Bachelor of Business Administration, Major in Marketing (Co-op or Internship Option)

at Cape Breton University Canada

Today’s world is in constant flux, and not only are gender studies no different, they can often be at the centre of our major cultural issues. Every day, unique stories emerge in our lives, from gender politics to gender and economics, that can impact the way we work and live.

Our minor in Gender and Women’s Studies gives students the opportunity to study a full range of human experiences and arrangements of social organization. We offer a comprehensive curriculum to help process the issues we face as a society, which can provide lessons needed for life in a modern, multicultural and diversified culture.

This program prepares students with the skills to manage, nurture and shape society through a critical understanding of leadership and responsible action. We examine alternative institutional arrangements that will help students cope with an increasingly diverse workplace, as well as with the combination of work and family responsibilities.

What skills will I gain from this program?

• Knowledge of complex social problems
• Understanding of gender differences
• Critical comprehension of key texts
• Ability to analyze gender issues

Why study at CBU?

• Picture a place where a completely unique collective of people with a passion for learning all come together to make their world a better place. That place is Cape Breton University.
• Here, you can study multiple disciplines within the Gender and Women’s Studies program and develop a solid foundation with skills for the real world. Through a continual sharpening of widely useful analytical skills, our accessible faculty teach you to think critically about the production of knowledge. We also emphasize undergraduate student research to help you get the best start possible when you begin your career.

On Cape Breton Island, you’ll find the path to your successful future by discovering today’s world of psychology. With students coming to study at CBU from over 40 countries around the world, our diverse campus of thought leaders set the stage for your future success.

Psychology courses at CBU emphasize the genetic, physiological, sensory, cognitive, personality-based and social structures that mediate behaviour and mental processes. As the science that examines the structure and function of behaviour and mental processes, we’re proud to offer relevant programs for today’s world.

What skills will I gain from this program?

• Understanding of mental health
• Learn theories and history of psychology
• General research skills·
• Specific knowledge to your specialization

Why study at CBU?

• At CBU, our comprehensive curriculum focuses on understanding individual behaviour so you can apply your skills to a wide variety of opportunities in the field of psychology. Studying psychology here will provide you with the skills you need to think, be innovative and design your own experiments to answer your own questions. You will critique work, yours and others, as well as conduct and report on experiments to help build a foundation for tomorrow.
• With modern facilities and breathtaking scenery, not many places in the world can offer what Cape Breton Island can offer. Plus, with accessible and experienced faculty, CBU encourages active research alongside your professors.
• Because hard work and dedication are noticed here, students are often hired as research assistants to help professors in their duties. Here, we also believe that what we learn from psychological research can be used to understand past, current, or future events. That means the knowledge you gain at CBU can also help analyze mental health issues, and improve education, employment and relationships.
• Our Honours Psychology Program (BA, BSc, or BACS) provides advanced training in research methods, statistical analysis, as well as guaranteed one-on-one thesis supervision. This program prepares students wishing to go on to graduate school or professional programs.

Experiential Learning Opportunities

• Directed study course work
• Co-op opportunities
• Working as a research assistant

The English language is central to the way billions of people work, play, think and relate to one another. The English program at CBU teaches you to become an expert user of the language, understanding the history and applications in all its linguistically splendid detail and nuance.

A big part of that nuance will come from understanding humanity’s richest literary tradition, engaging with some of the world’s most profound imaginations.

Studying English means learning to think not just critically, but curiously and courageously. It’s opening your eyes to cutting-edge ideas while also being skeptical and analytical.

Studying English means coming to understand the way our language shapes us, our societies and even our physical environment. We study how we can use language – and its texts – to understand our past, to remake ourselves and to understand the world around us.

What skills will I gain from this program?

• Deep critical interpretation skills
• Cultural literacy
• Advanced writing skills
• In-depth knowledge of literary texts and forms
• Flexible and adaptable research skills

Why study at CBU?

• Study English in a place where inspiration comes naturally. Our English faculty are active scholars with an impressive record of publications and awards. CBU faculty care deeply about inspiring their students to become engaged readers, brave writers and thoughtful citizens.
• We will be here from your first day as a student to your first day as a graduate and beyond, guiding you through the program and helping you engage with the intricacies of scholarship. We’ll be here to help you craft a brilliant writing style and hone unparalleled research skills. We’ll be here to help you sharpen your critical prose, to make your creative writing sing, and even to help you make a splash at your first academic conference.

