Graduate Certificate in Marketing Management

at Algonquin College - Ottawa Campus Canada

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Explore all aspects of the television and streaming video production process in the two-year Broadcasting – Television Ontario College Diploma program. This program prepares you with a diverse set of skills applicable to working in the creative media industries. Learn to produce television and video for news, sports, esports live events, factual entertainment and film. Focus your education on the area of production that you are passionate about through a personalized capstone project and field placement in industry.

Develop your technical, operational, and editorial skills, in the studio and field, to enhance your storytelling competencies. You gain an understanding of the technical and creative sides of television and streaming production as well as cinematography, motion graphics and post-production processes. Learn the critical skills required to produce content for television, video and streaming media platforms using the equipment used by industry professionals. In the first level of the program, you study alongside Journalism and Broadcasting – Radio students, building a strong foundation in transferable media skills while exploring these related fields. In this program, you are given the opportunity to work on interprofessional teams with other media programs. In the second year, you choose projects and elective courses that align with your interests. You also work on a personalized capstone project to develop skills for the segment of the industry you are passionate about.

There are many job opportunities in the industry after graduation. Graduates may find employment in the following:

• Television networks and stations
• Newsrooms
• Sports and esports teams and venues
• Production companies
• Film studios
• Audio/video equipment providers
• Streaming media companies
• Digital media companies
• Production units within private and public organizations

Pursue a career in the evolving world of web software application creation.

The two-year Internet Applications and Web Development Ontario College Diploma program prepares you to pursue a variety of different careers in the internet applications and web development industry.

This program is designed to teach you:

• Internet technologies
• Full stack Web development
• The analysis, design and implementation of internet applications

Use modern computing facilities with a variety of software offered to help you during the program. The department is sponsored by Microsoft Developer`s Network Academic Alliance and through other vendor agreements, which gives you access to the most up-to-date technology.

During the program, you study a number of topics relevant to the field. You learn full stack web development, database programming and internetworking in a TCP/IP environment.

Additional topics include:

• Client-side and server-side scripting
• Programming languages
• Systems and network security

In your last semester, you apply what you have learned throughout the program as a member of a team working on a multi-tiered internet application.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

This program is designed to help you begin your career as:

• A full stack web developer
• A web administrator
• An internet application developer
• A web application architect
• A web programmer
   

The Water and Wastewater Technician Ontario College Diploma program equips you with the knowledge and skills to effectively manage water and wastewater infrastructure. The water and wastewater management field has been subjected to increasingly rigid legislation, due to ongoing public health concerns. This program teaches you how to deal with the demands on water quality professionals. This condensed 42-week program allows you to complete a two-year diploma program in only three terms, making it an intensive, but rewarding experience.

Through a series of courses in advanced chemistry, biology and mechanical systems, you are able to make informed decisions in your day-to-day career. Learn how to:

• Prevent waterborne illnesses
• Manage industrial waste
• Operate off-site wastewater treatment units

Learn using theoretical and applied approaches, in labs and in the field. Using industry-standard equipment, you acquire the most up-to-date skills and knowledge possible.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Work independently and with others to conduct tests related to water and wastewater in the lab and field.
• Analyze and interpret test results for clients or supervisors.
• Provide mechanical and electrical maintenance management at various water and waste water facilities.
• Collaborate with individuals in testing and troubleshooting equipment at water and wastewater plant facilities.
• Make decisions based on an understanding of Ontario environmental legislation affecting wastewater treatment plants, scope and authority of certificates of approval, and owner/operator responsibilities.
• Collaborate on basic design concepts and operational techniques of industrial and municipal water treatment systems.
• Collaborate with others in providing emergency responses to plant issues.
• Contribute to the design of water supply pumping systems, pipe networks and distributed storage reservoirs.
• Develop and implement risk management strategies for hazardous and non-hazardous industrial waste.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Get career-ready cutting-edge skills in our Salon, Spa and Boutique.

By combining hands-on training and theory, the two-year Hairstyling Ontario College Diploma program prepares you for a career as a licensed professional hairstylist in a fast-paced and exciting industry.

As a student, you learn techniques such as:

• cutting
• styling
• permanent waving
• chemical hair relaxing
• colouring
• lightening
• hair additions
   

You also gain skills in salon operations using industry-standard software. By working in the Salon, Spa and Boutique, you have the chance to put your skills into practice on real clients.

Demonstrate your knowledge by developing individualized styling options, prescribing products and practicing safe and hygienic practices. Upon completion of the program, you are granted 1,500 hours towards the 3,500 total hours required to complete your apprenticeship. After completion of these requirements, you write an exam to earn your Red Seal license so you can work as a certified hairstylist.

You may find employment as a:

• Hair stylist
• Colour technician
• Salon manager in salons, day or resort spas, health clubs, cruise ships, or beauty institutes
• sales representative for a manufacturer or distributor

Energize your career in only 8 months

The one-year Energy Management Ontario College Graduate Certificate prepares you for an exciting career in energy, innovation, entrepreneurship and the development of efficient new energy technologies.

Learn about energy solutions such as efficiency, conservation and sustainability. Participate in laboratory work, contribute to a real-world project and learn from case-studies in the energy management industry. Explore how to implement, manage, administer and work on energy management practices throughout the program. By analyzing data sets, evaluating the impact of energy efficiency and conservation programs and performing cost-benefit analyses, you obtain highly-regarded skills for the industry.

