Diploma in Business - Marketing

at Algonquin College - Ottawa Campus Canada

The two-year Cabinetmaking and Furniture Technician Ontario College Diploma program at Algonquin College prepares you with the skills and techniques necessary to get started in the industry.

This program, compressed into a 42-week format, is a highly-intensive but rewarding journey for those seeking a hands-on career in the cabinetmaking and woodworking industry. All classes take place at the Algonquin Centre for Construction Excellence, where students use modern industry-standard equipment and tools. You learn both traditional joinery and advanced technology used in the industry today.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Solve trade related problems using basic mathematics.
• Use appropriate trade terminology in communications with colleagues, supervisors and clients.
• Explain the relationship between industry, style and history on furniture.
• Apply surface preparation, stains and finishes to specification.
• Examine the nature and manufacture of materials common to the trade and the relationship to industry.
• Apply the basic concepts and principles of marketing, management and financial control to the operation of a small business.
• Construct advanced furniture and cabinetry projects according to specifications, plans and cutting lists.
• Select, maintain and use tools of the trade and standard woodworking machinery.
• Use computer software to design projects, determine cutting procedures, and to calculate material requirements and costing.
• Perform all work in compliance with relevant legislations, regulations and health and safety procedures.
• Develop and use joinery and layout techniques to design and construct projects.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship. o the local and global community through social responsibility, economic commitment and environmental stewardship.

Specialize with a challenging and rewarding career in finance

Earn a flexible diploma that shows you are aware of all areas of business, and that you also have specialized education in finance. Finance is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three semesters learning a variety of essential business skills before ultimately deciding on a Major.

The Business Administration - Finance program prepares you to meet the high proficiency standards needed to complete professional designations and licensing courses in the financial services industry.

Learn how to become a strategic, skilled financial expert whom individuals and businesses will trust to create and analyze financial plans. You learn from experienced faculty who provide you with an education based on all areas of finance, including:

• Financial analysis and decision-making
• Customer service, sales and marketing financial products and services
• Wealth management
• Retirement and tax planning
• Insurance and estate planning 

Develop an understanding of the operations and importance of financial services. Use a hands-on approach to explore topics such as:

• The time value of money
• calculating return on investment and tax treatment of returns
• The relationship between risk and return
• Canadian financial institutions and regulators
• Financial planning steps and the components of a financial plan 

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace so that you can build and maintain a company`s most valuable asset - brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.

The program has a strong focus on leadership and strategic thinking skills. It considers how to manage a brand in this world`s emerging economies and how to build a socially responsible brand. It also uses a variety of learning opportunities to expand your knowledge, including case studies, classroom and online study, group work and practical industry-related experience.

Employment opportunities in brand management continue to grow both nationally and internationally. Graduates may find employment in the private, public and non-profit sectors in the industry. Specific areas include:

• Advertising
• Retail
• Services
• Information technology
• Telecommunications
• Manufacturing

You may find positions such as:

• Assistant brand manager
• Brand manager
• Brand strategist
• Brand marketing manager
• Key account manager

The two-year Financial Services-Canadian Context Ontario College Graduate Certificate program is specifically designed to support students transitioning into the Canadian work environment in the customer sales and service areas of:

• Banking
• Insurance
• Financial planning
• Wealth management

In this program, you build knowledge and skills to evaluate and recommend financial products and services based on clients` individual needs. You develop techniques to collect and analyze client information to create and present customized financial plans. Sales strategies and relationship building techniques are applied while adhering to legal and ethical practices and industry standards. Throughout the program, you develop a professional competencies portfolio to document marketable skills. The fourth semester of the program focuses on experiential learning within a variety of real-world scenarios.

Through experiential and simulated workplace learning, you develop financial advising strategies to facilitate clients` short- and long-term financial goals. Topics include:

• Saving and borrowing for major purchases
• Postsecondary education and retirement planning
• Insurance for wealth protection
• Investing for diversification, growth and tax efficiency
• Estate planning for succession and wealth transfer

Graduates are eligible to write the Canadian Securities Course designation exams. Algonquin College collaborates with the Canadian Securities Institute (CSI) and the Canadian Institute of Financial Planning (CIFP) to offer the Financial Services Graduate Certificate Program, which meets FP Canada`s Core and Advanced Curriculum educational requirements. The program provides a pathway to the following designations upon completion of their additional requirements and exams:

• Canadian Securities Course (CSC designation)
• Qualified Associate Financial Planner (QAFP) designation (see FP Canada website for additional requirements)
• Certified Financial Planner(CFP) designation. (See FP Canada website for university degree and additional requirements)

This one-year Ontario College General Arts and Science - Design Studies Certificate helps you develop your creativity, learn design principles, and enhance your drawing skills. You will learn about layout, typography, mixed media, photography, drawing, 3D modelling, and industry standard design software. These skills will assist you in creating a competitive portfolio, which you may use to pursue further studies in the design field.

You receive an Ontario College Certificate in General Arts and Science - One Year, with a concentration in Design Studies. This program helps you to expand your knowledge in design and choose your career path. This certificate prepares you to be successful in other programs such as:

• Graphic Design
• Interior Design
• Interior Decorating
• Illustration
• Architectural Studies
• Industrial Design
• Advertising
• Mobile App Design
• Web Development
• Multi-media and more

Completion of this certificate confirms to potential employers that you have the ability to learn at a post-secondary level. With this certificate, you may also choose to continue your education in Year II of the General Arts and Science Ontario College Diploma program.

