Graduate Certificate in Interactive Media Management

at Centennial College - Story Arts Centre Campus Canada

The Professional Writing – Communications program will prepare you to work as a versatile communications professional. This graduate certificate program will combine assessing audience needs and delivering thoughtful and relevant content with effective project management techniques as you develop the skills to write and produce copy for a variety of professional settings and styles.

The innovative courses in this program will encompass a wide range of communications disciplines and vocational skills, including:

• Web copywriting
• Technical writing
• Proposal writing
• Writing for social media
• Content marketing
• Presentations and speech writing
• Content management
• Information design and data visualization
• Digital storytelling

As a Professional Writing – Communications student, you'll have the advantage of creating a diverse and professional portfolio that will include training modules, complex visual aids (such as infographics) and compelling layouts for various print and virtual platforms (brochures, newsletters, websites and more). With your well-rounded training, you'll be able to launch a writing career that will go the distance, taking on a range of roles in both the profit and non-profit sectors.

The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media.
In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills necessary to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.
Lifestyle communicators are subject-matter experts who are able to take their passion and depth of knowledge to reach behind-the-scenes and share these worlds with audiences that want to both learn and be entertained. Successful lifestyle communicators influence trends and tastes and can become trusted sources of reliable information.

Program Highlights

• The interdisciplinary Lifestyle Media curriculum will include writing, visual communications, social media and entrepreneurship.
• You'll gain the ability to develop sector-specific expertise in areas such as fashion, beauty, food and health.
• There will be a strong focus on social media and web production, including analytics and measurement.
• You'll participate in an industry field placement in an area of your interest.

The Script to Screen – Advanced Television and Film program at Centennial College offers a comprehensive, in-depth and hands-on understanding of what goes into developing and producing quality feature films and TV shows.

This multidisciplinary two-semester post-graduate program — facilitated by the School of Communications, Media, Arts and Design in the hub of Toronto's film and television district — will be especially beneficial for writers, directors, producers, editors, actors, and other film and television craftspeople who want to expand their industry knowledge.

The major focus of the first semester will be on creating, pitching, outlining, developing, drafting and polishing production-ready short film scripts. During the second semester, you'll have the opportunity to prepare, perform in, shoot and/or post a number of these productions.

Additionally, Script to Screen – Advanced Television and Film will see you deconstructing classic films, television shows and scripts of all genres. The program will also provide advanced instruction from industry professionals in your major and minor areas of craft interest, along with extensive employment information.

Program Highlights

• The Script to Screen – Advanced Television and Film program is unique among the few other post-graduate film and television offerings currently available in the Greater Toronto Area.
• Instead of immediately streaming you into master classes, the first semester will ensure you obtain a solid working knowledge of the various roles people have when working on a film or television production.
• The amount of included foundational lessons will allow you to better collaborate, improvise, problem-solve, and empathize with your fellow cast and crew members.
• The program will focus on dramatic filmmaking, comedy and several other genres. It will not, however, include documentary filmmaking.
• At a time when student films continue to be key to gaining a foothold in the business, the time and effort devoted to script development in Semester 1 and production and post-production in Semester 2 will result in higher quality student films than are customarily produced.

In the Broadcasting - Radio, Television, Film & Digital Media program, you are trained in both the traditional skills of storytelling for the motion picture, television and radio industries as well as multi-platform digital production.

This college media program offered through our School of Communications, Media, Arts and Design in Toronto, prepares you with the creative and technical skills required for success in the time-based media industry. You will learn how to develop and create original story content, as well as how to prepare, manage and carry out the production process to realize a creative vision.

