Advanced Diploma in Business Administration (Core)

at Algonquin College - Ottawa Campus Canada

Interactive Media Design is a two year Ontario College Diploma program designed to prepare you for a variety of careers in the digital media industry. Web-design and programming, as well as video and motion graphic skills, are in demand in all employment sectors. You explore the primary elements of media project planning and development with equal importance given to the creative and the technical aspects. This balanced learning experience prepares graduates to be generalists in the media industry, meaning you can jump into a wide variety of roles as you begin your careers.

Strong emphasis is placed on hands-on media production through courses in computer-based web design and programming, as well as video and motion graphics. Through a number of program-specific elective courses, you can focus your path towards specializing as a video producer or a web developer, or you can choose to remain as a generalist, depending on your interests. You plan and execute individual and team-based projects under the guidance of a faculty, industry experts in the media field. You gain practical experience working with live clients through applied projects. You navigate these learning opportunities with the operating system of your choice, such as Apple OS X, Windows or other platforms.

This industry-driven program provides you with the diverse skillset that makes you adaptable in today`s dynamic job market across all sectors. Graduates may find employment in a wide variety of fields utilizing their skills in dynamic media development, web design and programming, photography, videography, motion graphics, project management, UX design, graphic design and content management. Other opportunities involve start-up businesses and a wide variety of alternate professional fields.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

This one-year Drawing Foundations for Animation and Illustration Ontario College Certificate helps you to develop the strong drawing skills that are necessary for your evolution as an artist, to further your education in various creative visual art programs.

Expand your potential, using a wide variety of digital and traditional mediums to build creative works, while discovering your strengths and preferences along the way. Immersed in a studio environment, you explore life drawing, sculpting, and character, environment and creature design. You also create appealing environments that encompass a sense of character and a lived-in feel using proper perspective, texture and detail. Sculpting and painting with digital tools and software solidifies your understanding of the properties of light, value and colour and their influence in a 3D environment.

You have the opportunity to research and explore your abilities and interests in:

• Animation
• Comic books
• Book illustration
• Concept art
• Graphic novels
• Gaming
• Anime

Specialize with a challenging and rewarding career in marketing

Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.

Apply acquired knowledge to several hands on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Our industry-expert faculty prepare you with the creative, analytical and decision making skills to pursue a rewarding career in marketing or sales.

• Graduates may find employment in many sectors of the marketing profession, such as:
• Marketing/digital marketing management
• Sales professionals and sales management
• Marketing communications management
• product and brand management
• Marketing research
• Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).

In the one-year Interactive Media Management Ontario College Graduate Certificate program, you develop the hands-on skills to plan and develop websites, online media and dynamic content. While learning industry-standard practices, you gain the solid foundation in interactive media that you need to further your career in today`s dynamic job market.

You experience the complete design and development process lifecycle of a media-rich product and learn the fundamentals of the industry standard software package Adobe Master Collection, which includes Photoshop, Illustrator and more.

While acting in the role of an interactive media producer , you develop and implement multimedia projects with rich media content to create various ways of interacting with consumers.

Throughout the program, as you apply your skills on solo projects and team-based applications for a wide variety of users and audiences, you may deal with regional, national and international clients.

Massage Therapy is a three-year Ontario College Advanced Diploma program that prepares students with the required skills, attitudes and knowledge needed to offer safe, ethical and effective care at entry level practice in the profession of massage therapy. The foundation of the program is based on the Standards of Practice and Code of Ethics given by the College of Massage Therapists of Ontario (CMTO) and the curriculum focuses on developing in the students the skills of pathophysiology, entrepreneurship, professionalism, empathic responses, anatomy, decision making, massage theory, critical thinking, communication and physiology.  Students develop specialized knowledge, skills and judgment in conducting a systematic client assessment, formulating a comprehensive and clinical impression, developing a specific treatment plan, performing safe, competent, and comprehensive massage therapy and evaluating outcomes.

With a focus on organizational and creative writing, the two-year Professional Writing Ontario College Diploma program teaches you the skills and flexibility to work as a writer in a variety of fields. You learn writing skills for electronic and print media from nationally recognized writers, authors and communications experts.

Acquire the necessary skills to write independently and collaboratively in freelance and organizational settings. With attention to detail, learn to research, write, edit and proofread. Many writers balance freelancing with other employment, so the program focuses on the development of creative skills along with knowledge of the existing market for fiction and creative non-fiction in Canada. You gain highly marketable communications, writing, and editing skills that are useful in many industries in both for-profit and non-profit sectors.

