Graduate Certificate in Marketing Management

at Algonquin College - Ottawa Campus Canada

Overview

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
  • Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
  • Develop strategies for efficient distribution of products and services.
  • Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
  • Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
  • Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
  • Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
  • Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
  • Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
  • Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
  • Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
  • Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
  • Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
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30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Algonquin College - Ottawa Campus

Location

Graduate Certificate in Marketing Management Assistant Fee

$15500

Tuition Fee

$11000

Average Cost of Living

$95

Application Fee

6

Backlogs Allowed

Graduate Certificate in Marketing Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree in a related field or equivalent.
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

12

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.5

Minimum Overall Score

88.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Algonquin College - Ottawa Campus,Canada

The two-year Occupational Therapist Assistant and Physiotherapist Assistant Ontario College Diploma program gives you the knowledge and skills to work under an Occupational Therapist and/or Physiotherapist. Occupational Therapist Assistants and Physiotherapist Assistants play a vital supporting role in the assessment, planning and implementation of therapeutic care for patients with the goal of achieving functional independence and occupational performance. They help teach clients to cope with limits in movement, daily functioning and activities.

Through classroom theory, lab techniques, group work and practical experience, you prepare to work with patients coping with health limitations. During various clinical placements, you apply theory and knowledge while further developing your skills. With more than 600 hours of clinical placements during the program, you increase your understanding of the field and gain confidence assisting professional therapists in various healthcare facilities.

Upon graduating, you may find work in:

  • Hospitals
  • Health centres
  • Community organizations
  • Rehabilitation facilities
  • Private clinics, and
  • Long-term care

24 month

Duration

$ 15500

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Public Safety and Legal Studies

Diploma in Law Clerk

Launch your legal career

In the two-year Law Clerk Ontario College Diploma program, you study a broad range of legal topics and processes to prepare you for a career as a legal assistant or law clerk.

This program prepares you for administrative work in an office environment where you work independently under the general direction of a lawyer, or as part of a legal services team. Learn from dedicated faculty who ensure that your skills surpass industry standards.

As a student, you develop and practise the skills that are essential for a successful career, including:

  • paying attention to details and independently following instructions
  • organizing client files and managing deadlines
  • interviewing clients
  • performing general office procedures
  • working with legal software to compile information and prepare documents
  • compiling evidence and documentation
  • maintaining corporate documents and filings
  • entering data in legal forms and drafting routine correspondence
  • preparing briefs
  • learning about family, estates, civil litigation, corporate, administrative and real estate law practices
  • engaging in civil litigation and research

Benefit from the ability to participate in an off-site field placement or in an in-class workplace simulation. These experiences give you real-world experience and an opportunity to practise your skills.

24 month

Duration

$ 15442

Tuition

Health Sciences, Nursing and Emergency Services

Graduate Certificate in Diagnostic Medical Sonography

The program lasts for two years and is delivered over 62 consecutive weeks and offers the students with the required technical skills and knowledge to carry out diagnostic procedures in the role of a Canadian and/or American Registered Diagnostic Medical Sonographer and produce sonographic images.

The theoretical courses, the practical exposure, extensive clinical experience and simulation allows the students to acquire the ability to produce quality images of the internal structures of a human like the pelvic and abdominal organs, carotid arteries, superficial structures, fetal imaging and lower extremity venous imaging of the human body. The students work within an inter-professional healthcare team to deliver diagnostic and therapeutic skills and safe patient assessment consistent with best practice standards for diagnostic medical sonography.

The Diagnostic Medical Sonography program is fully accredited, and on the successful completion of the national certification exams, a student is credentialed as an American Registered Diagnostic Medical Sonographer and/or Canadian Generalist Sonographer 

All the international applicants who are eligible for the program need to complete preparatory courses (4-months in duration): Introduction to Canadian Health Studies (ICHS) and the students who complete the induction will then proceed to the original health program. Algonquin’s Introduction to Canadian Health Studies (ICHS) is curated to assist the international students in integrating into Canadian health studies as well as be successful in their future employment. 

24 month

Duration

$ 13700

Tuition

The one-year Pre-Health Sciences Pathway to Advanced Diplomas and Degrees is an Ontario College Certificate program that prepares you for more advanced health science programs. You develop strong study skills and earn post-secondary credits that may transfer to other post-secondary programs.

As a student, you explore your interests in the health science field while meeting the eligibility requirements for a number of Algonquin College advanced diploma programs. These include:

  • Biotechnology - Advanced (Co-op and Non-Co-op Version)
  • Cardiovascular Technology
  • Dental Hygiene
  • Massage Therapy
  • Medical Radiation Technology
  • Respiratory Therapy

In addition, graduates may be eligible to apply to various degree programs including:

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  • Bachelor of Health Sciences (BHSc) at the University of Ottawa
  • Bachelor of Human Kinetics (BHK) at the University of Ottawa
  • Bachelor of Science in Kinetics (BScHK) at the University of Ottawa
  • Bachelor of Health Sciences (BHSc) at Queen`s University

The curriculum provides you with the opportunity to learn more about potential careers in the health sciences as you improve your skills in communications, mathematics, biology, chemistry and physics.

