Graduate Certificate in Social Media Marketing

at Conestoga College - Doon Campus Canada

Business Analytics
The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

Financial Technology
The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.

The Educational Support program will prepare graduates to work effectively with learners of all ages with exceptionalities. Through this program, students will develop a variety of educational interventions and techniques that will allow them to become contributing members of an educational team working with learners with exceptionalities. They will experience real-life opportunities that connect theory and practice through in-class projects and engaging and meaningful work-integrated learning (WIL) experiences.

Senior management require strong administrative and analytical support, relying on assistants, business, and office managers with technical competency, superior organizational skills, the ability to manage conflicting demands and a variety of responsibilities. Graduates will be able to coordinate activities on the executive's behalf and ensure the executive successfully navigates through a multitude of functions and responsibilities. Students will complete courses designed to develop proficiency in the use of integrated software and financial processes, apply managerial principles and processes, strenBe at the forefront of content creation in immersive environments with this one-year graduate certificate in Virtual Reality Production. Within the program, you will examine the use of Extended Reality (XR) in various industries including entertainment, manufacturing, healthcare, and education, as well as look at future applications of the technology. Using leading-edge hardware and software and through the creation of VR content, you will discover how to enhance the user experience through human-centered design techniques, storytelling methods, environment construction, character development, and user navigation. Students come together from multiple related disciplines such as Animation, Game, IT, Film and Television to combine traditional and emerging technologies and techniques to create engaging immersive experiences.

IT infrastructure, including both services and end user computing, continues to move to the data centre. Whether a company is providing that infrastructure for internal use, or to external customers as a service, the analysis, design, implementation and support of that environment is key. This four-semester accelerated program enables students to gain the knowledge and skills required to thrive in this highly dynamic environment. Skills will be developed in the critical IT areas of infrastructure planning, deployment and management. Students will apply new skills and knowledge in operating systems, networks and virtualization to standard industrial use cases and collaborative projects. To facilitate optimal learning and knowledge transfer for the workplace, all practical work is completed in learning labs that meet industry virtual and network environment standards. This program is suitable for individuals looking to add practical experience to their current education, or further develop and enhance their IT skills for advancement in their field.

Are you attracted to modern manufacturing technologies and enjoy working with machines? This skills-based program prepares you for entry into the precision machining skilled trade or a related career in the manufacturing sector including apprenticeship through the study of computer integrated manufacturing applications. This program covers all the learning outcomes for Level 1 and Level 2 of the related apprenticeship program in Ontario. A graduate of this program may not be required to complete the in-school apprenticeship training or take an exemption exam for Levels 1 and 2 should they choose to pursue a general machinist apprenticeship. As a student in the program you have the opportunity to apply to the co-op stream in second term. The The optional co-op stream includes two back-to-back co-op work terms.

Applying to the Co-op Stream

• All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine the number of co-op seats in optional co-op programs. Not every student who meets academic eligibility requirements will be admitted to the co-op stream.
• To be considered for admission to the co-op stream, students are required to achieve a minimum 65% session weighted average as well as successful completion of Precision Machining Theory I (MACH1940) and Precision Machining Practice I (MACH1955).
• Students who are not admitted into the Co-op stream or students in the non-co-op stream will have co-op semesters off instead of participating in co-op work terms. These off semesters enable students to gain part-time or full-time work or volunteer experience to build their resume and/or can catch up on academic work if scheduling permits.
• International students studying outside of Canada - ‘out of country’ - cannot apply to the co-op stream of their program. Students must be in Canada to apply to the co-op stream of their program. Students are currently experiencing longer than usual wait times for work permits. Work permit applications need to be completed more than 6 months in advance of a work term. International students studying in Canada will require work permits to utilize the co-op job board for job search and to accept employment. Please be advised that there will be no co-op program service fee refunds after the program withdrawal for refund date. Students that have not received their work permit and choose to remain in co-op after the program withdrawal for refund date do so at their own risk and will not be refunded. If you are concerned about receiving your work permit in time to achieve co-op employment, please discuss your situation with your co-op advisor as early as possible.

Co-op Information

• Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages.
• The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
• Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.

