Bachelor of Digital Marketing Communication (Honours) (Co-op)

at Algonquin College - Ottawa Campus Canada

The two-year Journalism Ontario College Diploma program prepares you to report on all news delivery platforms, and helps you develop the online skills that have become vital in the industry.
Acquire leading-edge, relevant knowledge and skills in multi-platform and traditional journalism. Gain hands-on experience and expand your portfolio almost immediately upon starting the program, working for the award-winning Algonquin Times - named Canada`s top campus newspaper in 2015 and 2017 - as well as Glue, Ottawa`s student magazine.

Learn the core journalism skills to succeed in the industry. Study how to write factually, conduct interviews and filter information. Examine aspects of photo journalism, page layout, web and e-publishing, and online reporting/editing.
Your learning is expanded with workshops, guest speakers and field trips, offering exposure to a diversity of information and skills necessary for the modern journalist. To ensure you are comfortable with all journalistic platforms, you create photo and video journalism and produce newscasts for CKDJ 107.9 FM, Algonquin College`s radio station.

Expand your real-world experience with a six-week internship at a media outlet and learn to operate as a freelance journalist. You have the choice to work at a local company or agency, or complete the placement out of the region or country.

After you graduate, if you wish to further your education, you can apply to the University of Ottawa`s Honours Bachelor Degree in Digital Journalism program, in which you may be eligible for advanced standing.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Report on stories in an accurate, detailed, balanced, professional and timely manner.
• Apply computer and technical skills to designated production and research functions in journalism.
• Function both independently and as a member of editorial and/or production teams.
• Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.
• Develop strategies for personal and professional development.
• Comply with relevant Canadian legislation, standards and the principles and practices of journalism.
• Write and edit content for the designated media platforms.
• Publish and/or broadcast content for the designated media platforms.
• Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Prepare for a variety of dynamic technical positions within the manufacturing industry

The two-year Manufacturing Engineering Technician Ontario College Diploma program prepares you for technical positions in the manufacturing industry. Gain a broad overview of manufacturing and industrial engineering principles, with a focus on product manufacturing, and learn from professionals with strong industrial backgrounds.

As a student in this program, you experience a combination of classroom, lab and machine shop environments and cultivate ideas from conception to production within various streams. These include, but are not limited to:

• Solid modelling
• Computer numerical control programming
• Process engineering
• Fabrication
• Project management
• Quality control 

Learn how to use tools specific to the industry such as software and machinery, Computer-Aided Design and Computer-Aided Manufacturing, and CNC machinery. In your final term, undertake projects with external or internal industry partners where you analyze, plan and execute deliverables.

Graduates may work in a number of capacities within the industry, finding employment as a:

• CNC programmer
• CNC machinist
• Quality control inspector
• Production scheduler
• CAD drafter and designer
• Process engineering in manufacturing firms and corporations 

The two-year Computer Programmer Ontario College Diploma program prepares you for a career in software development. The program also specializes in program development strategies (using object-oriented modelling), database design and database administration.

Use leading industry software products such as Oracle and CASE tools. Learn about programming languages such as Java, COBOL, SQL and PHP. Study object-oriented analysis and design, operating systems and coding in integrated environments, and learn how to debug, test, and maintain codes.

In your final semester, participate in a software development project working with external clients to gain real-world experience in the programming field.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Graduates may work in a variety of different fields, as almost all sectors of industry require programmers. You may be employed as:

• A software programmer
• A web programmer
• A business programmer
• An application programmer

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

• the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
• DIGG - the student-run ad agency where every client has a unique problem to be solved
• SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

• retail
• professional services firms
• technology companies
• associations
• governments

You might even launch your own marketing and communications company.

The Retirement Communities Management Ontario College Graduate Certificate program provides the specialized skills and knowledge to help you meet the demand for skilled managers in the retirement communities field.

Learn from seasoned industry professionals. The program aligns curriculum with Ontario`s Retirement Homes Act, 2010 and prepares you for entry into this expanding field, or advancement within retirement communities.

