Graduate Certificate in Museum and Cultural Management

at Centennial College - Story Arts Centre Campus Canada

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world.

You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:

• Creative strategy, to ensure advertising meets clients' business objectives.
• Digital storytelling, to build on the power of storytelling in developing impactful creative advertising.
• Brand engagement, to create strong connections with consumers.
• Entrepreneurship, to foster key business skills that encourage innovation and risk-taking.
• Emerging platforms, to ensure you are up-to-date on the latest in digital technology impacting the advertising industry.

In this program, you:

• Gain an understanding of the digital creation process from a creative director's point of view.
• Learn how to craft a creative digital strategy that delivers results.
• Develop a strong portfolio and case studies for prospective employers.
• Enhance presentation skills to help sell ideas.
• Understand the impact of technology on creative development.
• Foster digital storytelling skills to bring brands to life online.
• Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques.
• Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.

Please note:- This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
• You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
• Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
• The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
• At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

The Publishing - Book, Magazine and Electronic program is one of the most prestigious programs of its kind in Canada. Through hands-on education, it will prepare you for employment in a wide variety of areas in the publishing industry.

Established in 1974, this unique and award-winning publishing graduate certificate program has earned several accolades for academic excellence and for the career success of its graduates.

In this School of Communications, Media, Arts and Design program, you'll learn to:

• Be an integral part of the team that helps to shape the evolution of Canada's cultural and literary landscape;
• Publish e-books;
• Help build the careers of the next generation of writers in the publishing industry;
• Take part in publishing the bi-yearly On the Danforth magazine.

Your experience in the Publishing program will be rounded out by an industry field placement at a book or magazine publisher in Toronto. During this time, you'll acquire critical working experience, industry knowledge and professional relationships as you initiate your new career.

A career in book, magazine or online publishing promises a world of innovation, stories and culture that integrates your creative, marketing and business skills.

Program Highlights

• The accelerated two-semester format will cover all facets of the publishing process, including e-books and online magazines.
• You'll complete a six-week field placement in the industry.
• The graduate certificate you'll earn reflects a high standard of learning.

Whether your dream is to capture that definitive portrait, have your photos grace the pages of a leading fashion magazine or take photos for the world’s leading brands, our two-year Photography program will help you achieve your goals. 

In this hands-on photography diploma program, you will be capturing images from day one and learning the technology, techniques and business theory you need for a lasting career as a professional photographer. 

This photography program prepares you for the aesthetic and technical demands that come with working in studio or on location to produce captivating images that tell a story. Over two years, you will progressively build the skills needed to compete in the commercial photography industry and learn what it takes to grow your brand and create stunning images for a variety of clients. Upon completion of the Photography program, students will have the skills to operate their own photography business or find employment in related occupations such as fine art printing, advertising, publishing, graphic design and gallery and studio management.

Additionally, through your participation in the Story Arts Image Xchange, a real-world stock agency and incubator for emerging photographers and creative content creators, and the many scenarios where you can collaborate with students and faculty in our other programs, you will have had many opportunities to get your work published. You will also have the opportunity to put your skills to work in a professional setting during a seven-week field placement.

Program Highlights:-

• Attend classes at the Story Arts Centre, Centennial’s School of Communications Media, Arts and Design located close to downtown Toronto, which provides unlimited photographic opportunities.
• Opportunities to showcase your work in our Corridor Gallery and other galleries around the city.
• As School of Communications, Media, Arts and Design student, you will have many opportunities to collaborate with students in other programs .
• Participate in STORYWORKS, a unique and valuable course where you will work for real clients during your studies.

In Centennial College's three-year Journalism program, you gain the skills you need to navigate and succeed in a changing industry. By going from the classroom to the newsroom, you come to understand the multifaceted and fast-paced journalism industry, which focuses on interesting people, places and things.

In this advanced diploma program you:

• Cover a variety of topics while developing the critical foundation skills you need for the industry.
• Apply your newsroom skills to an award-winning community newspaper, a news website and radio-television news, all of which makes you versatile and industry-ready as soon as you graduate.
• Develop new multiplatform skills for the evolving world of news reporting.
• From covering breaking news to exploring human interest stories, as a journalist you will be responsible for reporting events, interviewing newsmakers and examining the issues of our times.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• You experience one-on-one interaction with faculty members in an ultra-modern, professional newsroom.
• The Story Arts Centre campus, where the Journalism program is facilitated, offers you access to publishing, broadcast and Internet facilities.
• Hands-on, real-world experience is available through award-winning community media, including the East York Observer newspaper, Freshly Pressed magazine, the Toronto Observer news website, radio and television newscasts available online.
• With a stellar faculty, whose combined credits include NBC News, CBC News, CTV News, OMNI, The Toronto Star, Toronto Sun, National Post, Globe and Mail and more, your journalism training is relevant, demanding and highly effective.
• You connect with excellent faculty, mentors and guest speakers and get to partake in exclusive field trips.
• Through the field trips and your field placement, you have the opportunity to make exclusive news media connections.