In Cape Breton, one of the most biodiverse places on earth, you’re connected to the environment in unbelievable ways. Through a unique ecosystem with untouched elements on land, sea and air, discoveries are as abundant as opportunities.

Environmental studies at CBU provides you with the skills you need to thrive in the same real world you observe and assess. The rugged, natural landscapes surrounding you are ripe for discovery. While every student gains an understanding of the fundamental sciences, including biology, chemistry, and geology, as well as engineering principles with a focus on the environment, it’s the individual experience that is most important.

This program gives you the chance to examine key environmental subjects. Take part in air quality, water and soil assessments, waste management, sustainable development and environmental policy. All the while, building up your skills to take your next big step in life. Graduates from this program have secured successful careers in the technology industry, consulting with government, and with various public and private corporations.

What skills will I gain from this program?

• Understand the interconnectedness of physical, chemical, and biological processes in natural and built environments.
• Balance environmental sustainability with economic development and technological progress.
• Perform contaminated site assessments.
• Perform environmental impact assessments.
• Measure water, soil, and air quality and determine appropriate pollution control and treatment strategies.

Why study at CBU?

• At CBU, you’ll have incredible access to research opportunities and faculty who help guide you in real-world settings. If you’re looking for a future filled with adventure and discovery, you’ve found it.
• Because the connection to our environment is strong, and our ocean-based setting is so prevalent, CBU provides plenty of opportunities for field trips and immersive experiences in environmental sustainability, exploring the impacts of large industrial remediation projects.
• Our fast-growing engineering department also provides plenty of opportunities for hands-on learning and one-on-one instruction.

CBU offers a four-year Bachelor of Arts Community Studies degree in the field of Mathematics. For years, CBU has been providing impeccable services to its students to prepare them to be successful citizens of the world. Math is a subject that keeps evolving and there are new developments in the subject happening now and then. Along with mathematics, this degree also deals with community studies and how we can positively influence our communities.

CBU has a great faculty of expert mathematicians, state-of-the-art services, and excellent placement records which make this a very desirable course. Students have a number of career options after completing a degree in mathematics namely accountancy & finance, banking, actuarial career, statistician, careers in academia & research, engineering, and many more. 

Over the years a number of students have graduated in the field of mathematics from CBU who have made great careers. The four-year program helps students deal with the basic fundamentals of mathematics and gradually delves into the deeper aspects of the subject.

What skills will I gain from this program?

• Argument and logic skills
• Computer math skills
• Problem-solving & analytical skills
• Risk assessment skills

An overlooked factor behind most of the world’s major projects and industries is the ability to time and control how technology is applied in a dynamic setting. At CBU, you can study a technologically advanced approach to electronics and controls. Electronics and controls at CBU focuses on electrical engineering, analog and digital design, microelectronics and industrial systems.

Instrumentation, electronics and controls courses combine theoretical principles with hands-on experience and technical expertise related to electronics, instrumentation and microprocessor control. Aspects unique to electrical technology are emphasized, including topics such as analog/digital design, industrial instrumentation, control and microelectronics.

What skills will I gain from this program?

• Electronics and instrumentation.
• Exposure to industrial applications, drawings and standards.
• Programming using assembly, MATLAB, VHLD, and PLC languages.
• Methods of design.
• Electrical troubleshooting.

Communication helps the world work together. It helps people see the world more clearly, and helps to create mutual understanding. This is especially true when your world is an island wonderland filled with unlimited opportunity and intellectual resources. That’s Cape Breton and this is CBU – a place where you can learn to communicate with efficiency, respect and effectiveness. Here, you leverage your naturally existing communication skills to amplify and expand your other communication-based talents.

Clear and creative communication is critically important for safe, stable communities and workplaces. That’s why we’re proud to say Cape Breton University offers the only communication major in the Maritimes.

The theories and skills learned in our program are essential for successful careers, healthy relationships and the development of a deep understanding of communication and its functions in society. Through our on-campus and distance courses, communication students explore various areas of interpersonal and public communication, media studies and cultural studies. These dynamic and energetic environments allow students to develop the skills and knowledge base needed to critically examine and understand communication in all aspects of society

What skills will I gain from this program?

