Diploma in Business - Marketing

at Algonquin College - Ottawa Campus Canada

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.

The one-year Project Management Ontario College Graduate Certificate program prepares you for a rewarding career in project management. Project management is a highly sought discipline that applies technical, leadership and business strategy skills to plan and execute projects effectively and efficiently. There is a growing demand for project managers in the global economy.

Our experienced faculty are dedicated to preparing you to thrive in a project leadership position. Algonquin College is a Registered Education Provider (REP) with the Project Management Institute (PMI)®and is approved by the PMI to issue Professional Development Units (PDUs) for its training programs.

Learn to move a project along its lifecycle phases through the application of concepts, strategies and best practices. Acquire creative, practical and advanced expertise that contributes to ensuring overall project success via the combination of in-class and practical learning activities. Get hands-on project experience via a work integrated learning opportunity, which serves as a vehicle for incorporating and applying skills obtained during the academic studies and providing an opportunity to handle real-life situations.

Learn the tools, perspective and expertise necessary to successfully achieve results and deliver value. Develop a critical understanding of ten knowledge areas according to A Guide to the Project Management Body of Knowledge (PMBOK)®.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.

Upon graduation, you may find employment as a project management practitioner in a wide range of national, international, profit and non-profit organizations. You could also pursue a career as a(n):

• Assistant or junior project manager
• Project administrator
• Project control officer
• Project coordinator
• Project manager
• Project scheduler
• Project team leader
• PMI and PMBOK are registered marks of the Project Management Institute, Inc.

The two-year Electrical Engineering Technician Ontario College Diploma program provides you with the essential knowledge and skills sought by employers in the industry. Develop skills in the design, installation, maintenance and repair of electrical systems from cable loops, phone and fire suppression systems to robotics and machinery.

Through a series of theory courses and extensive practical labs, you learn to use scientific and engineering principles, including:

• Foundation of electrical principles, codes and regulations
• How to design, install and troubleshoot electromagnetic controls, electrical machinery and programmable controllers
• The different instrumentation options available and the applicable use for them
• An understanding of robotics and controls as well as industrial telecommunications
• Critical thinking skills and an understanding of the environmental impact of technology
• AutoCAD and applications
• The different infrastructure requirements of distributed electrical systems or fire alarm system codes and standards, installation and maintenance
• Fundamentals of mathematics, calculus, technical communications for engineers, programming and computer applications
• Project management and leadership skills

OACETT (Ontario Association of Certified Engineering Technicians and Technologists) recognizes this program as meeting the academic requirements for certification in the Certified Technician (C.Tech) category. While a student, you are encouraged to register as an Associate member of OACETT.

Graduates of the Electrical Engineering Technician program may pursue the Electrical Engineering Technology Ontario College Advanced Diploma to further open career options in the electrical engineering field. The advanced diploma also creates an opportunity to transfer into year 3 of the Electrical Engineering program at Lakehead University.

This program prepares you to work in a wide variety of careers in the electrical industry, including in areas such as electrical testing and maintenance, manufacturing and electrical automation.

Graduates may work in the electrical engineering field as a(n):

• Electrical designer
• Electrical technician/technologist electrical engineering technologist
• Robotics technician
• Instrumentation and Controls (I&C) technician
• Automation engineering technologist
• control/automation technician
• Instrument Technician

Turn your interest in mobile development into a career needed across a number of different industries

The two-year Mobile Application Design and Development Ontario College Diploma program prepares you to enter the expanding and evolving fields of mobile web and application development. Design mobile website interfaces across different platforms and devices. Learn how to build native applications for mobile devices and use different technologies and programming languages. Topics covered include:

• User interface (UI) design
• User experience (UX) design
• Responsive web design
• Full-stack web development
• Hybrid mobile application development
• Native mobile application development
• Entrepreneurial business skills

Emphasis is placed on a hands-on approach to developing sites and applications.

In your final semester, prepare for industry by developing a mobile solution for a real-world client. Experience working in teams and participate in the analysis, design, implementation, testing and deployment of your mobile solution.

Upon graduation, you may find work in all levels of government, as well as with start-ups and a wide variety of market sectors including technology, healthcare, business, marketing, finance, education and communications. Some available jobs include:

• Mobile app developer
• Full-stack developer
• UX designer/developer
• Web designer
• Web developer
• Interaction designer/developer
• QA tester

In the Law Clerk (Intensive) Ontario College Diploma program, you study a broad range of legal topics and processes to prepare you for a career as a legal assistant or law clerk.

This program is offered in a compressed format over 42 weeks so you can start your career as soon as possible. The program prepares you for administrative work in an office environment where you work independently under the general direction of a lawyer, or as part of a legal services team. Learn from dedicated faculty who ensure that your skills surpass industry standards.

