Graduate Certificate in Marketing Research and Analysis

at Algonquin College - Ottawa Campus Canada

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

This one-year Ontario College Graduate Certificate program prepares students for a career in design research and strategy. Professionals in this field examine the intersection of research, technology, business and design to apply a human-centred approach to solving problems. These professionals work in a variety of fields, including private, public and government organizations, to provide strategic direction for system, product, policy and/or service design. The skills gained in this program complement a myriad of professional backgrounds, from designers, computer programmers and engineers looking to update their skillset to public servants and social scientists looking for new ways to draft policies and model services.

Students collaborate with industry partners in a design studio setting throughout the program to find solutions for real-world issues.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply a universal, interdisciplinary design approach to overcome complex problems and create intelligent solutions that address social, technological and economic challenges.
• Manage a holistic, human-centred process to deliver design strategies, products, systems and services for government, corporations and non-profit organizations.
• Design collaboratively in an interdisciplinary studio environment to produce communication, products, systems and service projects for a variety of media.
• Apply primary and secondary research methodologies to the design process using a think/make practice model to achieve project outcomes that meet user needs and adhere to industry standards.
• Adhere to the professional practices of a design studio to facilitate and manage the success of design teams in achieving project goals.
• Participate in an iterative, multi-phase design process in order to create testable prototypes and realized products.
• Liaise and negotiate project direction and process with stakeholders to produce strategies and outcomes that align with business objectives.
• Present and defend research results and design outcomes to a diverse audience using effective communication strategies.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

This one-year General Arts and Science - Environmental Studies Ontario College Certificate program allows you to research and debate environmental issues on the global, national and local level. Topics include environmental citizenship, environmental ethics, sustainable development and ecology. Expand your knowledge about the environment and the impacts made by humans.

This program prepares you for further study, rather than moving directly into the chosen industry. You receive an Ontario College Certificate in General Arts and Science - One Year, with a concentration in Environmental Studies.

Upon completion, you are eligible to apply to other specific Algonquin College programs if you desire. These programs include:

• Forestry Technician
• Environmental Technician
• Water and Waste Water Technician
• Biotechnology - Advanced
• Outdoor Adventure Naturalist

You may also choose to continue your education in Year II of the General Arts and Science Ontario College Diploma program. After completion of Year II with an overall GPA of 3.0 or higher, you can apply for advanced standing at Carleton University or the University of Ottawa.

This program helps you expand your knowledge and choose your career path. You can enter the workforce and show that you have well-developed skills and a general understanding in a variety of topics. Completion of this certificate confirms to potential employers that you have the ability to learn at a post-secondary level.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop, through general knowledge gained in a wide range of subjects, insight into both self and society.
• Develop flexibility and clarity of both thought and expression in order to develop communications competence to a level required by business
• and industry.
• Understand and utilize critical thinking processes and problem-solving techniques.
• Examine and evaluate various aspects of our changing society to assist in developing a sense of personal and social responsibility as a citizen in society.
• Employ basic vocational skills drawn from the areas of the Humanities, Social and Behavioral Sciences of Vocational Studies (Business, Technology).

The one-year Scriptwriting Ontario College Graduate Certificate program provides you with the knowledge, writing experience and hands-on skills necessary to become a writer in the ever-expanding fields of film, television, theatre, video and digital media content.

Discover your style and voice, as well as how to develop characters and write stories for any audience. By the end of the program, you possess an extensive professional-quality portfolio of work.

By analyzing issues and trends in film and media, you learn how to market your skills effectively and work professionally in our industries . Faculty are up-to-date, experienced professionals who help guide your projects. Guest speakers are regular visitors to your class and provide tips and advice on your potential career path.

At the end of the program, you have the opportunity to travel to Toronto and pitch your film or TV series ideas at major broadcasting and production companies. You also meet agents, distributors and accomplished screenwriters, and attend industry events during your three-day stay. It is a great opportunity to connect with important players in the industry and get their feedback on your projects.

You also expand your real-world experience with a 40-hour work placement. These placements are generally non-writing positions that allow you to learn more about how the production process works, make industry contacts and broaden your skill set.

