development
• 2D and 3D cartographic design
• Spatial analysis and project management

A key part of this program is the independent project that you begin in your first semester and complete throughout your studies. You identify an area of interest, develop a project proposal, and then implement and complete your project, all in collaboration with an industry or government sponsor.

Cooperative education (Co-op)    
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

Explore all aspects of the television and streaming video production process in the two-year Broadcasting – Television Ontario College Diploma program. This program prepares you with a diverse set of skills applicable to working in the creative media industries. Learn to produce television and video for news, sports, esports live events, factual entertainment and film. Focus your education on the area of production that you are passionate about through a personalized capstone project and field placement in industry.

Develop your technical, operational, and editorial skills, in the studio and field, to enhance your storytelling competencies. You gain an understanding of the technical and creative sides of television and streaming production as well as cinematography, motion graphics and post-production processes. Learn the critical skills required to produce content for television, video and streaming media platforms using the equipment used by industry professionals. In the first level of the program, you study alongside Journalism and Broadcasting – Radio students, building a strong foundation in transferable media skills while exploring these related fields. In this program, you are given the opportunity to work on interprofessional teams with other media programs. In the second year, you choose projects and elective courses that align with your interests. You also work on a personalized capstone project to develop skills for the segment of the industry you are passionate about.

There are many job opportunities in the industry after graduation. Graduates may find employment in the following:

• Television networks and stations
• Newsrooms
• Sports and esports teams and venues
• Production companies
• Film studios
• Audio/video equipment providers
• Streaming media companies
• Digital media companies
• Production units within private and public organizations