Bachelor of Business Administration, Major in Marketing (Co-op or Internship Option)

at Cape Breton University Canada

Just like organizations who are made up of people who interact to accomplish shared objectives, Cape Breton University is made up of students all working toward the same goal. That goal is to educate themselves for a better way of life for their families and their communities.

The study of human resources (HR) helps us understand why people are so important to the success of business operations. A strong HR department is critical to an organization’s effectiveness and success. This means getting to know the functions of the people within an organization where everyone benefits. Attracting the best talent, getting the most out of employees, maintaining an equal environment for everyone, and strategically leveraging resources are all essential elements of HR management.

What skills will I gain from this program?

• Leadership skills
• Interpersonal communication skills
• Learn organizational behaviours
• Deep understanding of HR processes

Why study at CBU?

• What you’ll notice most about Cape Breton Island is the warm, welcoming community filled with the nicest people you’ll ever meet. It’s enough to write home about. Which is a good thing, considering HR includes a range of responsibilities that all deal with people.
• As an HR professional, your work will require you to go above and beyond, including attracting the best talent, getting the most out of employees, maintaining an equal environment for everyone and strategically leveraging resources.
• Cape Breton University prepares you for the realities of the working world. So, our program is designed to teach you how to create a cohesive, inclusive and fully functioning workplace. This means you’ll get the real-world experience you need with an education you deserve.

Throughout Cape Breton culture, you’ll find music, dance, theatre and the arts all around you. At CBU, we collaborate and take the stage together to engage with our community through a positive, creative medium.

Applied Theatre helps you adapt practical theatre skills to achieve your goals in non-traditional performance contexts and styles. You could work as an animator at a living history site, use theatre to raise awareness around social issues, create experiences that build or celebrate community, engage youth in learning opportunities, and help at-risk populations develop skills and support networks.

At CBU, you can study traditional theatre skills such as acting, directing and stage management, alongside the versatile techniques of applied theatre, including improvisation and devising. Enhance your studies with work placements and courses that support applied theatre careers, like entrepreneurship, marketing, musicology or cultural policy.

The English language is central to the way billions of people work, play, think and relate to one another. The English program at CBU teaches you to become an expert user of the language, understanding the history and applications in all its linguistically splendid detail and nuance.

A big part of that nuance will come from understanding humanity’s richest literary tradition, engaging with some of the world’s most profound imaginations.

Studying English means learning to think not just critically, but curiously and courageously. It’s opening your eyes to cutting-edge ideas while also being skeptical and analytical.

Studying English means coming to understand the way our language shapes us, our societies and even our physical environment. We study how we can use language – and its texts – to understand our past, to remake ourselves and to understand the world around us.

What skills will I gain from this program?

• Deep critical interpretation skills
• Cultural literacy
• Advanced writing skills
• In-depth knowledge of literary texts and forms
• Flexible and adaptable research skills

Why study at CBU?

• Study English in a place where inspiration comes naturally. Our English faculty are active scholars with an impressive record of publications and awards. CBU faculty care deeply about inspiring their students to become engaged readers, brave writers and thoughtful citizens.
• We will be here from your first day as a student to your first day as a graduate and beyond, guiding you through the program and helping you engage with the intricacies of scholarship. We’ll be here to help you craft a brilliant writing style and hone unparalleled research skills. We’ll be here to help you sharpen your critical prose, to make your creative writing sing, and even to help you make a splash at your first academic conference.

The special skills you learn at CBU in the Diploma in Public Administration and Management program can take you in any direction. Learn in modern facilities surrounded by a thriving community with access to everything you need to grow. The knowledge you gain here will help you excel in managing people, processes and policies in various industries to help you build the solid foundation you need for the real world.

This Diploma in Public Administration and Management has been designed to help you gain quantitative and qualitative research skills, and get a better understanding of management and community development. This is incredibly helpful for those with an interest in working for, or with, government and community-based organizations managing groups of people.

Carve your own path into the future while developing expertise in the techniques and practices of public sector management. This diploma offers the chance to take a deep look at the nature of Canadian government and public administration at the international, national, provincial and local levels. Study comprehensive subjects such as management, law, organizational theory, policy development, research methods, leadership and more.

What skills will I gain from this program?

• Learn about public sector management at all government levels.
• Financial and personnel management skills.
• Quantitative and qualitative-based research skills.
• Understand how government policies work.
• Management and community development skills.

Why study at CBU?

