Bachelor of Public Relations Management (Honours)

at Centennial College - Story Arts Centre Campus Canada

Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in a wide range of industries. Graduates possess the ability to develop digital strategy, create effective content, design intuitive interfaces, conduct user research and execute digital projects. 

You'll find this graduate certificate program, facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.

Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing what your audience needs to accommodating their needs through the interface, its design and the words it contains. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.

The interactive digital media industry is booming and the demand for interactive media management experts continues to grow. To help meet this demand this collaborative and project-driven program will emphasize:

• Digital Strategy
• UX Design
• Content Strategy and planning
• Interactive storytelling
• Analytics
• Digital project management (gant charts, budgets, project management, agile methodology)
• Researching and surveying the interactive media management landscape

The Animation - 3D program at Centennial College runs for 16 consecutive months and, in that time, prepares you to successfully launch a career in digital animation.

Created in 1996, this animation program takes place at the School of Communications, Media, Arts and Design. Its intensive approach has become internationally recognized, on top of kick-starting the careers of hundreds of talented digital artists.

The 3D Animation program focuses on production-style training and offers a unique project-based learning experience that is applauded within the animation, visual effects and game industries. You'll develop skills for careers in animation, film, television, broadcast design and games.

Program Highlights

• The Animation - 3D program gives you 24-hour access to computer labs and workstations.
• Subjects covered also include life drawing, acting for animation and storyboard training.
• Class sizes are small, at a maximum of 21 students per class, giving you the opportunity to work closely alongside industry professionals who collectively have amassed more than 1,000 hours of instruction.
• Training is enhanced by industry-leading guest speakers, participatory workshops and company studio tours.
• You are assisted in producing demo reels that showcase your abilities to potential employers.
• This School of Communication, Media, Arts and Design program boasts an industry field placement. While this opportunity is unpaid, it lasts eight weeks and offers valuable on-the-job training and industry contacts. You will be provided with a list of Toronto studios accepting interns. When seeking industry field placement opportunities, you will be required to make direct contact with animation studios.
• An active alumni network allows you to build your own list of industry contacts.

Centennial College's Game – Art ?program will allow you to gain the skills to launch a career in the dynamic, ever-expanding and intensely creative interactive game industry. In just 16 consecutive months, the offering will prepare you for a career of imagination, innovative design and storytelling. 

You'll receive intensive hands-on training in Game – Art? and learn to build traditional 3D art assets for games, develop game environments and characters, and express your one-of-a-kind creativity. Developed by industry professionals and School of Communications, Media, Arts and Design instructors with a forward-thinking approach towards the next wave of interactive games, this games diploma program is well-respected in the industry. 

Whether your dream is to capture that definitive portrait, have your photos grace the pages of a leading fashion magazine or take photos for the world’s leading brands, our two-year Photography program will help you achieve your goals. 

In this hands-on photography diploma program, you will be capturing images from day one and learning the technology, techniques and business theory you need for a lasting career as a professional photographer. 

This photography program prepares you for the aesthetic and technical demands that come with working in studio or on location to produce captivating images that tell a story. Over two years, you will progressively build the skills needed to compete in the commercial photography industry and learn what it takes to grow your brand and create stunning images for a variety of clients. Upon completion of the Photography program, students will have the skills to operate their own photography business or find employment in related occupations such as fine art printing, advertising, publishing, graphic design and gallery and studio management.

Additionally, through your participation in the Story Arts Image Xchange, a real-world stock agency and incubator for emerging photographers and creative content creators, and the many scenarios where you can collaborate with students and faculty in our other programs, you will have had many opportunities to get your work published. You will also have the opportunity to put your skills to work in a professional setting during a seven-week field placement.

Program Highlights:-

• Attend classes at the Story Arts Centre, Centennial’s School of Communications Media, Arts and Design located close to downtown Toronto, which provides unlimited photographic opportunities.
• Opportunities to showcase your work in our Corridor Gallery and other galleries around the city.
• As School of Communications, Media, Arts and Design student, you will have many opportunities to collaborate with students in other programs .
• Participate in STORYWORKS, a unique and valuable course where you will work for real clients during your studies.

Arts Education and Community Engagement is a two-semester Graduate Certificate program designed to ladder students into careers in arts education and community arts.

Students will learn how to design arts educational programming that is pedagogically sound and that meets the needs of diverse communities.  Students will apply best practices of community arts work and will be trained to facilitate arts-based social justice initiatives. Students will also learn about a variety of careers in arts education and community development through research, mentorship, and field placements.  Graduates of this program will be equipped to manage a professional career in arts and learning, and to incorporate community-engaged arts work into their existing creative practice. 

By modelling innovative pedagogy, this program teaches students to innovate for themselves. By partnering with leading arts organizations, this program facilitates connections and opportunities within the sector. By emphasizing global citizenship, social justice, and cultural competency, this program helps students locate these concerns at the heart of their creative and educational practice.

