Certificate in Communications And Media Fundamentals

at Centennial College - Story Arts Centre Campus Canada

The Digital Visual Effects program is the only two-year college diploma offering of its kind in Ontario. Facilitated at Centennial College's Story Arts Centre, it provides you with the opportunity to learn the industry-standard techniques required to produce the photo-realistic visual effects seen in films that would be impossible to capture with a live-action camera.

In this diploma program's courses, you learn to work with the various aspects of the film-making process and bring them together into a seamless final product, while also developing your skills in industry-standard software. The Digital Visual Effects program focuses on the core skills needed to make you employable in the VFX industry and gives you the ability to explain how visual effects contribute to the entire process of storytelling in motion pictures.

You channel your efforts into demonstrating these concepts and core skills through a unique final project, for which you produce a demo reel suitable for job application in the visual effects field.

Program Highlights

• You learn industry-standard techniques in image processing, editing, lighting, rendering, matte painting, set extension, compositing and post VFX that employers are looking for.
• During the program, you produce a marketable demo and self-promotional package suitable for the VFX industry.
• A field placement in the final semester provides a valuable opportunity to work in the visual effects industry.
• You attend Digital Visual Effects courses at Centennial College's Story Arts Centre, located close to Toronto's downtown core and the major VFX studios.
• During your time in the program, you study and work in labs that are equipped with the latest tools and industry-standard software.
• The program provides a practical, hands-on and entrepreneurial approach that prepares you for sustainable VFX-related careers.
• Opportunities exist to collaborate with students in the digital animation, game design, photography, broadcasting, music, art and theatre programs at the Story Arts Centre. This is a unique opportunity to network, learn and work with industry professionals.

Centennial College's Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.
Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare you for the final year of study when you'll choose to specialize in account management, digital creative, or media buying and planning. Additionally, this program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.

In the Advertising and Marketing Communications Management program, you'll:

• Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, and media planning and buying;
• Learn to produce content within the range of advertising genres;
• Gain the ability to tell clients' stories with persuasive advertising;
• Plan and develop campaigns on multiple platforms;
• Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
• Be led by a team of seasoned advertising instructors who possess vast industry expertise;
• Complete your training with an industry field placement, during which you'll acquire experience in the day-to-day activities of the advertising world.

Program Highlights

• The Advertising and Marketing Communications Management program will mirror working world standards, including firm deadlines, multitasking, working under pressure and delivering professional presentations.
• Hands-on practice with onsite professional software and media planning systems will be an essential program element. 
• You'll gain insight and experience in the core areas of agency operations: digital creative, media planning/buying and account management.
• The Interactive Advertising Bureau recognizes the program as offering the largest breadth of digital/mobile curriculum.

Arts Education and Community Engagement is a two-semester Graduate Certificate program designed to ladder students into careers in arts education and community arts.

Students will learn how to design arts educational programming that is pedagogically sound and that meets the needs of diverse communities.  Students will apply best practices of community arts work and will be trained to facilitate arts-based social justice initiatives. Students will also learn about a variety of careers in arts education and community development through research, mentorship, and field placements.  Graduates of this program will be equipped to manage a professional career in arts and learning, and to incorporate community-engaged arts work into their existing creative practice. 

By modelling innovative pedagogy, this program teaches students to innovate for themselves. By partnering with leading arts organizations, this program facilitates connections and opportunities within the sector. By emphasizing global citizenship, social justice, and cultural competency, this program helps students locate these concerns at the heart of their creative and educational practice.

Program Highlights:-

• Learn to plan and implement arts education and community programming that responds to the needs of a group of learners, in multiple settings, and in collaboration with other artists or organizations.
• Participate in a seven-week field placement where you will directly support the programming of a partnering organization or artist in a supervised community environment.
• Attend classes close to downtown near the creative, cultural heart of Toronto at our Story Arts Centre campus and in the Performing Arts Commons at Daniels Spectrum.
• Opportunities to collaborate with the other students in photography, film and television, music, art, theatre and dance programs at the Story Arts Centre
• Unique opportunity to network, learn and work with industry professionals

In the Broadcasting - Radio, Television, Film & Digital Media program, you are trained in both the traditional skills of storytelling for the motion picture, television and radio industries as well as multi-platform digital production.

This college media program offered through our School of Communications, Media, Arts and Design in Toronto, prepares you with the creative and technical skills required for success in the time-based media industry. You will learn how to develop and create original story content, as well as how to prepare, manage and carry out the production process to realize a creative vision.

