Diploma in Business in Marketing

at Fanshawe College - London Campus Canada

The Advanced Filmmaking program is an Ontario College Graduate Certificate program which builds upon the students previous diploma/degree skills by providing opportunities to work in cross-functional teams to create both narrative and documentary films, television productions, and other media. All phases of digital filmmaking will be experienced, including pre-production, production, and post-production. Students will collaborate with students in other College programs (television, acting, fashion, multimedia, music industry arts) in the creation of digital media products.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Create narrative and documentary films, television productions, and other media (such as webcasts) that illustrate the application of aesthetic and theoretical principles of filmmaking;
• Identify and develop stories and scripts for narrative and documentary films and other media, for both general and specific audiences;
• Plan and apply appropriate pre-production techniques to prepare for the efficient and cost-effective production of narrative and documentary films and other media;
• Produce and direct narrative and documentary films and other media to commercial, technical, legal and ethical standards by working independently or in a crew;
• Operate digital cameras, audio, editing and lighting equipment during the creation of documentary and narrative films and other media.
• Produce market-ready narrative and documentary films and other media by collaborating with post-production experts;
• Plan media-marketing/distribution strategies for a variety of venues and formats;
• Lead co-workers and others in all phases of film development, through the application of superior communication, interpersonal, organizational, and problem solving skills.

Fashion Marketing and Management is the business of fashion. We provide the knowledge with the hands on approach to prepare you for a dynamic career in retail. Our three areas of study focus on business, technology and visual presentation with emphasis on principles of marketing and management. Students will be responsible for the retail operations of our program campus store Live Chic and LiveChic.ca through buying, sales, inventory, merchandising, visual presentation, marketing and social media.

Co-operative Education
This two-year program has two co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Examine the evolution of fashion and design movements and their relationship to designers, producers and retailers.
• Adhere to ethical, sustainable and innovative practices for leadership in the domestic and global fashion industry.
• Apply principles of purchasing, inventory management, and merchandising when making business operations decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
• Apply accounting fundamentals and financial management skills when making business operations decisions.
• Apply principles of effective organization, management, employee and labour relations to the operation of a fashion business.
• Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer behavior and satisfaction.
• Analyze current design trends to predict sales dynamics for fashion products and services.
• Develop marketing goals, objectives, and strategies related to advertising and promotion of fashion products and services, using contemporary consumer psychology concepts and emerging technology.
• Use professional sales and customer service techniques to sell in retail, wholesale and e-commerce settings.
• Develop creative concepts for fashion products and services that meet innovation, entrepreneurship or social enterprise objectives.
• Develop and apply business communication strategies for personal, career and professional development to enhance work performance and maximize management and leadership skills.

Business - Logistics and Supply Chain Management (Co-op) is a two-year Ontario College Diploma program with a co-operative education component. The curriculum covers theory and application of supply chain management in private and public sector environments. Specifically, courses address material sourcing, transportation methods, inventory, retail management, negotiation skills and analytical techniques. Students also enhance their computer skills and their business communication skills. The program aligns to the curriculum of various professional associations in supply chain management. Graduates, equipped with the skills required to improve an organization's profitability and operations, are in high demand in both the private and public sector.

Learning Outcomes

• The graduate has reliably demonstrated the ability to
  • Apply knowledge of the functional components of logistics to the interrelationships in the integrated supply chain.
  • Employ a working knowledge of operations processes and systems required in manufacturing, distribution, and services.
  • Contribute to plans and schedules, at various levels in an organization.
  • Apply the basics of purchasing and supplier management to current best practices.
  • Apply best practices for inventory planning and control throughout the integrated system.
  • Utilize information technology to support logistics management functions.
  • Evaluate and select warehousing and transportation options and recommend appropriate solutions for business requirements.
  • Participate in the planning, implementation, and evaluation of projects.
  • Conduct business in the international marketplace.
  • Conduct business in compliance with relevant national and international law, legislation, regulations, safety requirements, and professional standards.
  • Communicate effectively, orally and in writing, as required in a business culture.
  • Apply problem-solving and critical-thinking skills as required in logistics management.
  • Use effective human relations, interpersonal, and team skills in an organizational environment.
  • Develop strategies for ongoing professional development to maintain and increase competence.
  • Apply basic knowledge of the interrelationships among the functional areas of business in logistics management.