The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications

Game Development & Design is a three-year advanced diploma program that aims to develop expert game designers who are able to create and develop their own titles. The program prepares students to become both technically literate and able to advance the conceptual and cultural potential of games.

The program concentrates on the practical applications of the game production process from the artistic, managerial, and technical sides. Students will be introduced to 2D and 3D design processes, foundations of computer programming, as well as how to communicate effectively with teams of artists and programmers to design, prototype and iterate their own fully playable 2D and 3D games. Students will also learn the professional and personal skills needed for success in the industry.

The Advertising Account Management program will prepare you for a successful career in the client service area of the advertising, marketing and communications industry.
If you like creating, planning, managing and working in collaborative teams, this communications and media program is for you. Because the advertising industry needs specialized account managers who understand the full scope of the industry, courses will cover areas such as:

• Advertising
• Digital, mobile and social media platforms
• Event marketing
• Direct marketing
• Management of integrated communications plans from inception to final production

Not only will a team of seasoned advertising professionals teach and mentor you as you acquire new skills and confidence for the industry, but you'll also have the opportunity to apply your knowledge to the real world. The Advertising Account Management program at Centennial College is the only post-graduate offering of its kind in Canada that includes a full 14-week field placement in the advertising and marketing communications industry.

During your field placement, you'll obtain knowledge of the day-to-day operations of account management and gain hands-on experience to highlight in your portfolio and on your resume. Many students have been offered full-time or contract positions during their field placement.

The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media.
In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills necessary to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.
Lifestyle communicators are subject-matter experts who are able to take their passion and depth of knowledge to reach behind-the-scenes and share these worlds with audiences that want to both learn and be entertained. Successful lifestyle communicators influence trends and tastes and can become trusted sources of reliable information.

Program Highlights

• The interdisciplinary Lifestyle Media curriculum will include writing, visual communications, social media and entrepreneurship.
• You'll gain the ability to develop sector-specific expertise in areas such as fashion, beauty, food and health.
• There will be a strong focus on social media and web production, including analytics and measurement.
• You'll participate in an industry field placement in an area of your interest.

The Script to Screen – Advanced Television and Film program at Centennial College offers a comprehensive, in-depth and hands-on understanding of what goes into developing and producing quality feature films and TV shows.

This multidisciplinary two-semester post-graduate program — facilitated by the School of Communications, Media, Arts and Design in the hub of Toronto's film and television district — will be especially beneficial for writers, directors, producers, editors, actors, and other film and television craftspeople who want to expand their industry knowledge.

The major focus of the first semester will be on creating, pitching, outlining, developing, drafting and polishing production-ready short film scripts. During the second semester, you'll have the opportunity to prepare, perform in, shoot and/or post a number of these productions.

Additionally, Script to Screen – Advanced Television and Film will see you deconstructing classic films, television shows and scripts of all genres. The program will also provide advanced instruction from industry professionals in your major and minor areas of craft interest, along with extensive employment information.

Program Highlights

• The Script to Screen – Advanced Television and Film program is unique among the few other post-graduate film and television offerings currently available in the Greater Toronto Area.
• Instead of immediately streaming you into master classes, the first semester will ensure you obtain a solid working knowledge of the various roles people have when working on a film or television production.
• The amount of included foundational lessons will allow you to better collaborate, improvise, problem-solve, and empathize with your fellow cast and crew members.
• The program will focus on dramatic filmmaking, comedy and several other genres. It will not, however, include documentary filmmaking.
• At a time when student films continue to be key to gaining a foothold in the business, the time and effort devoted to script development in Semester 1 and production and post-production in Semester 2 will result in higher quality student films than are customarily produced.

In the Broadcasting - Radio, Television, Film & Digital Media program, you are trained in both the traditional skills of storytelling for the motion picture, television and radio industries as well as multi-platform digital production.

This college media program offered through our School of Communications, Media, Arts and Design in Toronto, prepares you with the creative and technical skills required for success in the time-based media industry. You will learn how to develop and create original story content, as well as how to prepare, manage and carry out the production process to realize a creative vision.

In this advanced diploma program, you:

• Develop a balance between the artistic and commercial aspects of the industry, and become exposed to a variety of industry practices and players.
• Study and practice techniques for effective storytelling in both the fiction and non-fiction genres, as well as client-based and live-to-air productions.
• Gain technical experience with HD broadcasting studios, digital film, television and multi-platform production.
• Participate in, create and contribute to a wide range of student films, digital video productions and weekly television and multi-platform productions.
• Complete an advanced body of produced work for a professional portfolio.
• Spend 14 weeks in a full-time industry field placement.
• Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• For more than 30 years, the Broadcasting - Radio, Television, Film and Digital Media program has been training some of Canada's best writers, directors, producers, production crew members and studio executives for the broadcasting and film industry in Toronto and abroad.
• You gain access to digital HD broadcast studios, equipment and systems at the Story Arts Centre campus, home to Centennial College's School of Communications, Media, Arts and Design.
• The hands-on experience that you gain complements your education and is one of the keys to post-graduate success.
• The advanced diploma that you earn at the conclusion of this Broadcasting program reflects high standards of learning.