Graduate Certificate in Advertising - Media Management

at Centennial College - Story Arts Centre Campus Canada

Centennial College's Graphic Design program prepares you for a multidisciplinary design career, and has a graduate employment rate that exceeds 80 per cent. Facilitated at the Story Arts Centre, the courses in this advanced diploma program take a hands-on approach in an intimate studio environment, rather than having you sit passively in large lecture halls. With small class sizes, you have lots of opportunities to work one-on-one with your professors.

In this college graphic design program, you:

•  Master industry-standard Adobe software including Photoshop, Illustrator and InDesign
•  Learn creative problem solving and design thinking
•  Design for print, including advertisements, magazines, books and packaging
•  Design responsive websites, mobile apps and create exciting motion graphics
•  Explore drawing, photography, illustration and type design
•  Learn professional practice skills to land a great job or start your own design business
•  Contribute something unique and innovative to the design community in a thesis course
•  Learn on the job and get course credits through an industry field placement in your final semester
•  Interact with industry professionals
•  Become a student member of the Association of Registered Graphic Designers of Ontario (RDG Ontario)
•  Learn from professors who are current and professionally active in the design industry

Please note:This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• The Centennial College Graphic Design program is formally recognized by RGD Ontario, which represents more than 3,000 graphic designers, managers, educators and students across Ontario.
• A combination of multidisciplinary design skills and practical experience sets you apart from the competition.
• You will be more flexible in your design solutions and more desirable in the marketplace.

The Graphic Design program will develop your abilities to:

• Think creatively and design effectively for print, motion, and interactive media.
• Execute your ideas professionally in any medium.
• Communicate effectively with employers and clients.
• Start your career in any facet of the design industry.
• Market yourself as a freelancer or start your own business.
• Affect social change through your design problem-solving skills.
• Understand all aspects of industry standard workflow, from initial creative, through to print production or interactive prototyping.

Centennial College's Fine Arts Studio program is an intensive two-year offering with emphasis on physically creating art through drawing, painting and sculpting.

By getting your hands dirty (literally), you learn the latest skills and techniques, find your own creative voice and be prepared to launch your career as an artist. You spend more time in the studio in two years at Centennial College than other schools offer in four!

In addition to the creative process, this arts diploma program offers one of Ontario's most comprehensive professional practice curriculum's. You'll graduate well-prepared to thrive as a self-employed artist in the professional arts community.

In this Fine Arts Studio program, you:

• Develop advanced technical, conceptual and professional skills required to engage the contemporary arts community.
• Work independently both in and out of the studio environment.
• Receive lots of one-on-one attention.
• Begin to nurture a lifetime of growth as a professional visual artist and storyteller.
• Have a progressive learning experience led by a collaborative team of teachers.
• Be encouraged to develop personal direction and approach to build your own unique voice and style in visual storytelling.
• The Fine Arts Studio program is for you if you are serious about practicing as a professional. As a candidate, you should have meaningful prior experience, either through education, a lifetime personal commitment, and/or the professional equivalent.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• The Fine Arts program frequently receives awards from both the Dean and the President for student satisfaction.
• A focus on traditional media, with selective integration of digital processes, gives you the skills necessary to thrive as a professional in the contemporary art world.
• You learn all about the business of being an artist, including getting shows and commissions, applying for grants, marketing yourself and building your career.
• In-school galleries allow for the opportunity to exhibit your work.
• You are exposed to professional exhibition opportunities, where the sales are real. Public exposure is also offered through rental programs.
• Attention is paid to individual creative growth in a studio environment.
• Enthusiastic faculty members are all accomplished professional artists and teach by drawing from their personal experiences.
• The Story Arts Centre is close to the heart of the city and gallery communities, but offers a welcoming non-institutional environment.

The Animation - 3D program at Centennial College runs for 16 consecutive months and, in that time, prepares you to successfully launch a career in digital animation.

Created in 1996, this animation program takes place at the School of Communications, Media, Arts and Design. Its intensive approach has become internationally recognized, on top of kick-starting the careers of hundreds of talented digital artists.

The 3D Animation program focuses on production-style training and offers a unique project-based learning experience that is applauded within the animation, visual effects and game industries. You'll develop skills for careers in animation, film, television, broadcast design and games.