The intention of this program is to prepare you for further study in either advanced diploma or degree programs, rather than moving directly into a chosen industry.

It is important to note that completing this program does not guarantee entry into a health or science program.

Students interested in further academic study in a health-related one-year certificate or two-year diploma program should consider applying to the Pre-Health Sciences Pathway to Certificates and Diplomas program.

12 month

Duration

$ 15772

Tuition

The two-year Office Administration - Executive Ontario College Diploma program prepares you for a rewarding career as an administrative professional in the public or private sector.

Develop essential skills through extensive applied practice in a simulated office in the areas of human resources, social media, office management, domestic and international travel, event planning and finance. Enhance your MS Office suite abilities through document production, transcription, desktop publishing, accounting practices, and database and project management.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Conduct oneself professionally and adhere to relevant legislation, standards and codes of ethics.
  • Manage the scheduling, coordination and organization of administrative tasks and workflow within specific deadlines and according to set priorities.
  • Coordinate the collection, analysis, distribution and response to communications in the workplace to facilitate the flow of information.
  • Operate and provide support related to the use, maintenance and procurement of office equipment and technologies.
  • Evaluate, establish and administer a variety of records management systems* to ensure confidential, secure, accessible and organized electronic and paper records.
  • Produce financial documents and reports by identifying and compiling relevant information and using accounting software.
  • Prepare and produce a variety of business documents using available technologies and applying industry standards.
  • Use interpersonal, leadership and client service skills to respond to diversity and to support the vision and mission of the organization.
  • Research, analyze and summarize information on resources and services and prepare summary reports with recommendations.
  • Select and use information technologies to support communication with internal and external stakeholders and to promote the organization.
  • Organize and coordinate meetings, conferences, special events and make travel arrangements, including the preparation of related documentation.
  • Support the implementation of projects by applying basic principles of project management.
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (See Additional Information for more details).

24 month

Duration

$ 15100

Tuition

Journalism & Media

Diploma in Journalism

The two-year Journalism Ontario College Diploma program prepares you to report on all news delivery platforms, and helps you develop the online skills that have become vital in the industry.
Acquire leading-edge, relevant knowledge and skills in multi-platform and traditional journalism. Gain hands-on experience and expand your portfolio almost immediately upon starting the program, working for the award-winning Algonquin Times - named Canada`s top campus newspaper in 2015 and 2017 - as well as Glue, Ottawa`s student magazine.

Learn the core journalism skills to succeed in the industry. Study how to write factually, conduct interviews and filter information. Examine aspects of photo journalism, page layout, web and e-publishing, and online reporting/editing.
Your learning is expanded with workshops, guest speakers and field trips, offering exposure to a diversity of information and skills necessary for the modern journalist. To ensure you are comfortable with all journalistic platforms, you create photo and video journalism and produce newscasts for CKDJ 107.9 FM, Algonquin College`s radio station.

Expand your real-world experience with a six-week internship at a media outlet and learn to operate as a freelance journalist. You have the choice to work at a local company or agency, or complete the placement out of the region or country.

After you graduate, if you wish to further your education, you can apply to the University of Ottawa`s Honours Bachelor Degree in Digital Journalism program, in which you may be eligible for advanced standing.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Report on stories in an accurate, detailed, balanced, professional and timely manner.
  • Apply computer and technical skills to designated production and research functions in journalism.
  • Function both independently and as a member of editorial and/or production teams.
  • Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.
  • Develop strategies for personal and professional development.
  • Comply with relevant Canadian legislation, standards and the principles and practices of journalism.
  • Write and edit content for the designated media platforms.
  • Publish and/or broadcast content for the designated media platforms.
  • Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

24 month

Duration

$ 17300

Tuition

The one-year Welding and Fabrication Techniques Ontario College Certificate program provides foundation skills to gain entry-level employment in the welding industry.
Participate in a combination of theory and shop work, and learn metal fabrication techniques and welding, acquiring a solid foundation of principles for the field.

All classes are taught in Algonquin College`s state-of-the-art Algonquin Centre for Construction Excellence (ACCE) facility, where you have the opportunity to use up-to-date equipment and learn about advanced technology in the welding and fabrication field, including:

  • Gas tungsten arc welding (GTAW)
  • Shielded metal arc welding (SMAW)
  • Gas metal arc welding (GMAW)

learn metallurgy, and joint and metal preparation. Gain the ability to take technical measurements using the right tools, set up and safely operate equipment for various processes, and read and interpret blueprints and welding specifications.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term. Please note that places in the co-op version of the program are subject to availability.