In this advanced diploma program, you:

• Develop a balance between the artistic and commercial aspects of the industry, and become exposed to a variety of industry practices and players.
• Study and practice techniques for effective storytelling in both the fiction and non-fiction genres, as well as client-based and live-to-air productions.
• Gain technical experience with HD broadcasting studios, digital film, television and multi-platform production.
• Participate in, create and contribute to a wide range of student films, digital video productions and weekly television and multi-platform productions.
• Complete an advanced body of produced work for a professional portfolio.
• Spend 14 weeks in a full-time industry field placement.
• Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• For more than 30 years, the Broadcasting - Radio, Television, Film and Digital Media program has been training some of Canada's best writers, directors, producers, production crew members and studio executives for the broadcasting and film industry in Toronto and abroad.
• You gain access to digital HD broadcast studios, equipment and systems at the Story Arts Centre campus, home to Centennial College's School of Communications, Media, Arts and Design.
• The hands-on experience that you gain complements your education and is one of the keys to post-graduate success.
• The advanced diploma that you earn at the conclusion of this Broadcasting program reflects high standards of learning.

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world.

You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:

• Creative strategy, to ensure advertising meets clients' business objectives.
• Digital storytelling, to build on the power of storytelling in developing impactful creative advertising.
• Brand engagement, to create strong connections with consumers.
• Entrepreneurship, to foster key business skills that encourage innovation and risk-taking.
• Emerging platforms, to ensure you are up-to-date on the latest in digital technology impacting the advertising industry.

In this program, you:

• Gain an understanding of the digital creation process from a creative director's point of view.
• Learn how to craft a creative digital strategy that delivers results.
• Develop a strong portfolio and case studies for prospective employers.
• Enhance presentation skills to help sell ideas.
• Understand the impact of technology on creative development.
• Foster digital storytelling skills to bring brands to life online.
• Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques.
• Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.

Please note:- This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
• You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
• Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
• The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
• At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

The Art and Design Fundamentals program nurtures your artistic talents, and develops your creative, practical and entrepreneurial skills in visual art and design — whatever your level of expertise.

The studio-based, hands-on curriculum of the Art and Design Fundamentals courses is taught by practicing artists and designers who help you to develop traditional, digital and multimedia skills. The program's goal is to help you prepare a successful portfolio of artwork required for admission to specialized programs and to open up new possibilities and career choices in the diverse visual arts industry.

In this art program, you:

• Get hands-on exposure to drawing, design, colour, 3D modelling and design, visual culture, video making, digital illustration, photography and rapid prototyping.
• Build a comprehensive portfolio of artwork while working one-on-one with faculty.

Once you complete the program, you will be prepared to succeed in a variety of post-secondary communication arts and design diploma and degree areas, including animation, game arts, digital visual effects, product design, industrial design, architecture, interior design, fashion design, illustration, graphic design, digital media art, art direction, art management, creative advertising and fine arts.

Program Highlights

• Leading practicing artists, designers and educators have crafted the Art and Design Fundamentals program at Centennial College.
• Small class sizes and a dynamic working relationship between faculty and students allows for lots of one-on-one instruction and feedback.
• The Portfolio Development course sees you work on self-directed projects that focus your future career, with individual guidance from instructors.
• The Professional Practice course offers client-based community projects that emphasize experiential learning and allow you to develop your entrepreneurial skills.
• Throughout the Collaboration Studio Course, you have the opportunity to work on collaborative projects with other students at the Story Arts Centre to gain real-world experience.
• Artists and professionals who need to improve or update their skills in art, design and digital multimedia are offered a flexible curriculum, if class size allows.
• Faculty members help each student individually to take the next step in their career path.

Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in a wide range of industries. Graduates possess the ability to develop digital strategy, create effective content, design intuitive interfaces, conduct user research and execute digital projects. 

You'll find this graduate certificate program, facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.

Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing what your audience needs to accommodating their needs through the interface, its design and the words it contains. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.

The interactive digital media industry is booming and the demand for interactive media management experts continues to grow. To help meet this demand this collaborative and project-driven program will emphasize:

• Digital Strategy
• UX Design
• Content Strategy and planning
• Interactive storytelling
• Analytics
• Digital project management (gant charts, budgets, project management, agile methodology)
• Researching and surveying the interactive media management landscape

In Centennial College's three-year Journalism program, you gain the skills you need to navigate and succeed in a changing industry. By going from the classroom to the newsroom, you come to understand the multifaceted and fast-paced journalism industry, which focuses on interesting people, places and things.

