Advanced Diploma in Music Industry Arts and Performance

at Centennial College - Story Arts Centre Campus Canada

Centennial College's Advertising Media Management program will prepare you for a career in media planning and buying within the advertising and communications industry. 

Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this graduate certificate program, you'll:

• Develop expertise in reaching target audiences with creative messages;
• Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
• Expand your knowledge of emerging media;
• Master industry-specific syndicated research databases and software;
• Complement your in-class education with a 14-week industry field placement.

Centennial College's Sports Journalism program is a unique graduate certificate offering that will prepare you for a career in the ever-changing world of sports media. During your time in this Toronto sports journalism program, you'll learn the best practices for the field in a diverse and gender-inclusive environment with peers just as dedicated to and as passionate about sports.

From covering local athletes and professionals to telling the stories behind the games, players and fans, you'll develop specialized talents in:

• Sports writing (print, TV, radio, online, social media)
• Broadcast (producing, on-air performance, chase and field producing, radio hosting, updates)
• Digital (using editorial publishing tools, blogging, video, audio, Storify, etc.)
• Social media (Twitter, Facebook, Pinterest, etc.)
• News journalism that meets the changing needs of sports coverage (courts, police, etc.)
• Advanced interviewing techniques
• Sports beat journalism
• Print and online imaging
• Hosting in-studio and in the field
• Newspaper and online layout

You'll also have the opportunity to participate in the program's annual trip to baseball spring training, where you'll be able to apply skills and build confidence. Meanwhile, an industry field placement in a sports media organization in Canada or around the world will complement your training.

Centennial College's Game – Art ?program will allow you to gain the skills to launch a career in the dynamic, ever-expanding and intensely creative interactive game industry. In just 16 consecutive months, the offering will prepare you for a career of imagination, innovative design and storytelling. 

You'll receive intensive hands-on training in Game – Art? and learn to build traditional 3D art assets for games, develop game environments and characters, and express your one-of-a-kind creativity. Developed by industry professionals and School of Communications, Media, Arts and Design instructors with a forward-thinking approach towards the next wave of interactive games, this games diploma program is well-respected in the industry. 

Centennial College's Arts Management program prepares you for a career in the evolving arts and cultural industry. The Arts Management courses in this two-semester Graduate Certificate program focus on developing the knowledge and skills needed to work in the performing arts sector (theatres, dance companies, music organizations and presenting facilities), the exhibiting arts sector (galleries, museum) and many other cultural and arts-related areas such as arts and film festivals.

The program explores the current issues and practices that allow cultural organizations to build audiences and flourish today — and in the years to come. Facilitated at the Story Arts Centre, Centennial College's School of Communications, Media, Arts and Design, the program combines business management, marketing and planning with the tools required to connect art, artists and audiences through fundraising, education and volunteerism.

The extensive experiential learning opportunities in the program connect principles with practice, actively engaging you with the arts management profession throughout your studies. You also have the opportunity to apply your learning in the industry as part of an eight-week field placement.

As an Arts Management program graduate, you will have a thorough understanding of the political, economic, social, ethical, technological and managerial issues facing this sector.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements.

Program Highlights

• The Arts Management program emphasizes professional-quality work to ensure you graduate with the knowledge and skills needed to manage and lead in the industry.
• Through mentorships and partnerships with the arts sector, a number of career options can be explored.
• A well-designed and well-implemented fieldwork component that can be undertaken in any location in your final semester provides you with an opportunity to gain valuable hands-on experience in the industry.

The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications

The Product Design and Development program is the only one of its kind in Canada and provides you with the unique understanding to develop high-tech, ecological and socially responsible products from concept, to design, to production.

Combining the strengths of Centennial College's School of Communications, Media, Arts and Design and the School of Engineering Technology and Applied Science, this innovative product design and development program's courses bring together hands-on learning in product and industrial design, and product development with product lifecycle management (PLM). Through interdisciplinary, collaborative group projects, you develop creative design problem-solving abilities and innovative strategies by applying all stages of the visual design process.

You acquire a wide range of skills in this advanced diploma program, including idea generation, creative problem solving, drawing, model-making, the creative design process, 3D CAD advanced computer modelling, rapid prototyping, product development (CAE analysis, reverse engineering technology, materials selection, quality testing, product costing and optimization), product lifecycle management and cross-platform multimedia communications. You also develop a strong sense of the functional and aesthetic principles of design, as well as a solid understanding of the technical and business aspects of product development.