Discover the organizational structures and day-to-day operations within the industry, including:

• Human resources
• Recruitment
• Fiscal management
• Resident care
• Food service operations
• Marketing
• Recreation activities
• Legislation and regulatory bodies

Apply management skills related to all of these areas through activities, case studies and industry work. Plan, implement and execute fiscal and operational strategies to optimize organizational efficiency. Focus also includes knowledge of resident care best practices.

A three-week field placement in the industry expands your real-world experience. During this time, you make valuable industry contacts.

The two-year Financial Services-Canadian Context Ontario College Graduate Certificate program is specifically designed to support students transitioning into the Canadian work environment in the customer sales and service areas of:

• Banking
• Insurance
• Financial planning
• Wealth management

In this program, you build knowledge and skills to evaluate and recommend financial products and services based on clients` individual needs. You develop techniques to collect and analyze client information to create and present customized financial plans. Sales strategies and relationship building techniques are applied while adhering to legal and ethical practices and industry standards. Throughout the program, you develop a professional competencies portfolio to document marketable skills. The fourth semester of the program focuses on experiential learning within a variety of real-world scenarios.

Through experiential and simulated workplace learning, you develop financial advising strategies to facilitate clients` short- and long-term financial goals. Topics include:

• Saving and borrowing for major purchases
• Postsecondary education and retirement planning
• Insurance for wealth protection
• Investing for diversification, growth and tax efficiency
• Estate planning for succession and wealth transfer

Graduates are eligible to write the Canadian Securities Course designation exams. Algonquin College collaborates with the Canadian Securities Institute (CSI) and the Canadian Institute of Financial Planning (CIFP) to offer the Financial Services Graduate Certificate Program, which meets FP Canada`s Core and Advanced Curriculum educational requirements. The program provides a pathway to the following designations upon completion of their additional requirements and exams:

• Canadian Securities Course (CSC designation)
• Qualified Associate Financial Planner (QAFP) designation (see FP Canada website for additional requirements)
• Certified Financial Planner(CFP) designation. (See FP Canada website for university degree and additional requirements)

The one-year Business Intelligence System Infrastructure (BISI) Ontario College Graduate Certificate provides you with specialized knowledge and skills to support the corporate use of Business Intelligence (BI), Data Visualization, Data Science, Cloud Services, and Agile Project Management. Research and evaluate current BI trends and theory as you specialize your career.

A technical program, BISI is ideal for students who have existing degrees or advanced diplomas in Computing Science, Engineering, Business, Mathematics or a similar relevant business-science- technology field.

BISI provides you with hands-on experience in:

• Database design, implementation and SQL
• Data warehouse design and development
• Data modelling and rendering
• Operating systems and programming fundamentals
• Data science essentials
• Cloud fundamentals
• Agile project management
• Selected current topics

As a student in this program, you collect, analyze, design, build, integrate and manage systems in order to facilitate data-driven decision-making. Use current versions of in-demand, enterprise grade software to access multiple data sources, including complex databases and data warehouses, for application and/or enterprise Cloud/Hybrid/on-premises solution delivery.

Undertake a project, as part of a small team, to use and build upon your acquired knowledge and skills while addressing client requirements. An optional paid cooperative (co-op) work term opportunity exists at program end for qualified students that meet employer requirements.

BISI graduates may work in the public or private sector. They have the knowledge and skills to become Business Intelligence Systems specialists liaising with IT technical support and subject matter experts, as well as Technical Business Analysts designing, developing, and implementing responsive data models. In some situations, the graduate`s previous field of study opens specialized opportunities in emerging markets.

Based on the foundational knowledge and skills acquired throughout the program, BISI graduates may choose to pursue various certifications, in areas like:

• IBM Cognos CA and related disciplines
• Tableau data visualization
• Cloud foundations
• Python programming

The one-year Project Management Ontario College Graduate Certificate program prepares you for a rewarding career in project management. Project management is a highly sought discipline that applies technical, leadership and business strategy skills to plan and execute projects effectively and efficiently. There is a growing demand for project managers in the global economy.

