Certificate in Business Fundamentals

at Conestoga College - Doon Campus Canada

Social media marketing strategists and online community managers are key players behind companies and brands across Canada, developing content, engaging customers, and creating positive experiences and interactions via social media. This Ontario College Graduate Certificate program prepares students to become social media marketing leaders and strategists in this dynamic and fast-paced field, developing and executing integrated social media marketing plans. Students have the opportunity to set up and maintain a multi-platform social media presence, while gaining hands-on experience in content creation, community management, social engagement, reputation management, and crisis prevention. At the end of this program, students will be job-ready for an exciting career in social media marketing.

Conestoga's Bachelor of Public Relations degree was the first to be approved in Ontario and the fourth of its kind in Canada. Public relations is the management of communication between an organization and its public. Public relations specialists work in employee communication, media relations, investor relations, marketing communication and other specialized communication functions. This profession demands strong communication skills, diplomacy, strategic thinking and the ability to understand complex issues, and Conestoga's Bachelor of Public Relations degree responds with a case-based approach. The goal is to provide graduates with the critical thinking skills and the practical experience required to manage reputations, responses, and relationships on behalf of their organization.We offer students the opportunity to combine their learning with paid co-op terms to allow students to apply theory to public relations practice. Courses in public relations management, global public relations, business and project management, and the ethics and philosophy of public relations offer unique perspectives.Students will be encouraged to join one of several professional organizations during their degree program. Professional development, networking, and volunteerism are of tremendous benefit to the public relations graduate throughout their career.

The Animation industry is growing within Canada and there is a demand for Animation professionals. This two-year credential is designed to prepare graduates for animation opportunities in the fields of TV, film, game, and online production. As a student, this program provides you with the opportunity to bring life to characters and stories. Using your creative talents with drawing, animation and production techniques, along with strong storytelling skills, you will create a variety of 2D and 3D animations. A critical component of this program is the production pipeline and the ability to take an animation project from concept to completion. You will work in project-based learning environments and will create work to contribute to your e-portfolio. A field placement in the last semester of the program gives you direct access to the animation industry.

This Ontario College Advanced Diploma program provides you with the skills and knowledge required for all aspects of power generation and maintenance operation, both theoretical and practical, at the 4th and 3rd class levels. Power engineers operate and maintain the machinery and equipment that provides power, heat, refrigeration and other industrial services. This may include boilers, steam and gas turbines, generators, gas and diesel engines, pumps, condensers, compressors and pressure vessels in large facilities, buildings, industrial power and process plants and thermal electric generating stations. Highly experienced faculty and a state-of-the-art facility support active, hands-on learning providing you with the knowledge and skills required for a successful career in this field. With subjects of instruction that follow the Standardized Power Engineers Examination Committee (SOPECC) syllabus and an extensive number of work integrated learning hours, this program prepares you to challenge the Technical Standards and Safety Authority (TSSA) examinations required for 4th and 3rd class certification as a power engineer. If you successfully pass the 4th class ticket exam before your second placement, this program provides you with the opportunity to count the work-integrated learning hours accumulated in the second part of the program towards your time reduction qualification for your 3rd class ticket.

The Occupational Health, Safety and Wellness (OHSW) graduate program provides a focused body of knowledge and skills for individuals interested in developing and building their knowledge and skills in occupational health, safety and wellness. In today's work environment, a balance of work and personal wellness is critical from both the personal and organizational perspective. The workplace is a priority target setting for health promotion initiatives as set out by the World Health Organization, with the end goals of protecting and promoting both individual and organizational well-being. Therefore, employers are required to manage occupational health, safety and wellness from a legal perspective, and have moral and ethical imperatives to do so. Additionally, there is an economic advantage to employers who seek to maximize productivity and engagement in the workplace since healthy workers are more productive, more engaged, and have lower absenteeism and presenteeism rates.

The program is designed to provide students with a solid foundation in how occupational health, safety and wellness initiatives can be developed and implemented in businesses and organizations to address these imperatives. Students will research and analyze existing health, safety and wellness trends and utilize that research to develop programs that address health, safety and wellness concerns within the workplace.

Design Foundations is an intensive one-year certificate program that is intended for students who are interested in exploring a career in applied design and communications. This foundation year provides an opportunity to create a competitive and individual design portfolio, demonstrating skills in 2D and 3D design, drawing, life drawing, colour theory, idea development, presentation skills, portfolio development, digital production, design history, and written communication. 

Students experience a year of goal-setting, guidance, skill development and refinement through a variety of hands-on projects. Students will plan, implement, and present visual communications in a wide range of media. Completion of this studio-based program will effectively prepare students for acceptance into a variety of programs leading to careers in the design and communication fields.

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

In today's competitive job market students need an advantage. As a student in this advanced diploma program, you will integrate academic studies with practical, creative and analytic skills integral to all types of businesses.The program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts.The 3-year Marketing program has one of the highest direct employment rates in the College.Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program are eligible for their Sales Certificate from the CPSA Institute. 

Senior management require strong administrative and analytical support, relying on assistants, business, and office managers with technical competency, superior organizational skills, the ability to manage conflicting demands and a variety of responsibilities. Graduates will be able to coordinate activities on the executive's behalf and ensure the executive successfully navigates through a multitude of functions and responsibilities. Students will complete courses designed to develop proficiency in the use of integrated software and financial processes, apply managerial principles and processes, strengthen verbal and written communication, and develop expertise in administrative procedures and processes. Graduates of this program will be ready to become integral parts of the leadership team in any business by providing support for the activity of the senior executive group.

Want to turn your passion for games into a fulfilling career? Start with Conestoga's two-year diploma program in Game – Design, where you will learn how to create games, apps, and simulations for use in the games industry, entertainment, education, and beyond. Located in the technology hub of the country, Game - Design places you in the middle of the action with access to industry standard software and technology. Taught by faculty with extensive experience in the game world, this program is designed to provide you with a strong set of skills and knowledge for game design, gameplay programming, and employment across various parts of the production pipeline. Through individual and collaborative projects, the program also offers the chance to build a portfolio of original work, and a field placement opportunity to help you take your first steps into the industry.