Graduate Certificate in Advertising - Digital Media Management

at Durham College - Oshawa Campus Canada

As more organizations rely on data to drive corporate planning and decision-making, increasingly sophisticated business intelligence and data tools are being used to meet the need for extensive data collection and manipulation. This allows industry to quickly respond to organizational and market opportunities. The Data Analytics for Business Decision Making graduate certificate will prepare you for a career in this high-demand area by teaching you the knowledge and skills that you need to support real-world business decision-making and planning through data insights, data management and data science.

As Artificial Intelligence (AI) continues to rapidly transform the way organizations and their people work, a shortage of skilled professionals remains the single most significant challenge facing AI adoption by industry. With a focus on enterprise AI, including both off-the-shelf solutions and proprietary AI, this program – the first and only graduate certificate of its kind in Canada – will prepare you to meet this demand for AI-literate practitioners.

As a graduate, you will know how to leverage AI to extract data and use data-driven intelligence to guide decision-making, solving complex enterprise problems with state-of-the-art solutions, all while creating efficiency and quality gains for small and medium-sized enterprises up to the largest of corporations. Additional emphasis will be put on data governance, including data management to ensure its integrity.

Students will also benefit from multiple opportunities for experiential learning, including access to the college’s AI Hub, completion of two diverse capstone projects and an optional work term. Graduates will be prepared to enter this high-growth field, which currently sees the Greater Toronto Area home to the highest per-capita concentration of AI companies in the world.

In this program designed specifically for applicants with existing academic credentials, students with a degree in Science can expand their knowledge of the non-destructive evaluation industry and complete an advanced diploma in fewer semesters. Students learn about materials and specific testing methods in order to examine cars, trains, airplanes, spacecraft, towers, bridges, ships, power plants and amusement park rides to identify and analyze possible defects. With education, training, and practical experience under your belt, you will be prepared to begin your training in industry as an inspector to test and evaluate components for internal or external flaws, using advanced technology including visual inspection and radiology/radiographic techniques, allowing people to live and work in a safe environment. As a graduate, you will become an integral part of assuring the safety and integrity of our infrastructure, components and structures that are built or are in service in our society.

If you are domestic or internationally educated student with a Bachelor of Science (BSc) degree you may be eligible for a compressed, fast-track opportunity to complete your diploma requirements in two semesters.

This program will provide you with the training and hands-on experience necessary to begin a career in non-destructive evaluation/testing (NDE/NDT). In combination with your degree those skills will allow for you to assess the data collection from the inspections and provide reports to senior management.

NDT inspectors engage in the examination and scientific testing of cars, trains, airplanes, space craft towers, bridges, ships, power plants, amusement park rides etc. You will learn how to examine these objects without causing damage or impairment to their future use, hence the term non-destructive. The purpose of the testing in this fashion is to detect possible internal or external defects and examine the properties of the object.

At the end of the program, you will be eligible to take method specific certification exams regulated by the Canadian General Standards Board if you have 70 per cent or better in each NDT course.

With a unique combination of business skills and a solid understanding of the sport industry, sport managers oversee professional and amateur athletes and teams; co-ordinate sporting events; and work behind the scenes at some of the biggest sporting venues in the world.

As Canada’s longest-running college sport management program, our team will prepare you to excel in an administrative or management role in the business of sport. Our program focuses on developing skills related to all aspects of the Canadian sports scene. When you complete the program, you will be prepared to enter into specific sport-related fields by applying the knowledge, experiential learning and concepts gained inside and outside of the classroom.

The program begins with coursework in fundamental business skills and sport industry understanding, progressing to more advanced applications and hands-on learning experiences in the subsequent semesters. Concluding the third year, you will have the opportunity to complete a full-semester (500-hour) field placement available in collaboration with industry partners.

In addition to formal classroom work, this program offers numerous volunteer and networking opportunities, an overnight leadership camp in the third year and a variety of experiential learning options to prepare you for this chosen career.

Please note: After completing two years of sport study you may choose to graduate with a diploma in Sport Administration.

If you hold a three-year diploma or degree with an overall average of 65 per cent or higher, you may wish to explore the two-semester Sport Business Management graduate certificate program.

The Practical Nursing program is designed to prepare graduates who are able to meet the challenges of the expanding role of nursing in today’s society. As a practical nurse, you will combine your knowledge, skills and judgement to provide safe, competent, ethical nursing care to meet the unique needs of all patients throughout the continuum of care.

Approved by the College of Nurses of Ontario (CNO), the Practical Nursing program teaches the knowledge, skills and attitudes necessary to practise as a safe, competent and professional practical nurse. Using the concept of caring as the basis of nursing, you will develop knowledge, skills and judgment in assessing, planning, implementing and evaluating nursing care for all age groups as they experience various health challenges. A particular focus is placed on the ability to communicate in a caring and therapeutic manner.

With a strong emphasis on practical hands-on experience, you will apply theory gained in the classroom and simulated lab practice to environments including:

• Community
• Long-term care
• Maternal/child
• Mental health

Upon completion of your program, you must successfully complete the Canadian Practical Nurse Registration Examination (CPNRE) to become a registered practical nurse (RPN) in Ontario and a member of the CNO*.

