Graduate Certificate in Marketing Research and Analysis (Co-op)

at Algonquin College - Ottawa Campus Canada

The three-year Business Administration (Core) Ontario College Advanced Diploma program provides you with essential skills and knowledge for a career in business. This program is the perfect option if you are interested in pursuing a career in business, but are unsure which specialization best fits your interests.

This program has been designed to allow you to explore a variety of business fields before ultimately deciding on a major. In the third semester, take one course from each major to help you understand the various career specializations. During this time, you have the opportunity to meet with upper-level students and program coordinators for guidance. Then you make a selection that is most aligned to your interests.

Your final three semesters match the career or field you`re interested in pursuing. Choose to major in Accounting, Finance, Human Resources, International Business, Marketing, or Supply Chain and Operations Management. With all majors, you have the opportunity to network and learn directly from business professionals. Our active Program Advisory Committee ensures that the program continuously evolves to meet the ever-changing demands of today`s organizations.

Specialize with a challenging and rewarding career in marketing

Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.

Apply acquired knowledge to several hands on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Our industry-expert faculty prepare you with the creative, analytical and decision making skills to pursue a rewarding career in marketing or sales.

• Graduates may find employment in many sectors of the marketing profession, such as:
• Marketing/digital marketing management
• Sales professionals and sales management
• Marketing communications management
• product and brand management
• Marketing research
• Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).

The Social Service Worker (Intensive) program, comprised of three terms, is an accelerated model of the two-year Social Service Worker program. This program is available for students who have completed prior post-secondary education in a related field (six courses in psychology, anthropology, and/or sociology).

Through theory and practical experiences, the program prepares you to support a wide range of client groups and communities who are in the process of change or growth, including those impacted by issues such as:

• loss and separation
• family crisis
• poverty
• violence
• homelessness
• addiction
• disability
• unemployment
• oppression
• resettlement issues

As a student, you complete one field placement experience totaling more than 350 hours. You identify, practice and incorporate theoretical knowledge at a level that provides top client service. As well, you strengthen the bond between yourself and the community by participating in various applied research projects and direct practice opportunities. With these opportunities, you are ready to work on the front line of social services.

Graduates may secure employment as Social Service Workers in provincial, municipal and private social service agencies including:

• drop-in centres
• employment services
• addiction and mental health services
• schools and youth services
• community health and resource centres
• shelters
• residential treatment programs

The two-year Broadcasting – Radio Ontario College Diploma program prepares you with the creative production, hosting, and technical operation skills needed for a career in radio broadcasting and podcasting. You gain practical experience working at Algonquin College’s two radio stations – CKDJ 107.9 FM and AIR AM 1700. With the help of a second-year mentor, you are on the air within three weeks of starting the program.

Find your passion in on-air performance, audio production, and creative writing for radio and podcasting. Courses cover all areas of these two industries including:

• On-air performance
• Audio production
• Podcasting
• Voiceover announcing
• Broadcast journalism
• Basic video production and photography
• Creative writing and storytelling
• Promotions and marketing

While working at the campus radio stations, you put the theory you learn into practice. In the first level of the program, you study alongside Journalism and Broadcasting – Television students, building a strong foundation in transferable media skills while exploring these related fields. As well, during your first level, you are scheduled for weekly shows on CKDJ 107.9 FM and AIR AM 1700. The importance of teamwork is a focus while operating both Algonquin College stations. In this program, you are given the opportunity to
work on interprofessional teams with other media programs. In the second year, you will have the opportunity to choose a specialty elective course that aligns with your media interests. Towards the end of the program, you continue to expand and apply your skills during a field placement in the industry.

The one-year Victimology Ontario College Graduate Certificate program prepares you for work in a variety of fields, providing services to victims of crime. This one-year program provides specialized knowledge and skills in victimology and in the provision of victim services. You also explore the history and theories of victimization, with applied victim-centred focus.

Combining theoretical and applied learning, it includes a field placement of more than 140 hours. It is in this setting where you learn about victims` issues and perspectives first-hand from experts in the field.

Practicum options include:

• Victim crisis units
• Police services
• Victim advocacy centres
• Indigenous healing centres
• Government agencies
• Women`s shelters
• Community action groups

Overall, you develop knowledge of crisis response, sudden and traumatic loss, and victim populations. Learn about crime and its effects on victims in the criminal justice system. In your practicum, you integrate theory with practice and contribute to victim service initiatives within your community.

The Victimology program offers you the means to pursue a unique career. This program is the first graduate certificate program offered by a Canadian college specializing in victimology. More than just theory, this program puts you in the field, allowing you to learn how to look at issues from the victim`s perspective.

