Bachelor of Digital Marketing Communication (Honours) (Co-op)

at Algonquin College - Ottawa Campus Canada

The four-year Bachelor of Automation and Robotics (Honours) degree program prepares you for a career in the field of automation and robotics.

Autonomous and remotely operated systems are deployed the world over with ever increasing frequency. Such systems are being implemented in many instances to reduce risk to human workers, to achieve higher efficiencies in manufacturing and to improve the quality of lives through robot-assisted rehabilitation and care. Variations of these systems are often in place for reasons of feasibility, efficiency, safety or practicality. Traditionally, in order to develop such systems, collaborative expertise and knowledge in aspects of mechanical and electrical engineering as well as computer science is necessary. Through a combination of these three fields of engineering, this program helps you acquire the theoretical and applied expertise to succeed in the field of automation and robotics.

As a student in this program, you acquire knowledge and skills specific to electrical engineering, mechanical engineering and computer science, including:

• Engineering principles, professionalism and methodologies
• Fundamentals of mathematics, technical writing, dynamics, electronics, computer programming, optical systems and materials science
• Machine design, control systems, electromechanical actuators, sensors, vision systems and the software necessary to design and simulate autonomous and remotely operated systems and components
• Project planning and management, and research and leadership skills

This co-operative education program provides you with learning opportunities through industrial and/or applied research placements. A comprehensive final year project tied to the needs of industry exists to challenge you, presenting the opportunity to test and further develop knowledge and skills. If you are interested in the potential of self-employment, you have an opportunity to foster entrepreneurial aspirations.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyze, design, modify and support mechanical, software and electrical components, processes and systems by applying fundamentals of engineering.
• Build functional robotic components by researching and integrating knowledge from mechanical, electrical and software engineering practices.
• Customize existing non-autonomous systems into autonomous or semi-autonomous systems by designing and integrating solutions and developing autonomy algorithms and controls.
• Analyze and solve complex technical problems in the field of robotics and automation by applying the principles of engineering and mathematics.
• Develop, execute and interpret quantitative and qualitative analysis and tests for industrial mechatronic and automation systems.
• Lead and perform diagnostics on a variety of industrial automation controls, sensors, data acquisition devices and interfaces by developing and using troubleshooting skills and techniques.
• Ensure all work is performed in compliance of relevant laws, codes, regulations, policies, ethical principles, safety procedures and engineering practices and standards.
• Contribute to the on-going and upcoming innovation and research in the robotics and automation field.
• Develop entrepreneurship and effective business planning skills to innovate robotics technology targeting new and existing local and global markets.
• Develop personal and professional strategies and plans to adapt to change, maintain currency and foster interprofessionalism.
• Manage the project and communication with clients and other professionals to translate abstract ideas into tangible project requirements and products.
• Identify and apply discipline-specific factors that enable the contribution to the local and global community through social responsibility, economic commitment and environmental stewardship.

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace so that you can build and maintain a company`s most valuable asset - brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.

The program has a strong focus on leadership and strategic thinking skills. It considers how to manage a brand in this world`s emerging economies and how to build a socially responsible brand. It also uses a variety of learning opportunities to expand your knowledge, including case studies, classroom and online study, group work and practical industry-related experience.

Employment opportunities in brand management continue to grow both nationally and internationally. Graduates may find employment in the private, public and non-profit sectors in the industry. Specific areas include:

• Advertising
• Retail
• Services
• Information technology
• Telecommunications
• Manufacturing

You may find positions such as:

• Assistant brand manager
• Brand manager
• Brand strategist
• Brand marketing manager
• Key account manager

Culinary Management is a two- year Ontario Diploma program that is curated to train the students to become professional chefs by putting a great emphasis on the advanced culinary skills, hands-on experience and managerial training. The curriculum includes courses on sanitation and safety procedures, food preparation, computer applications, the control of food costs, baking techniques, and nutrition and menu planning and the students are required to complete all the industry- related certifications to graduate. 

The students get multiple chances to participate in various activities, event s and competitions at the different hotels, restaurants and event facilities to develop their skills and knowledge. Students are required to complete a mandatory 40-hour field placement per term in order to graduate from the program.

The graduates of the program can seek employment in food preparation and service establishments like cafeterias, restaurants, senior care facilities, hotels, cruise ships or catering companies.

The two-year Architectural Technician Ontario College Diploma program teaches you the skills and techniques to enter a career in the architecture and construction fields.

Your professors are industry professionals who provide you with a learning experience from the construction industry and the architectural profession, enabling you to be successful in your academic and professional ventures.

Begin the program with a focus on residential construction, and progress to studying commercial construction. Develop skills related to all facets of building construction, including design and technical resolution with the integration of building and material detailing.

As a student in this program, you have the opportunity to study a variety of practical topics, using both applied and theoretical learning, and a project-based, integrated studies approach. Courses include:

• Working Drawings
• Methods and Materials of Construction
• Codes and Standards
• AutoCAD
• Revit
• Visual Communications
• Design
• Environmental Systems

The one-year Geographic Information Systems Ontario College Graduate Certificate program provides you with knowledge and skills relating to geographic and cartographic science, with a focal point on information systems technology.

