Graduate Certificate in Strategic Marketing Communications

at Conestoga College - Doon Campus Canada

Conestoga's Bachelor of Public Relations degree was the first to be approved in Ontario and the fourth of its kind in Canada. Public relations is the management of communication between an organization and its public. Public relations specialists work in employee communication, media relations, investor relations, marketing communication and other specialized communication functions. This profession demands strong communication skills, diplomacy, strategic thinking and the ability to understand complex issues, and Conestoga's Bachelor of Public Relations degree responds with a case-based approach. The goal is to provide graduates with the critical thinking skills and the practical experience required to manage reputations, responses, and relationships on behalf of their organization.We offer students the opportunity to combine their learning with paid co-op terms to allow students to apply theory to public relations practice. Courses in public relations management, global public relations, business and project management, and the ethics and philosophy of public relations offer unique perspectives.Students will be encouraged to join one of several professional organizations during their degree program. Professional development, networking, and volunteerism are of tremendous benefit to the public relations graduate throughout their career.

Imagine pursuing your passion in the highly creative profession of visual merchandising. Visual merchandising is 'marketing' and 'branding' - designing and creating visuals to sell a product or service. It is the process of creating an inviting and interactive environment for the consumer utilizing a variety of mediums.

You will study fashion trend forecasting, costume design, colour theory, prop-making, drawing and painting, event planning, mannequin detailing, photography, graphic design, scale modeling, planograms, window display and commercial merchandising. This two-year diploma program focuses on project-based, hands-on learning for the creative problem solver! You will use cutting edge industry software to design three dimensional spaces and planograms.

If you are passionate about design and decorating spaces, you will enjoy learning the latest skills in our state-of-the-art studio complete with a 'retail store' within the space. Use your natural creative talent and experience the many opportunities to design and display your work within the community.

A field placement opportunity is provided to gain industry career experience before graduating, most often leading to full-time positions in the field of visual display and merchandising.
Conestoga is the only college offering Visual Merchandising Arts graduates the opportunity to earn a second two-year diploma in Interior Decorating in just one year! Successful students become even more marketable, capable of designing for both commercial interiors and home interiors!

Predictive Analytics
To be successful in business today, you need to be proactive, forward thinking, and able to anticipate outcomes and behaviours based upon the data you collect. Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behaviour patterns. If you have a background in computer science, computer programming, mathematics, or statistics and enjoy working with statistical data, then this could be the program for you. In this Ontario College Graduate Certificate in Predictive Analytics, you will learn about statistical applications for data analysis, data modeling practices, and big data analytical techniques. Through individual and group activities and case studies, you will use predictive modeling and analytical techniques to bring together the management, information technology, and business modeling processes in order to make predictions about future trends. Businesses and industries can use the patterns found in the data to identify risks and opportunities for future decisions and effectively interpret data for their benefit.

Financial Technology
The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.

Conestoga College's Business Supply Chain and Operations for Commercial Trucking program will prepare you to work with clients, border crossing agents, and their internal team to be an asset to the supply chain process and optimize business efficiencies and relations. In this program, you will focus on trucking operations, logistics, and business principles. Some of the areas of focus include transportation communication, customer service, freight calculations, hours of service, e-logging legislation, geography, logistics business practices, and driving simulation. Your learning will ensure you are well-prepared for a career specifically in the transportation sector in Canada. Graduates are positioned to begin their AZ licensing with an affiliated 3rd party trainer if commercial driving is their career goal.

Accelerate your career by learning best practices, tools, techniques and cutting-edge innovative technologies to be successful in today's “Big-Data-driven” digital economy. Today’s organizations need a single integrated platform that will accelerate shared business processes and allow employees to make better-informed decisions. The need to simplify access to business data and provide a competitive advantage and growth opportunity is essential for successful business operations. In this Ontario College Graduate Certificate program, you will discover how to enable change in an organization by applying your learned background in cloud data management and collaboration solutions. Through active, hands-on learning, you will gain the skills required to effectively perform in an enterprise content management role which provides organizational support to business teams and activities by leveraging appropriate on-premise and cloud-based IT solutions. You will learn using leading industry software to build a solid skills portfolio in data modeling, emerging technologies, project management, business analysis and change and risk management.