Our experienced faculty are dedicated to preparing you to thrive in a project leadership position. Algonquin College is a Registered Education Provider (REP) with the Project Management Institute (PMI)®and is approved by the PMI to issue Professional Development Units (PDUs) for its training programs.

Learn to move a project along its lifecycle phases through the application of concepts, strategies and best practices. Acquire creative, practical and advanced expertise that contributes to ensuring overall project success via the combination of in-class and practical learning activities. Get hands-on project experience via a work integrated learning opportunity, which serves as a vehicle for incorporating and applying skills obtained during the academic studies and providing an opportunity to handle real-life situations.

Learn the tools, perspective and expertise necessary to successfully achieve results and deliver value. Develop a critical understanding of ten knowledge areas according to A Guide to the Project Management Body of Knowledge (PMBOK)®.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.

Upon graduation, you may find employment as a project management practitioner in a wide range of national, international, profit and non-profit organizations. You could also pursue a career as a(n):

• Assistant or junior project manager
• Project administrator
• Project control officer
• Project coordinator
• Project manager
• Project scheduler
• Project team leader
• PMI and PMBOK are registered marks of the Project Management Institute, Inc.

The Cyber Security Analysis (CSA) Ontario College Graduate Certificate program is designed to prepare you to meet the market demand for cyber security professionals in the public and private sector.

Throughout the program, you focus analytically on key cyber security principles including threat and vulnerability management, event analysis, laws and ethics relating to security compliance and implementation, cryptographic solutions for data confidentiality and communication protection, cyber incident response, digital forensics processes, disaster recovery and business continuity following cyber incidents and related tools and security appliances. You develop the skills and knowledge necessary to select and deploy the optimal tools and security solutions given unique scenarios.

Graduates possess the theoretical knowledge and hands-on skills to assess, recommend, implement and troubleshoot various advanced security solutions and countermeasures. Utilizing IT concepts and tools, you evaluate the technical aspects and risk levels of security solutions, security and penetration tests and vulnerability assessments. You also examine the legal process and proper evidence gathering procedures, effective design of corporate security policies, analysis and management of risks or threats as well as ethical and social implications related to security, Canadian and International laws, privacy laws and compliance. Algonquin College`s state-of-the-art computing facilities, running the latest Windows and Linux/UNIX-based operating system (O/S) platforms and supporting a wide variety of pre-installed software applications, support you to be well-prepared for entry into the field of cyber security. You gain exposure to real-world technologies currently used within industry including specialized networking, Cisco and hardware labs along with several network-based O/S servers. The Cyber Security Analysis curriculum has been designed to closely align with the Canadian Center for Cyber Security`s (CCCS) curriculum guidelines and also assists in preparing graduates to achieve a number of industry certifications. Upon successful completion of the program, graduates will be prepared to attain certifications including:

• ISC2 SSCP and CISSP
• SANS GSEC and other GIAC certifications
• EC-Council`s CEH and CHFI
• CompTia CySA+ and CASP

The Bachelor of Interior Design (Honours) degree program prepares you to pursue a professional career related to the design of the built environment. The curriculum integrates professional and general studies with an emphasis on critical thinking and applied research.

Enriched with a focus on environmental and global perspectives in interior design, you learn to consider ecological, economic and social aspects to analyze and design healthy living environments.

The program contains a strong experiential component that includes design studio experiences and an active engagement with the professional design community. In the fourth year, you have the opportunity to specialize in an area of interest specific to the profession and are required to complete an applied research paper.

To complete your degree, you must complete one mandatory paid co-op work term where you gain valuable work experience and network within the industry.
You also earn a Building Biology Advocate (BBA) Certification upon successful completion of the seven required Construction courses.

The integration of theory, analysis and practice prepare you to assume a leadership role within the profession. As a graduate, you are able to apply strategic thinking and a research orientation to your responsibilities as a professional interior designer and can contribute to the development and evolution of the field of design.