Diploma in Business - Marketing (Co-op)

at Algonquin College - Ottawa Campus Canada

Interactive Media Design is a two year Ontario College Diploma program designed to prepare you for a variety of careers in the digital media industry. Web-design and programming, as well as video and motion graphic skills, are in demand in all employment sectors. You explore the primary elements of media project planning and development with equal importance given to the creative and the technical aspects. This balanced learning experience prepares graduates to be generalists in the media industry, meaning you can jump into a wide variety of roles as you begin your careers.

Strong emphasis is placed on hands-on media production through courses in computer-based web design and programming, as well as video and motion graphics. Through a number of program-specific elective courses, you can focus your path towards specializing as a video producer or a web developer, or you can choose to remain as a generalist, depending on your interests. You plan and execute individual and team-based projects under the guidance of a faculty, industry experts in the media field. You gain practical experience working with live clients through applied projects. You navigate these learning opportunities with the operating system of your choice, such as Apple OS X, Windows or other platforms.

This industry-driven program provides you with the diverse skillset that makes you adaptable in today`s dynamic job market across all sectors. Graduates may find employment in a wide variety of fields utilizing their skills in dynamic media development, web design and programming, photography, videography, motion graphics, project management, UX design, graphic design and content management. Other opportunities involve start-up businesses and a wide variety of alternate professional fields.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.  

This one-year General Arts and Science - Introduction to Fine Art Ontario College Certificate program gives you hands-on training in an art studio setting. It introduces you to possible careers and education pathways in the arts and culture sector. Build a diverse set of basic technical skills while gaining practical experience with:

• Painting
• Drawing
• Printmaking
• Sculpting
• Digital media

You also learn essential business skills that are necessary when working as a professional artist. Additionally, you learn about trends and topics in art history, as well as contemporary art theory and practices.

You receive an Ontario College Certificate in General Arts and Science - One Year, with a concentration in Introduction to Fine Art. Using the portfolios you have created, you can apply to a Bachelor of Fine Arts degree program at the university level. You can also continue your education at Algonquin College programs such as:

• Gaphic Design
• Photography
• Applied Museum Studies
• Interior Decorating
• or in Year II of Algonquin College`s General Arts and Science Ontario College Diploma program.

Should you decide to enter the workforce, this certificate demonstrates to employers that you have the ability to learn at a post-secondary, you are committed to a career in the arts, and you possess critical thinking skills.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop, through general knowledge gained in a wide range of subjects, insight into both self and society.
• Develop flexibility and clarity of both thought and expression in order to develop communications competence to a level required by business and industry.
• Understand and utilize critical thinking processes and problem-solving techniques.
• Examine and evaluate various aspects of our changing society to assist in developing a sense of personal and social responsibility as a citizen in society.
• Employ basic vocational skills drawn from the areas of the Humanities, Social and Behavioural Sciences or Vocational Studies (Business, Technology).

The one-year Pre-Health Sciences Pathway to Advanced Diplomas and Degrees is an Ontario College Certificate program that prepares you for more advanced health science programs. You develop strong study skills and earn post-secondary credits that may transfer to other post-secondary programs.

As a student, you explore your interests in the health science field while meeting the eligibility requirements for a number of Algonquin College advanced diploma programs. These include:

• Biotechnology - Advanced (Co-op and Non-Co-op Version)
• Cardiovascular Technology
• Dental Hygiene
• Massage Therapy
• Medical Radiation Technology
• Respiratory Therapy

In addition, graduates may be eligible to apply to various degree programs including:

• Bachelor of Science in Nursing (BScN) at the University of Ottawa
• Bachelor of Health Sciences (BHSc) at the University of Ottawa
• Bachelor of Human Kinetics (BHK) at the University of Ottawa
• Bachelor of Science in Kinetics (BScHK) at the University of Ottawa
• Bachelor of Health Sciences (BHSc) at Queen`s University

The curriculum provides you with the opportunity to learn more about potential careers in the health sciences as you improve your skills in communications, mathematics, biology, chemistry and physics.

The intention of this program is to prepare you for further study in either advanced diploma or degree programs, rather than moving directly into a chosen industry.

It is important to note that completing this program does not guarantee entry into a health or science program.

Students interested in further academic study in a health-related one-year certificate or two-year diploma program should consider applying to the Pre-Health Sciences Pathway to Certificates and Diplomas program.

The two-year Computer Programmer Ontario College Diploma program prepares you for a career in software development. The program also specializes in program development strategies (using object-oriented modelling), database design and database administration.

Use leading industry software products such as Oracle and CASE tools. Learn about programming languages such as Java, COBOL, SQL and PHP. Study object-oriented analysis and design, operating systems and coding in integrated environments, and learn how to debug, test, and maintain codes.

