Graduate Certificate in Event Management

at Algonquin College - Ottawa Campus Canada

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

• the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
• DIGG - the student-run ad agency where every client has a unique problem to be solved
• SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

• retail
• professional services firms
• technology companies
• associations
• governments

You might even launch your own marketing and communications company.

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.

The one-year Sommelier Ontario College Certificate program gives you the skills and knowledge to enter or advance a career in the wine profession.

Wine and beverage expertise has become an essential tool in the hospitality industry, creating a high demand for qualified professionals. In our sommelier lab, you acquire the specialized skills and extensive knowledge to meet this demand.

Gain knowledge of the viticulture and viniculture of primary grape growing areas around the world. Through tastings of a variety of wines, expand your ability to recognize distinctive aromas and flavours associated with various wine regions. Learn food and wine pairing skills, cellaring tips, marketing techniques, grape varieties, wine list development and the proper service of wine, beer and whiskeys.

Take your skills into the real world with a 40-hour field placement at a restaurant, wine shop, winery, wine retail outlet or wine show. This industry experience helps you build valuable connections and become career-ready. These connections have led some of our graduates to launch successful freelance writing or teaching-careers.

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

The Bachelor of Interior Design (Honours) degree program prepares you to pursue a professional career related to the design of the built environment. The curriculum integrates professional and general studies with an emphasis on critical thinking and applied research.

Enriched with a focus on environmental and global perspectives in interior design, you learn to consider ecological, economic and social aspects to analyze and design healthy living environments.

The program contains a strong experiential component that includes design studio experiences and an active engagement with the professional design community. In the fourth year, you have the opportunity to specialize in an area of interest specific to the profession and are required to complete an applied research paper.

To complete your degree, you must complete one mandatory paid co-op work term where you gain valuable work experience and network within the industry.
You also earn a Building Biology Advocate (BBA) Certification upon successful completion of the seven required Construction courses.

The integration of theory, analysis and practice prepare you to assume a leadership role within the profession. As a graduate, you are able to apply strategic thinking and a research orientation to your responsibilities as a professional interior designer and can contribute to the development and evolution of the field of design.

The two-year Office Administration - Executive Ontario College Diploma program prepares you for a rewarding career as an administrative professional in the public or private sector.

Develop essential skills through extensive applied practice in a simulated office in the areas of human resources, social media, office management, domestic and international travel, event planning and finance. Enhance your MS Office suite abilities through document production, transcription, desktop publishing, accounting practices, and database and project management.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Conduct oneself professionally and adhere to relevant legislation, standards and codes of ethics.
• Manage the scheduling, coordination and organization of administrative tasks and workflow within specific deadlines and according to set priorities.
• Coordinate the collection, analysis, distribution and response to communications in the workplace to facilitate the flow of information.
• Operate and provide support related to the use, maintenance and procurement of office equipment and technologies.
• Evaluate, establish and administer a variety of records management systems* to ensure confidential, secure, accessible and organized electronic and paper records.
• Produce financial documents and reports by identifying and compiling relevant information and using accounting software.
• Prepare and produce a variety of business documents using available technologies and applying industry standards.
• Use interpersonal, leadership and client service skills to respond to diversity and to support the vision and mission of the organization.
• Research, analyze and summarize information on resources and services and prepare summary reports with recommendations.
• Select and use information technologies to support communication with internal and external stakeholders and to promote the organization.
• Organize and coordinate meetings, conferences, special events and make travel arrangements, including the preparation of related documentation.
• Support the implementation of projects by applying basic principles of project management.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The one-year Scriptwriting Ontario College Graduate Certificate program provides you with the knowledge, writing experience and hands-on skills necessary to become a writer in the ever-expanding fields of film, television, theatre, video and digital media content.

Discover your style and voice, as well as how to develop characters and write stories for any audience. By the end of the program, you possess an extensive professional-quality portfolio of work.

By analyzing issues and trends in film and media, you learn how to market your skills effectively and work professionally in our industries . Faculty are up-to-date, experienced professionals who help guide your projects. Guest speakers are regular visitors to your class and provide tips and advice on your potential career path.