• Critical thinking and reflection skills
• Conflict management / resolution
• Effective public speaking skills
• Effective interpersonal communication skills
• Media literacy and analytic approaches to media messages
• Leadership, team building and collaborative working skills
• Ability to apply communication theory in wide-ranging contexts

Why study at CBU?

• At CBU, our modern facilities and experienced faculty guide you through the intricacies of communication. This includes areas that touch on relationships, communities, culture, history and technology. We believe communication is ever-changing and evolving, so our faculty continue to stay up-to-date by exploring the impact that new technologies, practices and forms have on our daily lives.
• With the guidance of a communication lab peer facilitator, students work in small groups and participate in dynamic, hands-on activities and discussions. These discussions help them put into practice the communication theories and skills they study in the classroom. Peer facilitators are upper-level students who have excelled in their studies and have a passion for helping other students develop as communicators. Peer facilitators take our communication facilitation courses and receive training to gain personal and professional experience in this unique leadership role.

Just like organizations who are made up of people who interact to accomplish shared objectives, Cape Breton University is made up of students all working toward the same goal. That goal is to educate themselves for a better way of life for their families and their communities.

The study of human resources (HR) helps us understand why people are so important to the success of business operations. A strong HR department is critical to an organization’s effectiveness and success. This means getting to know the functions of the people within an organization where everyone benefits. Attracting the best talent, getting the most out of employees, maintaining an equal environment for everyone, and strategically leveraging resources are all essential elements of HR management.

What skills will I gain from this program?

• Leadership skills
• Interpersonal communication skills
• Learn organizational behaviours
• Deep understanding of HR processes

Why study at CBU?

• What you’ll notice most about Cape Breton Island is the warm, welcoming community filled with the nicest people you’ll ever meet. It’s enough to write home about. Which is a good thing, considering HR includes a range of responsibilities that all deal with people.
• As an HR professional, your work will require you to go above and beyond, including attracting the best talent, getting the most out of employees, maintaining an equal environment for everyone and strategically leveraging resources.
• Cape Breton University prepares you for the realities of the working world. So, our program is designed to teach you how to create a cohesive, inclusive and fully functioning workplace. This means you’ll get the real-world experience you need with an education you deserve.

With the winds of inspiration blowing in from the Atlantic Ocean, you naturally get the energy you need to excel at anything you put your mind to. Our inspiring environment and relaxed atmosphere attracts students from more than 40 countries to live, work and play on the island we’re proud to call home. Voted #8 on the top islands to visit in the world by Travel + Leisure Magazine, students come here for the abundance of opportunities for outdoor adventure. Experience the very best of education while studying sport and physical activity leadership with active, well-being-focused courses within the BACS degree.

At CBU, we aim to help students deepen their insights into issues around leadership of sport and physical activity. Students graduate with a deep understanding of how their field affects individuals and communities alike, gaining skills and experience in outdoor leadership, sport management and coaching. We teach the essentials needed to stay prepared for leadership in various careers that range from education to entertainment and beyond.

What skills will I gain from this program?

• Understanding of physical activity at various levels
• Learn the relationship between sport and community
• Discover the importance of outdoor and indoor activities

When it comes to the prosperity of a business, nothing is more important than a solid financial foundation. Finance is a body of concepts, principles and theories dealing with making strategic investment acquisitions, and identifying where the firm will get the long-term capital to finance the strategic investments.

Finance courses explore the day-to-day operations of a firm and examines how to ensure the business is successful.

Everyone has to deal with money. Finance takes a closer look at this dynamic by studying the management of money for individuals, companies and governments. Topics in world capital markets, investments in real and financial assets and the world of international finance are covered.

What skills will I gain from this program?

• Acquire the ability to make sound financial decisions that will maximize the value of a business.
• Learn to effectively manage money to provide growth in investments.
• Understand the time value of money and how to use the concept to make sound financial decisions.
• Learn to help a firm raise capital to foster growth.
• Acquire the knowledge needed to make sound strategic decisions to ensure a successful business.

Why study at CBU?
A finance concentration at CBU will prepare students for many careers in the financial services industry and in other related fields. The skills and concepts learned include the ability to make sound financial decisions and will lead the way to achieve a successful work-life environment.

The scope of finance is broad. Finance courses at CBU explore the full spectrum, from corporate finance, personal finance, investments, capital market theory, financial markets and international finance. Courses in accounting and economics are also ideal for a concentration in finance.