Graduate Certificate in Business Analytics

at Conestoga College - Doon Campus Canada

Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans. Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program will earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here. The program is delivered in four consecutive semesters.

Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications.

IT infrastructure, including both services and end user computing, continues to move to the data centre. Whether a company is providing that infrastructure for internal use, or to external customers as a service, the analysis, design, implementation and support of that environment is key. This four-semester accelerated program enables students to gain the knowledge and skills required to thrive in this highly dynamic environment. Skills will be developed in the critical IT areas of infrastructure planning, deployment and management. Students will apply new skills and knowledge in operating systems, networks and virtualization to standard industrial use cases and collaborative projects. To facilitate optimal learning and knowledge transfer for the workplace, all practical work is completed in learning labs that meet industry virtual and network environment standards. This program is suitable for individuals looking to add practical experience to their current education, or further develop and enhance their IT skills for advancement in their field.

Design Foundations is an intensive one-year certificate program that is intended for students who are interested in exploring a career in applied design and communications. This foundation year provides an opportunity to create a competitive and individual design portfolio, demonstrating skills in 2D and 3D design, drawing, life drawing, colour theory, idea development, presentation skills, portfolio development, digital production, design history, and written communication. 

Students experience a year of goal-setting, guidance, skill development and refinement through a variety of hands-on projects. Students will plan, implement, and present visual communications in a wide range of media. Completion of this studio-based program will effectively prepare students for acceptance into a variety of programs leading to careers in the design and communication fields.

This program would be of interest to graduates of engineering degree or diploma programs wanting to expand their knowledge into the practical applications of AC and DC power for motion and propulsion. In this program you will be provided with opportunities for practical training in various electrical lab environments. Applications of AC/DC motors, transformers, inverters, batteries and chargers as well as programmable logic controllers are explored. These types of technologies are typically found in electric drives operating throughout industrial manufacturing and primary industries such as pulp and paper, metals and mining, power generation, elevators, escalators as well as moving walkways and electric transportation systems. The program will help you develop leadership skills, as well as the ability to manage complex industrial processes and teams effectively in order to meet business goals. It includes quality assurance, process and project management with a focus on meeting challenges in an industrial environment from operational and strategic perspectives. By the time you graduate, you will have an understanding of advancements in manufacturing processes, communications, human resources and safety practices so you can effectively contribute in today's industrial sector.

Program Outcomes

• Integrate control system functions and tools to support automation solutions for new electrical equipment.
• Plan, design and maintain new control systems and networks to integrate with existing systems and equipment.
• Configure and maintain network motor, drive and control systems, ensuring correct grounding, isolation and protection.
• Prepare and use tools to audit and test control system networks to comply with industry specifications and standards
• Analyze control and system design models to ensure accurate customer requirements prior to implementation
• Make management level decisions within a production environment in alignment with organizational and strategic goals.
• Evaluate operating conditions for production equipment to ensure it is operated in compliance with occupational health and safety regulations and established standard operating procedures.
• Create written, oral and graphical communications that are professional and accurate.
• Negotiate and resolve conflict in an interdisciplinary setting to support an effective team environment.

To be successful in business today, you need to be proactive, forward thinking, and able to anticipate outcomes and behaviours based upon the data you collect. Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behaviour patterns. If you have a background in computer science, computer programming, mathematics, or statistics and enjoy working with statistical data, then this could be the program for you. In this Ontario College Graduate Certificate in Predictive Analytics, you will learn about statistical applications for data analysis, data modeling practices, and big data analytical techniques. Through individual and group activities and case studies, you will use predictive modeling and analytical techniques to bring together the management, information technology, and business modeling processes in order to make predictions about future trends. Businesses and industries can use the patterns found in the data to identify risks and opportunities for future decisions and effectively interpret data for their benefit.

Global Hospitality Management
The Global Hospitality Management graduate certificate program is open to international students with a background in hospitality. This program will complement an already earned diploma or degree in business, hospitality or a related field, and enable applicants to gain a work visa in Canada. Graduates of the Global Hospitality Management program will develop more management and operational ability specific to the hospitality industry and provide graduates with opportunities to obtain a supervisory or management level position in hospitality organizations. The program will focus on essential management and operational areas needed in hospitality organizations through an exploration of theory and practice in the field of management. Students will earn a TrainCan Food Safety Certificate, Smart Serve (responsible alcohol service) Certificate, and WHMIS as part of the core curriculum. The optional co-op stream includes one co-op work term instead of the Guided Career Management course.

Global Business Management
The Global Business Management graduate program provides an internationally-focused body of knowledge and skills for individuals interested in extending their business understanding beyond the domestic environment. The curriculum emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal and political contexts. This broad-based program will explore the field of management both in theory and through practical applications considering different organizational lenses. Graduates will be eligible to apply for the FITT (Forum for International Trade Training) diploma, and the CITP (Certified International Trade Professional) designation (subject to one year of work experience).

In this two-year diploma, students develop the medical base of knowledge, technical and administrative skills and professional communication expertise required to take on more progressive responsibilities in today's increasingly complex and dynamic health care environment.

With a strong emphasis on problem solving, hands-on application and critical thinking, the Health Office Administration program prepares graduates to confidently assume administrative positions integral to the success of health care organizations. Coursework in medical and dental office management, hospital unit administration, insurance practices, and medical transcription, coupled with current business computing applications, bookkeeping, and office management procedures ensure that graduates are in-demand in a wide variety of health care settings.

In addition to participating in health office simulations, students will have the opportunity to consolidate their skills in the fourth semester of this program in a seven-week (minimum 245 hour) unpaid work placement in a local health care organization.

Massage therapists are important members of the interprofessional health care team, working with a broad range of patients. Massage therapy consists primarily of hands-on manipulation of the soft tissues of the body, specifically, the muscles, connective tissue, tendons, ligaments and joints for the purpose of optimizing health, through engagement not only of the musculoskeletal system but also of the neurological and circulatory systems. The Massage Therapy program is geared towards those individuals with an interest in health care and helping people, an aptitude for science and problem solving, and direct hands-on application of skills. This three-year advanced diploma is designed to meet the educational requirements for certification, through examination, as a Registered Massage Therapist by the College of Massage Therapists of Ontario. This fully-integrated program covers the basic biological sciences such as anatomy and physiology, massage therapy specific knowledge and skills, and clinical reasoning and therapeutic decision making.

Conestoga's Police Foundations (PF) program offers a two-year integrated learning experience to help you develop the knowledge, skills, attitudes and values of a preferred candidate in public sector law enforcement. This program focuses on understanding justice though a lens of social equity and modern policing and has been designed to provide an overall base for a variety of careers in criminal justice and public safety. In this program, you will be exposed to the many complexities that are facing modern day policing. Through a combination of theory and simulation-based experiences, you will experience a person-centered approach to community policing. This program will prepare you for the acquisition ofknowledge and skills relevant to entry-level positions in public sector law enforcement.