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

In this two-year Strategic Global Business Management Ontario College Graduate Certificate, you learn to navigate complex geopolitical climates and to develop positive cross-cultural relationships, so that your business can have global reach. You explore the ways that areas of business management work together to form a strategic global approach.

Extend your business management skills as you identify feasible opportunities to enter new global markets in ethical and socially responsible ways that comply to international policies, regulations, and laws. Identify how to manage projects, human resources, finances, marketing, sales, risk and continuity within international settings. Apply business principles to digital business environments through e-commerce, supply chain and social media marketing to support the business in a global market. Think innovatively to explore ways to leverage artificial intelligence and machine learning while protecting your business through cyber security and information management. The program culminates with a collaborative project complete with an industry partner, an opportunity that supports your growth as a strategic global business professional.

The two-year Journalism Ontario College Diploma program prepares you to report on all news delivery platforms, and helps you develop the online skills that have become vital in the industry.
Acquire leading-edge, relevant knowledge and skills in multi-platform and traditional journalism. Gain hands-on experience and expand your portfolio almost immediately upon starting the program, working for the award-winning Algonquin Times - named Canada`s top campus newspaper in 2015 and 2017 - as well as Glue, Ottawa`s student magazine.

Learn the core journalism skills to succeed in the industry. Study how to write factually, conduct interviews and filter information. Examine aspects of photo journalism, page layout, web and e-publishing, and online reporting/editing.
Your learning is expanded with workshops, guest speakers and field trips, offering exposure to a diversity of information and skills necessary for the modern journalist. To ensure you are comfortable with all journalistic platforms, you create photo and video journalism and produce newscasts for CKDJ 107.9 FM, Algonquin College`s radio station.

Expand your real-world experience with a six-week internship at a media outlet and learn to operate as a freelance journalist. You have the choice to work at a local company or agency, or complete the placement out of the region or country.

After you graduate, if you wish to further your education, you can apply to the University of Ottawa`s Honours Bachelor Degree in Digital Journalism program, in which you may be eligible for advanced standing.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Report on stories in an accurate, detailed, balanced, professional and timely manner.
• Apply computer and technical skills to designated production and research functions in journalism.
• Function both independently and as a member of editorial and/or production teams.
• Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.
• Develop strategies for personal and professional development.
• Comply with relevant Canadian legislation, standards and the principles and practices of journalism.
• Write and edit content for the designated media platforms.
• Publish and/or broadcast content for the designated media platforms.
• Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Specialize with a challenging and rewarding career in Supply Chain and Operations Management.

Supply Chain and Operations Management is one of seven majors available to Business Administration students. This three-year Business Administration Ontario College Advanced Diploma starts with three semesters where you learn essential business skills to build a strong foundation before ultimately deciding on a Major.

The Business Administration - Supply Chain and Operations Management program provides you with in-depth knowledge of various facets of a supply chain management career, including:

• procurement
• production planning
• inventory management
• logistics
• project management
• Lean process improvements
• Six Sigma quality analysis

This program can lead to obtaining recognized national professional designations in production and inventory management, purchasing management and logistics. Furthermore, graduates obtain a certificate from SAP , the world`s largest supplier of enterprise software. This certificate affirms that you have direct hands-on knowledge of SAP.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.

This Major has very high graduate placement rates in supply chain positions for public and private organizations including high technology industries, such as communications, fiber optics, bio-technology and electronic manufacturing.

The one-year Business Intelligence System Infrastructure (BISI) Ontario College Graduate Certificate provides you with specialized knowledge and skills to support the corporate use of Business Intelligence (BI), Data Visualization, Data Science, Cloud Services, and Agile Project Management. Research and evaluate current BI trends and theory as you specialize your career.

A technical program, BISI is ideal for students who have existing degrees or advanced diplomas in Computing Science, Engineering, Business, Mathematics or a similar relevant business-science- technology field.

BISI provides you with hands-on experience in:

• Database design, implementation and SQL
• Data warehouse design and development
• Data modelling and rendering
• Operating systems and programming fundamentals
• Data science essentials
• Cloud fundamentals
• Agile project management
• Selected current topics

As a student in this program, you collect, analyze, design, build, integrate and manage systems in order to facilitate data-driven decision-making. Use current versions of in-demand, enterprise grade software to access multiple data sources, including complex databases and data warehouses, for application and/or enterprise Cloud/Hybrid/on-premises solution delivery.

Undertake a project, as part of a small team, to use and build upon your acquired knowledge and skills while addressing client requirements. An optional paid cooperative (co-op) work term opportunity exists at program end for qualified students that meet employer requirements.

BISI graduates may work in the public or private sector. They have the knowledge and skills to become Business Intelligence Systems specialists liaising with IT technical support and subject matter experts, as well as Technical Business Analysts designing, developing, and implementing responsive data models. In some situations, the graduate`s previous field of study opens specialized opportunities in emerging markets.

Based on the foundational knowledge and skills acquired throughout the program, BISI graduates may choose to pursue various certifications, in areas like:

• IBM Cognos CA and related disciplines
• Tableau data visualization
• Cloud foundations
• Python programming