At the end of the program, you have the opportunity to travel to Toronto and pitch your film or TV series ideas at major broadcasting and production companies. You also meet agents, distributors and accomplished screenwriters, and attend industry events during your three-day stay. It is a great opportunity to connect with important players in the industry and get their feedback on your projects.

You also expand your real-world experience with a 40-hour work placement. These placements are generally non-writing positions that allow you to learn more about how the production process works, make industry contacts and broaden your skill set.

Another opportunity that you may choose to participate in is the Hothouse Reading Series, which showcases short excerpts from students` plays read by professional actors. You receive feedback from the audience that provides you with invaluable insight to strengthen your writing.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Conceive, write, edit, revise and rewrite scripts using industry standard formats and technology.
• Function effectively as part of a writing and/or production team in the delivery of scripts.
• Apply production and business management skills to complete tasks efficiently and meet deadlines in the workplace.
• Critically evaluate the quality of product being presented for production.
• Develop strategies for personal and professional development by analyzing issues and trends in target industries.
• Ensure that all work is completed in compliance with applicable laws, statutory obligations, regulations, and industry principles and practices.
• Apply creative techniques for writing for a variety of media and styles.
• Work in a professional and ethical manner, maintain professional relationships, and communicate effectively with clients, co-workers, supervisors and others.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Start your music industry career sooner by learning the world of audio production and the business of music.

With a condensed format of 42 weeks, the Music Industry Arts Ontario College Diploma program prepares you to start your music industry career sooner. You learn how to work as a producer, engineer or music professional in today`s music industry.

As a student, you produce multi-track recordings in a real studio environment where you learn the full range of audio engineering and music production skills.

Although the primary focus is on audio production, the program also has a significant focus on the business side of the music industry. Explore:

• Legal contracts
• Copyright issues
• Royalties
• Music publishing

Discover the inner workings of recording and the business of music, which could help you further your music career. Experienced, industry-connected faculty prepare you to budget, schedule and prepare a business plan for a recording project.

During the program, you work in small studio lab classes to gain hands-on experience in the recording studio with guidance from an instructor. Individual time in the studio lets you experience what it is like to control your own recording session. You can use this time for your own projects, mastering the equipment or applying techniques learned in class.

There are many different career paths in the industry after graduation. You may find employment as:

• A performing artist or songwriter
• An audio engineer
• A producer
• A personal manager
• A music publisher
• A concert promoter

The Business Ontario College Diploma program provides you with a well-rounded foundation in management, human resources, operations, accounting, finance, marketing, international business, and supply chain management. Gain theoretical and applied knowledge to complete projects that reflect real business responsibilities. Develop essential business skills in communication, information technology, teamwork, problem solving, task management, and customer service.

You have the opportunity to collaborate with industry professionals to analyze and find solutions for real-world business issues. Your knowledge and skills come together as you create a professional business plan that mirrors what could be expected in industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization`s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization`s business initiatives.
• Use current concepts/systems and technologies to support an organization`s business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The Personal Support Worker Ontario College Certificate program prepares you for immediate work in healthcare. This two-semester program provides you with the knowledge and practical skills to work as a care provider in a range of healthcare settings.

Develop the ability to engage with persons and families of various ages and health-related needs to promote healthy living. Learn how to assist clients with their daily personal care needs, such as bathing, dressing, grooming, and toileting. In your career, you help those who need assistance to remain as independent as possible.

Through theory, lab practice and clinical/community experiences, learn how to deliver person-centred care, encourage independence and improve the quality of life for your clients.

Participate in clinical experiences, where you focus on the various skills needed to succeed in the field. In these clinical placements, you demonstrate your knowledge and expertise and learn about applying different concepts to real-world environments. These clinical experiences provide you with the opportunity to continue learning as a student member of a healthcare team.

After graduating, you may find employment as a Personal Support Worker. In this role, you work under the supervision of Registered Nurses and/or Registered Practical Nurses in:

• retirement homes
• long-term care facilities
• home care agencies, and
• hospitals