Advanced Diploma in Business Administration (Core)

at Algonquin College - Ottawa Campus Canada

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The Retirement Communities Management Ontario College Graduate Certificate program provides the specialized skills and knowledge to help you meet the demand for skilled managers in the retirement communities field.

Learn from seasoned industry professionals. The program aligns curriculum with Ontario`s Retirement Homes Act, 2010 and prepares you for entry into this expanding field, or advancement within retirement communities.

Discover the organizational structures and day-to-day operations within the industry, including:

• Human resources
• Recruitment
• Fiscal management
• Resident care
• Food service operations
• Marketing
• Recreation activities
• Legislation and regulatory bodies

Apply management skills related to all of these areas through activities, case studies and industry work. Plan, implement and execute fiscal and operational strategies to optimize organizational efficiency. Focus also includes knowledge of resident care best practices.

A three-week field placement in the industry expands your real-world experience. During this time, you make valuable industry contacts.

The one-year Human Resources Management Ontario College Graduate Certificate program prepares you to be a human resources practitioner. This program offers you applied and theoretical lessons focusing on building human resources management graduate-level knowledge and skills needed to attract, select and retain the best organizational talent.

In addition, you learn the foundational knowledge required to act as a strategic partner in an organization. Faculty includes credentialed academics and practitioners from across the spectrum of human resources practice who are dedicated to preparing you for career success.

Acquire essential knowledge and skills related to finance and accounting, organizational behaviour, project management and employment law. Explore the psychology of the workplace, the legal environment, accounting, and economics.

Adopt an applied approach, exploring:

• Recruitment and selection
• Compensation
• Employee and labour
• Industry relations

In your second semester, you may qualify to complete an unpaid work placement. This gives you the opportunity to practice your skills and integrate your knowledge in a real-world organization.

Work toward your Certified Human Resources Professional (CHRP) accreditation from the Human Resources Professional Association (HRPA). The nine certified human resources professional coursework requirements from the HRPA are within this certificate and approved by HRPA.

Upon graduation, you are ready for a rewarding career in human resources management. You could find employment in many for-profit and non-profit organizations, such as hi-tech, manufacturing or retail. You could assume the role of:

• Human resources generalist
• Human resources coordinator
• Human resources business partner
• Occupational health and safety specialist
• Recruiter
• Training and development specialist
• Labour relations specialist
• Compensation analyst

In the two-year Horticultural Industries Ontario College Diploma program you learn how to create landscapes from design to implementation. By offering a condensed format over 16 months, the Horticultural Industries program allows you to fast track your career.

Learn the key aspects of this dynamic industry, including:

• Urban and rural landscape design, installation and maintenance
• Nursery production and management
• Sustainable urban agriculture
• Green roof and living wall technology

The program offers a hands-on learning experience during the industry`s prime production period in the spring/summer/fall. Practice skills in Algonquin College`s extensive campus gardens surrounding the Horticulture Centre and within the attached greenhouse complex.

The various plant collections and the vegetable garden provide you with the perfect opportunity to study plant identification, plant selection and ideal growing conditions. You take active part in further developing and maintaining the grounds in smaller work-groups, simulating the industry.

To further your skills and make connections in the industry, you complete a 12-week co-op placement as part of the program. The landscape industry is fast-paced and constantly evolving, with a high-demand for skilled horticultural specialists and landscape designers.

Graduates may find work, either as employees or self-employed, in:

• Construction and maintenance firms
• Landscape design
• Nurseries and garden centres
• Urban food production
• Tree care industry
• Park systems
• Consulting or teaching

The Environmental Management and Assessment Ontario College Graduate Certificate program adds depth to your existing expertise in the environmental management and assessment field. Highly skilled and environmentally aware professionals are constantly being sought out by employers in the field. This program enhances your knowledge of environmental sciences.

Gain essential knowledge and skills by studying a range of disciplines throughout this program, including:

• Ecological conservation
• Project management
• Environmental policy and reporting
• Contaminant control
• GIS and environmental map design

Take courses in hydrology, environmental modelling and environmental policies. Courses are offered on evenings and weekends.
Field experiences throughout the program give you integrative skills that employers of this expanding field are looking for.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term. Please note that places in the co-op version of the program are subject to availability.