Centennial's Product Design and Development program meets the growing need for graduates with a strategic vision of interdisciplinary product design and an understanding of all stages of the product lifecycle, who are ready to work in a variety of exciting careers related to consumer product development, electronics, furniture, transportation and more.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• During your time in the program, you study and work in classrooms and labs that are equipped with the latest tools and industry-standard software.
• The program provides a practical, hands-on and entrepreneurial approach that prepares you for a sustainable career.
• Opportunities exist to collaborate with students in other programs at the Story Arts Centre. This is a unique opportunity to network, learn and work with industry professionals.
• Opportunity to work with ACCEL, Centennial’s in-house business incubator, to bring your ideas to market.
• Gain industry experience through STORYWORKS, a course that provides the opportunity to work with real-world clients of all kinds.

The Publishing - Book, Magazine and Electronic program is one of the most prestigious programs of its kind in Canada. Through hands-on education, it will prepare you for employment in a wide variety of areas in the publishing industry.

Established in 1974, this unique and award-winning publishing graduate certificate program has earned several accolades for academic excellence and for the career success of its graduates.

In this School of Communications, Media, Arts and Design program, you'll learn to:

• Be an integral part of the team that helps to shape the evolution of Canada's cultural and literary landscape;
• Publish e-books;
• Help build the careers of the next generation of writers in the publishing industry;
• Take part in publishing the bi-yearly On the Danforth magazine.

Your experience in the Publishing program will be rounded out by an industry field placement at a book or magazine publisher in Toronto. During this time, you'll acquire critical working experience, industry knowledge and professional relationships as you initiate your new career.

A career in book, magazine or online publishing promises a world of innovation, stories and culture that integrates your creative, marketing and business skills.

Program Highlights

• The accelerated two-semester format will cover all facets of the publishing process, including e-books and online magazines.
• You'll complete a six-week field placement in the industry.
• The graduate certificate you'll earn reflects a high standard of learning.

Film and Television – Business is a unique program offered by the School of Communication, Media, Arts and Design that will prepare you to take on the business aspects of the television and film production industry. Today's film and television producers need more than just good ideas and a crew to get their projects off the ground. They need people with the skills to handle the financing, management, legal, distribution and business affairs. That's where you'll come in.

The two-semester – Television and Film - Business graduate certificate program will emphasize the importance of an entrepreneurial spirit and a global outlook. You'll explore the industry's legal, financial and regulatory frameworks and develop skills necessary for producing in the current Canadian and international market. To round out your training, you'll complete a field placement that will allow you to gain experience in the industry prior to graduation.

This program is unique in Canada, and it will:

• Combine knowledge of the film and television industry with the principles and practices of accounting and business;
• Focus on developing strategies and plans for various business aspects of the film and television industry (e.g., project financing, program sales and marketing plans, and business plans for launching and operating an independent production company);
• Integrate knowledge of the global marketplace, distribution models and additional revenue sources;
• Provide opportunities to learn production techniques — in both crew and leadership positions — through the various stages of pre-production, production and post-production.

Game Development & Design is a three-year advanced diploma program that aims to develop expert game designers who are able to create and develop their own titles. The program prepares students to become both technically literate and able to advance the conceptual and cultural potential of games.

The program concentrates on the practical applications of the game production process from the artistic, managerial, and technical sides. Students will be introduced to 2D and 3D design processes, foundations of computer programming, as well as how to communicate effectively with teams of artists and programmers to design, prototype and iterate their own fully playable 2D and 3D games. Students will also learn the professional and personal skills needed for success in the industry.

The Communications and Media Fundamentals program at Centennial College is an intensive one-year preparation undertaking. If you're looking for a pathway to pursue further post-secondary education, consider this certificate program, which will help you to develop communication skills while offering an introduction to the communications and media industries.

With guidance from experienced Communications and Media Fundamentals faculty members and practical application of theory, you'll obtain competencies for short- and long-term success.

In this media program's courses, you'll:

• Partake in creative exploration and experimentation with contemporary digital and social media production tools;
• Create and maintain forums on social media networks using rich media applications;
• Apply theoretical principles to produce practical and focused written communications and media solutions;
• Research and describe media forms, audiences, platforms, and "traditional" and "non-traditional" communication methods;
• Use appropriate vocabulary, terminology, basic numeracy and communicative strategies necessary for the communications and media environment;
• Apply developed English language skills to a presentation portfolio;
• Write and present in basic narrative formats for a variety of media platforms;
• Examine roles and responsibilities of global citizenship in personal and professional contexts;
• Examine beliefs, values and behaviours that form individual and community identities and the basis for respectful relationships;
• Apply knowledge of communications and media workplaces, environments, and practices to develop job search strategies and early career success strategies.

Program Highlights
When you successfully complete Communications and Media Fundamentals, you'll receive an offer to these College's School of Communication, Media, Arts and Design three-year advanced diploma programs:

• Advertising and Marketing Communications Management
• Journalism
• Broadcasting and Film