In this advanced diploma program you:

• Cover a variety of topics while developing the critical foundation skills you need for the industry.
• Apply your newsroom skills to an award-winning community newspaper, a news website and radio-television news, all of which makes you versatile and industry-ready as soon as you graduate.
• Develop new multiplatform skills for the evolving world of news reporting.
• From covering breaking news to exploring human interest stories, as a journalist you will be responsible for reporting events, interviewing newsmakers and examining the issues of our times.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• You experience one-on-one interaction with faculty members in an ultra-modern, professional newsroom.
• The Story Arts Centre campus, where the Journalism program is facilitated, offers you access to publishing, broadcast and Internet facilities.
• Hands-on, real-world experience is available through award-winning community media, including the East York Observer newspaper, Freshly Pressed magazine, the Toronto Observer news website, radio and television newscasts available online.
• With a stellar faculty, whose combined credits include NBC News, CBC News, CTV News, OMNI, The Toronto Star, Toronto Sun, National Post, Globe and Mail and more, your journalism training is relevant, demanding and highly effective.
• You connect with excellent faculty, mentors and guest speakers and get to partake in exclusive field trips.
• Through the field trips and your field placement, you have the opportunity to make exclusive news media connections.

Centennial College’s Museum and Cultural Management program offers an applied, learner-centred curriculum to help you develop the skill set needed to manage the programs and resources that preserve and publicly present the cultural and natural heritage of our civilization.

Courses in this Graduate Certificate program cover industry-based subjects, museum administration topics and in-depth explorations of contemporary issues and cases in Canada and abroad. Core theory is applied to current workplace realities. Assignments, lessons and student placements are linked to the vast network of museums in Ontario and Canada.

The Museum and Cultural Management program has fostered numerous partnerships with local, provincial and national institutions. Professionals from the field act as advisors, guest lecturers and field placement supervisors. Through our network, we will help you find the ideal field placement setting for your career development.

Not-for-profit museums, art galleries, science centres, aquaria, archives, sports halls-of-fame, artist-run centres, zoos and heritage sites attract more than 59 million visitors annually. A further 60 million people visit Canada’s historic sites and natural parks each year. Upon graduation, you will be prepared to work in this industry, at one of the 2,500 museums and related institutions in Canada or abroad.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. For more information, please visit Mobile Learning Programs.

Program Highlights

• You learn from professionals who have current knowledge of the industry.
• Training is complemented by a 7-week full-time field placement 
• The Story Arts Centre, located close to downtown Toronto, provides opportunities to collaborate with students in photography, broadcasting, music, art and theatre programs.
• The Museum and Cultural Management program's practical, hands-on and entrepreneurial approach prepares you for sustainable heritage sector-related careers directly upon graduation.

Arts Education and Community Engagement is a two-semester Graduate Certificate program designed to ladder students into careers in arts education and community arts.

Students will learn how to design arts educational programming that is pedagogically sound and that meets the needs of diverse communities.  Students will apply best practices of community arts work and will be trained to facilitate arts-based social justice initiatives. Students will also learn about a variety of careers in arts education and community development through research, mentorship, and field placements.  Graduates of this program will be equipped to manage a professional career in arts and learning, and to incorporate community-engaged arts work into their existing creative practice. 

By modelling innovative pedagogy, this program teaches students to innovate for themselves. By partnering with leading arts organizations, this program facilitates connections and opportunities within the sector. By emphasizing global citizenship, social justice, and cultural competency, this program helps students locate these concerns at the heart of their creative and educational practice.

Program Highlights:-

• Learn to plan and implement arts education and community programming that responds to the needs of a group of learners, in multiple settings, and in collaboration with other artists or organizations.
• Participate in a seven-week field placement where you will directly support the programming of a partnering organization or artist in a supervised community environment.
• Attend classes close to downtown near the creative, cultural heart of Toronto at our Story Arts Centre campus and in the Performing Arts Commons at Daniels Spectrum.
• Opportunities to collaborate with the other students in photography, film and television, music, art, theatre and dance programs at the Story Arts Centre
• Unique opportunity to network, learn and work with industry professionals