Graduates of this program may be employed in a number of fields including:

• Ecology research and reporting
• Water and wastewater monitoring
• Site assessments
• Cost proposals
• Pollution prevention and control
• Regulatory compliance
• Policy development

Cooperative education (Co-op)
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid Co-op/Internship Work Permit prior to commencing their work term. Without this document, International students are not legally eligible to engage in work in Canada that is a mandatory part of an academic program. For more information, please visit www.algonquincollege.com/coop.

Specialize with a challenging and rewarding career in marketing

Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.

Apply acquired knowledge to several hands on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Our industry-expert faculty prepare you with the creative, analytical and decision making skills to pursue a rewarding career in marketing or sales.

• Graduates may find employment in many sectors of the marketing profession, such as:
• Marketing/digital marketing management
• Sales professionals and sales management
• Marketing communications management
• product and brand management
• Marketing research
• Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).

The three-year Child and Youth Care Ontario College Advanced Diploma program prepares you to help vulnerable children, youth and families with complex needs.

Learn to develop and implement a wide range of prevention, intervention and treatment strategies to foster positive change and healthy development in clients. Apply the principles of relational practice with clients, while respecting their unique culture and diversity.

In classes, you learn practical and theoretical concepts and then apply them in field placements.

Working with clients in field placements helps you to develop into a confident and competent child and youth care practitioner. By the end of this program, you have practical experience in two different work environments in the field of child and youth care.

This is the only Child and Youth Care program in Ontario to offer two courses in therapeutic outdoor activities. In these courses, you learn to facilitate therapeutic activities in the outdoors while on a camping trip with fellow classmates and faculty - a truly memorable learning experience.

There is a wide variety of work opportunities for you after graduation. As a child and youth care practitioner, you may find employment in a:

• Group home
• Hospital
• Mental health treatment centre
• Shelter
• School
• Youth justice program
• Community resource centre

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.

The Digital Health Ontario College Graduate Certificate program helps you understand the ever-changing realities of the healthcare system, shifting towards a digital health ecosystem. This program provides you with the skills to lead and implement projects and contribute to their effectiveness and ultimately, to patient safety.

Through online, in-class and simulation activities, you gain both theoretical and practical knowledge. Your experience is also enhanced through exposure to broad information technology contexts in health care. These may include First Nations and Inuit, rural and remote settings, hospitals and other large healthcare organizations, as well as community-based health care and consumer health. This program provides you with opportunities to access research and development experiences in collaboration with digital health community partners by applying your skills in a hands-on, technology and research-rich learning environment.

By graduation, you understand how to assess, manage and put projects in place in today`s dynamic healthcare system. You may find work leading and managing digital health projects and programs in:

• Healthcare institutions
• consulting firms
• Government, and
• Other private sector health providers

The one-year Victimology Ontario College Graduate Certificate program prepares you for work in a variety of fields, providing services to victims of crime. This one-year program provides specialized knowledge and skills in victimology and in the provision of victim services. You also explore the history and theories of victimization, with applied victim-centred focus.

Combining theoretical and applied learning, it includes a field placement of more than 140 hours. It is in this setting where you learn about victims` issues and perspectives first-hand from experts in the field.

Practicum options include:

• Victim crisis units
• Police services
• Victim advocacy centres
• Indigenous healing centres
• Government agencies
• Women`s shelters
• Community action groups

Overall, you develop knowledge of crisis response, sudden and traumatic loss, and victim populations. Learn about crime and its effects on victims in the criminal justice system. In your practicum, you integrate theory with practice and contribute to victim service initiatives within your community.

The Victimology program offers you the means to pursue a unique career. This program is the first graduate certificate program offered by a Canadian college specializing in victimology. More than just theory, this program puts you in the field, allowing you to learn how to look at issues from the victim`s perspective.

You may find work in a wide variety of fields helping victims of crime. Work opportunities may exist in:

• Social services
• Child protection
• Crisis response
• The criminal justice system, and
• In other areas related to victimization