Program Highlights:-

• Learn to plan and implement arts education and community programming that responds to the needs of a group of learners, in multiple settings, and in collaboration with other artists or organizations.
• Participate in a seven-week field placement where you will directly support the programming of a partnering organization or artist in a supervised community environment.
• Attend classes close to downtown near the creative, cultural heart of Toronto at our Story Arts Centre campus and in the Performing Arts Commons at Daniels Spectrum.
• Opportunities to collaborate with the other students in photography, film and television, music, art, theatre and dance programs at the Story Arts Centre
• Unique opportunity to network, learn and work with industry professionals

In Centennial College's three-year Journalism program, you gain the skills you need to navigate and succeed in a changing industry. By going from the classroom to the newsroom, you come to understand the multifaceted and fast-paced journalism industry, which focuses on interesting people, places and things.

In this advanced diploma program you:

• Cover a variety of topics while developing the critical foundation skills you need for the industry.
• Apply your newsroom skills to an award-winning community newspaper, a news website and radio-television news, all of which makes you versatile and industry-ready as soon as you graduate.
• Develop new multiplatform skills for the evolving world of news reporting.
• From covering breaking news to exploring human interest stories, as a journalist you will be responsible for reporting events, interviewing newsmakers and examining the issues of our times.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• You experience one-on-one interaction with faculty members in an ultra-modern, professional newsroom.
• The Story Arts Centre campus, where the Journalism program is facilitated, offers you access to publishing, broadcast and Internet facilities.
• Hands-on, real-world experience is available through award-winning community media, including the East York Observer newspaper, Freshly Pressed magazine, the Toronto Observer news website, radio and television newscasts available online.
• With a stellar faculty, whose combined credits include NBC News, CBC News, CTV News, OMNI, The Toronto Star, Toronto Sun, National Post, Globe and Mail and more, your journalism training is relevant, demanding and highly effective.
• You connect with excellent faculty, mentors and guest speakers and get to partake in exclusive field trips.
• Through the field trips and your field placement, you have the opportunity to make exclusive news media connections.

Game Development & Design is a three-year advanced diploma program that aims to develop expert game designers who are able to create and develop their own titles. The program prepares students to become both technically literate and able to advance the conceptual and cultural potential of games.

The program concentrates on the practical applications of the game production process from the artistic, managerial, and technical sides. Students will be introduced to 2D and 3D design processes, foundations of computer programming, as well as how to communicate effectively with teams of artists and programmers to design, prototype and iterate their own fully playable 2D and 3D games. Students will also learn the professional and personal skills needed for success in the industry.

The Product Design and Development program is the only one of its kind in Canada and provides you with the unique understanding to develop high-tech, ecological and socially responsible products from concept, to design, to production.

Combining the strengths of Centennial College's School of Communications, Media, Arts and Design and the School of Engineering Technology and Applied Science, this innovative product design and development program's courses bring together hands-on learning in product and industrial design, and product development with product lifecycle management (PLM). Through interdisciplinary, collaborative group projects, you develop creative design problem-solving abilities and innovative strategies by applying all stages of the visual design process.

You acquire a wide range of skills in this advanced diploma program, including idea generation, creative problem solving, drawing, model-making, the creative design process, 3D CAD advanced computer modelling, rapid prototyping, product development (CAE analysis, reverse engineering technology, materials selection, quality testing, product costing and optimization), product lifecycle management and cross-platform multimedia communications. You also develop a strong sense of the functional and aesthetic principles of design, as well as a solid understanding of the technical and business aspects of product development.

Centennial's Product Design and Development program meets the growing need for graduates with a strategic vision of interdisciplinary product design and an understanding of all stages of the product lifecycle, who are ready to work in a variety of exciting careers related to consumer product development, electronics, furniture, transportation and more.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• During your time in the program, you study and work in classrooms and labs that are equipped with the latest tools and industry-standard software.
• The program provides a practical, hands-on and entrepreneurial approach that prepares you for a sustainable career.
• Opportunities exist to collaborate with students in other programs at the Story Arts Centre. This is a unique opportunity to network, learn and work with industry professionals.
• Opportunity to work with ACCEL, Centennial’s in-house business incubator, to bring your ideas to market.
• Gain industry experience through STORYWORKS, a course that provides the opportunity to work with real-world clients of all kinds.

The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media.
In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills necessary to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.
Lifestyle communicators are subject-matter experts who are able to take their passion and depth of knowledge to reach behind-the-scenes and share these worlds with audiences that want to both learn and be entertained. Successful lifestyle communicators influence trends and tastes and can become trusted sources of reliable information.

Program Highlights

• The interdisciplinary Lifestyle Media curriculum will include writing, visual communications, social media and entrepreneurship.
• You'll gain the ability to develop sector-specific expertise in areas such as fashion, beauty, food and health.
• There will be a strong focus on social media and web production, including analytics and measurement.
• You'll participate in an industry field placement in an area of your interest.

The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications