Graduate Certificate of Advertising in creative and Digital Strategy

at Centennial College - Story Arts Centre Campus Canada

Centennial College’s Museum and Cultural Management program offers an applied, learner-centred curriculum to help you develop the skill set needed to manage the programs and resources that preserve and publicly present the cultural and natural heritage of our civilization.

Courses in this Graduate Certificate program cover industry-based subjects, museum administration topics and in-depth explorations of contemporary issues and cases in Canada and abroad. Core theory is applied to current workplace realities. Assignments, lessons and student placements are linked to the vast network of museums in Ontario and Canada.

The Museum and Cultural Management program has fostered numerous partnerships with local, provincial and national institutions. Professionals from the field act as advisors, guest lecturers and field placement supervisors. Through our network, we will help you find the ideal field placement setting for your career development.

Not-for-profit museums, art galleries, science centres, aquaria, archives, sports halls-of-fame, artist-run centres, zoos and heritage sites attract more than 59 million visitors annually. A further 60 million people visit Canada’s historic sites and natural parks each year. Upon graduation, you will be prepared to work in this industry, at one of the 2,500 museums and related institutions in Canada or abroad.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. For more information, please visit Mobile Learning Programs.

Program Highlights

• You learn from professionals who have current knowledge of the industry.
• Training is complemented by a 7-week full-time field placement 
• The Story Arts Centre, located close to downtown Toronto, provides opportunities to collaborate with students in photography, broadcasting, music, art and theatre programs.
• The Museum and Cultural Management program's practical, hands-on and entrepreneurial approach prepares you for sustainable heritage sector-related careers directly upon graduation.

Centennial College's Game – Art ?program will allow you to gain the skills to launch a career in the dynamic, ever-expanding and intensely creative interactive game industry. In just 16 consecutive months, the offering will prepare you for a career of imagination, innovative design and storytelling. 

You'll receive intensive hands-on training in Game – Art? and learn to build traditional 3D art assets for games, develop game environments and characters, and express your one-of-a-kind creativity. Developed by industry professionals and School of Communications, Media, Arts and Design instructors with a forward-thinking approach towards the next wave of interactive games, this games diploma program is well-respected in the industry. 

The Communications and Media Fundamentals program at Centennial College is an intensive one-year preparation undertaking. If you're looking for a pathway to pursue further post-secondary education, consider this certificate program, which will help you to develop communication skills while offering an introduction to the communications and media industries.

With guidance from experienced Communications and Media Fundamentals faculty members and practical application of theory, you'll obtain competencies for short- and long-term success.

In this media program's courses, you'll:

• Partake in creative exploration and experimentation with contemporary digital and social media production tools;
• Create and maintain forums on social media networks using rich media applications;
• Apply theoretical principles to produce practical and focused written communications and media solutions;
• Research and describe media forms, audiences, platforms, and "traditional" and "non-traditional" communication methods;
• Use appropriate vocabulary, terminology, basic numeracy and communicative strategies necessary for the communications and media environment;
• Apply developed English language skills to a presentation portfolio;
• Write and present in basic narrative formats for a variety of media platforms;
• Examine roles and responsibilities of global citizenship in personal and professional contexts;
• Examine beliefs, values and behaviours that form individual and community identities and the basis for respectful relationships;
• Apply knowledge of communications and media workplaces, environments, and practices to develop job search strategies and early career success strategies.

Program Highlights
When you successfully complete Communications and Media Fundamentals, you'll receive an offer to these College's School of Communication, Media, Arts and Design three-year advanced diploma programs:

• Advertising and Marketing Communications Management
• Journalism
• Broadcasting and Film

Game Development & Design is a three-year advanced diploma program that aims to develop expert game designers who are able to create and develop their own titles. The program prepares students to become both technically literate and able to advance the conceptual and cultural potential of games.

The program concentrates on the practical applications of the game production process from the artistic, managerial, and technical sides. Students will be introduced to 2D and 3D design processes, foundations of computer programming, as well as how to communicate effectively with teams of artists and programmers to design, prototype and iterate their own fully playable 2D and 3D games. Students will also learn the professional and personal skills needed for success in the industry.

Centennial College's Dance – Performance program, the ultimate stepping stone to becoming a professional dancer, helps you dance your way to a fulfilling career.

Facilitated by the School of Communications, Media, Arts and Design, the dynamic Dance Performance program is on the cutting edge of what's new, innovative, current and popular in today's dance culture. This college diploma program focuses on helping you to develop a high standard of performance and technical dance skills in:

•  Commercial dance
•  Hip-hop
•  Ballet
•  Jazz
•  Contemporary
•  Cultural
•  World trends
•  Indigenous North American dance forms
•  Acrobatics
•  Singing
•  Choreography
•  Pas de deux

In addition to learning technical dance skills, you take courses that nurture and enrich the mind-body connection and enhance the ability for storytelling. Throughout the two years you spend in the Dance – Performance program, you also learn and develop the skills and tools needed to cope with issues such as self and body image, stress, rejection, nutrition and better understand anatomy and injury prevention.

With a learning environment that reflects today's industry, you graduate with a professional resume, photos and dance show-reel. You will also possess a strong entrepreneurial spirit, a professional attitude and instruction ability within the training and performance environment.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements.

Program Highlights

• You acquire performance skills at professional, artistic and technical levels.
• A field placement in the final semester provides a valuable opportunity to work in the industry.
• Both the field placement and the Dance Performance program's industry connections allow you to network, learn and work with industry professionals who are in demand worldwide.
• At the Story Arts Centre, you collaborate with students in photography, film, television, music, art and theatre programs.
• The Dance Performance program's practical, hands-on and entrepreneurial approach prepares you for sustainable dance-related careers directly upon graduation.