• On Cape Breton Island, public sector managers play a critically important role in our local, regional, national and global communities by providing project management and policy advice. It’s not only the modern facilities or the word-class education that draws students from over 40 countries to our unique location on the sea, it’s the chance to make a difference in the place you call home.
• Studying public administration and management at CBU will help you learn the skills necessary to take on challenging issues that define the public agenda in Canada. In addition to our regular courses, our experienced faculty provide hands-on learning through either an experiential learning directed study, or co-op work placements paired with the opportunity to earn a Certificate in Management (C.I.M.). This helps ensure our students are prepared to enter the professional world or continue to graduate studies.

Experiential Learning Opportunities

• Local volunteer activities
• Large-scale community engagements
• Diverse campus events
• Option to choose a directed study project or internship
• Option to complete a special Certificate in Management (C.I.M.)

From the soothing sounds of our singing shores, to the everlasting beat of our vibrant culture, Cape Breton holds music close to its heart.

Build your skills for a solid foundation in music and carve your own path, wherever the tempo takes you. Our BACS music major is the only undergraduate program in Canada to focus on traditional and tradition-based popular music, with particular emphasis on Cape Breton’s rich music traditions.

Students learn about music career options, develop a career network and gain valuable work experience through courses such as Understanding the Music Industry, and Arts Entrepreneurship, as well as our Archival Internship and work placements.

Our music offerings focus on three broad areas: Atlantic Canadian cultures and traditions; popular music; and the study of global traditions (e.g., West African, Eastern European, etc.) through ethnomusicology and folklore approaches.

In all of our program options, we offer a variety of courses, including courses in performance, music theory and composition, genre surveys and histories, issues (e.g., protest, cultural tourism), research methods and business.
What skills will I gain from this program?

• Awareness and appreciation of music from around the world
• Greater understanding of music’s roles and functions in society
• Ability to analyze music
• Improved ability to perform
• Knowledge of the music industry

Why study at CBU?
As a music student at CBU, you’ll be excited to learn some of Cape Breton’s best-known traditional musicians teach here, including popular local artists such as Kyle MacNeil of the Barra MacNeils. That means you’ll be taught by experienced instructors who are both accessible and approachable, which makes a major difference in the intricate world of music.

Our music program uniquely ties together liberal arts courses, performance classes, work placements and community learning to create a truly well-rounded experience. Join students from around the world in one of the most breathtaking locations on the planet, in harmony, as you realize your true potential in music.

Cape Breton is known for its musical traditions. As one of the most celebrated cultural regions in the country, we offer courses that introduce students to a variety of music. From local traditions to music from around the world, popular music to classical music, students learn to analyze the music they love in order to see how it works.

Students from across the global and political spectrum come to Cape Breton University for a chance to make a real impact in the world around them. When you study political science at CBU, you learn from more than books. You’re learning from a rich environment shaped by local, national and global politics.

We pride ourselves on having accessible professors who are highly qualified and dedicated professionals. Some are authors of respected books, journal articles and research studies. Others are engaged as leaders in local, national and international activities that shape political science education. Their goal is the same as yours: to help you obtain an enhanced understanding of the subjects that will help pave your path to success.

The political science program at CBU responds to the issues of our time. Our Department of L‘nu, Political, and Social Studies offers a variety of courses in the fields of Canadian law, international law, social justice, public policy, public administration, international relations and political theory.

What skills will I gain from this program?

• Analytical, independent and structural thinking
• Quantitative and qualitative research skills
• Understanding of how governments work
• Management and community development skills
• Critical understanding of important issues in global politics
• Develop an awareness of colonialism and decolonization

Why study at CBU?

• The political science program at CBU has a solid reputation for hard work, innovation, and commitment to excellence. Firmly grounded in the liberal arts and social sciences, our program provides students with the analytical tools and critical thinking skills to constructively contribute to society.
• Political scientists are called upon to examine and challenge the groups, systems and institutions that perpetuate injustice. Issues that impact real communities are the types of issues we study every day, including worldwide issues such as global warming, or local issues such as social and economic development.
• Our approachable faculty enable you to draw knowledge from their experience with public administration, governance, community economic development, social justice, the environment and democracy.

Today’s world is in constant flux, and not only are gender studies no different, they can often be at the centre of our major cultural issues. Every day, unique stories emerge in our lives, from gender politics to gender and economics, that can impact the way we work and live.

Our minor in Gender and Women’s Studies gives students the opportunity to study a full range of human experiences and arrangements of social organization. We offer a comprehensive curriculum to help process the issues we face as a society, which can provide lessons needed for life in a modern, multicultural and diversified culture.

This program prepares students with the skills to manage, nurture and shape society through a critical understanding of leadership and responsible action. We examine alternative institutional arrangements that will help students cope with an increasingly diverse workplace, as well as with the combination of work and family responsibilities.

What skills will I gain from this program?

• Knowledge of complex social problems
• Understanding of gender differences
• Critical comprehension of key texts
• Ability to analyze gender issues

Why study at CBU?

