Graduate Certificate in Administrative Business Management

at Conestoga College - Doon Campus Canada

Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications.

Financial Technology
The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.

Process Quality Engineering
This advanced-level graduate certificate program provides individuals with the knowledge and techniques to improve the delivery and quality of products and services. The material that is taught in this program can be applied within any area of an organization. The focus of this program is on the achievement of performance excellence through the use of modern quality improvement methods. The program develops the skills required to perform process quality roles in a broad range of organizations and sectors.The program content aligns favourably with selected American Society of Quality's (ASQ) Bodies of Knowledge. This program is non-industry specific as it provides the proficiencies demanded by organizations in today’s market place.

The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

Computer animation has evolved to become a major component in the field of animation production and contributes towards shaping content for film, television, games and online applications. As such, students must be actively engaged in all aspects of the production process and understand the requirements associated with the production pipeline. Traditional design, drawing and storytelling skills are enhanced via the latest computer (software/hardware), combined with 3D animation skills and the creation of characters and customized environments contribute towards the creation of unique content that graduates will utilize in their e-portfolio of project work.

Career Development Practitioner is a three-semester (one-year) graduate certificate program that prepares graduates to enter the career development sector. The world of work is rapidly changing and new careers are emerging to meet current and future workforce needs. Career Development Professionals provide information, advice, and guidance related to career exploration, skill acquisition, job search, and maintenance. This one-year graduate (three semesters) certificate program provides training to enter and/or advance in the field of career development such as career and employment advisors, career resource specialists, job developers, or career management professionals. This program may also appeal to practitioners working in the field who want to gain additional formal training, job coaching experience, or attain their Career Development Practitioner designation. Graduation from the program provides the full academic component and partial fulfillment of work experience hours for certification by the Career Development Practitioners' Certification Board of Ontario (CDPCBO).

How do you improve a smartwatch jogging app so people go for more runs, or support online sales through a positive checkout experience? In Conestoga’s Interactive Media Management – Interaction Design program, you’ll pull back the curtain on digital interactions and create solutions to solve these and other modern challenges. Situated in Canada’s tech hub, this one-year graduate certificate program provides you with the opportunity to build a toolkit of practical user interface design skills and knowledge applicable to a wide range of business challenges – from supporting brand loyalty to increasing accessibility to boosting profits. Integrating the look, feel, and human experience of digital and physical products, you will learn how to create, analyze, evaluate, and simplify digital interactions for technologies such as websites, apps, wearables, smart products and AR/VR. Working individually and in teams in project-based experiential learning environments, you will combine the practices of visual design with research, writing, ethics, business, and IT elements to present evidence-based and human centered design solutions. To set you up for success, faculty with direct industry experience offer guidance as you build a portfolio of original work, and a field placement opportunity gives you the chance to directly apply your skills in the workplace. Don’t wait for better digital experiences – build them today with Interactive Media Management – Interaction Design.

IT infrastructure, including both services and end user computing, continues to move to the data centre. Whether a company is providing that infrastructure for internal use, or to external customers as a service, the analysis, design, implementation and support of that environment is key. This four-semester accelerated program enables students to gain the knowledge and skills required to thrive in this highly dynamic environment. Skills will be developed in the critical IT areas of infrastructure planning, deployment and management. Students will apply new skills and knowledge in operating systems, networks and virtualization to standard industrial use cases and collaborative projects. To facilitate optimal learning and knowledge transfer for the workplace, all practical work is completed in learning labs that meet industry virtual and network environment standards. This program is suitable for individuals looking to add practical experience to their current education, or further develop and enhance their IT skills for advancement in their field.

Process Quality Engineering
This advanced-level graduate certificate program provides individuals with the knowledge and techniques to improve the delivery and quality of products and services. The material that is taught in this program can be applied within any area of an organization. The focus of this program is on the achievement of performance excellence through the use of modern quality improvement methods. The program develops the skills required to perform process quality roles in a broad range of organizations and sectors.The program content aligns favourably with selected American Society of Quality's (ASQ) Bodies of Knowledge. This program is non-industry specific as it provides the proficiencies demanded by organizations in today’s market place.

Financial Technology
The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.

The Occupational Health, Safety and Wellness (OHSW) graduate program provides a focused body of knowledge and skills for individuals interested in developing and building their knowledge and skills in occupational health, safety and wellness. In today's work environment, a balance of work and personal wellness is critical from both the personal and organizational perspective. The workplace is a priority target setting for health promotion initiatives as set out by the World Health Organization, with the end goals of protecting and promoting both individual and organizational well-being. Therefore, employers are required to manage occupational health, safety and wellness from a legal perspective, and have moral and ethical imperatives to do so. Additionally, there is an economic advantage to employers who seek to maximize productivity and engagement in the workplace since healthy workers are more productive, more engaged, and have lower absenteeism and presenteeism rates.

The program is designed to provide students with a solid foundation in how occupational health, safety and wellness initiatives can be developed and implemented in businesses and organizations to address these imperatives. Students will research and analyze existing health, safety and wellness trends and utilize that research to develop programs that address health, safety and wellness concerns within the workplace.

Global Hospitality Management
The Global Hospitality Management graduate certificate program is open to international students with a background in hospitality. This program will complement an already earned diploma or degree in business, hospitality or a related field, and enable applicants to gain a work visa in Canada. Graduates of the Global Hospitality Management program will develop more management and operational ability specific to the hospitality industry and provide graduates with opportunities to obtain a supervisory or management level position in hospitality organizations. The program will focus on essential management and operational areas needed in hospitality organizations through an exploration of theory and practice in the field of management. Students will earn a TrainCan Food Safety Certificate, Smart Serve (responsible alcohol service) Certificate, and WHMIS as part of the core curriculum. The optional co-op stream includes one co-op work term instead of the Guided Career Management course.

Global Business Management
The Global Business Management graduate program provides an internationally-focused body of knowledge and skills for individuals interested in extending their business understanding beyond the domestic environment. The curriculum emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal and political contexts. This broad-based program will explore the field of management both in theory and through practical applications considering different organizational lenses. Graduates will be eligible to apply for the FITT (Forum for International Trade Training) diploma, and the CITP (Certified International Trade Professional) designation (subject to one year of work experience).