In this program, you use both hands-on and theoretical approaches to explore topics such as:

• Field data collection
• Programming
• Remote sensing
• Enterprise geo-database design and management
• Cloud-based services
• Application development
• 2D and 3D cartographic design
• Spatial analysis and project management

A key part of this program is the independent project that you begin in your first semester and complete throughout your studies. You identify an area of interest, develop a project proposal, and then implement and complete your project, all in collaboration with an industry or government sponsor.

Cooperative education (Co-op)    
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

The Water and Wastewater Technician Ontario College Diploma program equips you with the knowledge and skills to effectively manage water and wastewater infrastructure. The water and wastewater management field has been subjected to increasingly rigid legislation, due to ongoing public health concerns. This program teaches you how to deal with the demands on water quality professionals. This condensed 42-week program allows you to complete a two-year diploma program in only three terms, making it an intensive, but rewarding experience.

Through a series of courses in advanced chemistry, biology and mechanical systems, you are able to make informed decisions in your day-to-day career. Learn how to:

• Prevent waterborne illnesses
• Manage industrial waste
• Operate off-site wastewater treatment units

Learn using theoretical and applied approaches, in labs and in the field. Using industry-standard equipment, you acquire the most up-to-date skills and knowledge possible.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Work independently and with others to conduct tests related to water and wastewater in the lab and field.
• Analyze and interpret test results for clients or supervisors.
• Provide mechanical and electrical maintenance management at various water and waste water facilities.
• Collaborate with individuals in testing and troubleshooting equipment at water and wastewater plant facilities.
• Make decisions based on an understanding of Ontario environmental legislation affecting wastewater treatment plants, scope and authority of certificates of approval, and owner/operator responsibilities.
• Collaborate on basic design concepts and operational techniques of industrial and municipal water treatment systems.
• Collaborate with others in providing emergency responses to plant issues.
• Contribute to the design of water supply pumping systems, pipe networks and distributed storage reservoirs.
• Develop and implement risk management strategies for hazardous and non-hazardous industrial waste.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Accredited by the Canadian Medical Association, the Medical Radiation Technology offered by Algonquin College is a three year Ontario College Advanced Diploma that prepares graduates with the technical skills and the theoretical knowledge required to carry out diagnostic procedures under the role of a medical radiation technologist as mentioned by the Canadian Association of Medical Radiation Technologists Radiological Technology competency profile.

Problem-solving skills and critical thinking is developed in the students so that they can quickly adapt the knowledge into clinical practices to provide safe patient assessment and therapeutic and diagnostic skills in consistency with the best standards of practice for the medical radiation technology. With the simulation, extensive clinical experiences, theoretical courses and laboratory practice, the students acquire sufficient ability to produce quality images of the internal structures of the human body.

Accredited by the Ontario Association of Certified Engineering Technicians and Technologists (OACETT), Computer Systems Technician is a two year Ontario College Diploma program that prepares the students for a career in either the public or the private sector in Information technology. 

The program focuses on the technical aspects of widely used troubleshooting techniques and components for networking technologies, system administration, computer hardware, operating systems, and a suite of related support and application software packages along with developing the communication skills, IT workplace ethics, technical report writing skills, customer support/interpersonal skills, workplace health and safety knowledge. 

The requirements and subject matter found in certifications, such as Computer Technology Industry Association (CompTIA) A+, Network+, Linux+, Security+,  Microsoft Certified Technology Specialist (MCTS) and Cisco Academy CCENT/CCNA are explored, and the students are encouraged to write relevant industry certifications once they have met the requirements.

The college provides the students with access to the most modern computing facilities running Windows and GNU/Linux/UNIX-based operating system (O/S) platforms, hardware labs, Aruba and Cisco, specialized networking, network-based O/S servers, licensed versions of selected Microsoft O/S, VMWare and supporting a wide variety of pre-installed software applications offering them great exposure to real-world technologies. 

The Social Service Worker (Intensive) program, comprised of three terms, is an accelerated model of the two-year Social Service Worker program. This program is available for students who have completed prior post-secondary education in a related field (six courses in psychology, anthropology, and/or sociology).

Through theory and practical experiences, the program prepares you to support a wide range of client groups and communities who are in the process of change or growth, including those impacted by issues such as:

• loss and separation
• family crisis
• poverty
• violence
• homelessness
• addiction
• disability
• unemployment
• oppression
• resettlement issues

As a student, you complete one field placement experience totaling more than 350 hours. You identify, practice and incorporate theoretical knowledge at a level that provides top client service. As well, you strengthen the bond between yourself and the community by participating in various applied research projects and direct practice opportunities. With these opportunities, you are ready to work on the front line of social services.

Graduates may secure employment as Social Service Workers in provincial, municipal and private social service agencies including:

• drop-in centres
• employment services
• addiction and mental health services
• schools and youth services
• community health and resource centres
• shelters
• residential treatment programs

Specialize with a challenging and rewarding career in marketing

Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.

Apply acquired knowledge to several hands on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Our industry-expert faculty prepare you with the creative, analytical and decision making skills to pursue a rewarding career in marketing or sales.

• Graduates may find employment in many sectors of the marketing profession, such as:
• Marketing/digital marketing management
• Sales professionals and sales management
• Marketing communications management
• product and brand management
• Marketing research
• Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).