In this advanced diploma program, you:

• Develop a balance between the artistic and commercial aspects of the industry, and become exposed to a variety of industry practices and players.
• Study and practice techniques for effective storytelling in both the fiction and non-fiction genres, as well as client-based and live-to-air productions.
• Gain technical experience with HD broadcasting studios, digital film, television and multi-platform production.
• Participate in, create and contribute to a wide range of student films, digital video productions and weekly television and multi-platform productions.
• Complete an advanced body of produced work for a professional portfolio.
• Spend 14 weeks in a full-time industry field placement.
• Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• For more than 30 years, the Broadcasting - Radio, Television, Film and Digital Media program has been training some of Canada's best writers, directors, producers, production crew members and studio executives for the broadcasting and film industry in Toronto and abroad.
• You gain access to digital HD broadcast studios, equipment and systems at the Story Arts Centre campus, home to Centennial College's School of Communications, Media, Arts and Design.
• The hands-on experience that you gain complements your education and is one of the keys to post-graduate success.
• The advanced diploma that you earn at the conclusion of this Broadcasting program reflects high standards of learning.

Centennial College's Fine Arts Studio program is an intensive two-year offering with emphasis on physically creating art through drawing, painting and sculpting.

By getting your hands dirty (literally), you learn the latest skills and techniques, find your own creative voice and be prepared to launch your career as an artist. You spend more time in the studio in two years at Centennial College than other schools offer in four!

In addition to the creative process, this arts diploma program offers one of Ontario's most comprehensive professional practice curriculum's. You'll graduate well-prepared to thrive as a self-employed artist in the professional arts community.

In this Fine Arts Studio program, you:

• Develop advanced technical, conceptual and professional skills required to engage the contemporary arts community.
• Work independently both in and out of the studio environment.
• Receive lots of one-on-one attention.
• Begin to nurture a lifetime of growth as a professional visual artist and storyteller.
• Have a progressive learning experience led by a collaborative team of teachers.
• Be encouraged to develop personal direction and approach to build your own unique voice and style in visual storytelling.
• The Fine Arts Studio program is for you if you are serious about practicing as a professional. As a candidate, you should have meaningful prior experience, either through education, a lifetime personal commitment, and/or the professional equivalent.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• The Fine Arts program frequently receives awards from both the Dean and the President for student satisfaction.
• A focus on traditional media, with selective integration of digital processes, gives you the skills necessary to thrive as a professional in the contemporary art world.
• You learn all about the business of being an artist, including getting shows and commissions, applying for grants, marketing yourself and building your career.
• In-school galleries allow for the opportunity to exhibit your work.
• You are exposed to professional exhibition opportunities, where the sales are real. Public exposure is also offered through rental programs.
• Attention is paid to individual creative growth in a studio environment.
• Enthusiastic faculty members are all accomplished professional artists and teach by drawing from their personal experiences.
• The Story Arts Centre is close to the heart of the city and gallery communities, but offers a welcoming non-institutional environment.

The Art and Design Fundamentals program nurtures your artistic talents, and develops your creative, practical and entrepreneurial skills in visual art and design — whatever your level of expertise.

The studio-based, hands-on curriculum of the Art and Design Fundamentals courses is taught by practicing artists and designers who help you to develop traditional, digital and multimedia skills. The program's goal is to help you prepare a successful portfolio of artwork required for admission to specialized programs and to open up new possibilities and career choices in the diverse visual arts industry.

In this art program, you:

• Get hands-on exposure to drawing, design, colour, 3D modelling and design, visual culture, video making, digital illustration, photography and rapid prototyping.
• Build a comprehensive portfolio of artwork while working one-on-one with faculty.

Once you complete the program, you will be prepared to succeed in a variety of post-secondary communication arts and design diploma and degree areas, including animation, game arts, digital visual effects, product design, industrial design, architecture, interior design, fashion design, illustration, graphic design, digital media art, art direction, art management, creative advertising and fine arts.

Program Highlights

• Leading practicing artists, designers and educators have crafted the Art and Design Fundamentals program at Centennial College.
• Small class sizes and a dynamic working relationship between faculty and students allows for lots of one-on-one instruction and feedback.
• The Portfolio Development course sees you work on self-directed projects that focus your future career, with individual guidance from instructors.
• The Professional Practice course offers client-based community projects that emphasize experiential learning and allow you to develop your entrepreneurial skills.
• Throughout the Collaboration Studio Course, you have the opportunity to work on collaborative projects with other students at the Story Arts Centre to gain real-world experience.
• Artists and professionals who need to improve or update their skills in art, design and digital multimedia are offered a flexible curriculum, if class size allows.
• Faculty members help each student individually to take the next step in their career path.

The Product Design and Development program is the only one of its kind in Canada and provides you with the unique understanding to develop high-tech, ecological and socially responsible products from concept, to design, to production.

Combining the strengths of Centennial College's School of Communications, Media, Arts and Design and the School of Engineering Technology and Applied Science, this innovative product design and development program's courses bring together hands-on learning in product and industrial design, and product development with product lifecycle management (PLM). Through interdisciplinary, collaborative group projects, you develop creative design problem-solving abilities and innovative strategies by applying all stages of the visual design process.

