Graduate Certificate in Strategic Marketing Communications

at Conestoga College - Doon Campus Canada

This graduate certificate program will provide students with the theoretical and practical knowledge and skills to manage projects from inception to completion. Projects range from basic work projects to increasingly more complex projects for stakeholders in all sectors of the economy.

The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

The Occupational Health, Safety and Wellness (OHSW) graduate program provides a focused body of knowledge and skills for individuals interested in developing and building their knowledge and skills in occupational health, safety and wellness. In today's work environment, a balance of work and personal wellness is critical from both the personal and organizational perspective. The workplace is a priority target setting for health promotion initiatives as set out by the World Health Organization, with the end goals of protecting and promoting both individual and organizational well-being. Therefore, employers are required to manage occupational health, safety and wellness from a legal perspective, and have moral and ethical imperatives to do so. Additionally, there is an economic advantage to employers who seek to maximize productivity and engagement in the workplace since healthy workers are more productive, more engaged, and have lower absenteeism and presenteeism rates.

The program is designed to provide students with a solid foundation in how occupational health, safety and wellness initiatives can be developed and implemented in businesses and organizations to address these imperatives. Students will research and analyze existing health, safety and wellness trends and utilize that research to develop programs that address health, safety and wellness concerns within the workplace.

If you are attracted to modern manufacturing technologies and enjoy working with machines, this skills-based program will appeal to you. It prepares you for entry into the tool and die/tool maker skilled trade or related career in the manufacturing sector, including apprenticeship. You will learn the high-precision hand fitting, positioning, aligning and assembly techniques involved in the production of stamping dies. Also, the program incorporates a number of months of paid co-op education work, and covers all the learning outcomes for Level 1 and Level 2 of the related apprenticeship program in Ontario. As a graduate of this program, you may not be required to complete the in-school apprenticeship training or take an exemption exam for Levels 1 and 2 should you choose to pursue a tool and die maker apprenticeship. The optional co-op stream includes two back-to-back co-op work terms.

Applying to the Co-op Stream

• All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine the number of co-op seats in optional co-op programs. Every student who meets academic eligibility requirements may not be admitted to the co-op stream.
• To be considered for admission to the co-op stream, students are required to achieve a minimum 65% session weighted average as well as successful completion of Precision Machining Theory I (MACH1940) and Precision Machining Practice I (MACH1955).
• Students who are not admitted into the Co-op stream or students in the non-co-op stream will have co-op semesters off instead of participating in co-op work terms. These off semesters enable students to gain part-time or full-time work or volunteer experience to build their resume and/or can catch up on academic work if scheduling permits.

Co-op Information

• Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages.
• The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
• Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.

This program is designed for graduates of technical degrees or diplomas to explore further studies across the realm of energy management. You will gain an understanding of various technologies and means of power generation through simulated software and theoretical studies. In this program, you will have the opportunity to explore how core technologies in gas and steam are combined with renewable energy sources such as solar and wind. Theoretical calculations in thermodynamic heating systems are compared with actual field measurements in heating systems to provide you with ample practice opportunities in applied utilities management strategies, where energy management and conservation strategies are assessed as part of utilities optimization. The program helps you develop leadership skills, and the ability to manage complex industrial processes and teams effectively to meet business goals. You will study quality assurance and process and project management with a focus on meeting challenges in an industrial environment from operational and strategic perspectives. During your final semester, you will participate in a capstone course where you will work in teams to collaborate, plan, and execute a full energy consumption analysis and develop a proposal for energy efficiency improvements for a company incorporating studies and methods you have learned over the prior three semesters.

Public relations is the management function of building mutually beneficial relationships between organizations and the public. In this highly interactive program, students will learn strategic and creative communication strategies to solve organizational problems or make the most of business opportunities with key publics. Students will apply creative writing and tactical execution developed with a foundation of business knowledge. A field placement opportunity is provided in the last semester to gain career experience before graduating.

Want to turn your passion for games into a fulfilling career? Start with Conestoga's two-year diploma program in Game – Design, where you will learn how to create games, apps, and simulations for use in the games industry, entertainment, education, and beyond. Located in the technology hub of the country, Game - Design places you in the middle of the action with access to industry standard software and technology. Taught by faculty with extensive experience in the game world, this program is designed to provide you with a strong set of skills and knowledge for game design, gameplay programming, and employment across various parts of the production pipeline. Through individual and collaborative projects, the program also offers the chance to build a portfolio of original work, and a field placement opportunity to help you take your first steps into the industry.

Conestoga's Police Foundations (PF) program offers a two-year integrated learning experience to help you develop the knowledge, skills, attitudes and values of a preferred candidate in public sector law enforcement. This program focuses on understanding justice though a lens of social equity and modern policing and has been designed to provide an overall base for a variety of careers in criminal justice and public safety. In this program, you will be exposed to the many complexities that are facing modern day policing. Through a combination of theory and simulation-based experiences, you will experience a person-centered approach to community policing. This program will prepare you for the acquisition ofknowledge and skills relevant to entry-level positions in public sector law enforcement.

The Graphic Design advanced diploma program has an exceptional reputation for graduating talented designers and is recognized as one of the top design programs in the province. Many students win regional, national, and international awards for their design work including RGD (Association of Registered Graphic Designers), ADCC (Advertising and Design Club of Canada), Applied Arts, Print, HOW, and many others.In this program you will have access to up-to-date technologies, including software, hardware, photography studio, and printing facilities. The program has limited enrolment and small class sizes to ensure students' access to award-winning faculty with professional experience in the field of graphic design, packaging, photography and illustration. You will engage in a collaborative environment with dynamic studio projects for both in-class and live clients. As well, the program offers educational and socially engaging guest speakers and multiple opportunities for collaboration with other students and outside organizations. The program supports student membership in the Association of Registered Graphic Designers (RGD) and provides access to the Design Thinkers Conference. RGD members have access to a variety of resources on the RGD website. The program employs a project-based learning approach that addresses design, digital content creation, communication, inter-personal, mechanical, technical and enhanced employability skills. In the third year, you will participate in field placements to reinforce professional industry standards.Conestoga's graphic design students are prepared to assume junior-level design positions and related responsibilities in the graphic design studios, advertising agencies, in-house communication departments, and technology-based companies. As a graduate you will use knowledge of design thinking, research, process, and practical design skills to plan and create purposeful visual communications, in collaboration with colleagues, supervisors, art or creative directors, project managers, and clients.

Career Development Practitioner is a three-semester (one-year) graduate certificate program that prepares graduates to enter the career development sector. The world of work is rapidly changing and new careers are emerging to meet current and future workforce needs. Career Development Professionals provide information, advice, and guidance related to career exploration, skill acquisition, job search, and maintenance. This one-year graduate (three semesters) certificate program provides training to enter and/or advance in the field of career development such as career and employment advisors, career resource specialists, job developers, or career management professionals. This program may also appeal to practitioners working in the field who want to gain additional formal training, job coaching experience, or attain their Career Development Practitioner designation. Graduation from the program provides the full academic component and partial fulfillment of work experience hours for certification by the Career Development Practitioners' Certification Board of Ontario (CDPCBO).