Graduate Certificate of Advertising in creative and Digital Strategy

at Centennial College - Story Arts Centre Campus Canada

Centennial College's Fine Arts Studio program is an intensive two-year offering with emphasis on physically creating art through drawing, painting and sculpting.

By getting your hands dirty (literally), you learn the latest skills and techniques, find your own creative voice and be prepared to launch your career as an artist. You spend more time in the studio in two years at Centennial College than other schools offer in four!

In addition to the creative process, this arts diploma program offers one of Ontario's most comprehensive professional practice curriculum's. You'll graduate well-prepared to thrive as a self-employed artist in the professional arts community.

In this Fine Arts Studio program, you:

• Develop advanced technical, conceptual and professional skills required to engage the contemporary arts community.
• Work independently both in and out of the studio environment.
• Receive lots of one-on-one attention.
• Begin to nurture a lifetime of growth as a professional visual artist and storyteller.
• Have a progressive learning experience led by a collaborative team of teachers.
• Be encouraged to develop personal direction and approach to build your own unique voice and style in visual storytelling.
• The Fine Arts Studio program is for you if you are serious about practicing as a professional. As a candidate, you should have meaningful prior experience, either through education, a lifetime personal commitment, and/or the professional equivalent.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• The Fine Arts program frequently receives awards from both the Dean and the President for student satisfaction.
• A focus on traditional media, with selective integration of digital processes, gives you the skills necessary to thrive as a professional in the contemporary art world.
• You learn all about the business of being an artist, including getting shows and commissions, applying for grants, marketing yourself and building your career.
• In-school galleries allow for the opportunity to exhibit your work.
• You are exposed to professional exhibition opportunities, where the sales are real. Public exposure is also offered through rental programs.
• Attention is paid to individual creative growth in a studio environment.
• Enthusiastic faculty members are all accomplished professional artists and teach by drawing from their personal experiences.
• The Story Arts Centre is close to the heart of the city and gallery communities, but offers a welcoming non-institutional environment.

The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications

The Script to Screen – Advanced Television and Film program at Centennial College offers a comprehensive, in-depth and hands-on understanding of what goes into developing and producing quality feature films and TV shows.

This multidisciplinary two-semester post-graduate program — facilitated by the School of Communications, Media, Arts and Design in the hub of Toronto's film and television district — will be especially beneficial for writers, directors, producers, editors, actors, and other film and television craftspeople who want to expand their industry knowledge.

The major focus of the first semester will be on creating, pitching, outlining, developing, drafting and polishing production-ready short film scripts. During the second semester, you'll have the opportunity to prepare, perform in, shoot and/or post a number of these productions.

Additionally, Script to Screen – Advanced Television and Film will see you deconstructing classic films, television shows and scripts of all genres. The program will also provide advanced instruction from industry professionals in your major and minor areas of craft interest, along with extensive employment information.

Program Highlights

• The Script to Screen – Advanced Television and Film program is unique among the few other post-graduate film and television offerings currently available in the Greater Toronto Area.
• Instead of immediately streaming you into master classes, the first semester will ensure you obtain a solid working knowledge of the various roles people have when working on a film or television production.
• The amount of included foundational lessons will allow you to better collaborate, improvise, problem-solve, and empathize with your fellow cast and crew members.
• The program will focus on dramatic filmmaking, comedy and several other genres. It will not, however, include documentary filmmaking.
• At a time when student films continue to be key to gaining a foothold in the business, the time and effort devoted to script development in Semester 1 and production and post-production in Semester 2 will result in higher quality student films than are customarily produced.

The Animation - 3D program at Centennial College runs for 16 consecutive months and, in that time, prepares you to successfully launch a career in digital animation.

Created in 1996, this animation program takes place at the School of Communications, Media, Arts and Design. Its intensive approach has become internationally recognized, on top of kick-starting the careers of hundreds of talented digital artists.

The 3D Animation program focuses on production-style training and offers a unique project-based learning experience that is applauded within the animation, visual effects and game industries. You'll develop skills for careers in animation, film, television, broadcast design and games.

Program Highlights

• The Animation - 3D program gives you 24-hour access to computer labs and workstations.
• Subjects covered also include life drawing, acting for animation and storyboard training.
• Class sizes are small, at a maximum of 21 students per class, giving you the opportunity to work closely alongside industry professionals who collectively have amassed more than 1,000 hours of instruction.
• Training is enhanced by industry-leading guest speakers, participatory workshops and company studio tours.
• You are assisted in producing demo reels that showcase your abilities to potential employers.
• This School of Communication, Media, Arts and Design program boasts an industry field placement. While this opportunity is unpaid, it lasts eight weeks and offers valuable on-the-job training and industry contacts. You will be provided with a list of Toronto studios accepting interns. When seeking industry field placement opportunities, you will be required to make direct contact with animation studios.
• An active alumni network allows you to build your own list of industry contacts.

Game Development & Design is a three-year advanced diploma program that aims to develop expert game designers who are able to create and develop their own titles. The program prepares students to become both technically literate and able to advance the conceptual and cultural potential of games.

The program concentrates on the practical applications of the game production process from the artistic, managerial, and technical sides. Students will be introduced to 2D and 3D design processes, foundations of computer programming, as well as how to communicate effectively with teams of artists and programmers to design, prototype and iterate their own fully playable 2D and 3D games. Students will also learn the professional and personal skills needed for success in the industry.

