Graduate Certificate in Advertising - Media Management

at Centennial College - Story Arts Centre Campus Canada

The Advertising Account Management program will prepare you for a successful career in the client service area of the advertising, marketing and communications industry.
If you like creating, planning, managing and working in collaborative teams, this communications and media program is for you. Because the advertising industry needs specialized account managers who understand the full scope of the industry, courses will cover areas such as:

• Advertising
• Digital, mobile and social media platforms
• Event marketing
• Direct marketing
• Management of integrated communications plans from inception to final production

Not only will a team of seasoned advertising professionals teach and mentor you as you acquire new skills and confidence for the industry, but you'll also have the opportunity to apply your knowledge to the real world. The Advertising Account Management program at Centennial College is the only post-graduate offering of its kind in Canada that includes a full 14-week field placement in the advertising and marketing communications industry.

During your field placement, you'll obtain knowledge of the day-to-day operations of account management and gain hands-on experience to highlight in your portfolio and on your resume. Many students have been offered full-time or contract positions during their field placement.

Centennial College's Music Industry Arts and Performance (MIAP) program turns your passion for popular, world or indigenous music into an exciting and lasting career in a wide range of fields relating to music.

This unique advanced music diploma program, offered at the School of Communications, Media, Arts and Design, takes three years to complete. During this time, Music Industry Arts and Performance course work helps you to:

• Nurture musicality and creativity
• Raise awareness of a variety of music cultures
• Build knowledge of music-related technologies
• Develop business and entrepreneurial skills

Professional musicians mentor you during private lessons and ensemble rehearsals. This hands-on experience is further enhanced by a six-week field placement in the final semester that provides practical experience in the real world.
You choose a stream of study in the third year of this college music program that allows for specialization. You may join either the music creation and business stream or the music creation and technology stream.

As a graduate of the Music Industry Arts and Performance program, you will be a versatile, culturally aware musician and singer with the technological and business savvy necessary to work in the music industry of today and tomorrow.

Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements.

Program Highlights

• No other music program offers the blend of performance, creative, contextual, business and technology courses found in Centennial College's Music Industry Arts and Performance program.
• You have many opportunities to perform and record, which enhances your readiness.
• You learn how to make money in the music industry of today and tomorrow.
• The program's practical, hands-on approach plays a big role in preparing you for a sustainable, music-related career.
• The advanced diploma that is earned reflects high standards of learning.

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world.

You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:

• Creative strategy, to ensure advertising meets clients' business objectives.
• Digital storytelling, to build on the power of storytelling in developing impactful creative advertising.
• Brand engagement, to create strong connections with consumers.
• Entrepreneurship, to foster key business skills that encourage innovation and risk-taking.
• Emerging platforms, to ensure you are up-to-date on the latest in digital technology impacting the advertising industry.

In this program, you:

• Gain an understanding of the digital creation process from a creative director's point of view.
• Learn how to craft a creative digital strategy that delivers results.
• Develop a strong portfolio and case studies for prospective employers.
• Enhance presentation skills to help sell ideas.
• Understand the impact of technology on creative development.
• Foster digital storytelling skills to bring brands to life online.
• Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques.
• Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.

Please note:- This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
• You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
• Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
• The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
• At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Centennial College's Dance – Performance program, the ultimate stepping stone to becoming a professional dancer, helps you dance your way to a fulfilling career.

Facilitated by the School of Communications, Media, Arts and Design, the dynamic Dance Performance program is on the cutting edge of what's new, innovative, current and popular in today's dance culture. This college diploma program focuses on helping you to develop a high standard of performance and technical dance skills in:

•  Commercial dance
•  Hip-hop
•  Ballet
•  Jazz
•  Contemporary
•  Cultural
•  World trends
•  Indigenous North American dance forms
•  Acrobatics
•  Singing
•  Choreography
•  Pas de deux

In addition to learning technical dance skills, you take courses that nurture and enrich the mind-body connection and enhance the ability for storytelling. Throughout the two years you spend in the Dance – Performance program, you also learn and develop the skills and tools needed to cope with issues such as self and body image, stress, rejection, nutrition and better understand anatomy and injury prevention.

With a learning environment that reflects today's industry, you graduate with a professional resume, photos and dance show-reel. You will also possess a strong entrepreneurial spirit, a professional attitude and instruction ability within the training and performance environment.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements.

Program Highlights

• You acquire performance skills at professional, artistic and technical levels.
• A field placement in the final semester provides a valuable opportunity to work in the industry.
• Both the field placement and the Dance Performance program's industry connections allow you to network, learn and work with industry professionals who are in demand worldwide.
• At the Story Arts Centre, you collaborate with students in photography, film, television, music, art and theatre programs.
• The Dance Performance program's practical, hands-on and entrepreneurial approach prepares you for sustainable dance-related careers directly upon graduation.

Whether your dream is to capture that definitive portrait, have your photos grace the pages of a leading fashion magazine or take photos for the world’s leading brands, our two-year Photography program will help you achieve your goals. 

In this hands-on photography diploma program, you will be capturing images from day one and learning the technology, techniques and business theory you need for a lasting career as a professional photographer. 

This photography program prepares you for the aesthetic and technical demands that come with working in studio or on location to produce captivating images that tell a story. Over two years, you will progressively build the skills needed to compete in the commercial photography industry and learn what it takes to grow your brand and create stunning images for a variety of clients. Upon completion of the Photography program, students will have the skills to operate their own photography business or find employment in related occupations such as fine art printing, advertising, publishing, graphic design and gallery and studio management.

