Advanced Diploma in Product Design and Development

at Centennial College - Story Arts Centre Campus Canada

The Publishing - Book, Magazine and Electronic program is one of the most prestigious programs of its kind in Canada. Through hands-on education, it will prepare you for employment in a wide variety of areas in the publishing industry.

Established in 1974, this unique and award-winning publishing graduate certificate program has earned several accolades for academic excellence and for the career success of its graduates.

In this School of Communications, Media, Arts and Design program, you'll learn to:

• Be an integral part of the team that helps to shape the evolution of Canada's cultural and literary landscape;
• Publish e-books;
• Help build the careers of the next generation of writers in the publishing industry;
• Take part in publishing the bi-yearly On the Danforth magazine.

Your experience in the Publishing program will be rounded out by an industry field placement at a book or magazine publisher in Toronto. During this time, you'll acquire critical working experience, industry knowledge and professional relationships as you initiate your new career.

A career in book, magazine or online publishing promises a world of innovation, stories and culture that integrates your creative, marketing and business skills.

Program Highlights

• The accelerated two-semester format will cover all facets of the publishing process, including e-books and online magazines.
• You'll complete a six-week field placement in the industry.
• The graduate certificate you'll earn reflects a high standard of learning.

Centennial College's Dance – Performance program, the ultimate stepping stone to becoming a professional dancer, helps you dance your way to a fulfilling career.

Facilitated by the School of Communications, Media, Arts and Design, the dynamic Dance Performance program is on the cutting edge of what's new, innovative, current and popular in today's dance culture. This college diploma program focuses on helping you to develop a high standard of performance and technical dance skills in:

•  Commercial dance
•  Hip-hop
•  Ballet
•  Jazz
•  Contemporary
•  Cultural
•  World trends
•  Indigenous North American dance forms
•  Acrobatics
•  Singing
•  Choreography
•  Pas de deux

In addition to learning technical dance skills, you take courses that nurture and enrich the mind-body connection and enhance the ability for storytelling. Throughout the two years you spend in the Dance – Performance program, you also learn and develop the skills and tools needed to cope with issues such as self and body image, stress, rejection, nutrition and better understand anatomy and injury prevention.

With a learning environment that reflects today's industry, you graduate with a professional resume, photos and dance show-reel. You will also possess a strong entrepreneurial spirit, a professional attitude and instruction ability within the training and performance environment.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements.

Program Highlights

• You acquire performance skills at professional, artistic and technical levels.
• A field placement in the final semester provides a valuable opportunity to work in the industry.
• Both the field placement and the Dance Performance program's industry connections allow you to network, learn and work with industry professionals who are in demand worldwide.
• At the Story Arts Centre, you collaborate with students in photography, film, television, music, art and theatre programs.
• The Dance Performance program's practical, hands-on and entrepreneurial approach prepares you for sustainable dance-related careers directly upon graduation.

The Public Relations – Corporate Communications program takes just two semesters to complete and is one of the most highly regarded Public Relations (PR) programs in Toronto.
The courses in this Public Relations Graduate Certificate program, which is based at the Story Arts Centre campus, reflect the thinking that no two days in PR are alike. The industry experts who teach the courses ensure you:

• Learn to research, write, plan, edit, design and implement everything from strategic communications plans and employee newsletters to gala dinners for hundreds of people.
• Gain an understanding of how communications strategies influence employee attitudes, shift stakeholders' opinions and tell an organization's story to the media.
• Connect with the PR industry.

You may want to consider this School of Communications, Media, Arts and Design program if you have previously completed post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time.

Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements.

Program Highlights:-

• This Public Relations program's curriculum highlights learning by doing while emphasizing employability skills and landing a job.
• The offering leads the way in social media and PR content.
• Because the program is facilitated from Centennial College's Story Arts Centre in Toronto, you are close to the heart of Toronto's PR industry.
• You complete a full-time, eight-week field placement in the industry.
• Student membership in one of the following associations is included in your tuition and fees: The Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC).

