Graduate Certificate in Sport Business Management

at Algonquin College - Ottawa Campus Canada

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace so that you can build and maintain a company`s most valuable asset - brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.

The program has a strong focus on leadership and strategic thinking skills. It considers how to manage a brand in this world`s emerging economies and how to build a socially responsible brand. It also uses a variety of learning opportunities to expand your knowledge, including case studies, classroom and online study, group work and practical industry-related experience.

Employment opportunities in brand management continue to grow both nationally and internationally. Graduates may find employment in the private, public and non-profit sectors in the industry. Specific areas include:

• Advertising
• Retail
• Services
• Information technology
• Telecommunications
• Manufacturing

You may find positions such as:

• Assistant brand manager
• Brand manager
• Brand strategist
• Brand marketing manager
• Key account manager

In the two-year Horticultural Industries Ontario College Diploma program you learn how to create landscapes from design to implementation. By offering a condensed format over 16 months, the Horticultural Industries program allows you to fast track your career.

Learn the key aspects of this dynamic industry, including:

• Urban and rural landscape design, installation and maintenance
• Nursery production and management
• Sustainable urban agriculture
• Green roof and living wall technology

The program offers a hands-on learning experience during the industry`s prime production period in the spring/summer/fall. Practice skills in Algonquin College`s extensive campus gardens surrounding the Horticulture Centre and within the attached greenhouse complex.

The various plant collections and the vegetable garden provide you with the perfect opportunity to study plant identification, plant selection and ideal growing conditions. You take active part in further developing and maintaining the grounds in smaller work-groups, simulating the industry.

To further your skills and make connections in the industry, you complete a 12-week co-op placement as part of the program. The landscape industry is fast-paced and constantly evolving, with a high-demand for skilled horticultural specialists and landscape designers.

Graduates may find work, either as employees or self-employed, in:

• Construction and maintenance firms
• Landscape design
• Nurseries and garden centres
• Urban food production
• Tree care industry
• Park systems
• Consulting or teaching        

Accredited by the Canadian Medical Association, the Medical Radiation Technology offered by Algonquin College is a three year Ontario College Advanced Diploma that prepares graduates with the technical skills and the theoretical knowledge required to carry out diagnostic procedures under the role of a medical radiation technologist as mentioned by the Canadian Association of Medical Radiation Technologists Radiological Technology competency profile.

Problem-solving skills and critical thinking is developed in the students so that they can quickly adapt the knowledge into clinical practices to provide safe patient assessment and therapeutic and diagnostic skills in consistency with the best standards of practice for the medical radiation technology. With the simulation, extensive clinical experiences, theoretical courses and laboratory practice, the students acquire sufficient ability to produce quality images of the internal structures of the human body.

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Massage Therapy is a three-year Ontario College Advanced Diploma program that prepares students with the required skills, attitudes and knowledge needed to offer safe, ethical and effective care at entry level practice in the profession of massage therapy. The foundation of the program is based on the Standards of Practice and Code of Ethics given by the College of Massage Therapists of Ontario (CMTO) and the curriculum focuses on developing in the students the skills of pathophysiology, entrepreneurship, professionalism, empathic responses, anatomy, decision making, massage theory, critical thinking, communication and physiology.  Students develop specialized knowledge, skills and judgment in conducting a systematic client assessment, formulating a comprehensive and clinical impression, developing a specific treatment plan, performing safe, competent, and comprehensive massage therapy and evaluating outcomes.

The one-year Sommelier Ontario College Certificate program gives you the skills and knowledge to enter or advance a career in the wine profession.

Wine and beverage expertise has become an essential tool in the hospitality industry, creating a high demand for qualified professionals. In our sommelier lab, you acquire the specialized skills and extensive knowledge to meet this demand.

Gain knowledge of the viticulture and viniculture of primary grape growing areas around the world. Through tastings of a variety of wines, expand your ability to recognize distinctive aromas and flavours associated with various wine regions. Learn food and wine pairing skills, cellaring tips, marketing techniques, grape varieties, wine list development and the proper service of wine, beer and whiskeys.

Take your skills into the real world with a 40-hour field placement at a restaurant, wine shop, winery, wine retail outlet or wine show. This industry experience helps you build valuable connections and become career-ready. These connections have led some of our graduates to launch successful freelance writing or teaching-careers.