Additionally, through your participation in the Story Arts Image Xchange, a real-world stock agency and incubator for emerging photographers and creative content creators, and the many scenarios where you can collaborate with students and faculty in our other programs, you will have had many opportunities to get your work published. You will also have the opportunity to put your skills to work in a professional setting during a seven-week field placement.

Program Highlights:-

• Attend classes at the Story Arts Centre, Centennial’s School of Communications Media, Arts and Design located close to downtown Toronto, which provides unlimited photographic opportunities.
• Opportunities to showcase your work in our Corridor Gallery and other galleries around the city.
• As School of Communications, Media, Arts and Design student, you will have many opportunities to collaborate with students in other programs .
• Participate in STORYWORKS, a unique and valuable course where you will work for real clients during your studies.

The Professional Writing – Communications program will prepare you to work as a versatile communications professional. This graduate certificate program will combine assessing audience needs and delivering thoughtful and relevant content with effective project management techniques as you develop the skills to write and produce copy for a variety of professional settings and styles.

The innovative courses in this program will encompass a wide range of communications disciplines and vocational skills, including:

• Web copywriting
• Technical writing
• Proposal writing
• Writing for social media
• Content marketing
• Presentations and speech writing
• Content management
• Information design and data visualization
• Digital storytelling

As a Professional Writing – Communications student, you'll have the advantage of creating a diverse and professional portfolio that will include training modules, complex visual aids (such as infographics) and compelling layouts for various print and virtual platforms (brochures, newsletters, websites and more). With your well-rounded training, you'll be able to launch a writing career that will go the distance, taking on a range of roles in both the profit and non-profit sectors.

Centennial College's Game – Art ?program will allow you to gain the skills to launch a career in the dynamic, ever-expanding and intensely creative interactive game industry. In just 16 consecutive months, the offering will prepare you for a career of imagination, innovative design and storytelling. 

You'll receive intensive hands-on training in Game – Art? and learn to build traditional 3D art assets for games, develop game environments and characters, and express your one-of-a-kind creativity. Developed by industry professionals and School of Communications, Media, Arts and Design instructors with a forward-thinking approach towards the next wave of interactive games, this games diploma program is well-respected in the industry. 

The Art and Design Fundamentals program nurtures your artistic talents, and develops your creative, practical and entrepreneurial skills in visual art and design — whatever your level of expertise.

The studio-based, hands-on curriculum of the Art and Design Fundamentals courses is taught by practicing artists and designers who help you to develop traditional, digital and multimedia skills. The program's goal is to help you prepare a successful portfolio of artwork required for admission to specialized programs and to open up new possibilities and career choices in the diverse visual arts industry.

In this art program, you:

• Get hands-on exposure to drawing, design, colour, 3D modelling and design, visual culture, video making, digital illustration, photography and rapid prototyping.
• Build a comprehensive portfolio of artwork while working one-on-one with faculty.

Once you complete the program, you will be prepared to succeed in a variety of post-secondary communication arts and design diploma and degree areas, including animation, game arts, digital visual effects, product design, industrial design, architecture, interior design, fashion design, illustration, graphic design, digital media art, art direction, art management, creative advertising and fine arts.

Program Highlights

• Leading practicing artists, designers and educators have crafted the Art and Design Fundamentals program at Centennial College.
• Small class sizes and a dynamic working relationship between faculty and students allows for lots of one-on-one instruction and feedback.
• The Portfolio Development course sees you work on self-directed projects that focus your future career, with individual guidance from instructors.
• The Professional Practice course offers client-based community projects that emphasize experiential learning and allow you to develop your entrepreneurial skills.
• Throughout the Collaboration Studio Course, you have the opportunity to work on collaborative projects with other students at the Story Arts Centre to gain real-world experience.
• Artists and professionals who need to improve or update their skills in art, design and digital multimedia are offered a flexible curriculum, if class size allows.
• Faculty members help each student individually to take the next step in their career path.

Centennial College's Sports Journalism program is a unique graduate certificate offering that will prepare you for a career in the ever-changing world of sports media. During your time in this Toronto sports journalism program, you'll learn the best practices for the field in a diverse and gender-inclusive environment with peers just as dedicated to and as passionate about sports.

From covering local athletes and professionals to telling the stories behind the games, players and fans, you'll develop specialized talents in:

• Sports writing (print, TV, radio, online, social media)
• Broadcast (producing, on-air performance, chase and field producing, radio hosting, updates)
• Digital (using editorial publishing tools, blogging, video, audio, Storify, etc.)
• Social media (Twitter, Facebook, Pinterest, etc.)
• News journalism that meets the changing needs of sports coverage (courts, police, etc.)
• Advanced interviewing techniques
• Sports beat journalism
• Print and online imaging
• Hosting in-studio and in the field
• Newspaper and online layout

You'll also have the opportunity to participate in the program's annual trip to baseball spring training, where you'll be able to apply skills and build confidence. Meanwhile, an industry field placement in a sports media organization in Canada or around the world will complement your training.

The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media.
In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills necessary to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.
Lifestyle communicators are subject-matter experts who are able to take their passion and depth of knowledge to reach behind-the-scenes and share these worlds with audiences that want to both learn and be entertained. Successful lifestyle communicators influence trends and tastes and can become trusted sources of reliable information.

Program Highlights

• The interdisciplinary Lifestyle Media curriculum will include writing, visual communications, social media and entrepreneurship.
• You'll gain the ability to develop sector-specific expertise in areas such as fashion, beauty, food and health.
• There will be a strong focus on social media and web production, including analytics and measurement.
• You'll participate in an industry field placement in an area of your interest.