As a student, you develop and practice the skills that are essential for a successful career, including:

• Paying attention to details and independently following instructions
• Organizing client files and managing deadlines
• Interviewing clients
• Performing general office procedures
• Working with legal software to compile information and prepare documents
• Compiling evidence and documentation
• Maintaining corporate documents and filings
• Entering data in legal forms and drafting routine correspondence
• Preparing briefs
• Learning about family, estates, civil litigation, corporate, administrative, and real estate law practices
• Engaging in civil litigation and research

Benefit from the ability to participate in an off-site field placement or in an in-class workplace simulation. These experiences give you real-world experience and an opportunity to practice your skills.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Support the needs of clients and legal professionals through the use of accurate terminology and professional communication strategies, both orally and in writing.
• Complete all work within routine and unexpected time lines and limitation periods within the legal environment.
• Use current and relevant electronic and print resources, within the legal environment, to conduct legal research, to assist with file and evidentiary management, to facilitate communication and generate legal documentation, complying with current regulations and procedures.
• Research and summarize the presenting legal issues, applying knowledge of substantive law, to support the legal team.
• Apply rules of procedure to support best legal practices.
• Conduct oneself professionally in adherence to the guidelines of the Law Society of Upper Canada.
• Carry out clerical and administrative duties for the operation of a variety of legal environments.
• Outline strategies for ongoing professional development to ensure continuing competence as a Law Clerk.
• Act equitably and justly with diverse populations.
• Provide support for legal professionals in courts and administrative tribunals within the legal system.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

Cooperative education (Co-op)
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience through paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

• the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
• DIGG - the student-run ad agency where every client has a unique problem to be solved
• SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

• retail
• professional services firms
• technology companies
• associations
• governments

You might even launch your own marketing and communications company.

Baking and Pastry Arts Management is a two-year Ontario College Diploma program that offers the pâtissiers and the aspiring bakers an entry into the baking and pastry industry. During the course, the students spend the majority of their time in receiving hands-on experience in the labs and the college facilities, with current industry technologies and equipment and regard to sanitation and safety. Besides baking and decoration, the students also gain entrepreneurial experience related to sales and cost forecasting, marketing and capital costs, business planning, and labor distribution with respect to the daily operation of a professional bakery.

Trained industry professionals guide the students via a balance of traditional and contemporary baking techniques to make chocolate specialties, gum paste, almond paste figurines, blown, pulled and cast sugar pieces, plated desserts and specialty products, artisan breads, specialty and wedding cakes, emphasizing on nutrition throughout. 

During the duration of the program, the students participate in various industry-based field placements, perfecting their knowledge and skills with real-world experiences. Interested students may also have the option to travel to an international location for practice and instruction to further develop their knowledge and skills in the fine art of baking and pastry. The students can seek employment in patisseries, resorts and catering companies, in-store bakeries, wholesale production facilities, restaurants, hotels, artisan bakeries and commercial bakeries. 

This one-year Ontario College Graduate Certificate program prepares students for a career in design research and strategy. Professionals in this field examine the intersection of research, technology, business and design to apply a human-centred approach to solving problems. These professionals work in a variety of fields, including private, public and government organizations, to provide strategic direction for system, product, policy and/or service design. The skills gained in this program complement a myriad of professional backgrounds, from designers, computer programmers and engineers looking to update their skillset to public servants and social scientists looking for new ways to draft policies and model services.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply a universal, interdisciplinary design approach to overcome complex problems and create intelligent solutions that address social, technological and economic challenges.
• Manage a holistic, human-centred process to deliver design strategies, products, systems and services for government, corporations and non-profit organizations.
• Design collaboratively in an interdisciplinary studio environment to produce communication, products, systems and service projects for a variety of media.
• Apply primary and secondary research methodologies to the design process using a think/make practice model to achieve project outcomes that meet user needs and adhere to industry standards.
• Adhere to the professional practices of a design studio to facilitate and manage the success of design teams in achieving project goals.
• Participate in an iterative, multi-phase design process in order to create testable prototypes and realized products.
• Liaise and negotiate project direction and process with stakeholders to produce strategies and outcomes that align with business objectives.
• Present and defend research results and design outcomes to a diverse audience using effective communication strategies.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Bring your drawing skills to life through acting and storytelling

The three-year Animation Ontario College Advanced Diploma program provides you with the skills needed to meet the standards of the demanding international animation industry. As a student attending one of the best animation programs in Canada (as ranked by Animation Career Review, 2019), you learn industry-standard technologies, drawing and animation skills.

This program focuses on acting and body mechanics and where you learn traditional, 3D, tradigital (using Toon Boom`s Harmony) and video game animation techniques. Our faculty members are industry professionals who have worked for studios such as:

• Disney
• Sony Image Works
• Mercury Filmworks
• Jam Filled Entertainment
• Warner Bros. Animation
• Corus (Nelvana)
• Pip
• Kratts
• Ubisoft

Gain the ability to communicate your ideas through drawing, and to present them visually. Learn to see images in motion - a skill necessary for an animator, and ensure your animated creations are realistic and meet industry standards.

Focus is on layout, location and character design, gesture drawing and anatomy studies of the NUDE model, all culminating in performance-based character animation.

By the end of the program, you have a portfolio and demo reel that showcases your work. This highlights your creativity, skills and proficiency with relevant animation software and technologies, demonstrating that you are ready to enter the field.

There are many job opportunities for graduates of this program. You may find work as a(n):

• Animator at a professional animation or game studio
• Layout artist
• Location or character designer
• 3D animator, rigger or modeller
• Background artist
• Tradigital rigger or modeller

Other employment opportunities might include working on feature films, animated TV series or commercials.