Diploma in Business - Marketing - Accelerated

at Conestoga College - Doon Campus Canada

This one-year certificate program is designed to support students as they prepare to enter a variety of career-based academic programs in the human service fields. The program will strengthen students' academic skills and assist them in developing greater knowledge and awareness of the range of human service career options. Through intentionally designed program activities, students will engage with relevant career programs in order to develop a fuller understanding of the professional requirements of those programs and determine personal suitability and fit.

Imagine pursuing your passion in the highly creative profession of visual merchandising. Visual merchandising is 'marketing' and 'branding' - designing and creating visuals to sell a product or service. It is the process of creating an inviting and interactive environment for the consumer utilizing a variety of mediums.

You will study fashion trend forecasting, costume design, colour theory, prop-making, drawing and painting, event planning, mannequin detailing, photography, graphic design, scale modeling, planograms, window display and commercial merchandising. This two-year diploma program focuses on project-based, hands-on learning for the creative problem solver! You will use cutting edge industry software to design three dimensional spaces and planograms.

If you are passionate about design and decorating spaces, you will enjoy learning the latest skills in our state-of-the-art studio complete with a 'retail store' within the space. Use your natural creative talent and experience the many opportunities to design and display your work within the community.

A field placement opportunity is provided to gain industry career experience before graduating, most often leading to full-time positions in the field of visual display and merchandising.
Conestoga is the only college offering Visual Merchandising Arts graduates the opportunity to earn a second two-year diploma in Interior Decorating in just one year! Successful students become even more marketable, capable of designing for both commercial interiors and home interiors!

Today's competitive, global businesses require office professionals to be responsible to manage the administrative tasks that support their challenging, dynamic office environments. Employers need office administrators with exceptional computer skills, efficient document processing skills, the ability to communicate professionally, and the organizational expertise to keep the office running smoothly.

In this two-year diploma program, students develop their technical, communication and interpersonal skills. With a wide variety of hands-on practical experience built into the program and emphasis on critical thinking, ethical decision-making and problem-solving skills, graduates are fully trained to meet the demands of today's challenging office environment. At the end of the program, students will have the opportunity to showcase their skills by participating in a 90-hour field placement position in a local business.

Business Analytics
The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

Predictive Analytics
To be successful in business today, you need to be proactive, forward thinking, and able to anticipate outcomes and behaviours based upon the data you collect. Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behaviour patterns. If you have a background in computer science, computer programming, mathematics, or statistics and enjoy working with statistical data, then this could be the program for you. In this Ontario College Graduate Certificate in Predictive Analytics, you will learn about statistical applications for data analysis, data modeling practices, and big data analytical techniques. Through individual and group activities and case studies, you will use predictive modeling and analytical techniques to bring together the management, information technology, and business modeling processes in order to make predictions about future trends. Businesses and industries can use the patterns found in the data to identify risks and opportunities for future decisions and effectively interpret data for their benefit.

Conestoga's Interior Decorating program offers you a dynamic environment to build the creative and technical skills needed to excel in the diverse field of Interior Decorating.
Learning from industry experts, you'll develop essential and practical skills through studio, lab and lecture experiences, in addition to field trips and guest speakers. You'll take courses on colour, textiles, finishes and fixtures which are enhanced with access to our large sample library. With the benefit of current, industry-standard software, you'll focus on space planning, drafting and visual 2D and 3D presentations that bring your design concepts to life. Multiple courses on business practices and entrepreneurship will further prepare you for success in the industry.
A field placement opportunity in your last semester will allow you to gain hands-on career experience before graduating. Many students have secured full-time employment as a result of their placement with employers such as decorating/design firms, product showrooms, design magazines and home staging companies.
Not only is our two-year diploma program recognized by the Decorators and Designers Association of Canada (DDA), Conestoga is the only college offering Interior Decorating graduates the opportunity to earn a second 2-year diploma in Visual Merchandising Arts with the completion of one additional year. As a graduate of both programs, you can expand your employment potential in the design industry to include both residential and retail spaces.

This program is designed to train and prepare individuals as qualified fitness and health promotion practitioners working within the fitness, health promotion and lifestyle industry. Graduates are equipped with the skills to accurately assess and monitor health and fitness levels to prepare safe and effective programs that meet clients' goals. As fitness and health promotion practitioners, graduates will provide services and programs to a variety of diverse populations such as healthy individuals, youth, seniors and those medically compromised. The program offers instruction in the areas of anatomy and physiology, fitness assessment and exercise prescription, health promotion, lifestyle coaching and behaviour modification, nutrition, therapeutic exercise, program planning, marketing, leadership and entrepreneurship, motivation and interpersonal skills. Courses will be offered using online components, as well as theory and hands-on application. Students gain valuable field experience during their on-campus internship and field work-integrated learning (WIL) experiences. Students will also have the opportunity to obtain internationally recognized fitness certifications such as Group Fitness Instructor and Personal Trainer.

Conestoga College's Business Supply Chain and Operations for Commercial Trucking program will prepare you to work with clients, border crossing agents, and their internal team to be an asset to the supply chain process and optimize business efficiencies and relations. In this program, you will focus on trucking operations, logistics, and business principles. Some of the areas of focus include transportation communication, customer service, freight calculations, hours of service, e-logging legislation, geography, logistics business practices, and driving simulation. Your learning will ensure you are well-prepared for a career specifically in the transportation sector in Canada. Graduates are positioned to begin their AZ licensing with an affiliated 3rd party trainer if commercial driving is their career goal.

Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry.The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program will earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here.

Conestoga's Bachelor of Public Relations degree was the first to be approved in Ontario and the fourth of its kind in Canada. Public relations is the management of communication between an organization and its public. Public relations specialists work in employee communication, media relations, investor relations, marketing communication and other specialized communication functions. This profession demands strong communication skills, diplomacy, strategic thinking and the ability to understand complex issues, and Conestoga's Bachelor of Public Relations degree responds with a case-based approach. The goal is to provide graduates with the critical thinking skills and the practical experience required to manage reputations, responses, and relationships on behalf of their organization.We offer students the opportunity to combine their learning with paid co-op terms to allow students to apply theory to public relations practice. Courses in public relations management, global public relations, business and project management, and the ethics and philosophy of public relations offer unique perspectives.Students will be encouraged to join one of several professional organizations during their degree program. Professional development, networking, and volunteerism are of tremendous benefit to the public relations graduate throughout their career.

Whether you are interested in following in the footsteps of your favorite radio host or in becoming the newest podcast star, the Broadcast-Radio diploma program will provide you with the hands-on experience you require. You will learn from industry professionals and have access to state-of-the-art digital audio studios, providing you the opportunity to learn on equipment and software currently used in your field. You will hone your on-air skills taking shifts at our streaming station Q2 or our radio station 88.3 CJIQ FM, one of the largest campus radio stations in the country. As a radio student, you will become fully immersed in the operation of the stations and their online presence. Specific attention within the program is paid to on-air performance, announcing, audio production, creative writing, research and interviewing, news presentation, sales, marketing, promotions and podcasting, as well as social media and digital content production for multiple platforms. A field placement provides an opportunity for you to work alongside industry professionals and make valuable contacts.