Please note: In Ontario the following conditions are laid out by the Nursing Act to be registered as a practical nurse. These conditions may impact your ability to register with CNO as an RPN post-graduation.

To register as a RPN in Ontario you must:

• Be fluent in written and spoken English or French
• Have evidence of your suitability to practice as an RPN in Ontario including not suffering from a physical or mental condition/illness, which may affect your ability to practice nursing
• Have a good character including providing a Canadian Police Information Centre (CPIC) Criminal Reference Synopsis as part of the registration process. Please note: If your CPIC synopsis is not clear, CNO may determine that you are not eligible for registration
• Not be subject to proceedings with respect to professional misconduct, incompetence or incapacity in nursing or other health profession in Ontario
• Pass the CPNRE
• Provide proof of Canadian citizenship, landed immigrant status or authorization under the Immigration and Refugee Protection Act

We continue to see dramatic shifts in how people consume digital media, influencing the way we communicate, work, play, and shop. Each day we are exposed to thousands of messages competing for our attention. Every message attempts to inform and influence our decision-making and ultimately our behaviour. This graduate program is designed for those with a curiosity and passion for all things digital media – it explores how digital applications and platforms are used to build successful brands. Students gain experience working with real businesses to create impactful digital plans and content that will engage and build strong consumer connections.

In an economy that depends on finding new ways to use technology to make it easier for us to live, work and play, electronics engineering technicians maintain, operate, test, install and service electronic equipment in the fields of telecommunication, data communications and the Internet of Things (IoT), computing, industrial automation, test and measurement, power generation and distribution, health care and consumer products. The Electronics Engineering Technician program covers theory with hands-on practical experience and project-based learning of analog and digital electronic circuits and systems.

In an economy that depends on finding new ways to use technology to make it easier for us to live, work and play, Electronics is the forefront. Electronics engineering technicians maintain, operate, test, install and service electronic equipment in the fields of:

• Telecommunications
• Data Commu­nications and the Internet of Things (IoT)
• Computing hardware and software
• Industrial Automation
• Test and Measurement
• Power Genera­tion and Distribution
• Medical Equipment
• Consumer Products.

The Electronics Engineering Technician program is two years in duration, covering theory with hands-on practical experience, project-based learning of analog and digital electronic circuits and systems. Energy conservation, environmental awareness, and the global environmental movement will have an impact on you as you train to become part of the green workforce. We promote job-ready skills through leading edge instruction and hands-on practical labs that are available to you in and outside of regular class hours.

As the only one of its kind in Ontario, the Law Clerk Advanced program will help you gain experience in both foundational areas of law such as corporate, litigation, family and real estate, as well as specialized areas such as securities, intellectual property, employment and immigration law to prepare you for a rewarding and successful career. Whether you want to be a law clerk in a law office, a corporate legal department or a government agency, you’ll have the skills needed for a successful career.  The demand for graduates has never been greater with over 50% of students routinely securing full-time employment before classes even finish!

Co-operative education (co-op)
The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

Students in the Law Clerk – Advanced Diploma program will be invited to apply to the co-op option during their first academic semester. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students who qualify for co-op will be eligible to complete two four-month, paid work terms totalling 840 hours. Work terms are scheduled between semesters two and three and four and five of the program.

Supports are available through the Co-op office to assist students with securing their work terms. In addition, the Co-op office is in contact with co-op students and their employers during the work terms to help with any questions.

There is growing disconnect between humans and the environment, but well-trained environmental technologists are looking for solutions as pressures from population, industry and society continue to stress our ecosystem. Equipped with knowledge rooted in an evolving priority of sustainability that is grounded in risk and analytical testing, technologists provide innovative ways to reduce human impact on the environment and work towards a more sustainable way of living.

This dynamic program focuses on the chemical and biological sciences as they relate to environmental pollution. An emphasis is placed on ground and surface water quality, soil and waste management and recycling in urban and industrial settings. You will also examine environmental regulations and review their social and economic impacts on communities.

Training and experience in the handling, analysis and monitoring of a wide variety of biological and chemical parameters linked to pollution are at the heart of this program. First-hand field work and laboratory experience is emphasized in areas such as:

• Analytical chemistry
• Environmental chemistry
• Environmental Sampling
• Environmental stewardship
• Instrumental analysis
• Microbiology

Environmental problems and concerns are constantly changing and at Durham College we aim to adapt in order to stay at the leading edge of these changes. Statistics Canada has identified environmental technology as one of the top emerging employment sectors.

Co-operative education (co-op):
The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

Students in the Environmental Technology Advanced Diploma program will be invited to apply to the co-op option during their first academic semester. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students who qualify for co-op will be eligible to complete two four-month, paid work terms totalling 840 hours. Work terms are scheduled between semesters two and three and four and five of the program.

Supports are available through the Co-op office to assist students with securing their work terms. In addition, the Co-op office is in contact with co-op students and their employers during the work terms to help with any questions.

Developed in response to the impact of artificial intelligence (AI) on business processes globally, the Honours Bachelor of Artificial Intelligence program will teach you skills, tools, and techniques to design AI solutions.

A comprehensive mix of courses, that not only focus on technical theory but also on topics including legal, social, and corporate responsibility, as well as a field placement and capstone project, will teach you project management, as well as critical and analytical thinking skills.