You’re sitting at home, flipping through the channels on a lazy Sunday morning. You pause on a commercial for a new cartoon that will be premiering the following week and a smile creeps across your face. As you continue to watch the commercial, your smile gets wider as a sense of pride puffs your chest out a little. The commercial ends and you turn off the TV to take in the moment.

You just witnessed the very first commercial for a show you helped to produce, and you can’t help but feel elated.

Children’s media is a key component to the Canadian entertainment industry. With rapid growth of the market, the demand for trained professionals is growing with it. Luckily, Centennial College offers a one-of-a-kind program that allows you to build and develop just the right skills to enter this line of work. The Children’s Media program provides you with hands-on experience, and prepares you for various career paths in the industry.

In only 3 semesters, you will build the capabilities to create content for children’s media, as well as learn how to manage and market various products. You’ll learn and master the true art of storytelling and put it to work with script writing. Video production and project coordination will come by as second nature after you complete your first two semesters at Centennial College.

Your final semester is where all your skills get to shine during your work-placement period. This is your opportunity to find the area of children’s media that speaks to you! Whether it be in licensing and merchandising, or in the writer’s room, the Centennial College Children’s Media program will put you on the right path to getting there.

• While in the program, you will receive front line experience in:
• Creating a brand plan
• Starting and developing content for a YouTube channel
• Working alongside a client relevant to the industry – Scholastics Canada being just one of the clients who partner with the students
• And so much more!

This will allow you to enter the workplace with a variety of experience in different sectors and completely understanding what to do in any situation. Graduates of this program have been known to be hired into the field within six months to a year of graduation, and two alumni received daytime Emmy nominations in 2018!

That moment you felt earlier after watching your first tv commercial will become a daily experience, and that experience will lead to so many more magical moments. With the Centennial College Children’s Media program, there are endless possible ways of how you can create the best moments for someone’s childhood.

Film and Television – Business is a unique program offered by the School of Communication, Media, Arts and Design that will prepare you to take on the business aspects of the television and film production industry. Today's film and television producers need more than just good ideas and a crew to get their projects off the ground. They need people with the skills to handle the financing, management, legal, distribution and business affairs. That's where you'll come in.

The two-semester – Television and Film - Business graduate certificate program will emphasize the importance of an entrepreneurial spirit and a global outlook. You'll explore the industry's legal, financial and regulatory frameworks and develop skills necessary for producing in the current Canadian and international market. To round out your training, you'll complete a field placement that will allow you to gain experience in the industry prior to graduation.

This program is unique in Canada, and it will:

• Combine knowledge of the film and television industry with the principles and practices of accounting and business;
• Focus on developing strategies and plans for various business aspects of the film and television industry (e.g., project financing, program sales and marketing plans, and business plans for launching and operating an independent production company);
• Integrate knowledge of the global marketplace, distribution models and additional revenue sources;
• Provide opportunities to learn production techniques — in both crew and leadership positions — through the various stages of pre-production, production and post-production.

In Centennial College's three-year Journalism program, you gain the skills you need to navigate and succeed in a changing industry. By going from the classroom to the newsroom, you come to understand the multifaceted and fast-paced journalism industry, which focuses on interesting people, places and things.

In this advanced diploma program you:

• Cover a variety of topics while developing the critical foundation skills you need for the industry.
• Apply your newsroom skills to an award-winning community newspaper, a news website and radio-television news, all of which makes you versatile and industry-ready as soon as you graduate.
• Develop new multiplatform skills for the evolving world of news reporting.
• From covering breaking news to exploring human interest stories, as a journalist you will be responsible for reporting events, interviewing newsmakers and examining the issues of our times.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• You experience one-on-one interaction with faculty members in an ultra-modern, professional newsroom.
• The Story Arts Centre campus, where the Journalism program is facilitated, offers you access to publishing, broadcast and Internet facilities.
• Hands-on, real-world experience is available through award-winning community media, including the East York Observer newspaper, Freshly Pressed magazine, the Toronto Observer news website, radio and television newscasts available online.
• With a stellar faculty, whose combined credits include NBC News, CBC News, CTV News, OMNI, The Toronto Star, Toronto Sun, National Post, Globe and Mail and more, your journalism training is relevant, demanding and highly effective.
• You connect with excellent faculty, mentors and guest speakers and get to partake in exclusive field trips.
• Through the field trips and your field placement, you have the opportunity to make exclusive news media connections.

The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications

Centennial College's Music Industry Arts and Performance (MIAP) program turns your passion for popular, world or indigenous music into an exciting and lasting career in a wide range of fields relating to music.

This unique advanced music diploma program, offered at the School of Communications, Media, Arts and Design, takes three years to complete. During this time, Music Industry Arts and Performance course work helps you to:

• Nurture musicality and creativity
• Raise awareness of a variety of music cultures
• Build knowledge of music-related technologies
• Develop business and entrepreneurial skills

Professional musicians mentor you during private lessons and ensemble rehearsals. This hands-on experience is further enhanced by a six-week field placement in the final semester that provides practical experience in the real world.
You choose a stream of study in the third year of this college music program that allows for specialization. You may join either the music creation and business stream or the music creation and technology stream.

As a graduate of the Music Industry Arts and Performance program, you will be a versatile, culturally aware musician and singer with the technological and business savvy necessary to work in the music industry of today and tomorrow.

Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements.

Program Highlights

• No other music program offers the blend of performance, creative, contextual, business and technology courses found in Centennial College's Music Industry Arts and Performance program.
• You have many opportunities to perform and record, which enhances your readiness.
• You learn how to make money in the music industry of today and tomorrow.
• The program's practical, hands-on approach plays a big role in preparing you for a sustainable, music-related career.
• The advanced diploma that is earned reflects high standards of learning.