Another opportunity that you may choose to participate in is the Hothouse Reading Series, which showcases short excerpts from students` plays read by professional actors. You receive feedback from the audience that provides you with invaluable insight to strengthen your writing.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Conceive, write, edit, revise and rewrite scripts using industry standard formats and technology.
• Function effectively as part of a writing and/or production team in the delivery of scripts.
• Apply production and business management skills to complete tasks efficiently and meet deadlines in the workplace.
• Critically evaluate the quality of product being presented for production.
• Develop strategies for personal and professional development by analyzing issues and trends in target industries.
• Ensure that all work is completed in compliance with applicable laws, statutory obligations, regulations, and industry principles and practices.
• Apply creative techniques for writing for a variety of media and styles.
• Work in a professional and ethical manner, maintain professional relationships, and communicate effectively with clients, co-workers, supervisors and others.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Build a solid foundation for your career in residential or commercial construction

The two-year Construction Engineering Technician Ontario College Diploma program introduces you to a wide range of knowledge and skills to work in the construction industry. This program combines both hands-on application and theory to help you secure a career in the residential and commercial construction industries.

The Ontario Association of Certified Engineering Technicians and Technologists (OACETT) recognizes this program as meeting all of the academic requirements for certification in the Certified Technician Category. Using state-of-the-art facilities in Algonquin`s ACCE building, you build a solid foundation for your future career.

Take courses in surveying, construction materials, estimating and construction, building code and structural design documentation. Learn about health and safety relating to the field, hydraulics, geographic information systems and AutoCAD. Experience hands-on learning and participate in field trips.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

This program has strong ties to the construction industry and may help you build contacts throughout your time at Algonquin College.

Graduates of this program have the ability to work in a number of sectors within the construction industry. You may find opportunities in:

• Cost estimating
• Residential, commercial and civil projects
• surveying
• Project management
• Building inspection
• Materials testing and quality control
• Construction inspection <
• AutoCAD: After you complete this program, you may choose to take an extra year of study in order to receive an Ontario College Advanced Diploma in Civil Engineering Technology.

The one-year Human Resources Management Ontario College Graduate Certificate program prepares you to be a human resources practitioner. This program offers you applied and theoretical lessons focusing on building human resources management graduate-level knowledge and skills needed to attract, select and retain the best organizational talent.

In addition, you learn the foundational knowledge required to act as a strategic partner in an organization. Faculty includes credentialed academics and practitioners from across the spectrum of human resources practice who are dedicated to preparing you for career success.

Acquire essential knowledge and skills related to finance and accounting, organizational behaviour, project management and employment law. Explore the psychology of the workplace, the legal environment, accounting, and economics.

Adopt an applied approach, exploring:

• Recruitment and selection
• Compensation
• Employee and labour
• Industry relations

In your second semester, you may qualify to complete an unpaid work placement. This gives you the opportunity to practice your skills and integrate your knowledge in a real-world organization.

Work toward your Certified Human Resources Professional (CHRP) accreditation from the Human Resources Professional Association (HRPA). The nine certified human resources professional coursework requirements from the HRPA are within this certificate and approved by HRPA.

Upon graduation, you are ready for a rewarding career in human resources management. You could find employment in many for-profit and non-profit organizations, such as hi-tech, manufacturing or retail. You could assume the role of:

• Human resources generalist
• Human resources coordinator
• Human resources business partner
• Occupational health and safety specialist
• Recruiter
• Training and development specialist
• Labour relations specialist
• Compensation analyst

The two-year Occupational Therapist Assistant and Physiotherapist Assistant Ontario College Diploma program gives you the knowledge and skills to work under an Occupational Therapist and/or Physiotherapist. Occupational Therapist Assistants and Physiotherapist Assistants play a vital supporting role in the assessment, planning and implementation of therapeutic care for patients with the goal of achieving functional independence and occupational performance. They help teach clients to cope with limits in movement, daily functioning and activities.

Through classroom theory, lab techniques, group work and practical experience, you prepare to work with patients coping with health limitations. During various clinical placements, you apply theory and knowledge while further developing your skills. With more than 600 hours of clinical placements during the program, you increase your understanding of the field and gain confidence assisting professional therapists in various healthcare facilities.