• Picture a place where a completely unique collective of people with a passion for learning all come together to make their world a better place.
• That place is Cape Breton University.
• Here, you can study multiple disciplines within the Gender and Women’s Studies program and develop a solid foundation with skills for the real world. Through a continual sharpening of widely useful analytical skills, our accessible faculty teach you to think critically about the production of knowledge. We also emphasize undergraduate student research to help you get the best start possible when you begin your career.

Cape Breton University has an immaculate Bachelor of Business Management program and the Supply Chain Management major degree is the new addition to the BBA program. With the SCM major course students are able to contribute to the economy of the nation and the world. SCM professionals are in high demand both in Canada as well as other countries across the world. 

This program helps with insight about the process of sourcing and its importance in the whole supply chain system. The supply chain management students’ helps students learn about the whole process of supply starting from manufacturing to the supplier and the retailer and eventually to the user. Logistics is a vital field which continues to grow by the clock; the supply chain includes 767,000 workers from a range of occupations and industries with over 35,000 job openings in the marketplace. Students can also go for a co-operative education program or an internship to get a taste of the professional world. Students are offered a 12 week co-operative placement providing him a hands on experience in the professional world.

What skills will I gain from this program?

• Develop an understanding of potential risks in global sourcing, including hidden costs of working alongside different geopolitical zones, cultural differences, time zones, currency exchange, and exposure to financial and political risks in some emerging economies.
• Learn to identify potential markets, tap into skills or resources not readily or economically available on a local level, and develop alternative collaborators to achieve goals.

One look at island life and it becomes clear: CBU is a special place that is focused and determined to make the world a better place. The passion for innovation and collaboration runs deep in our history and fuels our future.

The engineering transfer program is offered at CBU on an associate basis with Dalhousie University. CBU is one of the few Associated Universities to offer the first two years of all seven engineering disciplines. These include civil, environmental, mineral resource, electrical, industrial, mechanical and chemical engineering. We deliver the first two years of the four-year Bachelor of Engineering program.

The first year of the program is common for all seven discipline options. At the end of the first year, you must make a decision on a specialty. Application is made at this time to both CBU and Dalhousie for a seat in the particular discipline of choice.

During year two, you will be registered at both CBU and Dalhousie University.

Students can also combine a BSc in either chemistry or mathematics with the Engineering Diploma. This program requires a third year of study at CBU to complete the BSc, followed by two years at Dalhousie University to complete the BEng.

What skills will I gain from this program?

• Reduce complex problems using appropriate assumptions.
• Identify appropriate engineering tools for real-world problems.
• Learn to plan for safety and sustainability issues.
• Explain interactions between technical systems in various contexts.
• Become an effective leader and team member.

Why study at CBU?

• Our friendly, welcoming, respectful community helps engineering students connect solutions with real-world problems.
• By starting the BEng Transfer Program at a smaller institution, students get individualized attention and support from experienced faculty, which is critical for success.
• CBU is home to the newest Engineering Department in Nova Scotia, and second in size only to Dalhousie University. CBU is also one of the few Associated Universities to offer the first two years of all eight engineering disciplines.

Now, more than ever, Canada’s health care system needs strong, compassionate and capable leaders. By studying CBU’s Post-Baccalaureate Diploma in Health Care Management, the only of its kind in the Maritimes, you’ll learn the essential skills and aspects of managing and leading a health care unit successfully and efficiently.

In a climate of rising costs and tighter budgets, health care units are in the continual process of adapting, innovating and reinventing themselves. Health care organizations are looking for employees who are knowledgeable of policy and quality of service directives and, at the same time, have the skills to manage people, resources, innovation and costs. The comprehensive curriculum of this program allows students to learn essential aspects of managing a health care unit, including accounting, statistics, analytics, organizational behavior and more, all within a culturally respectful environment.

This program is for domestic or international students who have an undergraduate degree, and wish to pursue supervisory careers in the field of health care. Or, for those students wishing to gain a foundational knowledge of management prior to pursuing a Master’s degree.

What skills will I gain from this program?

• Understand the effect of external environments (political, legal, market, sector) on the management of health care organizations
• Use data analytics tools and techniques to make strategic decisions, support operational goals and maximize resources
• Understand and respect the diverse beliefs, values and health care needs of the community, including Indigenous health care priorities, barriers and needs
• Ability to integrate technical knowledge of management, incorporating theoretical and ethical concepts in managing people, operations and finances

Experiential Learning Opportunities
Choice of completing a 12-week internship placement within an organization Or, completing a capstone project where students are supervised and closely mentored by their professors, having the opportunity to apply skills to a business project.