If you are interested in working in a fast-paced, customer-oriented and diverse esthetics environment, then the Esthetician program is for you. Geared to individuals interested in working in the dynamic spa industry in a variety of roles, the Esthetician program is offered as an Ontario College Diploma, providing theoretical and practical learning experiences in the areas of personal care, specialized beauty and body treatments, nail care, and customer service. The program includes integrated lab experiences plus a number of field placements which support the development of strong practical skills for specific procedures such as waxing, manicure, pedicure, facial treatments and other skin care procedures, with the opportunity to apply theoretical knowledge gained in class. You will learn the latest techniques from spa industry leaders in a state-of-the-art facility, as well as have placements in local spas that are guided and supervised by industry experts.

The Bachelor of Environmental Public Health (BEPH) is an innovative four-year program (including one paid co-op term), delivered at the honours level, that will prepare graduates for a number of progressive public and private sector careers as environmental public health professionals (EPHPs). It has been accredited by the Canadian Institute of Public Health Inspectors (CIPHI). EPH focuses on disease prevention and creating healthy supportive environments. EPH encompasses assessment and control of factors in the environment that target disease prevention and positively impact population and community health. The scope of practice in EPH includes but is not limited to, organization, management, education, enforcement, consultation, and health hazard identification for the purpose of prevention and control intervention of EPH hazards and the promotion and protection of the public health and the environment in: food safety, quality assurance and auditing; food security; infection prevention and control including body art safety; air quality including environmental tobacco smoke; housing; institutional health; injury prevention; recreational swimming areas and water; drinking water quality; solid, liquid and hazardous materials management; vector control; healthy built environments; and emergency preparedness and planning.Students will obtain applied and integrated knowledge and skills in EPH sciences, emphasizing environmental epidemiology, toxicology, and risk exposure and assessment. Readiness for practice will be developed in a multidisciplinary curriculum focused around experiential learning activities that will develop knowledge of EPH theory and its application in practice. The program will be innovative in its use of technology to investigate issues, organize and manage inquiry, aid collaboration, and communicate information. Students will be challenged to consider multiple perspectives in understanding EPH practice and policy, determining professional practices that positively impact population and community health and developing leadership perspectives and confidence to contribute to the EPH professions. Conestoga’s BEPH program will offer students opportunities to develop strong critical thinking, risk assessment and professional communication skills that will enable them to work successfully on an inter-professional team in the EPH field.

Social service workers play an important role in ensuring the well-being of our society. In this program, students will gain knowledge to enhance relationships and develop skills to work with all segments of the population, individuals, families and community. The program places emphasis on enhancing self-awareness, emotional maturity and respect for diversity and inclusion. Skills in counselling, group work, and community development are developed through role-playing, simulations and meaningful field experiences. Additional studies in family interventions and sustainability of services support graduates to develop a strong foundation for social service practice.

Note:
Successfully completing the Human Services Foundation certificate program prior to applying to the Social Service Worker diploma program is an opportunity to obtain a year of personal growth and education that may contribute to your success in this career-focused program.

To effectively contribute as a leader in today's manufacturing sector, it is important for you to have an understanding of project direction, manufacturing design software, communication, human resources and safety practices. If you are a graduate of an engineering or engineering technology program and want to expand your knowledge, the Applied Manufacturing Management program will bolster your leadership skills aimed for a manufacturing sector. This Ontario College Graduate Certificate will help you launch your leadership career within a Canadian manufacturing environment. In this program you will apply project lifecycle techniques and develop the ability to utilize and integrate complex manufacturing design software. Team management skills will be refined to aid in meeting Canadian industry goals. Through theoretical and practical courses, you will be exposed to real life situations that arise in the workplace. You will work individually and in groups using current software to simulate the management of manufacturing initiatives while incorporating quality assurance, and process and project management techniques. You will focus on meeting challenges in a production environment from both operational and strategic perspectives in this management-tailored program.

Senior management require strong administrative and analytical support, relying on assistants, business, and office managers with technical competency, superior organizational skills, the ability to manage conflicting demands and a variety of responsibilities. Graduates will be able to coordinate activities on the executive's behalf and ensure the executive successfully navigates through a multitude of functions and responsibilities. Students will complete courses designed to develop proficiency in the use of integrated software and financial processes, apply managerial principles and processes, strengthen verbal and written communication, and develop expertise in administrative procedures and processes. Graduates of this program will be ready to become integral parts of the leadership team in any business by providing support for the activity of the senior executive group.