Graduate Certificate in Public Relations - Integrated Communications (Co-op Optional)

at Conestoga College - Doon Campus Canada

Graduates of the Public Relations - Integrated Communications program will deal with the needs of organizations todevelop and execute integrated communication plans that inform, motivate, and gain support from the public and contribute to organizational communications objectives. This integrated communication process relies on researching public behaviour and developing targeted strategies from a variety of disciplines into a cohesive plan. Strategy is followed by the writing and designing of professional digital, print and graphic communications tactics. Students will conduct research with an emphasis on analysis and assess the implications of public relations, marketing, advertising, social media, direct marketing and branding. The final semester includes an individual client-based capstone project that links learning with real-world application. The importance of business ethics; leadership; professional relationships and development; and professional societies in the broad communications field will be emphasized throughout the program. The optional co-op stream includes one co-op work term.

Business Analytics
The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

Financial Technology
The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.

The Business – Finance program is a two-year diploma that prepares students for entry-level careers in the financial services sector. Students will acquire a broad range of customer service skills for a variety of employment settings in all sectors of business and industry, including banks and other financial institutions, government offices, small businesses and financial planning firms. Graduates of the program are able to apply computer, communication and mathematical skills, and employ financial planning and service techniques to support activities, including the maintenance, preparation and presentation of individuals’ or organizations’ financial documents and statements and individuals’ tax returns. In addition, graduates collaborate on a number of more complex functions, including financial analysis, planning and control.

The Animation industry is growing within Canada and there is a demand for Animation professionals. This two-year credential is designed to prepare graduates for animation opportunities in the fields of TV, film, game, and online production. As a student, this program provides you with the opportunity to bring life to characters and stories. Using your creative talents with drawing, animation and production techniques, along with strong storytelling skills, you will create a variety of 2D and 3D animations. A critical component of this program is the production pipeline and the ability to take an animation project from concept to completion. You will work in project-based learning environments and will create work to contribute to your e-portfolio. A field placement in the last semester of the program gives you direct access to the animation industry.

This four-level English for Academic Studies program focuses on the listening, speaking, reading, and writing skills required for college/university studies. Students start at a level determined by scores on an in-house placement test or an internationally-recognized English language test such as TOEFL or IELTS. In levels 2 and 3, students reinforce English skills through Canadian Perspectives courses, as well as through core English skills courses. Concurrent with English studies in Level 4, students take post-secondary credit courses including Student Success for Higher Learning. 

Domestic students (Canadian citizens, permanent residents, and refugees or convention refugees) wishing to pursue English language studies should enrol in General Arts and Science: English Language Studies.

Quality Assurance - Manufacturing and Management
Today’s manufacturing sector requires highly skilled individuals with in-depth knowledge of current quality assurance, problem solving, and management practices. If you have the desire to be part of a quality movement, and want hands-on experience with the tools to support your career goals, then this program will be of interest to you. This two-semester Quality Assurance Manufacturing and Management Ontario College Graduate Certificate will provide you with the knowledge and techniques to improve the delivery and quality of goods and services. This program focuses on the use of modern quality improvement and problem solving methods that support the achievement of performance excellence in manufacturing and associated business processes. A combination of theoretical and practical learning opportunities will prepare you for a variety of management and quality focused career opportunities.

Financial Technology
The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.

Today's secondary wood manufacturing sector strongly benefits from the use of computerized numerical control (CNC) equipment in areas such as architectural millwork, kitchen cabinets, and furniture components. If you have an interest in the woodworking industry and a desire to program and set-up CNC machines, this program is well-suited for you. 
This one-year Ontario College Certificate will provide you with the skills to apply CNC techniques to develop programs for various CNC equipment such as beam saws, nesting routers, point-to-point machining centers, drills and dovetail machines. Through active, hands-on learning you will gain practical knowledge of the equipment, as well as best practices used in CNC programming within a variety of industrial settings. Program work is completed in a 50,000 square foot state-of-the art facility using modern equipment.

Senior management require strong administrative and analytical support, relying on assistants, business, and office managers with technical competency, superior organizational skills, the ability to manage conflicting demands and a variety of responsibilities. Graduates will be able to coordinate activities on the executive's behalf and ensure the executive successfully navigates through a multitude of functions and responsibilities. Students will complete courses designed to develop proficiency in the use of integrated software and financial processes, apply managerial principles and processes, strengthen verbal and written communication, and develop expertise in administrative procedures and processes. Graduates of this program will be ready to become integral parts of the leadership team in any business by providing support for the activity of the senior executive group.

Working within the payroll function of an organization requires a diverse set of skills along with specific knowledge of bookkeeping, payroll, and legislative applications to ensure all aspects of the accounting and payroll cycles and compliance elements are met. This two-year Ontario College diploma program provides the necessary skills and knowledge to perform effectively in entry-level bookkeeping positions as well as providing a solid knowledge of the payroll functions within organizations and the skills to perform the payroll and accounting tasks for manual and computerized systems. This program will also look at industry trends and best practices related to the compensation, benefits, and payroll functions within organizations. Topics addressed will include the payroll cycle and related calculations, how to work with agencies to ensure compliance with all legislative and government requirements, and documentation processes. Graduates will gain a solid foundation of the payroll functions within organizations and will be able to perform payroll functions for various organizations working with specific accounting systems and processes utilized in Canadian businesses. As well, graduates will provide valuable contributions to the interpersonal dynamics of an organization based on their knowledge of organizational planning and operations. Graduates that achieve Canadian Payroll Association (CPA) minimum grade requirements will be eligible to become a certified Payroll Compliance Practitioner (PCP) with just 12 months of related work experience (8 months for co-op graduates). This designation ensures you have the payroll compliance knowledge and skills you need to succeed, helps you command a higher starting salary, and opens the doors for future advancement. When you get certified, you join a growing community of supportive professionals and gain access to the resources you need to stay current and compliant. Graduates will also have completed the 3 transfer credits required for the Certified Payroll Manager (CPM) certification which is the next step for PCP certification holders looking to enter a management position. Graduates will only need to complete 2 further payroll courses with CPA and demonstrate 2 years of work experience, being responsible for the payroll function of an organization. CPM certification provides the valuable payroll compliance and management skills needed to advance.

Massage therapists are important members of the interprofessional health care team, working with a broad range of patients. Massage therapy consists primarily of hands-on manipulation of the soft tissues of the body, specifically, the muscles, connective tissue, tendons, ligaments and joints for the purpose of optimizing health, through engagement not only of the musculoskeletal system but also of the neurological and circulatory systems. The Massage Therapy program is geared towards those individuals with an interest in health care and helping people, an aptitude for science and problem solving, and direct hands-on application of skills. This three-year advanced diploma is designed to meet the educational requirements for certification, through examination, as a Registered Massage Therapist by the College of Massage Therapists of Ontario. This fully-integrated program covers the basic biological sciences such as anatomy and physiology, massage therapy specific knowledge and skills, and clinical reasoning and therapeutic decision making.