Graduate Certificate in Public Relations - Integrated Communications (Co-op Optional)

at Conestoga College - Doon Campus Canada

Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications.

Want to turn your passion for games into a fulfilling career? Start with Conestoga's two-year diploma program in Game – Design, where you will learn how to create games, apps, and simulations for use in the games industry, entertainment, education, and beyond. Located in the technology hub of the country, Game - Design places you in the middle of the action with access to industry standard software and technology. Taught by faculty with extensive experience in the game world, this program is designed to provide you with a strong set of skills and knowledge for game design, gameplay programming, and employment across various parts of the production pipeline. Through individual and collaborative projects, the program also offers the chance to build a portfolio of original work, and a field placement opportunity to help you take your first steps into the industry.

In an increasingly complex working environment, the services of a competent human resources professional are highly valued. Thriving organizations employ these practitioners to manage their most important resource: the people who make things happen. The optional co-op stream includes one co-op work term.

Courses in this program are based on the Human Resource Professionals Association (HRPA) competency framework and meet the academic requirements for the HRPA designation.

Applying to the Co-op Stream:

• All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine co-op seats in optional co-op programs. Every student who meets academic eligibility requirements may not be admitted to the co-op stream.
• To be considered for admission to the co-op stream, students are required to achieve a minimum overall 85% session weighted average with no dropped or failed courses during the term that occurs two terms prior to the co-op work term.

Co-op Information:

• Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages for more details.
• The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
• Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.

This program would be of interest to graduates of engineering degree or diploma programs wanting to expand their knowledge into the practical applications of AC and DC power for motion and propulsion. In this program you will be provided with opportunities for practical training in various electrical lab environments. Applications of AC/DC motors, transformers, inverters, batteries and chargers as well as programmable logic controllers are explored. These types of technologies are typically found in electric drives operating throughout industrial manufacturing and primary industries such as pulp and paper, metals and mining, power generation, elevators, escalators as well as moving walkways and electric transportation systems. The program will help you develop leadership skills, as well as the ability to manage complex industrial processes and teams effectively in order to meet business goals. It includes quality assurance, process and project management with a focus on meeting challenges in an industrial environment from operational and strategic perspectives. By the time you graduate, you will have an understanding of advancements in manufacturing processes, communications, human resources and safety practices so you can effectively contribute in today's industrial sector.

Program Outcomes

• Integrate control system functions and tools to support automation solutions for new electrical equipment.
• Plan, design and maintain new control systems and networks to integrate with existing systems and equipment.
• Configure and maintain network motor, drive and control systems, ensuring correct grounding, isolation and protection.
• Prepare and use tools to audit and test control system networks to comply with industry specifications and standards
• Analyze control and system design models to ensure accurate customer requirements prior to implementation
• Make management level decisions within a production environment in alignment with organizational and strategic goals.
• Evaluate operating conditions for production equipment to ensure it is operated in compliance with occupational health and safety regulations and established standard operating procedures.
• Create written, oral and graphical communications that are professional and accurate.
• Negotiate and resolve conflict in an interdisciplinary setting to support an effective team environment.

Completion of this accelerated two-semester program will allow students to obtain an Ontario College Graduate Certificate in the field of financial planning. The program will provide students with all of the educational requirements to challenge the Financial Planning Standards Council (FPSC) Level 1 and Level 2 Examinations (for CFP Professionals) and optional licensing opportunities with industry regulators such as the Investment Industry Regulatory Organization of Canada (IIROC), the Mutual Fund Dealer Association (MFDA) and the Financial Services Commission of Ontario (FSCO) for insurance licensing purposes. The progressive course of study combines courses designed at Conestoga with those originating from industry standard setting organizations to prepare students for employment opportunities in banking, insurance, private wealth, brokerage and/or independent practice.

This program is designed to introduce students to all aspects of power generation and maintenance operation, both theoretical and practical, at the 4th class level. 4th class power engineers may operate and maintain the machinery and equipment that provides power, heat, refrigeration and other industrial services. This may include boilers, steam and gas turbines, generators, gas and diesel engines, pumps, condensers, compressors and pressure vessels in large facilities, buildings, industrial power and process plants and thermal electric generating stations. Subjects of instruction will follow the Standardized Power Engineers Examination Committee (SOPECC) syllabus and help prepare the student to challenge the Technical Standards and Safety Authority (TSSA) examinations required for 4th class certification as a power engineer.

Conestoga's Police Foundations (PF) program offers a two-year integrated learning experience to help you develop the knowledge, skills, attitudes and values of a preferred candidate in public sector law enforcement. This program focuses on understanding justice though a lens of social equity and modern policing and has been designed to provide an overall base for a variety of careers in criminal justice and public safety. In this program, you will be exposed to the many complexities that are facing modern day policing. Through a combination of theory and simulation-based experiences, you will experience a person-centered approach to community policing. This program will prepare you for the acquisition ofknowledge and skills relevant to entry-level positions in public sector law enforcement.

The Bachelor of Environmental Public Health (BEPH) is an innovative four-year program (including one paid co-op term), delivered at the honours level, that will prepare graduates for a number of progressive public and private sector careers as environmental public health professionals (EPHPs). It has been accredited by the Canadian Institute of Public Health Inspectors (CIPHI). EPH focuses on disease prevention and creating healthy supportive environments. EPH encompasses assessment and control of factors in the environment that target disease prevention and positively impact population and community health. The scope of practice in EPH includes but is not limited to, organization, management, education, enforcement, consultation, and health hazard identification for the purpose of prevention and control intervention of EPH hazards and the promotion and protection of the public health and the environment in: food safety, quality assurance and auditing; food security; infection prevention and control including body art safety; air quality including environmental tobacco smoke; housing; institutional health; injury prevention; recreational swimming areas and water; drinking water quality; solid, liquid and hazardous materials management; vector control; healthy built environments; and emergency preparedness and planning.Students will obtain applied and integrated knowledge and skills in EPH sciences, emphasizing environmental epidemiology, toxicology, and risk exposure and assessment. Readiness for practice will be developed in a multidisciplinary curriculum focused around experiential learning activities that will develop knowledge of EPH theory and its application in practice. The program will be innovative in its use of technology to investigate issues, organize and manage inquiry, aid collaboration, and communicate information. Students will be challenged to consider multiple perspectives in understanding EPH practice and policy, determining professional practices that positively impact population and community health and developing leadership perspectives and confidence to contribute to the EPH professions. Conestoga’s BEPH program will offer students opportunities to develop strong critical thinking, risk assessment and professional communication skills that will enable them to work successfully on an inter-professional team in the EPH field.

Career Development Practitioner is a three-semester (one-year) graduate certificate program that prepares graduates to enter the career development sector. The world of work is rapidly changing and new careers are emerging to meet current and future workforce needs. Career Development Professionals provide information, advice, and guidance related to career exploration, skill acquisition, job search, and maintenance. This one-year graduate (three semesters) certificate program provides training to enter and/or advance in the field of career development such as career and employment advisors, career resource specialists, job developers, or career management professionals. This program may also appeal to practitioners working in the field who want to gain additional formal training, job coaching experience, or attain their Career Development Practitioner designation. Graduation from the program provides the full academic component and partial fulfillment of work experience hours for certification by the Career Development Practitioners' Certification Board of Ontario (CDPCBO).

Public relations is the management function of building mutually beneficial relationships between organizations and the public. In this highly interactive program, students will learn strategic and creative communication strategies to solve organizational problems or make the most of business opportunities with key publics. Students will apply creative writing and tactical execution developed with a foundation of business knowledge. A field placement opportunity is provided in the last semester to gain career experience before graduating.