Graduate Certificate in Strategic Marketing Communications

at Conestoga College - Kitchener - Downtown Campus Canada

Factual reporting plays a critical role in society today. In this two-year Journalism Program at Conestoga College, you will learn the fundamentals of research, interviewing and writing with the legal and ethical standards required to reveal the truth within a story. This program also allows you to develop the technical skills needed for digital news reporting and storytelling across traditional, online and mobile platforms. As a student in this program, you will work within the college’s digital news environment Spokeonline.com reporting stories from the community. In addition to first-hand experience with the challenges and deadlines of real-world production cycles, you will receive in-depth training in story development, live reporting, feature reporting, opinion writing, photojournalism and long-form reporting approaches, such as documentary production and magazine writing. You will be exposed to multiple traditional and emerging career avenues that rely on strong journalism skills.

This graduate certificate program will provide students with the theoretical and practical knowledge and skills to manage projects from inception to completion. Projects range from basic work projects to increasingly more complex projects for stakeholders in all sectors of the economy.

Process Quality Engineering
This advanced-level graduate certificate program provides individuals with the knowledge and techniques to improve the delivery and quality of products and services. The material that is taught in this program can be applied within any area of an organization. The focus of this program is on the achievement of performance excellence through the use of modern quality improvement methods. The program develops the skills required to perform process quality roles in a broad range of organizations and sectors.The program content aligns favourably with selected American Society of Quality's (ASQ) Bodies of Knowledge. This program is non-industry specific as it provides the proficiencies demanded by organizations in today’s market place.

Financial Technology
The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.

The Health Care Administration and Service Management program will provide those with health care credentials with leadership theories and practical applications specific to the health care environment. The curriculum is geared toward providing a wide base of professional skills in a health care context such as finance, communication, human resources, leadership, operations, and critical thinking.

The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.

Digital Solutions, whether they be web, cloud- or mobile-based, or commercial off-the-shelf (COTS) applications, form a discipline burgeoning with diverse new technologies and challenges. Traditionally, management of digital solutions has required both breadth of technology awareness as well as strong organizational and operational skills, but the proliferation of new technologies and methodologies has increased demand for managers with current, leading-edge skills. This three-semester Ontario College Graduate Certificate program concentrates on hands-on experiential practices and techniques commonly employed in modern IT Management. Using case methodologies, you will collaboratively develop best practices of technology leadership, to develop the skills necessary to continually adapt to the ongoing changes that occur in the digital arena. You will gain valuable skills and knowledge in systems (desktop and server), infrastructure services, cloud technologies, as well as software development methodologies. You will also acquire foundational knowledge in organizational behavior, financial management and IT vendor relations. Graduates will have a diverse set of skills for leadership positions in areas such as information systems, information technology, applications, software development, and vendor relations.

Companies that embrace modern information technology must deal with very large amounts of data. This “Big Data” often shows patterns and trends on which to make good business decisions. To support Business Analysts, students in this program focus on the collection, processing and presentation of these large data sets. Developing skills in solution development, database design (both SQL and NoSQL), data processing, data warehousing and data visualization help build a solid foundation in this important support role. Through applied learning techniques such as problem-based learning, students will be able to apply their learning to real world problems. The optional co-op stream includes one co-op work term.

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

In just 30 weeks, graduates of the Reception and Customer Service program are prepared to assume roles in a front desk or customer service role. You will develop the skills and strategies required to interact with customers in a professional and appropriate manner in a diverse business environment. This Ontario College Certificate program prepares you to use various office equipment and technologies, while gaining hands-on experience in customer engagement, scheduling appointments, document system maintenance, and purchasing and inventory management. Through a variety of projects, case studies and interactive learning opportunities, you will develop the workplace interpersonal skills needed to support all phases of your career. A field placement is included; allowing you to translate theoretical knowledge from the classroom into applied practice in a workplace setting.

Process Quality Engineering
This advanced-level graduate certificate program provides individuals with the knowledge and techniques to improve the delivery and quality of products and services. The material that is taught in this program can be applied within any area of an organization. The focus of this program is on the achievement of performance excellence through the use of modern quality improvement methods. The program develops the skills required to perform process quality roles in a broad range of organizations and sectors.The program content aligns favourably with selected American Society of Quality's (ASQ) Bodies of Knowledge. This program is non-industry specific as it provides the proficiencies demanded by organizations in today’s market place.

Quality Assurance - Manufacturing and Management
Today’s manufacturing sector requires highly skilled individuals with in-depth knowledge of current quality assurance, problem solving, and management practices. If you have the desire to be part of a quality movement, and want hands-on experience with the tools to support your career goals, then this program will be of interest to you. This two-semester Quality Assurance Manufacturing and Management Ontario College Graduate Certificate will provide you with the knowledge and techniques to improve the delivery and quality of goods and services. This program focuses on the use of modern quality improvement and problem solving methods that support the achievement of performance excellence in manufacturing and associated business processes. A combination of theoretical and practical learning opportunities will prepare you for a variety of management and quality focused career opportunities.