Graduate Certificate in Marketing Management

at Algonquin College - Ottawa Campus Canada

The Technical Writer Ontario College Graduate Certificate program provides you with the skills and training needed for a career in technical communication. Throughout this one-year program, you create different types of workplace documents to help users enjoy all features of a product, service or information. In particular, you learn to:

• Research and analyze technical material
• Connect with an intended audience
• Use specialized tools to author documents
• Manage multiple projects to meet the goals of a group
• Create structured documents that cater to different user tasks

These skills are so highly prized in the workplace that you can choose to work in either the public or the private sector, and in a freelance, part-time or full-time capacity.

The Technical Writer program will teach you how to create different kinds of online and print documents such as instruction sets, training materials, user manuals, white papers, proposals, online help, instructional videos and podcasts.

Through a combination of real-world learning, group projects, and collaborative learning activities, you can confidently apply these skills in all areas of industry including manufacturing, health and medicine, government, high-tech and private training institutions.

Cooperative education (Co-op)
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

Join a growing industry and gain opportunities worldwide.

The two-year Hospitality - Hotel and Restaurant Operations Management Ontario College Diploma program provides you with specialized managerial skills for the hospitality and tourism industry through a mixture of theory and hands-on classes delivered by industry professionals.

Learn about:

• Hotel and restaurant operations
• Management skills
• Computer applications in hospitality and tourism
• Financial management
• Marketing

The first year of the program provides introductory industry and business courses to help prepare you for entry-level positions. The second year focuses on developing management skills to help solidify long-term career success in the hospitality and tourism industry.

Experience a variety of restaurant operations-related roles in Restaurant International, Algonquin College`s student-operated restaurant and teaching facility. Some of these classes happen during the evening and weekends, to prepare you for the variety of shift work in the industry. Before graduation, you will have completed a minimum 500 hours of practical industry work experience.

Students who graduate from this program with a minimum of a B average can further their education by bridging into year three of the Bachelor of Hospitality and Tourism Management (Honours) degree program, after completing four bridging courses offered at Algonquin College.

There are a growing number of job opportunities - available both locally and globally - in this dynamic industry. Graduates may find employment in:

• The food and beverage industry
• The accommodation sector
• Tourism services
• Sales and marketing
• Transportation
• Events and conferences
   

The two-year Motive Power Technician Ontario College Diploma program, delivered in a compressed format over 42 weeks, provides you with the skill-set to find an entry-level position in the transportation service industry.

Through a series of classroom-based courses and extensive practical labs, you acquire skills specific to becoming an Automotive Service Technician. Learn to maintain and repair electrical and mechanical systems within a vehicle, including:

• chassis and drivelines
• fuel systems  
• electrical systems
• internal combustion engines

Begin by learning the operational principles of systems used on vehicles, with hands-on projects to reinforce your knowledge. As you progress in the program, you focus on the advancement of technical fundamentals, advanced diagnostics, and troubleshooting procedures. You also study mathematics and related sciences, ethics, communications and marketing.

Computer Systems Technology Security is a three-year Ontario College Advanced Diploma that prepares the students for significant roles in securing the integrity, critical data of a business, confidentiality, network infrastructure and transactions while developing the practical hands-on skills and theoretical knowledge to implement, recommend and solve various advanced security solutions and countermeasures.

During the course, the students learn to employ common techniques and tools used in investigations and digital forensics, deploy modern security countermeasures against threats to the IT infrastructure, explore how to participate in the investigation and incident response process effectively and how to validate and evaluate security controls. The curriculum also includes topics like Canadian/International laws, assess the technical aspects and risk levels of security solutions, privacy laws and compliance, ethical and social implications related to security, the legal process and proper evidence gathering procedures, analyzing and managing risk/threats, security and penetration tests and vulnerability assessments, designing effective corporate security policies and IT forensic concepts and tools

The graduates of the course may find jobs in various industrial, service, private and industrial sectors, public organizations (financial, healthcare), privately managed security firms, users of information networks, including government organizations; small, medium-sized and large business enterprises, ; law enforcement agencies (RCMP, OPP, local police forces) and associated security agencies (CSIS, CSE), primary communications carriers, information service providers, information technology consulting firms and security audit/penetration consulting firms.