During your final semester, participate in an energy management project with peers and industry partners. Through in-class discussions and collaboration, you plan and create an energy strategy for a commercial building.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Graduates may find employment in public, private and non-profit sectors, including: federal, provincial, territorial and municipal levels of government; corporate agencies; energy service providers; commercial and industrial organizations related to the energy sector.

Graduates may find opportunities as a(n):

• conservation professional
• energy consultant
• energy manager
• energy evaluator

With this one-year General Arts and Science - Justice Studies Ontario College Certificate program, expand your knowledge related to the justice, legal or law enforcement fields. Take courses in criminology, the Canadian criminal justice system and politics. Explore social sciences in courses such as pscyhology, sociology, addiction and human relations.

You receive an Ontario College Certificate in General Arts and Science - One Year, with a concentration in Justice Studies. This certificate prepares you to be successful in other Algonquin College programs, some of which include:

• Police Foundations
• Community and Justice Services
• Law Clerk

Launch your legal career

In the two-year Law Clerk Ontario College Diploma program, you study a broad range of legal topics and processes to prepare you for a career as a legal assistant or law clerk.

This program prepares you for administrative work in an office environment where you work independently under the general direction of a lawyer, or as part of a legal services team. Learn from dedicated faculty who ensure that your skills surpass industry standards.

As a student, you develop and practise the skills that are essential for a successful career, including:

• paying attention to details and independently following instructions
• organizing client files and managing deadlines
• interviewing clients
• performing general office procedures
• working with legal software to compile information and prepare documents
• compiling evidence and documentation
• maintaining corporate documents and filings
• entering data in legal forms and drafting routine correspondence
• preparing briefs
• learning about family, estates, civil litigation, corporate, administrative and real estate law practices
• engaging in civil litigation and research

Benefit from the ability to participate in an off-site field placement or in an in-class workplace simulation. These experiences give you real-world experience and an opportunity to practise your skills.

The one-year Human Resources Management Ontario College Graduate Certificate program prepares you to be a human resources practitioner. This program offers you applied and theoretical lessons focusing on building human resources management graduate-level knowledge and skills needed to attract, select and retain the best organizational talent.

In addition, you learn the foundational knowledge required to act as a strategic partner in an organization. Faculty includes credentialed academics and practitioners from across the spectrum of human resources practice who are dedicated to preparing you for career success.

Acquire essential knowledge and skills related to finance and accounting, organizational behaviour, project management and employment law. Explore the psychology of the workplace, the legal environment, accounting, and economics.

Adopt an applied approach, exploring:

• Recruitment and selection
• Compensation
• Employee and labour
• Industry relations

In your second semester, you may qualify to complete an unpaid work placement. This gives you the opportunity to practice your skills and integrate your knowledge in a real-world organization.

Work toward your Certified Human Resources Professional (CHRP) accreditation from the Human Resources Professional Association (HRPA). The nine certified human resources professional coursework requirements from the HRPA are within this certificate and approved by HRPA.

Upon graduation, you are ready for a rewarding career in human resources management. You could find employment in many for-profit and non-profit organizations, such as hi-tech, manufacturing or retail. You could assume the role of:

• Human resources generalist
• Human resources coordinator
• Human resources business partner
• Occupational health and safety specialist
• Recruiter
• Training and development specialist
• Labour relations specialist
• Compensation analyst

The two-year Electrical Engineering Technician Ontario College Diploma program provides you with the essential knowledge and skills sought by employers in the industry. Develop skills in the design, installation, maintenance and repair of electrical systems from cable loops, phone and fire suppression systems to robotics and machinery.

Through a series of theory courses and extensive practical labs, you learn to use scientific and engineering principles, including:

• Foundation of electrical principles, codes and regulations
• How to design, install and troubleshoot electromagnetic controls, electrical machinery and programmable controllers
• The different instrumentation options available and the applicable use for them
• An understanding of robotics and controls as well as industrial telecommunications
• Critical thinking skills and an understanding of the environmental impact of technology
• AutoCAD and applications
• The different infrastructure requirements of distributed electrical systems or fire alarm system codes and standards, installation and maintenance
• Fundamentals of mathematics, calculus, technical communications for engineers, programming and computer applications
• Project management and leadership skills

OACETT (Ontario Association of Certified Engineering Technicians and Technologists) recognizes this program as meeting the academic requirements for certification in the Certified Technician (C.Tech) category. While a student, you are encouraged to register as an Associate member of OACETT.

Graduates of the Electrical Engineering Technician program may pursue the Electrical Engineering Technology Ontario College Advanced Diploma to further open career options in the electrical engineering field. The advanced diploma also creates an opportunity to transfer into year 3 of the Electrical Engineering program at Lakehead University.

This program prepares you to work in a wide variety of careers in the electrical industry, including in areas such as electrical testing and maintenance, manufacturing and electrical automation.

Graduates may work in the electrical engineering field as a(n):

• Electrical designer
• Electrical technician/technologist electrical engineering technologist
• Robotics technician
• Instrumentation and Controls (I&C) technician
• Automation engineering technologist
• control/automation technician
• Instrument Technician