During the program, local freelancers lead workshops and may mentor you in the field. You participate in a work environment for a seven-week field placement where you have the opportunity to apply your writing skills while building connections with potential clients and employers.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Recognize the fundamental concepts of storytelling.
• Write for media in Canada with an awareness of historical and cultural contexts.
• Demonstrate understanding of the production process of print, live events, broadcast, the Internet and film.
• Employ computers and writing software proficiently.
• Work in independent, collaborative, and organizational settings.
• Write in a broad range of styles appropriate to a variety of media.
• Write scripts for presentations, live events and speeches.
• Create plots, characters and themes that engage audiences.
• Effectively edit their own and others` writing.
• Demonstrate superior time management skills.
• Manage their writing career on sound small-business principles.
• Market their writing skills in their chosen field.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The two-year Film and Media Production Ontario College Diploma program, delivered in a compressed format over 42 weeks, gives you hands-on experience with the equipment and processes used in the film and screen-based media production industry. The production industry has been an important contributor to the provincial, national and international economies for years. You benefit from the City of Ottawa`s promotion of the National Capital Region as a film-friendly location for local and external film production companies.

Participate in the creation of music videos, factual television, dramatic and documentary productions, and immerse yourself in the complete workflow of modern digital filmmaking - from production to direction and cinematography to post-production and delivery.

Through the creation of original student content and participation in real-world productions, the program mirrors the experience and expectations of the production industry and prepares you for careers in the film production sector. Through field placement, you examine the responsibilities and expectations of working on film sets, while learning and networking alongside established industry professionals.

Graduates may find entry-level employment in a variety of positions at production houses, post-production facilities, advertising agencies, government departments and equipment rental facilities.

Endorsed and accredited by the Association of Canadian Travel Agencies, Tourism- Travel Services is a two-year Ontario Diploma program blending on the job training and classroom theory and providing students with opportunities to develop employability skills for a fruitful career in the ever growing travel and tourism industry. Subjects in the curriculum include customized vacation planning, niche and group travel, world tourism geography, sustainability in tourism, social media, marketing, sales, entrepreneurship and customer service excellence. 

The students of the program write the Travel Industry Council of Ontario (TICO) exam to gain the mandatory license. The graduates are also encouraged to apply to the Association of Canadian Travel Agencies (ACTA) to write the national certification examination to be accredited as a Certified Travel Counsellor (CTC). 

The graduates of the program can seek jobs in the transportation service providers (airlines, rail companies, automobile rental firms, bus operators and cruise lines), travel service providers (agencies-retail and wholesale), government tourist offices, accommodations sector, attractions and tour operators. 

The three-year Child and Youth Care Ontario College Advanced Diploma program prepares you to help vulnerable children, youth and families with complex needs.

Learn to develop and implement a wide range of prevention, intervention and treatment strategies to foster positive change and healthy development in clients. Apply the principles of relational practice with clients, while respecting their unique culture and diversity.

In classes, you learn practical and theoretical concepts and then apply them in field placements.

Working with clients in field placements helps you to develop into a confident and competent child and youth care practitioner. By the end of this program, you have practical experience in two different work environments in the field of child and youth care.

This is the only Child and Youth Care program in Ontario to offer two courses in therapeutic outdoor activities. In these courses, you learn to facilitate therapeutic activities in the outdoors while on a camping trip with fellow classmates and faculty - a truly memorable learning experience.

There is a wide variety of work opportunities for you after graduation. As a child and youth care practitioner, you may find employment in a:

• Group home
• Hospital
• Mental health treatment centre
• Shelter
• School
• Youth justice program
• Community resource centre

This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of advertising, public relations and marketing diploma and advanced diploma programs may be awarded advanced standing.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

Graduates may seek employment in media and communications departments within:

• Government
• Non-profit organizations
• Associations
• Advertising and digital agencies
• Private corporations

They may work in areas such as journalism, advertising, public relations, marketing communications, professional writing and social media.

Co-op Information
The proposed Bachelor of Digital Media and Marketing Communications includes two co-op work terms, one optional and one mandatory. The mandatory co-op work term must be completed successfully to qualify for graduation. Both work terms are scheduled for the summer semester (May - August) when potential employers/supervisors are likely to have the greatest need for additional help. These work terms will be fourteen (14) weeks in length.

The first optional co-op work term follows the second year of study. It is expected that after four (4) semesters, students will have gained the foundational knowledge to make a reasonable contribution in the workplace with supervision. The first co-op work term will help students expand their understanding of potential areas of specialty within the industry.

The second mandatory co-op work term follows the third year of study. After six semesters, students will be able to function with a sense of autonomy and demonstrate a greater level of contribution than possible in the optional first co-op work term. This second mandatory co-op work term will help in building practical work experience and will act as an educational tool in subsequent semesters.