The students may secure job positions in the Information Technology environment like that of a corporate information security or security administrator (junior to intermediate level); corporate information security manager/officer (junior to intermediate level); network security specialist (junior to intermediate level); IT/network security consultant (junior to intermediate level); IT/network security architect/designer (junior to intermediate level); security auditor/penetration tester (junior to intermediate level); digital forensic analyst/consultant/investigator (junior to intermediate level); IT/network security and compliance analyst/investigator (junior to intermediate level); technical support specialist - security (intermediate level); technical integration sales representative and support (intermediate level).

Learning Outcomes

The graduate has reliably demonstrated the ability to:

• Analyze and resolve information technology problems through the application of systematic approaches and diagnostic tools.
• Analyze, plan, design, and implement computer systems.
• Analyze, plan, design, and implement networking solutions.
• Install, configure, troubleshoot, monitor, maintain, upgrade, and optimize computer systems.
• Install, configure, troubleshoot, monitor, maintain, upgrade, and optimize networks.
• Use a variety of scripting tools and languages to automate routine tasks.
• Participate in the deployment and administration of databases within a networked environment.
• Plan, develop, and be responsible for data storage to ensure the integrity of information.
• Apply knowledge of security issues to the implementation of information technology solutions.
• Appraise existing security solutions with a view to on-going maintenance, development, and improvement of organizational security.

Develop your awareness of sustainable building operation expertise for a career in the rapidly advancing field.

The Building Automation System Operations Ontario College Graduate Certificate program builds on your industry and educational experience and deepens your understanding of technologies that support the sustainable operation of buildings and ongoing building optimization.

By working with data analysis, you gain the ability to monitor and adjust energy usage and gauge system parameters, alarms and activities within a building. The program is designed to equip you with the knowledge and skills to advance in the building technology field.

With increased awareness of sustainable measures and growing energy costs, professionals in this field are moving towards high-performance automated buildings. These Smart buildings are reducing consumption and ensuring comfort, health and safety.

In this program, you use case studies, hands-on learning, and field work to give you the knowledge to understand and apply skills in relation to building automation systems.

Graduates who are looking to work in the building technology field may find employment in many different positions, including:

• Building automation system operator
• Building automation technician
• HVAC automation and controls technician
• Building automation process leader

In the one-year Performing Arts Ontario College Certificate program, you enjoy the thrill of performing and are committed to pursuing your craft to industry standards. You learn how to advance your craft while developing live and digital performance skills.

Learn the artistry of the stage and how to shine in front of an audience. Through collaboration with other performers, create unique performance pieces and perform to audiences. Learn how to audition and prepare for live and digital performances in professional studio settings.

Enhance your performance ability in:

• Voice
• Movement
• Spoken word
• Comedy
• Theatre
• Film
• Music
• Entertainment

In professional studio settings, you acquire vocal, audition, stage presence, production and on-camera techniques. Through collaborative activities, you experience various forms of basic performance, including the development of stage presence and audience interaction. Learn the essentials of proper breathing and voice production, as well as movement workshops, along with exercises that cultivate physical self-awareness and enable you to make better creative and enduring choices in the performing arts.

Benefit from the college experience while developing confidence in your performance skills. We work with industry to make connections that can help you achieve your future goals. You can choose to prepare for an audition, pursue a career path or apply for further education in the arts.

The Bachelor of Hospitality and Tourism Management (Honours) (Co-op) degree program prepares you for supervisory and management careers within the dynamic hospitality and tourism industry. The program gives you a solid knowledge of hospitality and tourism business operations, coupled with effective leadership and management skills.

Created by industry experts, this degree program is the first of its kind in Eastern Ontario. Core components of the program include exponential, theoretical and analytical learning in:

• Hotel operations management
• Leadership and entrepreneurship
• Food and beverage management
• Tourism trends

Throughout the program, you are provided with opportunities to develop teamwork, leadership, communication, critical-thinking and problem-solving skills.

Smaller class sizes allow you the one-on-one time you need to succeed.

Expand your real-world experience with two mandatory, paid 500-hour co-op placements. Over the course of the placements you are given the opportunity to network with professionals and gain valuable industry experience that is essential for success in the hospitality and tourism industry. See Additional Information for more details.