Baking and Pastry Arts Management is a two-year Ontario College Diploma program that offers the pâtissiers and the aspiring bakers an entry into the baking and pastry industry. During the course, the students spend the majority of their time in receiving hands-on experience in the labs and the college facilities, with current industry technologies and equipment and regard to sanitation and safety. Besides baking and decoration, the students also gain entrepreneurial experience related to sales and cost forecasting, marketing and capital costs, business planning, and labor distribution with respect to the daily operation of a professional bakery.

Trained industry professionals guide the students via a balance of traditional and contemporary baking techniques to make chocolate specialties, gum paste, almond paste figurines, blown, pulled and cast sugar pieces, plated desserts and specialty products, artisan breads, specialty and wedding cakes, emphasizing on nutrition throughout. 

During the duration of the program, the students participate in various industry-based field placements, perfecting their knowledge and skills with real-world experiences. Interested students may also have the option to travel to an international location for practice and instruction to further develop their knowledge and skills in the fine art of baking and pastry. The students can seek employment in patisseries, resorts and catering companies, in-store bakeries, wholesale production facilities, restaurants, hotels, artisan bakeries and commercial bakeries. 

The Business - Accounting Ontario College Diploma program balances accounting theory with tools used in the industry. This two-year program equips you with the essential skills for various entry-level accounting positions.

Learn how to complete accounting tasks, from conducting bookkeeping responsibilities to preparing financial statements and personal income tax returns. Expand your knowledge of various business concepts including economics and finance.

Explore accounting concepts while sharpening your communication, math and technological skills. Courses incorporate accounting software to strengthen your computer literacy and provide you with up-to-date technical skills, which are essential in this field.

In the program`s final semester, you have the opportunity to apply for a work placement to practise your skills in a real work setting. See Additional Information for eligibility requirements.

Students considering a professional accounting designation or an accounting credential are advised to make inquiries with the Chartered Professional Accountants of Ontario (CPA Ontario) before deciding to complete this program. See Additional Information for further details.

This program prepares you for entry-level positions in:

• Financial accounting
• Managerial accounting
• Payables and receivables
• Taxation

Graduates typically find employment in roles such as:

• Accounts payable clerk
• Accounts receivable clerk
• Bookkeeper
• Payroll clerk
• Junior staff accountant

With a focus on organizational and creative writing, the two-year Professional Writing Ontario College Diploma program teaches you the skills and flexibility to work as a writer in a variety of fields. You learn writing skills for electronic and print media from nationally recognized writers, authors and communications experts.

Acquire the necessary skills to write independently and collaboratively in freelance and organizational settings. With attention to detail, learn to research, write, edit and proofread. Many writers balance freelancing with other employment, so the program focuses on the development of creative skills along with knowledge of the existing market for fiction and creative non-fiction in Canada. You gain highly marketable communications, writing, and editing skills that are useful in many industries in both for-profit and non-profit sectors.

During the program, local freelancers lead workshops and may mentor you in the field. You participate in a work environment for a seven-week field placement where you have the opportunity to apply your writing skills while building connections with potential clients and employers.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Recognize the fundamental concepts of storytelling.
• Write for media in Canada with an awareness of historical and cultural contexts.
• Demonstrate understanding of the production process of print, live events, broadcast, the Internet and film.
• Employ computers and writing software proficiently.
• Work in independent, collaborative, and organizational settings.
• Write in a broad range of styles appropriate to a variety of media.
• Write scripts for presentations, live events and speeches.
• Create plots, characters and themes that engage audiences.
• Effectively edit their own and others` writing.
• Demonstrate superior time management skills.
• Manage their writing career on sound small-business principles.
• Market their writing skills in their chosen field.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The Business Ontario College Diploma program provides you with a well-rounded foundation in management, human resources, operations, accounting, finance, marketing, international business, and supply chain management. Gain theoretical and applied knowledge to complete projects that reflect real business responsibilities. Develop essential business skills in communication, information technology, teamwork, problem solving, task management, and customer service.

You have the opportunity to collaborate with industry professionals to analyze and find solutions for real-world business issues. Your knowledge and skills come together as you create a professional business plan that mirrors what could be expected in industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization`s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization`s business initiatives.
• Use current concepts/systems and technologies to support an organization`s business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.