Graduate Certificate in Environmental Management and Assessment

at Algonquin College - Ottawa Campus Canada

This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of advertising, public relations and marketing diploma and advanced diploma programs may be awarded advanced standing.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

Graduates may seek employment in media and communications departments within:

• Government
• Non-profit organizations
• Associations
• Advertising and digital agencies
• Private corporations

They may work in areas such as journalism, advertising, public relations, marketing communications, professional writing and social media.

Co-op Information
The proposed Bachelor of Digital Media and Marketing Communications includes two co-op work terms, one optional and one mandatory. The mandatory co-op work term must be completed successfully to qualify for graduation. Both work terms are scheduled for the summer semester (May - August) when potential employers/supervisors are likely to have the greatest need for additional help. These work terms will be fourteen (14) weeks in length.

The first optional co-op work term follows the second year of study. It is expected that after four (4) semesters, students will have gained the foundational knowledge to make a reasonable contribution in the workplace with supervision. The first co-op work term will help students expand their understanding of potential areas of specialty within the industry.

The second mandatory co-op work term follows the third year of study. After six semesters, students will be able to function with a sense of autonomy and demonstrate a greater level of contribution than possible in the optional first co-op work term. This second mandatory co-op work term will help in building practical work experience and will act as an educational tool in subsequent semesters.

The program spans over a period of one year and is focused on those who wish to improve the current global situations via advanced knowledge and application of sustainable building strategies. During the course, the students enhance their understanding of building technology, construction and design from their prior experience/education.

The course curriculum includes courses in methods and materials designed to lessen the reliance on fossil fuels and harness the energy resources of water, wind and the sun and offer sustainable energy conservation improvements. The students are introduced to a variety of design technologies and strategies that make buildings healthier and livable for people, reduce environmental impact, manage material resources and conserve energy in an economical way. 

The graduates of the course can find jobs with design and construction firms, architectural, engineering, government agencies, Green building consultants and related disciplines.

In the one-year Interactive Media Management Ontario College Graduate Certificate program, you develop the hands-on skills to plan and develop websites, online media and dynamic content. While learning industry-standard practices, you gain the solid foundation in interactive media that you need to further your career in today`s dynamic job market.

You experience the complete design and development process lifecycle of a media-rich product and learn the fundamentals of the industry standard software package Adobe Master Collection, which includes Photoshop, Illustrator and more.

While acting in the role of an interactive media producer , you develop and implement multimedia projects with rich media content to create various ways of interacting with consumers.

Throughout the program, as you apply your skills on solo projects and team-based applications for a wide variety of users and audiences, you may deal with regional, national and international clients.

The three-year Game - Development Ontario College Advanced Diploma program prepares you to enter into the increasingly competitive profession of game development with confidence. This program provides you with hands-on learning and a team-oriented environment that simulates the work setting found in large game studios. Throughout the program, you learn the design and critical thinking skills needed to find employment in the game development industry.

As a student, you learn how to create games of strategy and skill in an applied setting. During your first year, you gain knowledge in basic programming syntax and game development software tools. You enhance your skills with courses in:

• Game design and development
• Traditional and digital imaging
• Authoring
• Animation
• Programming

For your final project, you work with your classmates to conceptualize, design and implement a complete 3D game title. After graduation, you have the skills to demonstrate you are ready to start your career in this highly-competitive field.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Analyze the differences in game genres in order to develop games that meet the needs of specific markets.
• Analyze the history of video games to compare various approaches to game development.
• Support the development of games by identifying and relating concepts from a range of industry roles-programming, design, and art.
• Contribute as an individual and a member of a game development team to the effective completion of a game development project.
• Develop strategies for ongoing personal and professional development to enhance work performance in the games industry.
• Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and codes of ethics.
• Apply conceptual game design elements to support the ongoing iteration, creation, programming, design, and development of games.
• Apply practical game design elements to support the ongoing iteration, creation, programming, design and developing of unique gaming environments, levels, characters, assets and props.
• Apply programming principles and techniques to create operational games or game components.
• Apply artificial intelligence and/or network implementation strategies to support real-time game environments and simulations.
• Utilize game engine functionality at an advanced level to support real-time games and simulations.
• Create original game props, characters and assets based on the concepts and requirements outlined in game design documents.
• Contribute to world building and level design, including using a game engine.
• Conceive, prototype, develop, test and evaluate procedures for the creation, design, programming, production and testing of games in a group environment.
• Test, debug and correct game components to ensure efficient and appropriate game functionality.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The three-year Biotechnology - Advanced Ontario College Advanced Diploma program gives you a strong overview of the science that drives biotechnology. With a mix of laboratory and theory courses, you learn about:

• Cell biology
• Chemistry
• Biochemistry
• Molecular biology
• Microbiology
• Bioinformatics
• Statistics

You also gain a foundation in the social and ethical implications of this field, giving you the ability to make informed choices. As a student, you have the opportunity to carry out experiments and use state of the art laboratory instruments and tools throughout the program. Some of the topics you encounter include water analysis, soil analysis, quality and safety of food and beverages, DNA manipulation, and protein purification and analysis. You have the opportunity to work with government and industry professionals through optional