Do you want to broaden your video and animation skills and take your media production techniques to the next level? Conestoga’s one-year graduate certificate in Motion Graphics provides you with a modern learning environment for creating seamless animated artwork and sequences, allowing you to pursue a career as a motion graphic designer, interactive media editor, post-production editor, or to integrate these elements into your current profession. Throughout the program, you will draw upon theory and techniques of the design, digital media, and animation worlds to conceptualize and create captivating 2D and 3D digital media for a variety of online and mobile applications. Courses are taught by faculty with direct industry experience and cover a broad range of applications such as advanced image capturing and editing techniques, typography, colour theory, green screen techniques, rendering, digital compositing, and post production. Courses also feature a mix of teaching and hands-on lab time, giving you the space to develop and perfect your skills using leading-edge content editing software. Designed to reflect the requirements and workflows found in industry, the program includes both individual and collaborative team-based projects, design iteration, the use of professional design briefs, and budget considerations. Throughout the program, you will develop a portfolio of original work that speaks to your unique strengths. To further support your transition to the workforce, the program facilitates a field placement where you will be given the opportunity to apply your skills on real projects.

Conestoga’s Media Foundations program helps you build a broad media skill set for online and broadcast media giving you an opportunity to explore areas of creative industries and to find your passion. Whether you want to be a photographer, multimedia content creator, producer, visual storyteller or a marketing and communications expert, and are not sure where to start, this one-year certificate program can help you build a solid practical and theoretical grounding in creativity, technology, media-related processes, and professionalism. Over two semesters, faculty with current industry experience will provide guidance as you generate ideas, write, present, capture images, and use online and social media platforms to strengthen your storytelling skills. You will work on both individual and collaborative team projects, using industry standard software and technology, giving you an opportunity to build a competitive portfolio of original work. Media Foundations prepares you for further education in various Creative Industries programs, such as Broadcast Radio, Broadcasting-Television and Independent Production, Journalism, Advertising and Marketing Communications.

The Occupational Health, Safety and Wellness (OHSW) graduate program provides a focused body of knowledge and skills for individuals interested in developing and building their knowledge and skills in occupational health, safety and wellness. In today's work environment, a balance of work and personal wellness is critical from both the personal and organizational perspective. The workplace is a priority target setting for health promotion initiatives as set out by the World Health Organization, with the end goals of protecting and promoting both individual and organizational well-being. Therefore, employers are required to manage occupational health, safety and wellness from a legal perspective, and have moral and ethical imperatives to do so. Additionally, there is an economic advantage to employers who seek to maximize productivity and engagement in the workplace since healthy workers are more productive, more engaged, and have lower absenteeism and presenteeism rates.

The program is designed to provide students with a solid foundation in how occupational health, safety and wellness initiatives can be developed and implemented in businesses and organizations to address these imperatives. Students will research and analyze existing health, safety and wellness trends and utilize that research to develop programs that address health, safety and wellness concerns within the workplace.

This Bachelor of Community and Criminal Justice is a four-year, paid co-op degree program that emphasizes the importance of individual values, principled leadership, and inter-professional and multi-sector collaboration to address both individual and societal issues related to crime, community safety and community wellbeing. Our program is anchored to a strong foundation in values, service and action, and draws from a rich network of community and institutional collaborators and partners. Through an intentionally designed learning journey, students are exposed to ideas and they learn skills that will enable them to contribute and adapt to changing needs and demands. Our “ecological” focus on individuals, groups, organizations and society helps students tackle the increasing complexity of the community safety landscape. Our combination of classroom based and work integrated learning forms a “bridge to practice”, so students can develop the capabilities that will position them as preferred graduates for the labour market of the next decade.

The two-year Office Administration - Legal program provides students with a specialization in legal administrative procedures and processes to meet the needs of an increasingly global and technologically advancing legal industry. 

In the first year, students build strong technological, administrative, and communication skills, and are introduced to office procedures specific to the legal environment. Students begin their legal studies with an introduction to civil litigation and legal accounting.

In the second year, students continue to apply substantive and procedural law to the production of legal documentation in the areas of family law, litigation, real estate, wills and estates, and corporate law. Students receive extensive administrative training, with an emphasis on problem-solving skills, by completing client files and accounting procedures, integrating a variety of current computer programs and specialized legal software.

Throughout the program, students are exposed to a wide variety of hands-on practical applications with an emphasis on organizational, critical thinking and problem-solving skills. As a capstone to the program, students showcase their skills by completing a 90-hour work placement.