The Publishing - Book, Magazine and Electronic program is one of the most prestigious programs of its kind in Canada. Through hands-on education, it will prepare you for employment in a wide variety of areas in the publishing industry.

Established in 1974, this unique and award-winning publishing graduate certificate program has earned several accolades for academic excellence and for the career success of its graduates.

In this School of Communications, Media, Arts and Design program, you'll learn to:

• Be an integral part of the team that helps to shape the evolution of Canada's cultural and literary landscape;
• Publish e-books;
• Help build the careers of the next generation of writers in the publishing industry;
• Take part in publishing the bi-yearly On the Danforth magazine.

Your experience in the Publishing program will be rounded out by an industry field placement at a book or magazine publisher in Toronto. During this time, you'll acquire critical working experience, industry knowledge and professional relationships as you initiate your new career.

A career in book, magazine or online publishing promises a world of innovation, stories and culture that integrates your creative, marketing and business skills.

Program Highlights

• The accelerated two-semester format will cover all facets of the publishing process, including e-books and online magazines.
• You'll complete a six-week field placement in the industry.
• The graduate certificate you'll earn reflects a high standard of learning.

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world.

You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:

• Creative strategy, to ensure advertising meets clients' business objectives.
• Digital storytelling, to build on the power of storytelling in developing impactful creative advertising.
• Brand engagement, to create strong connections with consumers.
• Entrepreneurship, to foster key business skills that encourage innovation and risk-taking.
• Emerging platforms, to ensure you are up-to-date on the latest in digital technology impacting the advertising industry.

In this program, you:

• Gain an understanding of the digital creation process from a creative director's point of view.
• Learn how to craft a creative digital strategy that delivers results.
• Develop a strong portfolio and case studies for prospective employers.
• Enhance presentation skills to help sell ideas.
• Understand the impact of technology on creative development.
• Foster digital storytelling skills to bring brands to life online.
• Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques.
• Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.

Please note:- This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
• You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
• Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
• The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
• At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Centennial College's Advertising Media Management program will prepare you for a career in media planning and buying within the advertising and communications industry. 

Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this graduate certificate program, you'll:

• Develop expertise in reaching target audiences with creative messages;
• Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
• Expand your knowledge of emerging media;
• Master industry-specific syndicated research databases and software;
• Complement your in-class education with a 14-week industry field placement.

Arts Education and Community Engagement is a two-semester Graduate Certificate program designed to ladder students into careers in arts education and community arts.

Students will learn how to design arts educational programming that is pedagogically sound and that meets the needs of diverse communities.  Students will apply best practices of community arts work and will be trained to facilitate arts-based social justice initiatives. Students will also learn about a variety of careers in arts education and community development through research, mentorship, and field placements.  Graduates of this program will be equipped to manage a professional career in arts and learning, and to incorporate community-engaged arts work into their existing creative practice. 

By modelling innovative pedagogy, this program teaches students to innovate for themselves. By partnering with leading arts organizations, this program facilitates connections and opportunities within the sector. By emphasizing global citizenship, social justice, and cultural competency, this program helps students locate these concerns at the heart of their creative and educational practice.

Program Highlights:-

• Learn to plan and implement arts education and community programming that responds to the needs of a group of learners, in multiple settings, and in collaboration with other artists or organizations.
• Participate in a seven-week field placement where you will directly support the programming of a partnering organization or artist in a supervised community environment.
• Attend classes close to downtown near the creative, cultural heart of Toronto at our Story Arts Centre campus and in the Performing Arts Commons at Daniels Spectrum.
• Opportunities to collaborate with the other students in photography, film and television, music, art, theatre and dance programs at the Story Arts Centre
• Unique opportunity to network, learn and work with industry professionals

The Product Design and Development program is the only one of its kind in Canada and provides you with the unique understanding to develop high-tech, ecological and socially responsible products from concept, to design, to production.

Combining the strengths of Centennial College's School of Communications, Media, Arts and Design and the School of Engineering Technology and Applied Science, this innovative product design and development program's courses bring together hands-on learning in product and industrial design, and product development with product lifecycle management (PLM). Through interdisciplinary, collaborative group projects, you develop creative design problem-solving abilities and innovative strategies by applying all stages of the visual design process.

You acquire a wide range of skills in this advanced diploma program, including idea generation, creative problem solving, drawing, model-making, the creative design process, 3D CAD advanced computer modelling, rapid prototyping, product development (CAE analysis, reverse engineering technology, materials selection, quality testing, product costing and optimization), product lifecycle management and cross-platform multimedia communications. You also develop a strong sense of the functional and aesthetic principles of design, as well as a solid understanding of the technical and business aspects of product development.

Centennial's Product Design and Development program meets the growing need for graduates with a strategic vision of interdisciplinary product design and an understanding of all stages of the product lifecycle, who are ready to work in a variety of exciting careers related to consumer product development, electronics, furniture, transportation and more.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• During your time in the program, you study and work in classrooms and labs that are equipped with the latest tools and industry-standard software.
• The program provides a practical, hands-on and entrepreneurial approach that prepares you for a sustainable career.
• Opportunities exist to collaborate with students in other programs at the Story Arts Centre. This is a unique opportunity to network, learn and work with industry professionals.
• Opportunity to work with ACCEL, Centennial’s in-house business incubator, to bring your ideas to market.
• Gain industry experience through STORYWORKS, a course that provides the opportunity to work with real-world clients of all kinds.