Graduates of this program are equipped with the skills, knowledge and experience leading to highly sought after graduates throughout the industry. Graduates may find employment both locally and globally in:

• Hotels or resorts
• Restaurants
• Cruise lines
• Casinos
• Consulting firms
• Destination marketing organizations
• Suppliers to the hospitality and tourism industry

Specific opportunities can include:

• Management trainee for large hotel chains
• Sales and marketing managers
• Revenue/finance managers
• Event coordinators/planners
• Human resources coordinators
• Food and beverage managers/supervisors
• Front desk managers/supervisors
• Club managers
• Attractions managers/supervisors
• Restaurant managers/supervisors
• Membership coordinators convention visitors bureaus

The two-year Financial Services-Canadian Context Ontario College Graduate Certificate program is specifically designed to support students transitioning into the Canadian work environment in the customer sales and service areas of:

• Banking
• Insurance
• Financial planning
• Wealth management

In this program, you build knowledge and skills to evaluate and recommend financial products and services based on clients` individual needs. You develop techniques to collect and analyze client information to create and present customized financial plans. Sales strategies and relationship building techniques are applied while adhering to legal and ethical practices and industry standards. Throughout the program, you develop a professional competencies portfolio to document marketable skills. The fourth semester of the program focuses on experiential learning within a variety of real-world scenarios.

Through experiential and simulated workplace learning, you develop financial advising strategies to facilitate clients` short- and long-term financial goals. Topics include:

• Saving and borrowing for major purchases
• Postsecondary education and retirement planning
• Insurance for wealth protection
• Investing for diversification, growth and tax efficiency
• Estate planning for succession and wealth transfer

Graduates are eligible to write the Canadian Securities Course designation exams. Algonquin College collaborates with the Canadian Securities Institute (CSI) and the Canadian Institute of Financial Planning (CIFP) to offer the Financial Services Graduate Certificate Program, which meets FP Canada`s Core and Advanced Curriculum educational requirements. The program provides a pathway to the following designations upon completion of their additional requirements and exams:

• Canadian Securities Course (CSC designation)
• Qualified Associate Financial Planner (QAFP) designation (see FP Canada website for additional requirements)
• Certified Financial Planner(CFP) designation. (See FP Canada website for university degree and additional requirements)

The two-year Architectural Technician Ontario College Diploma program teaches you the skills and techniques to enter a career in the architecture and construction fields.

Your professors are industry professionals who provide you with a learning experience from the construction industry and the architectural profession, enabling you to be successful in your academic and professional ventures.

Begin the program with a focus on residential construction, and progress to studying commercial construction. Develop skills related to all facets of building construction, including design and technical resolution with the integration of building and material detailing.

As a student in this program, you have the opportunity to study a variety of practical topics, using both applied and theoretical learning, and a project-based, integrated studies approach. Courses include:

• Working Drawings
• Methods and Materials of Construction
• Codes and Standards
• AutoCAD
• Revit
• Visual Communications
• Design
• Environmental Systems

The Water and Wastewater Technician Ontario College Diploma program equips you with the knowledge and skills to effectively manage water and wastewater infrastructure. The water and wastewater management field has been subjected to increasingly rigid legislation, due to ongoing public health concerns. This program teaches you how to deal with the demands on water quality professionals. This condensed 42-week program allows you to complete a two-year diploma program in only three terms, making it an intensive, but rewarding experience.

Through a series of courses in advanced chemistry, biology and mechanical systems, you are able to make informed decisions in your day-to-day career. Learn how to:

• Prevent waterborne illnesses
• Manage industrial waste
• Operate off-site wastewater treatment units

Learn using theoretical and applied approaches, in labs and in the field. Using industry-standard equipment, you acquire the most up-to-date skills and knowledge possible.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Work independently and with others to conduct tests related to water and wastewater in the lab and field.
• Analyze and interpret test results for clients or supervisors.
• Provide mechanical and electrical maintenance management at various water and waste water facilities.
• Collaborate with individuals in testing and troubleshooting equipment at water and wastewater plant facilities.
• Make decisions based on an understanding of Ontario environmental legislation affecting wastewater treatment plants, scope and authority of certificates of approval, and owner/operator responsibilities.
• Collaborate on basic design concepts and operational techniques of industrial and municipal water treatment systems.
• Collaborate with others in providing emergency responses to plant issues.
• Contribute to the design of water supply pumping systems, pipe networks and distributed storage reservoirs.
• Develop and implement risk management strategies for hazardous and non-hazardous industrial waste.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.