Diploma in Business - Marketing

at Algonquin College - Ottawa Campus Canada

This one-year Ontario College Graduate Certificate program prepares students for a career in design research and strategy. Professionals in this field examine the intersection of research, technology, business and design to apply a human-centred approach to solving problems. These professionals work in a variety of fields, including private, public and government organizations, to provide strategic direction for system, product, policy and/or service design. The skills gained in this program complement a myriad of professional backgrounds, from designers, computer programmers and engineers looking to update their skillset to public servants and social scientists looking for new ways to draft policies and model services.

Students collaborate with industry partners in a design studio setting throughout the program to find solutions for real-world issues.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply a universal, interdisciplinary design approach to overcome complex problems and create intelligent solutions that address social, technological and economic challenges.
• Manage a holistic, human-centred process to deliver design strategies, products, systems and services for government, corporations and non-profit organizations.
• Design collaboratively in an interdisciplinary studio environment to produce communication, products, systems and service projects for a variety of media.
• Apply primary and secondary research methodologies to the design process using a think/make practice model to achieve project outcomes that meet user needs and adhere to industry standards.
• Adhere to the professional practices of a design studio to facilitate and manage the success of design teams in achieving project goals.
• Participate in an iterative, multi-phase design process in order to create testable prototypes and realized products.
• Liaise and negotiate project direction and process with stakeholders to produce strategies and outcomes that align with business objectives.
• Present and defend research results and design outcomes to a diverse audience using effective communication strategies.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Get the technical skills required to repair and modify automated equipment

The two-year Electromechanical Engineering Technician Ontario College Diploma program prepares you for many different career pathways. Industry professionals teach you the skills to repair and modify automated equipment in many different sectors.

In this program, you experience both classroom and lab-based hands-on learning. You develop team building skills and collaborate on class projects.

As a student in this program, you learn about:

• Electronic circuits
• Industrial pneumatics
• Computer-aided design
• Microcontrollers
• Digital logic
• Programmable logic controllers (PLCs)
• Motor controls and machine tool operations
• Industrial robots
• Mechatronics  

The General Arts and Science Concept Art Foundations is a one year Ontario College Certificate with the graduates receiving a certificate in general Arts and Science-One year with a concentration in Concept Art Foundations and revolves around the students exploring a blend of traditional theory and digital image creation techniques to create concepts, characters and environments for the entertainment industry. 

The course is delivered via a mix of online video tutorials and classroom training in smaller groups to allow the students a chance of receiving the required hands-on training. The curriculum of the program makes sure that the students get the necessary individualized feedback and support in the production of a professional portfolio in concept art and digital imaging.
 

The Bachelor of Interior Design (Honours) degree program prepares you to pursue a professional career related to the design of the built environment. The curriculum integrates professional and general studies with an emphasis on critical thinking and applied research.

Enriched with a focus on environmental and global perspectives in interior design, you learn to consider ecological, economic and social aspects to analyze and design healthy living environments.

The program contains a strong experiential component that includes design studio experiences and an active engagement with the professional design community. In the fourth year, you have the opportunity to specialize in an area of interest specific to the profession and are required to complete an applied research paper.

To complete your degree, you must complete one mandatory paid co-op work term where you gain valuable work experience and network within the industry.
You also earn a Building Biology Advocate (BBA) Certification upon successful completion of the seven required Construction courses.

The integration of theory, analysis and practice prepare you to assume a leadership role within the profession. As a graduate, you are able to apply strategic thinking and a research orientation to your responsibilities as a professional interior designer and can contribute to the development and evolution of the field of design.

The one-year Geographic Information Systems Ontario College Graduate Certificate program provides you with knowledge and skills relating to geographic and cartographic science, with a focal point on information systems technology.

In this program, you use both hands-on and theoretical approaches to explore topics such as:

• Field data collection
• Programming
• Remote sensing
• Enterprise geo-database design and management
• Cloud-based services
• Application development
• 2D and 3D cartographic design
• Spatial analysis and project management

A key part of this program is the independent project that you begin in your first semester and complete throughout your studies. You identify an area of interest, develop a project proposal, and then implement and complete your project, all in collaboration with an industry or government sponsor.

Cooperative education (Co-op)    
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

In the two-year Horticultural Industries Ontario College Diploma program you learn how to create landscapes from design to implementation. By offering a condensed format over 16 months, the Horticultural Industries program allows you to fast track your career.

Learn the key aspects of this dynamic industry, including:

• Urban and rural landscape design, installation and maintenance
• Nursery production and management
• Sustainable urban agriculture
• Green roof and living wall technology

The program offers a hands-on learning experience during the industry`s prime production period in the spring/summer/fall. Practice skills in Algonquin College`s extensive campus gardens surrounding the Horticulture Centre and within the attached greenhouse complex.