You acquire a wide range of skills in this advanced diploma program, including idea generation, creative problem solving, drawing, model-making, the creative design process, 3D CAD advanced computer modelling, rapid prototyping, product development (CAE analysis, reverse engineering technology, materials selection, quality testing, product costing and optimization), product lifecycle management and cross-platform multimedia communications. You also develop a strong sense of the functional and aesthetic principles of design, as well as a solid understanding of the technical and business aspects of product development.

Centennial's Product Design and Development program meets the growing need for graduates with a strategic vision of interdisciplinary product design and an understanding of all stages of the product lifecycle, who are ready to work in a variety of exciting careers related to consumer product development, electronics, furniture, transportation and more.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• During your time in the program, you study and work in classrooms and labs that are equipped with the latest tools and industry-standard software.
• The program provides a practical, hands-on and entrepreneurial approach that prepares you for a sustainable career.
• Opportunities exist to collaborate with students in other programs at the Story Arts Centre. This is a unique opportunity to network, learn and work with industry professionals.
• Opportunity to work with ACCEL, Centennial’s in-house business incubator, to bring your ideas to market.
• Gain industry experience through STORYWORKS, a course that provides the opportunity to work with real-world clients of all kinds.

The Public Relations – Corporate Communications program takes just two semesters to complete and is one of the most highly regarded Public Relations (PR) programs in Toronto.
The courses in this Public Relations Graduate Certificate program, which is based at the Story Arts Centre campus, reflect the thinking that no two days in PR are alike. The industry experts who teach the courses ensure you:

• Learn to research, write, plan, edit, design and implement everything from strategic communications plans and employee newsletters to gala dinners for hundreds of people.
• Gain an understanding of how communications strategies influence employee attitudes, shift stakeholders' opinions and tell an organization's story to the media.
• Connect with the PR industry.

You may want to consider this School of Communications, Media, Arts and Design program if you have previously completed post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time.

Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements.

Program Highlights:-

• This Public Relations program's curriculum highlights learning by doing while emphasizing employability skills and landing a job.
• The offering leads the way in social media and PR content.
• Because the program is facilitated from Centennial College's Story Arts Centre in Toronto, you are close to the heart of Toronto's PR industry.
• You complete a full-time, eight-week field placement in the industry.
• Student membership in one of the following associations is included in your tuition and fees: The Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC).

Centennial College’s Theatre Arts and Performance program is your open door to a groundbreaking professional career in theatre. You will develop your technical skills, nurture your artistic voice, and make crucial industry connections.

Classes in acting, movement and voice will expand your artistic range across different styles of classic and contemporary performance, including live and on-camera. Build your audition skills, learn how to get an agent, and create your own dynamic demo reel.

You’ll also gain experience as an actor-entrepreneur through independent “storefront” productions, pushing your creative boundaries to the front-line of theatre innovation, with the tools to succeed in Canada’s vibrant theatre scene.

Upon graduating, you’ll be ready to run your own theatre company or develop your career as a professional actor, director, stage manager, producer or instructor, in Canada and on the world stage.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• Train in various styles of acting, for classical and contemporary scripts, written and improvised work, traditional and movement-based staging practices, live and on-screen, etc., under the instruction of industry-leading professionals
• Focus on entrepreneurship and networking prepares graduates for sustainable careers in theatre arts
• Opportunities to collaborate with the other students in photography, film and television, music, dance and art programs at the Story Arts Centre

Contemporary Journalism is a three-semester graduate certificate program that will explore new tools, trends and directions in journalism while maintaining an emphasis on sourced, credible and verifiable storytelling. You'll learn in an interactive environment with courses covering news reporting, writing, editing and visual storytelling while also exploring social media, mobile and emerging technologies (virtual reality), and delving into multimedia storytelling and data journalism. 

In a digital world, the smartphone is increasingly the newsroom for journalists and the living room for the audience. The Contemporary Journalism program will emphasize the use of mobile devices, including smartphones and tablets, to source, produce and share credible multimedia journalism.
The program will culminate with entrepreneurial and professional practice elements, including a seven-week field placement, during which you'll demonstrate and refine your skills in today’s rapidly evolving media environment. 

Program Highlights

• Develop new multiplatform, digital and social media skills for the evolving world of reporting and sharing;
• Learn to write, produce and share stories in an energetic, dynamic and hands-on environment, led by a faculty of seasoned professionals and educators drawn from all sectors of the industry;
• Gain entrepreneurial skills along with personal branding abilities to help you stand out in the industry;
• Collaborate with the other students enrolled in programs such as photography, public relations, film and television, music, art, theatre and interactive media management;
• Participate in client-focused projects.