Upon graduating, you may find work in:

• Hospitals
• Health centres
• Community organizations
• Rehabilitation facilities
• Private clinics, and
• Long-term care

Get the technical skills required to repair and modify automated equipment

The two-year Electromechanical Engineering Technician Ontario College Diploma program prepares you for many different career pathways. Industry professionals teach you the skills to repair and modify automated equipment in many different sectors.

In this program, you experience both classroom and lab-based hands-on learning. You develop team building skills and collaborate on class projects.

As a student in this program, you learn about:

• Electronic circuits
• Industrial pneumatics
• Computer-aided design
• Microcontrollers
• Digital logic
• Programmable logic controllers (PLCs)
• Motor controls and machine tool operations
• Industrial robots
• Mechatronics  

This one-year General Arts and Science - Introduction to Fine Art Ontario College Certificate program gives you hands-on training in an art studio setting. It introduces you to possible careers and education pathways in the arts and culture sector. Build a diverse set of basic technical skills while gaining practical experience with:

• Painting
• Drawing
• Printmaking
• Sculpting
• Digital media

You also learn essential business skills that are necessary when working as a professional artist. Additionally, you learn about trends and topics in art history, as well as contemporary art theory and practices.

You receive an Ontario College Certificate in General Arts and Science - One Year, with a concentration in Introduction to Fine Art. Using the portfolios you have created, you can apply to a Bachelor of Fine Arts degree program at the university level. You can also continue your education at Algonquin College programs such as:

• Gaphic Design
• Photography
• Applied Museum Studies
• Interior Decorating
• or in Year II of Algonquin College`s General Arts and Science Ontario College Diploma program.

Should you decide to enter the workforce, this certificate demonstrates to employers that you have the ability to learn at a post-secondary, you are committed to a career in the arts, and you possess critical thinking skills.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop, through general knowledge gained in a wide range of subjects, insight into both self and society.
• Develop flexibility and clarity of both thought and expression in order to develop communications competence to a level required by business and industry.
• Understand and utilize critical thinking processes and problem-solving techniques.
• Examine and evaluate various aspects of our changing society to assist in developing a sense of personal and social responsibility as a citizen in society.
• Employ basic vocational skills drawn from the areas of the Humanities, Social and Behavioural Sciences or Vocational Studies (Business, Technology).

The four-year Bachelor of Public Safety (Honours) degree program imparts the theory and hands-on instruction allowing you to develop a systematic approach to public safety to counter, coordinate and investigate man-made and natural threats to individuals, information systems security, critical infrastructure, organizations, companies, and governments.

You learn the proven and sound principles of public safety within the context of Canadian legislation. Theoretical and experiential courses, combined with applied research and two co-op work terms, provide you with work-integrated learning opportunities, as well as the opportunity to develop and build investigative and analytical problem-solving skills. You develop inter-professional capabilities using a collaborative approach to addressing public safety situations.

This program prepares you for positions in the field of public safety encompassing security, countering crime, and emergency management. Graduates may find public safety employment opportunities in policing and the military, as well as various public and private sector organizations, government and non-profit organizations.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Design, apply and validate security, emergency and business continuity measures conforming to current industry practices.
• Investigate, document and report security related incidents in accordance with accepted investigative practices.
• Comply with established national, provincial and local laws, legislation, policies, and professional and ethical standards pertaining to public safety.
• Analyze and interpret security related case scenarios using quantitative and qualitative research methods.
• Develop and communicate plans and recommendations that integrate the results of research, assessment and investigations.
• Adopt and use information technologies in accordance with current industry standards.
• Use strategic leadership and critical thinking in professional roles and in decision-making contexts.
• Develop operational threat mitigation strategies consistent with a fact-based assessment of geo-political trends.
• Respond to emerging situations using the principles of crisis management.
• Develop public safety strategies that synthesize current scholarly thinking and emerging trends in the field.
• Lead personnel and manage facilities while applying standard business practices.
• Design, implement, manage and evaluate security awareness education initiatives.
• Adapt to changes in employment requirements through the development, implementation and updating of professional and personal development plans.
• Work with diverse stakeholders and populations.
• Work with other professionals by applying the principles of inter-professional practice.
• Research and analyze criminal behaviour within the broader context of social trends in today`s society consistent with current scholarly thinking.

Co-op Information:
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops. For more information Click on