In your final semester, participate in a software development project working with external clients to gain real-world experience in the programming field.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Graduates may work in a variety of different fields, as almost all sectors of industry require programmers. You may be employed as:

• A software programmer
• A web programmer
• A business programmer
• An application programmer

This one-year Ontario College Graduate Certificate program prepares students for a career in design research and strategy. Professionals in this field examine the intersection of research, technology, business and design to apply a human-centred approach to solving problems. These professionals work in a variety of fields, including private, public and government organizations, to provide strategic direction for system, product, policy and/or service design. The skills gained in this program complement a myriad of professional backgrounds, from designers, computer programmers and engineers looking to update their skillset to public servants and social scientists looking for new ways to draft policies and model services.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply a universal, interdisciplinary design approach to overcome complex problems and create intelligent solutions that address social, technological and economic challenges.
• Manage a holistic, human-centred process to deliver design strategies, products, systems and services for government, corporations and non-profit organizations.
• Design collaboratively in an interdisciplinary studio environment to produce communication, products, systems and service projects for a variety of media.
• Apply primary and secondary research methodologies to the design process using a think/make practice model to achieve project outcomes that meet user needs and adhere to industry standards.
• Adhere to the professional practices of a design studio to facilitate and manage the success of design teams in achieving project goals.
• Participate in an iterative, multi-phase design process in order to create testable prototypes and realized products.
• Liaise and negotiate project direction and process with stakeholders to produce strategies and outcomes that align with business objectives.
• Present and defend research results and design outcomes to a diverse audience using effective communication strategies.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The program spans over a period of one year and is focused on those who wish to improve the current global situations via advanced knowledge and application of sustainable building strategies. During the course, the students enhance their understanding of building technology, construction and design from their prior experience/education.

The course curriculum includes courses in methods and materials designed to lessen the reliance on fossil fuels and harness the energy resources of water, wind and the sun and offer sustainable energy conservation improvements. The students are introduced to a variety of design technologies and strategies that make buildings healthier and livable for people, reduce environmental impact, manage material resources and conserve energy in an economical way. 

The graduates of the course can find jobs with design and construction firms, architectural, engineering, government agencies, Green building consultants and related disciplines.

The four-year Bachelor of Public Safety (Honours) degree program imparts the theory and hands-on instruction allowing you to develop a systematic approach to public safety to counter, coordinate and investigate man-made and natural threats to individuals, information systems security, critical infrastructure, organizations, companies, and governments.

You learn the proven and sound principles of public safety within the context of Canadian legislation. Theoretical and experiential courses, combined with applied research and two co-op work terms, provide you with work-integrated learning opportunities, as well as the opportunity to develop and build investigative and analytical problem-solving skills. You develop inter-professional capabilities using a collaborative approach to addressing public safety situations.

This program prepares you for positions in the field of public safety encompassing security, countering crime, and emergency management. Graduates may find public safety employment opportunities in policing and the military, as well as various public and private sector organizations, government and non-profit organizations.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Design, apply and validate security, emergency and business continuity measures conforming to current industry practices.
• Investigate, document and report security related incidents in accordance with accepted investigative practices.
• Comply with established national, provincial and local laws, legislation, policies, and professional and ethical standards pertaining to public safety.
• Analyze and interpret security related case scenarios using quantitative and qualitative research methods.
• Develop and communicate plans and recommendations that integrate the results of research, assessment and investigations.
• Adopt and use information technologies in accordance with current industry standards.
• Use strategic leadership and critical thinking in professional roles and in decision-making contexts.
• Develop operational threat mitigation strategies consistent with a fact-based assessment of geo-political trends.
• Respond to emerging situations using the principles of crisis management.
• Develop public safety strategies that synthesize current scholarly thinking and emerging trends in the field.
• Lead personnel and manage facilities while applying standard business practices.
• Design, implement, manage and evaluate security awareness education initiatives.
• Adapt to changes in employment requirements through the development, implementation and updating of professional and personal development plans.
• Work with diverse stakeholders and populations.
• Work with other professionals by applying the principles of inter-professional practice.
• Research and analyze criminal behaviour within the broader context of social trends in today`s society consistent with current scholarly thinking.

Co-op Information:
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops. For more information Click on

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

If you have a passion for music, sound production and the entertainment industry, this one-year General Arts and Science-Introduction to Music Industry Arts Ontario College Certificate program is designed for you. Learn about the music industry`s many career opportunities.

You are provided with the opportunity to discuss and explore the entrepreneurial role in the ever-expanding growth of the music industry.
Research the history of popular music and its influence in pop culture, politics and with social trends.

Gain insight into:

• Marketing and promotions
• Entertainment law
• Songwriting and performance audio recording
• Musical Instrument Digital Interface (MIDI)
• Mixing and mastering final recordings

This program allows you to experience college delivery of course material, gain a starting point to pursue a career or build a portfolio for entrance into a diploma or degree program. You may choose to continue your studies at Algonquin College in the Music Industry Arts Ontario College Diploma program.

Graduates receive an Ontario College Certificate in General Arts and Science - One Year, with a concentration in Music Industry Arts. You can enter the workforce and demonstrate that you have well-developed skills and a general understanding in a variety of topics. Completion of this certificate confirms to potential employers that you have the ability to learn at a post-secondary level.

With this certificate, you may also choose to continue your education in Year II of the General Arts and Science Diploma program. After completion of Year II with an overall GPA of 3.0 or higher, you can apply for advanced standing at Carleton University or the University of Ottawa.

The Business Ontario College Diploma program provides you with a well-rounded foundation in management, human resources, operations, accounting, finance, marketing, international business, and supply chain management. Gain theoretical and applied knowledge to complete projects that reflect real business responsibilities. Develop essential business skills in communication, information technology, teamwork, problem solving, task management, and customer service.

You have the opportunity to collaborate with industry professionals to analyze and find solutions for real-world business issues. Your knowledge and skills come together as you create a professional business plan that mirrors what could be expected in industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization`s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization`s business initiatives.
• Use current concepts/systems and technologies to support an organization`s business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.