You also have the opportunity to take additional welding qualifications throughout the program. You can complete the Canadian Welding Bureau (CWB) Qualification of Welding Procedures test for different forms of welding. These can include shielded metal arc, gas metal arc, and flux-cored arc. These can be used in one or more positions.

Graduates may find work in a variety of different positions in the welding field:

  • Machine shops
  • Fabrication facilities
  • Manufacturing companies
  • Ship repair
  • Mining

Cooperative education (Co-op)
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid Co-op/Internship Work Permit prior to commencing their work term. Without this document, International students are not legally eligible to engage in work in Canada that is a mandatory part of an academic program. For more information, please visit https://www.algonquincollege.com/coop.

11 month

Duration

$ 23850

Tuition

The one-year Energy Management Ontario College Graduate Certificate prepares you for an exciting career in energy, innovation, entrepreneurship and the development of efficient new energy technologies.

Learn about energy solutions such as efficiency, conservation and sustainability. Participate in laboratory work, contribute to a real-world project and learn from case-studies in the energy management industry. Explore how to implement, manage, administer and work on energy management practices throughout the program. By analyzing data sets, evaluating the impact of energy efficiency and conservation programs and performing cost-benefit analyses, you obtain highly-regarded skills for the industry.

During your final semester, participate in an energy management project with peers and industry partners. Through in-class discussions and collaboration, you plan and create an energy strategy for a commercial building.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Analyze an organization`s current energy profile to plan and establish an energy management strategy.
  • Monitor, track and benchmark energy data to compare performance and establish baselines and targets to determine trends.
  • Conduct energy assessments to propose optimal energy solutions.
  • Recommend energy management options, solutions and technologies to maintain long-term operational and infrastructure efficiency.
  • Prepare and present technical reports and proposals in a scientific format using accurate energy terminology.
  • Research and apply industry accepted standards for energy analyses.
  • Create and present persuasive business cases for energy projects.
  • Manage energy project implementation to successfully meet organizational goals.
  • Evaluate energy performance using measurement and verification strategies.
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

12 month

Duration

$ 15200

Tuition

Prepare for a variety of dynamic technical positions within the manufacturing industry

The two-year Manufacturing Engineering Technician Ontario College Diploma program prepares you for technical positions in the manufacturing industry. Gain a broad overview of manufacturing and industrial engineering principles, with a focus on product manufacturing, and learn from professionals with strong industrial backgrounds.

As a student in this program, you experience a combination of classroom, lab and machine shop environments and cultivate ideas from conception to production within various streams. These include, but are not limited to:

  • Solid modelling
  • Computer numerical control programming
  • Process engineering
  • Fabrication
  • Project management
  • Quality control 

Learn how to use tools specific to the industry such as software and machinery, Computer-Aided Design and Computer-Aided Manufacturing, and CNC machinery. In your final term, undertake projects with external or internal industry partners where you analyze, plan and execute deliverables.

Graduates may work in a number of capacities within the industry, finding employment as a:

  • CNC programmer
  • CNC machinist
  • Quality control inspector
  • Production scheduler
  • CAD drafter and designer
  • Process engineering in manufacturing firms and corporations 

24 month

Duration

$ 15797

Tuition

Environmental Studies & Earth Sciences

Diploma in Water and Waste Water Technician

The Water and Wastewater Technician Ontario College Diploma program equips you with the knowledge and skills to effectively manage water and wastewater infrastructure. The water and wastewater management field has been subjected to increasingly rigid legislation, due to ongoing public health concerns. This program teaches you how to deal with the demands on water quality professionals. This condensed 42-week program allows you to complete a two-year diploma program in only three terms, making it an intensive, but rewarding experience.

Through a series of courses in advanced chemistry, biology and mechanical systems, you are able to make informed decisions in your day-to-day career. Learn how to:

  • Prevent waterborne illnesses
  • Manage industrial waste
  • Operate off-site wastewater treatment units

Learn using theoretical and applied approaches, in labs and in the field. Using industry-standard equipment, you acquire the most up-to-date skills and knowledge possible.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Work independently and with others to conduct tests related to water and wastewater in the lab and field.
  • Analyze and interpret test results for clients or supervisors.
  • Provide mechanical and electrical maintenance management at various water and waste water facilities.
  • Collaborate with individuals in testing and troubleshooting equipment at water and wastewater plant facilities.
  • Make decisions based on an understanding of Ontario environmental legislation affecting wastewater treatment plants, scope and authority of certificates of approval, and owner/operator responsibilities.
  • Collaborate on basic design concepts and operational techniques of industrial and municipal water treatment systems.
  • Collaborate with others in providing emergency responses to plant issues.
  • Contribute to the design of water supply pumping systems, pipe networks and distributed storage reservoirs.
  • Develop and implement risk management strategies for hazardous and non-hazardous industrial waste.
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

11 month

Duration

$ 24300

Tuition

View All Courses by Algonquin College - Ottawa Campus, Canada

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