The various plant collections and the vegetable garden provide you with the perfect opportunity to study plant identification, plant selection and ideal growing conditions. You take active part in further developing and maintaining the grounds in smaller work-groups, simulating the industry.

To further your skills and make connections in the industry, you complete a 12-week co-op placement as part of the program. The landscape industry is fast-paced and constantly evolving, with a high-demand for skilled horticultural specialists and landscape designers.

Graduates may find work, either as employees or self-employed, in:

• Construction and maintenance firms
• Landscape design
• Nurseries and garden centres
• Urban food production
• Tree care industry
• Park systems
• Consulting or teaching

Accredited by the Canadian Medical Association, the Medical Radiation Technology offered by Algonquin College is a three year Ontario College Advanced Diploma that prepares graduates with the technical skills and the theoretical knowledge required to carry out diagnostic procedures under the role of a medical radiation technologist as mentioned by the Canadian Association of Medical Radiation Technologists Radiological Technology competency profile.

Problem-solving skills and critical thinking is developed in the students so that they can quickly adapt the knowledge into clinical practices to provide safe patient assessment and therapeutic and diagnostic skills in consistency with the best standards of practice for the medical radiation technology. With the simulation, extensive clinical experiences, theoretical courses and laboratory practice, the students acquire sufficient ability to produce quality images of the internal structures of the human body.

The one-year Human Services Foundations Ontario College Certificate allows you to explore career opportunities within human services and prepare for the most appropriate academic and professional pathway for you. Human services supports individuals, families and communities to attain a higher quality of life. As a student, you examine how different human services professionals collaborate to contribute to a better society.

In this program, you develop core skills that are common to all areas of human services, such as relationship building, team work and stress management. You increase your own awareness of issues of diversity and inclusion in Canada and how social issues influence human and community development. You develop a strong understanding of client and community needs, and the impact that systemic barriers have on marginalizing specific populations. This exploration empowers you to select a population group and industry that you would like to focus on. You develop academic skills and career planning skills to support you through the next stages of your academic study.

This foundational training provides students with an introduction to more advanced human services programs including, but not limited to:

• Child and Youth Care
• Social Services Worker
• Community and Justice Services
• Early Childhood Education
• Developmental Services Worker

The two-year Early Childhood Education Ontario College Diploma program prepares you to become an educator of children in a variety of early learning settings. Gain the knowledge and skills necessary to work with families and other professionals to support children`s learning and development.

This program provides you with the ability to create, implement and assess play-based curricula while building stimulating child-centred environments. Benefit from both theoretical and hands-on learning opportunities. You have three field placements during the program that focus on children from birth to age 12. These real-world experiences allow you to integrate theory with professional practice in early learning programs.

You assist in providing guidance to children while planning, implementing and evaluating programs. Through your placements, you gain valuable hands-on skills and experience to help you understand the diverse roles, settings, and responsibilities of an Early Childhood Educator.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Create learning contexts to enable, build and maintain caring, responsive relationships in partnerships with children, families and communities that value and respect social, cultural and linguistic diversity including Indigenous peoples’ worldviews and Francophone identity.
• Co-create, facilitate and reflect upon inquiry and play-based early years and child care programs and pedagogical approaches to support children’s learning, holistic development and well-being following children’s capabilities, interests, ideas and experiences.
• Co-design and maintain inclusive early learning environments to value and support equitable, accessible and meaningful learning opportunities for all children, their families and communities in a range of early years and child care settings.
• Collaborate with children, families, colleagues, agencies and community partners to create, maintain, evaluate and promote safe and healthy early learning environments to support independence, reasonable risk-taking and healthy development and well-being.
• Use observation strategies to identify children’s strengths and challenges and to ascertain when children and families might benefit from additional support or community resources.
• Use professional communication in interactions with children, families, colleagues, employers, the regulatory body, government authorities and children’s service agencies to meet legal and ethical standards of the early years sector.
• Act in accordance with relevant legislation, regulations, College of Early Childhood Educators Code of Ethics and Standards of Practice, agency policies and procedures and principles of evidence-informed practice and reflect upon their impact on one’s own role in early years and child care settings.
• Identify, report and document when a child is in a situation of perceived risk for, or actual neglect or abuse, in accordance with legislation, the College of Early Childhood Educators Code of Ethics and Standards of Practice, policies and procedures.
• Create and engage in partnerships with families, communities, colleagues, inter-disciplinary professionals, authorities and child service agencies to advocate for quality early years and child care programs and services.
• Engage in reflective practice and continuous professional learning in accordance with principles of lifelong learning, evidence-informed practices in the early years sector and requirements of the College of Early Childhood Educators.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment an environmental stewardship.

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.