The Animation - 3D program at Centennial College runs for 16 consecutive months and, in that time, prepares you to successfully launch a career in digital animation.

Created in 1996, this animation program takes place at the School of Communications, Media, Arts and Design. Its intensive approach has become internationally recognized, on top of kick-starting the careers of hundreds of talented digital artists.

The 3D Animation program focuses on production-style training and offers a unique project-based learning experience that is applauded within the animation, visual effects and game industries. You'll develop skills for careers in animation, film, television, broadcast design and games.

Program Highlights

• The Animation - 3D program gives you 24-hour access to computer labs and workstations.
• Subjects covered also include life drawing, acting for animation and storyboard training.
• Class sizes are small, at a maximum of 21 students per class, giving you the opportunity to work closely alongside industry professionals who collectively have amassed more than 1,000 hours of instruction.
• Training is enhanced by industry-leading guest speakers, participatory workshops and company studio tours.
• You are assisted in producing demo reels that showcase your abilities to potential employers.
• This School of Communication, Media, Arts and Design program boasts an industry field placement. While this opportunity is unpaid, it lasts eight weeks and offers valuable on-the-job training and industry contacts. You will be provided with a list of Toronto studios accepting interns. When seeking industry field placement opportunities, you will be required to make direct contact with animation studios.
• An active alumni network allows you to build your own list of industry contacts.

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world.

You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:

• Creative strategy, to ensure advertising meets clients' business objectives.
• Digital storytelling, to build on the power of storytelling in developing impactful creative advertising.
• Brand engagement, to create strong connections with consumers.
• Entrepreneurship, to foster key business skills that encourage innovation and risk-taking.
• Emerging platforms, to ensure you are up-to-date on the latest in digital technology impacting the advertising industry.

In this program, you:

• Gain an understanding of the digital creation process from a creative director's point of view.
• Learn how to craft a creative digital strategy that delivers results.
• Develop a strong portfolio and case studies for prospective employers.
• Enhance presentation skills to help sell ideas.
• Understand the impact of technology on creative development.
• Foster digital storytelling skills to bring brands to life online.
• Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques.
• Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.

Please note:- This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
• You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
• Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
• The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
• At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Centennial College's Game – Art ?program will allow you to gain the skills to launch a career in the dynamic, ever-expanding and intensely creative interactive game industry. In just 16 consecutive months, the offering will prepare you for a career of imagination, innovative design and storytelling. 

You'll receive intensive hands-on training in Game – Art? and learn to build traditional 3D art assets for games, develop game environments and characters, and express your one-of-a-kind creativity. Developed by industry professionals and School of Communications, Media, Arts and Design instructors with a forward-thinking approach towards the next wave of interactive games, this games diploma program is well-respected in the industry. 

You’re sitting at home, flipping through the channels on a lazy Sunday morning. You pause on a commercial for a new cartoon that will be premiering the following week and a smile creeps across your face. As you continue to watch the commercial, your smile gets wider as a sense of pride puffs your chest out a little. The commercial ends and you turn off the TV to take in the moment.

You just witnessed the very first commercial for a show you helped to produce, and you can’t help but feel elated.

Children’s media is a key component to the Canadian entertainment industry. With rapid growth of the market, the demand for trained professionals is growing with it. Luckily, Centennial College offers a one-of-a-kind program that allows you to build and develop just the right skills to enter this line of work. The Children’s Media program provides you with hands-on experience, and prepares you for various career paths in the industry.

In only 3 semesters, you will build the capabilities to create content for children’s media, as well as learn how to manage and market various products. You’ll learn and master the true art of storytelling and put it to work with script writing. Video production and project coordination will come by as second nature after you complete your first two semesters at Centennial College.

Your final semester is where all your skills get to shine during your work-placement period. This is your opportunity to find the area of children’s media that speaks to you! Whether it be in licensing and merchandising, or in the writer’s room, the Centennial College Children’s Media program will put you on the right path to getting there.

• While in the program, you will receive front line experience in:
• Creating a brand plan
• Starting and developing content for a YouTube channel
• Working alongside a client relevant to the industry – Scholastics Canada being just one of the clients who partner with the students
• And so much more!