Co-operative Education

• In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.
• This is a two-year co-operative education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

The Child and Youth Care program prepares individuals to provide care and treatment for children and youth experiencing emotional, behavioural, social and mental health challenges. This education and training combines both an academic facet with comprehensive and varied field experience.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Develop and maintain relationships with children, youth and their families applying principles of relational practice* and respecting their unique life space*, cultural and human diversity.
• Assess and respond to the strengths and needs of children and youth, including complex responses impacted by developmental, environmental, physical, emotional, social and mental health challenges in order to promote positive change.
• Analyze and evaluate the impact of the inter-relationship among family, social service, justice and community systems on children, youth and their families and use this information in the planning of holistic care and in the reduction of systemic barriers.
• Plan, implement and evaluate interventions using evidenceinformed practices* in the areas of therapeutic milieu*and programming, and group work to promote resiliency* and to enhance development in children, youth and their families.
• Advocate* for the rights of children, youth and their families and maintain an anti-oppression perspective* and cultural competence in diverse cultural contexts.
• Apply communication, teamwork and organizational skills within the interprofessional team and with community partners to enhance the quality of service in child and youth care practice.
• Develop and implement self-care strategies using self-inquiry and reflection processes to promote self-awareness and to enhance practice as a child and youth care practitioner.
• Use evidence-based* research, professional development resources and supervision models to support professional growth and lifelong learning.

Research and Evaluation (Co-Op) is an Ontario College Graduate Certificate program that supports students and professionals in developing sought-after research and program evaluation skills. Program evaluation in Canada is an expanding industry in terms of both its general use and the diversity of contexts in which it is applied. Students learn diverse social science research methods and apply them with the aim of program evaluation and optimization. Students also have the option to complete a co-operative work experience that will enhance the applicability of their skills to the workplace.

Co-operative Education
This one-year program has one co-op work term.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Certificate.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Use current information technology tools to retrieve, organize, process, and communicate both qualitative and quantitative evaluation and research data
• Translate research and program evaluation goals into appropriate evaluation designs and methods
• Construct actionable recommendations for stakeholders based on accurate analysis of the information
• Design clear, persuasive and accurate documentation to collect, support and present data for program evaluation and research projects
• Meet the objectives of organizations and clients through applying appropriate program evaluation and research methods, and through accurately analyzing research and evaluation findings
• Apply appropriate statistical techniques to generate high-quality information and analysis
• Complete all work in accordance with ethical, legislative and professional requirements and standards
• Contribute to the management of a project, ensuring that it meets all necessary goals and parameters (e.g. scope, design/features, timelines, etc.)
• Effectively communicate specialized information to diverse audiences with varying degrees of technical knowledge
• Accurately and persuasively report on the progress and results of program evaluation and research projects to relevant stakeholders
• Increase organizational efficacy by capturing, interpreting and applying organizational information using knowledge management techniques

This program is intended for students who have a solid foundation in DSLR operation and want to develop their unique creativity to a professional standard in order to be competitive in the field of photography and its related industries. Students will explore a chosen photographic discipline where projects will be based on their choice of specialization and result in a professional portfolio that aligns with their personal career goals. Furthermore, students will gain entrepreneurial experience such as marketing and job pricing, by working with real clients as they operate an on-campus creative service centre that will provide photography and video production to the local community. Throughout the year students will have field trips to meet with professionals in the industry and visit trade shows and conferences to research new products and future trends in the ever changing field of photography.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Capture still and motion imagery using a broad range of camera equipment, lighting techniques and procedures to suit project requirements.
• Create professional still and motion imagery in both studio and location environments using knowledge of contemporary processes, procedures, visual styles.
• Implement colour management strategies to create and maintain a properly colour calibrated work environment which complies with established standards.
• Create still and motion imagery through the editing of image characteristics, retouching techniques and composite creation using to professional standards in both printed and on-line presentation formats.
• Interpret the requests of clients to produce photos and videos that fulfil their needs.
• Develop business procedures for photography and video projects, including requirements and deliverables, budgetary considerations, pricing and contract management, to ensure profitability.
• Cultivate professional relationships with clients, customers and designers in order to build and sustain a professional practice.
• Produce a self-promotional cross-media portfolio which highlights one's innovative, creative skills and technical expertise in photography, print, video and interactive design.
• Investigate evolving photography trends, issues, technologies and industry practices in the development of professional growth strategies and plans and to develop expertise in a chosen field of work or specialization.

This accounting co-op program will introduce you to accounting principles and concepts. You’ll learn to examine business from multiple angles and how to maximize your unique skill set. You’ll be taught by industry professionals how to balance the books in the manufacturing and merchandising sectors, banks, and other financial institutions. You’ll also learn how to analyze numbers in public accounting firms and federal, provincial, and municipal government offices by using cutting-edge accounting software.

Designed to prepare graduates to work in an accounting environment at the entry or intermediate accounting level, this accounting co-op program starts with accounting fundamentals and then moves to detailed accounting principles and concepts, including computerized accounting. When you graduate, you’ll have the skills required for success in a corporate accounting department in a variety of industries, including manufacturing, merchandising, banks and other financial institutions. You’ll also be prepared to work in public accounting firms and federal, provincial and municipal government offices. The paid co-op work term you’ll complete will provide you with valuable work experience as well.