Program Highlights

• The Animation - 3D program gives you 24-hour access to computer labs and workstations.
• Subjects covered also include life drawing, acting for animation and storyboard training.
• Class sizes are small, at a maximum of 21 students per class, giving you the opportunity to work closely alongside industry professionals who collectively have amassed more than 1,000 hours of instruction.
• Training is enhanced by industry-leading guest speakers, participatory workshops and company studio tours.
• You are assisted in producing demo reels that showcase your abilities to potential employers.
• This School of Communication, Media, Arts and Design program boasts an industry field placement. While this opportunity is unpaid, it lasts eight weeks and offers valuable on-the-job training and industry contacts. You will be provided with a list of Toronto studios accepting interns. When seeking industry field placement opportunities, you will be required to make direct contact with animation studios.
• An active alumni network allows you to build your own list of industry contacts.

Centennial College's Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.
Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare you for the final year of study when you'll choose to specialize in account management, digital creative, or media buying and planning. Additionally, this program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.

In the Advertising and Marketing Communications Management program, you'll:

• Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, and media planning and buying;
• Learn to produce content within the range of advertising genres;
• Gain the ability to tell clients' stories with persuasive advertising;
• Plan and develop campaigns on multiple platforms;
• Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
• Be led by a team of seasoned advertising instructors who possess vast industry expertise;
• Complete your training with an industry field placement, during which you'll acquire experience in the day-to-day activities of the advertising world.

Program Highlights

• The Advertising and Marketing Communications Management program will mirror working world standards, including firm deadlines, multitasking, working under pressure and delivering professional presentations.
• Hands-on practice with onsite professional software and media planning systems will be an essential program element. 
• You'll gain insight and experience in the core areas of agency operations: digital creative, media planning/buying and account management.
• The Interactive Advertising Bureau recognizes the program as offering the largest breadth of digital/mobile curriculum.

Centennial College's Sports Journalism program is a unique graduate certificate offering that will prepare you for a career in the ever-changing world of sports media. During your time in this Toronto sports journalism program, you'll learn the best practices for the field in a diverse and gender-inclusive environment with peers just as dedicated to and as passionate about sports.

From covering local athletes and professionals to telling the stories behind the games, players and fans, you'll develop specialized talents in:

• Sports writing (print, TV, radio, online, social media)
• Broadcast (producing, on-air performance, chase and field producing, radio hosting, updates)
• Digital (using editorial publishing tools, blogging, video, audio, Storify, etc.)
• Social media (Twitter, Facebook, Pinterest, etc.)
• News journalism that meets the changing needs of sports coverage (courts, police, etc.)
• Advanced interviewing techniques
• Sports beat journalism
• Print and online imaging
• Hosting in-studio and in the field
• Newspaper and online layout

You'll also have the opportunity to participate in the program's annual trip to baseball spring training, where you'll be able to apply skills and build confidence. Meanwhile, an industry field placement in a sports media organization in Canada or around the world will complement your training.

The Publishing - Book, Magazine and Electronic program is one of the most prestigious programs of its kind in Canada. Through hands-on education, it will prepare you for employment in a wide variety of areas in the publishing industry.

Established in 1974, this unique and award-winning publishing graduate certificate program has earned several accolades for academic excellence and for the career success of its graduates.

In this School of Communications, Media, Arts and Design program, you'll learn to:

• Be an integral part of the team that helps to shape the evolution of Canada's cultural and literary landscape;
• Publish e-books;
• Help build the careers of the next generation of writers in the publishing industry;
• Take part in publishing the bi-yearly On the Danforth magazine.

Your experience in the Publishing program will be rounded out by an industry field placement at a book or magazine publisher in Toronto. During this time, you'll acquire critical working experience, industry knowledge and professional relationships as you initiate your new career.

A career in book, magazine or online publishing promises a world of innovation, stories and culture that integrates your creative, marketing and business skills.

Program Highlights

• The accelerated two-semester format will cover all facets of the publishing process, including e-books and online magazines.
• You'll complete a six-week field placement in the industry.
• The graduate certificate you'll earn reflects a high standard of learning.

Contemporary Journalism is a three-semester graduate certificate program that will explore new tools, trends and directions in journalism while maintaining an emphasis on sourced, credible and verifiable storytelling. You'll learn in an interactive environment with courses covering news reporting, writing, editing and visual storytelling while also exploring social media, mobile and emerging technologies (virtual reality), and delving into multimedia storytelling and data journalism. 