This will allow you to enter the workplace with a variety of experience in different sectors and completely understanding what to do in any situation. Graduates of this program have been known to be hired into the field within six months to a year of graduation, and two alumni received daytime Emmy nominations in 2018!

That moment you felt earlier after watching your first tv commercial will become a daily experience, and that experience will lead to so many more magical moments. With the Centennial College Children’s Media program, there are endless possible ways of how you can create the best moments for someone’s childhood.

Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in a wide range of industries. Graduates possess the ability to develop digital strategy, create effective content, design intuitive interfaces, conduct user research and execute digital projects. 

You'll find this graduate certificate program, facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.

Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing what your audience needs to accommodating their needs through the interface, its design and the words it contains. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.

The interactive digital media industry is booming and the demand for interactive media management experts continues to grow. To help meet this demand this collaborative and project-driven program will emphasize:

• Digital Strategy
• UX Design
• Content Strategy and planning
• Interactive storytelling
• Analytics
• Digital project management (gant charts, budgets, project management, agile methodology)
• Researching and surveying the interactive media management landscape

Centennial College's Music Industry Arts and Performance (MIAP) program turns your passion for popular, world or indigenous music into an exciting and lasting career in a wide range of fields relating to music.

This unique advanced music diploma program, offered at the School of Communications, Media, Arts and Design, takes three years to complete. During this time, Music Industry Arts and Performance course work helps you to:

• Nurture musicality and creativity
• Raise awareness of a variety of music cultures
• Build knowledge of music-related technologies
• Develop business and entrepreneurial skills

Professional musicians mentor you during private lessons and ensemble rehearsals. This hands-on experience is further enhanced by a six-week field placement in the final semester that provides practical experience in the real world.
You choose a stream of study in the third year of this college music program that allows for specialization. You may join either the music creation and business stream or the music creation and technology stream.

As a graduate of the Music Industry Arts and Performance program, you will be a versatile, culturally aware musician and singer with the technological and business savvy necessary to work in the music industry of today and tomorrow.

Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements.

Program Highlights

• No other music program offers the blend of performance, creative, contextual, business and technology courses found in Centennial College's Music Industry Arts and Performance program.
• You have many opportunities to perform and record, which enhances your readiness.
• You learn how to make money in the music industry of today and tomorrow.
• The program's practical, hands-on approach plays a big role in preparing you for a sustainable, music-related career.
• The advanced diploma that is earned reflects high standards of learning.

The Script to Screen – Advanced Television and Film program at Centennial College offers a comprehensive, in-depth and hands-on understanding of what goes into developing and producing quality feature films and TV shows.

This multidisciplinary two-semester post-graduate program — facilitated by the School of Communications, Media, Arts and Design in the hub of Toronto's film and television district — will be especially beneficial for writers, directors, producers, editors, actors, and other film and television craftspeople who want to expand their industry knowledge.

The major focus of the first semester will be on creating, pitching, outlining, developing, drafting and polishing production-ready short film scripts. During the second semester, you'll have the opportunity to prepare, perform in, shoot and/or post a number of these productions.

Additionally, Script to Screen – Advanced Television and Film will see you deconstructing classic films, television shows and scripts of all genres. The program will also provide advanced instruction from industry professionals in your major and minor areas of craft interest, along with extensive employment information.

Program Highlights

• The Script to Screen – Advanced Television and Film program is unique among the few other post-graduate film and television offerings currently available in the Greater Toronto Area.
• Instead of immediately streaming you into master classes, the first semester will ensure you obtain a solid working knowledge of the various roles people have when working on a film or television production.
• The amount of included foundational lessons will allow you to better collaborate, improvise, problem-solve, and empathize with your fellow cast and crew members.
• The program will focus on dramatic filmmaking, comedy and several other genres. It will not, however, include documentary filmmaking.
• At a time when student films continue to be key to gaining a foothold in the business, the time and effort devoted to script development in Semester 1 and production and post-production in Semester 2 will result in higher quality student films than are customarily produced.