Learning Outcomes 
The graduate has reliably demonstrated the ability to

• Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
• Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
• Contribute to recurring decision-making by applying fundamental management accounting concepts.
• Prepare individuals' income tax returns and basic tax planning in compliance with relevant legislation and regulations.
• Analyze organizational structures, the interdependence of functional areas, and the impact those relationships can have on financial performance.
• Analyze, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization's operations.
• Outline the elements of an organization's internal control system and risk management.
• Contribute to recurring decision-making by applying fundamental financial management concepts.

Interior designers focus on the planning, design and detailing of interior space to improve the quality of people's physical environment. The four-year Honours Bachelor of Interior Design program covers both commercial and residential design, providing comprehensive treatment of all facets of interior design including research, problem analysis, concept development, design communication, drawings and specifications, technology, verbal and visual presentation methods, construction, and business practice. The courses develop students' skills as creative designers who can formulate, propose and execute creative design solutions for the physical, social and psychological needs of a changing society. Principles of environmental sustainability and socially responsible design are embedded throughout the courses.

Co-operative Education
This four-year Honours Bachelor's degree program has one co-op work term. More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply human-centred design principles when designing the built environment to meet client needs;
• Prepare working drawings and specifications for non-load bearing interior construction, in compliance with universal accessibility guidelines, applicable building codes and industry standards;
• Formulate preliminary space plans and design concepts that integrate the client's program requirements, the principles of interior design and theories of human behavior;
• Create design concepts across a range of sectors that reflect knowledge of historical precedents, decorative arts, architecture and related theories and best practices;
• Synthesize principles of acoustics, thermal comfort and lighting to achieve wellbeing, comfort and performance within interior environments;
• Source and recommend furniture, fixtures, equipment and materials on the basis of their properties and performance against defined criteria;
• Develop design recommendations that address functionality and aesthetics and meet global public health, safety, welfare and environmental requirements and sustainability guidelines;
• Specify colors, materials, finishes, furnishings, equipment and lighting to appropriately convey the design concept and to meet socio-psychological, functional, maintenance, and lifecycle performance requirements;
• Collaborate, communicate and apply interpersonal skills to fulfill a leadership role on an interdisciplinary, multi-cultural design team;
• Communicate professionally through a variety of design communication mediums to both specialist and non-specialist audiences;
• Follow standards of professional practice when managing a project, utilizing instruments of the design business such as contract documents, schedules, budgets and specifications;
• Choose opportunities for constant renewal of skills, knowledge and attitudes to ensure life long learning and professional development;
• Generate creative ideas based on calculated risk-taking that result in innovative design solutions to meet client requirements;
• Interpret qualitative and quantitative data to correctly identify problems and offer comprehensive, evidence-based design (EBD) recommendations;
• Integrate the principles of Universal Design in all design projects, including those that focus on historic preservation, repurposing of space and new construction.

Business is a two-year Ontario College Diploma program. This program is designed for students with an interest in all aspects of business. Students gain an understanding of all various business areas including accounting, finance, marketing, human resources, supply chain management, small business, and project management. Ethical and sustainable business practices are considered, and students are encouraged to explore individual areas of business that are of greater interest.    Students are given a wide exposure to business that meets the needs of those who desire a career in business management whether in a large organization or a family business.  Students can also earn education credits toward the Certified in Management (CIM) designation from the Canadian Institute of Management. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Leadership and Management Advanced Diploma or the Honours Bachelor of Commerce (Management) Degree program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan*.
• Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization's business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain* management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

Automotive Sales is a one-year Ontario Graduate Certificate program. You’ll begin the program by creating a strong foundation in the fundamentals of technical sales and marketing, quickly moving into specialized training in new media marketing, CRM enabled selling, emerging transportation technologies, marketing management and more. This program is also an opportunity for further study for graduates of business programs and of motive power programs. It also provides a pathway to a post-graduate opportunity for journey-people with a Red Seal in a relevant trade.

Learning outcomes
The graduate has reliably demonstrated the ability to:

• Prepare and deliver a sales presentation based on an analysis of clients’ knowledge base and needs to assist the client in making a fully informed purchase.
• Collaborate with team members to market the corporate brand and meet sales targets in order to contribute to the achievement of the company’s strategic goals.
• Establish and maintain working relationships with clients to secure their loyalty to the salesperson and the corporate brand.
• Conceptualize, develop and implement a business plan to manage personal brand and sales goals.
• Apply the principles of business ethics and corporate social responsibility to adhere to industry and professionalism standards.
• Use information technology relevant to the sales function to manage accounts and client relationships.
• Contribute to the development and execution of the company’s strategic account management plans to secure and satisfy key account stakeholders.
• Explain both the basic and the emerging technological features of an automotive system, including the variables that effect each component, to ensure a client’s full understanding of the vehicle.
• Research new and emerging technologies in the automotive sector to maintain currency in a rapidly developing field and effectively market and sell new products and technologies.