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Perform laboratory duties independently and in compliance with pertinent legislation and regulations, as well as biotechnology standards and guidelines.
• Collaborate in implementing and evaluating quality control and quality assurance procedures to meet organizational standards and requirements.
• Select and implement best practices for sustainability.
• Complete complex biotechnological applications using advanced principles of chemistry, biology and biostatistics as well as basic principles of physics.
• Co-ordinate, implement and validate laboratory procedures to carry out quantitative and qualitative tests and analyses.
• Co-ordinate, implement and validate standard cell culture procedures under aseptic conditions.
• Co-ordinate, implement and validate molecular biology procedures.
• Manage biological data to support biological scientists and researchers in capturing, organizing/summarizing and storing data.
• Prepare, analyze, interpret, maintain and communicate scientific data effectively.
• Develop and present a strategic plan for ongoing personal and professional development to enhance work performance.
• Apply basic business principles to biotechnology practices.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

Endorsed and accredited by the Association of Canadian Travel Agencies, Tourism- Travel Services is a two-year Ontario Diploma program blending on the job training and classroom theory and providing students with opportunities to develop employability skills for a fruitful career in the ever growing travel and tourism industry. Subjects in the curriculum include customized vacation planning, niche and group travel, world tourism geography, sustainability in tourism, social media, marketing, sales, entrepreneurship and customer service excellence. 

The students of the program write the Travel Industry Council of Ontario (TICO) exam to gain the mandatory license. The graduates are also encouraged to apply to the Association of Canadian Travel Agencies (ACTA) to write the national certification examination to be accredited as a Certified Travel Counsellor (CTC). 

The graduates of the program can seek jobs in the transportation service providers (airlines, rail companies, automobile rental firms, bus operators and cruise lines), travel service providers (agencies-retail and wholesale), government tourist offices, accommodations sector, attractions and tour operators. 

The two-year Illustration and Concept Art Ontario College Diploma program, delivered in a compressed format over 42 weeks, prepares you for the field of illustration and the emerging discipline of concept art.
As a student, you develop skills in digital and traditional media. While developing your drawing skills, you learn about:

• Print periodical illustration
• Children`s books
• Graphic novel illustration
• Concept art for animation
• Interactive media
• Film

In this program, you work individually as an artist, but learn as a team member when contributing to concept art projects. You develop problem-solving methods, drawing techniques and production methods for the magazine, graphic novel or entertainment industry.

The faculty, many of whom are award-winning published artists widely respected in the industry, share their abundance of knowledge and experience. Learning opportunities with industry partners allow you to apply the knowledge and skills you have developed and also offer networking opportunities. With in-class discussions and hands-on learning activities, you develop your style and expand your portfolio.

Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Review genres of entertainment art, documents, and project requirements and propose visual solutions.
  • Prepare artwork that meets the needs of identified target audiences, clients, and formats.
  • Contribute to the solution of pre-production design problems to produce industry-accepted quality art work within project constraints.
  • Identify and address technical components to produce portfolio-quality conceptual artwork.
  • Use a variety of traditional and digital tools to create industry-accepted solutions and concept art work.
  • Develop concept art work in different styles and in different applications.
  • Prepare industry-accepted art work for the printing process and for various digital media.
  • Apply business practices and time management skills to the profession of independent and/or company illustrator and concept artist.
  • Contribute to multi-disciplinary project teams in order to complete concept art work flow.
  • Analyze their professional skill-set and plan and prepare effective marketing and self-promotional material.
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The four-year Bachelor of Public Safety (Honours) degree program imparts the theory and hands-on instruction allowing you to develop a systematic approach to public safety to counter, coordinate and investigate man-made and natural threats to individuals, information systems security, critical infrastructure, organizations, companies, and governments.

You learn the proven and sound principles of public safety within the context of Canadian legislation. Theoretical and experiential courses, combined with applied research and two co-op work terms, provide you with work-integrated learning opportunities, as well as the opportunity to develop and build investigative and analytical problem-solving skills. You develop inter-professional capabilities using a collaborative approach to addressing public safety situations.

This program prepares you for positions in the field of public safety encompassing security, countering crime, and emergency management. Graduates may find public safety employment opportunities in policing and the military, as well as various public and private sector organizations, government and non-profit organizations.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Design, apply and validate security, emergency and business continuity measures conforming to current industry practices.
• Investigate, document and report security related incidents in accordance with accepted investigative practices.
• Comply with established national, provincial and local laws, legislation, policies, and professional and ethical standards pertaining to public safety.
• Analyze and interpret security related case scenarios using quantitative and qualitative research methods.
• Develop and communicate plans and recommendations that integrate the results of research, assessment and investigations.
• Adopt and use information technologies in accordance with current industry standards.
• Use strategic leadership and critical thinking in professional roles and in decision-making contexts.
• Develop operational threat mitigation strategies consistent with a fact-based assessment of geo-political trends.
• Respond to emerging situations using the principles of crisis management.
• Develop public safety strategies that synthesize current scholarly thinking and emerging trends in the field.
• Lead personnel and manage facilities while applying standard business practices.
• Design, implement, manage and evaluate security awareness education initiatives.
• Adapt to changes in employment requirements through the development, implementation and updating of professional and personal development plans.
• Work with diverse stakeholders and populations.
• Work with other professionals by applying the principles of inter-professional practice.
• Research and analyze criminal behaviour within the broader context of social trends in today`s society consistent with current scholarly thinking.

Co-op Information:
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops. For more information Click on

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.