You may find work in a wide variety of fields helping victims of crime. Work opportunities may exist in:

• Social services
• Child protection
• Crisis response
• The criminal justice system, and
• In other areas related to victimization

Begin your path to a career as a paralegal.

The Paralegal Ontario College Graduate Certificate program prepares you to apply to the Law Society of Ontario (LSO) to become a licensed paralegal. This program is offered in three consecutive semesters followed by a mandatory 120-hour field placement.

This program is accredited by the LSO. It prepares you for a career in which you provide legal services to the public in specified areas of practice. Learn in a hands-on environment, acquiring practical skills from experienced and dedicated faculty.

Study areas of law that are relevant to the type of work a licensed paralegal can perform, as governed by the LSO. You learn about case management and trial preparation in areas such as:

• Small claims court proceedings
• Provincial offences and summary conviction matters
• Proceedings before administrative tribunals
• Complete hands-on activities, including participating in mock trials. Learn about ethics, Professional responsibility and the requirements of running a legal services firm.

Benefit from completing a field placement lasting 120 hours. This gives you the opportunity to practise your skills and apply your knowledge to a real work environment.

Develop your awareness of sustainable building operation expertise for a career in the rapidly advancing field.

The Building Automation System Operations Ontario College Graduate Certificate program builds on your industry and educational experience and deepens your understanding of technologies that support the sustainable operation of buildings and ongoing building optimization.

By working with data analysis, you gain the ability to monitor and adjust energy usage and gauge system parameters, alarms and activities within a building. The program is designed to equip you with the knowledge and skills to advance in the building technology field.

With increased awareness of sustainable measures and growing energy costs, professionals in this field are moving towards high-performance automated buildings. These Smart buildings are reducing consumption and ensuring comfort, health and safety.

In this program, you use case studies, hands-on learning, and field work to give you the knowledge to understand and apply skills in relation to building automation systems.

Graduates who are looking to work in the building technology field may find employment in many different positions, including:

• Building automation system operator
• Building automation technician
• HVAC automation and controls technician
• Building automation process leader

The Digital Health Ontario College Graduate Certificate program helps you understand the ever-changing realities of the healthcare system, shifting towards a digital health ecosystem. This program provides you with the skills to lead and implement projects and contribute to their effectiveness and ultimately, to patient safety.

Through online, in-class and simulation activities, you gain both theoretical and practical knowledge. Your experience is also enhanced through exposure to broad information technology contexts in health care. These may include First Nations and Inuit, rural and remote settings, hospitals and other large healthcare organizations, as well as community-based health care and consumer health. This program provides you with opportunities to access research and development experiences in collaboration with digital health community partners by applying your skills in a hands-on, technology and research-rich learning environment.

By graduation, you understand how to assess, manage and put projects in place in today`s dynamic healthcare system. You may find work leading and managing digital health projects and programs in:

• Healthcare institutions
• consulting firms
• Government, and
• Other private sector health providers

Play a central role in operational success - explore a career in office administration

The one-year Office Administration Ontario College Certificate program provides the knowledge and skills that prepare you for a rewarding office administration career.

Develop both theoretical and applied skills during various simulated office situations . Practice conducting administrative procedures and producing industry-standard documents. Enhance your ability to use digital tools by conducting research and mastering Microsoft Office applications and other industry-standard software packages.

Our experienced faculty are dedicated to preparing you with the skills you need to succeed in your career. Graduate with essential office skills, as well as critical skills for success, such as resourcefulness, responsibility, creative thinking and problem solving.

After graduating, this flexible one-year program gives you the option to pursue a specialized education by taking one of Algonquin College`s Office Administration diploma programs. Earn a diploma after completing one more year of studies in either the Executive, Health Services, or Legal Studies specializations.

Graduates may find employment opportunities in a variety of entry-level support staff or administration positions in both public and private sectors.

The two-year Computer Programmer Ontario College Diploma program prepares you for a career in software development. The program also specializes in program development strategies (using object-oriented modelling), database design and database administration.

Use leading industry software products such as Oracle and CASE tools. Learn about programming languages such as Java, COBOL, SQL and PHP. Study object-oriented analysis and design, operating systems and coding in integrated environments, and learn how to debug, test, and maintain codes.

In your final semester, participate in a software development project working with external clients to gain real-world experience in the programming field.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Graduates may work in a variety of different fields, as almost all sectors of industry require programmers. You may be employed as:

• A software programmer
• A web programmer
• A business programmer
• An application programmer