In a digital world, the smartphone is increasingly the newsroom for journalists and the living room for the audience. The Contemporary Journalism program will emphasize the use of mobile devices, including smartphones and tablets, to source, produce and share credible multimedia journalism.
The program will culminate with entrepreneurial and professional practice elements, including a seven-week field placement, during which you'll demonstrate and refine your skills in today’s rapidly evolving media environment. 

Program Highlights

• Develop new multiplatform, digital and social media skills for the evolving world of reporting and sharing;
• Learn to write, produce and share stories in an energetic, dynamic and hands-on environment, led by a faculty of seasoned professionals and educators drawn from all sectors of the industry;
• Gain entrepreneurial skills along with personal branding abilities to help you stand out in the industry;
• Collaborate with the other students enrolled in programs such as photography, public relations, film and television, music, art, theatre and interactive media management;
• Participate in client-focused projects.

The Digital Visual Effects program is the only two-year college diploma offering of its kind in Ontario. Facilitated at Centennial College's Story Arts Centre, it provides you with the opportunity to learn the industry-standard techniques required to produce the photo-realistic visual effects seen in films that would be impossible to capture with a live-action camera.

In this diploma program's courses, you learn to work with the various aspects of the film-making process and bring them together into a seamless final product, while also developing your skills in industry-standard software. The Digital Visual Effects program focuses on the core skills needed to make you employable in the VFX industry and gives you the ability to explain how visual effects contribute to the entire process of storytelling in motion pictures.

You channel your efforts into demonstrating these concepts and core skills through a unique final project, for which you produce a demo reel suitable for job application in the visual effects field.

Program Highlights

• You learn industry-standard techniques in image processing, editing, lighting, rendering, matte painting, set extension, compositing and post VFX that employers are looking for.
• During the program, you produce a marketable demo and self-promotional package suitable for the VFX industry.
• A field placement in the final semester provides a valuable opportunity to work in the visual effects industry.
• You attend Digital Visual Effects courses at Centennial College's Story Arts Centre, located close to Toronto's downtown core and the major VFX studios.
• During your time in the program, you study and work in labs that are equipped with the latest tools and industry-standard software.
• The program provides a practical, hands-on and entrepreneurial approach that prepares you for sustainable VFX-related careers.
• Opportunities exist to collaborate with students in the digital animation, game design, photography, broadcasting, music, art and theatre programs at the Story Arts Centre. This is a unique opportunity to network, learn and work with industry professionals.

Centennial College’s Theatre Arts and Performance program is your open door to a groundbreaking professional career in theatre. You will develop your technical skills, nurture your artistic voice, and make crucial industry connections.

Classes in acting, movement and voice will expand your artistic range across different styles of classic and contemporary performance, including live and on-camera. Build your audition skills, learn how to get an agent, and create your own dynamic demo reel.

You’ll also gain experience as an actor-entrepreneur through independent “storefront” productions, pushing your creative boundaries to the front-line of theatre innovation, with the tools to succeed in Canada’s vibrant theatre scene.

Upon graduating, you’ll be ready to run your own theatre company or develop your career as a professional actor, director, stage manager, producer or instructor, in Canada and on the world stage.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• Train in various styles of acting, for classical and contemporary scripts, written and improvised work, traditional and movement-based staging practices, live and on-screen, etc., under the instruction of industry-leading professionals
• Focus on entrepreneurship and networking prepares graduates for sustainable careers in theatre arts
• Opportunities to collaborate with the other students in photography, film and television, music, dance and art programs at the Story Arts Centre

Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in a wide range of industries. Graduates possess the ability to develop digital strategy, create effective content, design intuitive interfaces, conduct user research and execute digital projects. 

You'll find this graduate certificate program, facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.

Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing what your audience needs to accommodating their needs through the interface, its design and the words it contains. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.

The interactive digital media industry is booming and the demand for interactive media management experts continues to grow. To help meet this demand this collaborative and project-driven program will emphasize:

• Digital Strategy
• UX Design
• Content Strategy and planning
• Interactive storytelling
• Analytics
• Digital project management (gant charts, budgets, project management, agile methodology)
• Researching and surveying the interactive media management landscape