Graduate Certificate in Customer Relationship Marketing and Sales Management

at Fanshawe College - London Campus Canada

This graduate certificate program teaches students to leverage sports and events as an all-encompassing marketing communication medium. While the courses focus on sport as the learning catalyst, the skills learned also apply to other sectors such as arts, entertainment and non-profit, broadening the employment landscape for business and marketing students. Students will benefit from courses that include advanced and management level skills in the Sport and Event Marketing and Management world. Digital platforms ensure students use the latest in forms and tools.

Business - Human Resources is a two-year Ontario College Diploma program. Students learn business basics such as accounting, communications, and computer applications, then focus on HR subjects such as training and development, recruitment, compensation, benefits, employment law and occupational health and safety.  In addition, students have the opportunity to achieve six of the nine Certified Human Resources Professional/Leader (CHRP/CHRL) credits. For more information, refer to www.hrpa.ca
In their final semester, in class students have the opportunity to participate in a mentorship with an HR professional to experience first-hand the HR workplace environment. Graduates are in demand for HR generalist  jobs as well as in recruiting, compensation and benefits, training and development and health and safety. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Human Resources Advanced Diploma program where they will have the opportunity to achieve the balance of the CHRP/CHRL credits (three additional credits).

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management* processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization's success through effective employee relations.
• Assist with the administration and communication of the organization's total compensation plan*.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development* strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

This Graduate Certificate program will prepare students for supervisory and managerial positions in the broad transportation industry, with a particular focus on automotive service and repair. The program includes business curriculum including leadership and management, human resources, operations management, accounting, and business communications, and curriculum addressing multiple aspects of the transportation industry including automotive, truck and coach, paint and body, and agriculture operations. This unique combination of business and automotive courses will prepare graduates for a variety of positions within the transportation industry such as service consultant, parts advisor, warranty administrator, and customer relations.

Business Fundamentals is a one-year Ontario College Certificate program. This program is designed to build fundamental business skills. This program is ideal for students who want to strengthen their foundational skills (math, writing, communication) before entering a two-year business diploma program; mature students who are preparing to re-enter the workforce; and international students. In the first level, students will take courses in customer service and business communication while improving their computer and math skills. Because the second level of Business Fundamentals is predominantly the common first level shared by all two-year diploma programs in the Lawrence Kinlin School of Business, graduates may choose to transfer directly into the second level of any business diploma program; alternatively, they may enter the workforce in various entry-level positions.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Identify factors that have an impact on an organization's business opportunities.
• Explain the impact of corporate sustainability*, corporate social responsibility and ethics on an organization's business initiatives.
• Use current technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Perform basic accounting procedures and financial calculations to support the operations of an organization.
• Describe marketing and sales concepts used to support the operations of an organization.
• Develop strategies for ongoing personal and professional development to enhance work performance.
• Outline the functional areas of a business and their inter-relationships.

The Child and Youth Care program prepares individuals to provide care and treatment for children and youth experiencing emotional, behavioural, social and mental health challenges. This education and training combines both an academic facet with comprehensive and varied field experience.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Develop and maintain relationships with children, youth and their families applying principles of relational practice* and respecting their unique life space*, cultural and human diversity.
• Assess and respond to the strengths and needs of children and youth, including complex responses impacted by developmental, environmental, physical, emotional, social and mental health challenges in order to promote positive change.
• Analyze and evaluate the impact of the inter-relationship among family, social service, justice and community systems on children, youth and their families and use this information in the planning of holistic care and in the reduction of systemic barriers.
• Plan, implement and evaluate interventions using evidenceinformed practices* in the areas of therapeutic milieu*and programming, and group work to promote resiliency* and to enhance development in children, youth and their families.
• Advocate* for the rights of children, youth and their families and maintain an anti-oppression perspective* and cultural competence in diverse cultural contexts.
• Apply communication, teamwork and organizational skills within the interprofessional team and with community partners to enhance the quality of service in child and youth care practice.
• Develop and implement self-care strategies using self-inquiry and reflection processes to promote self-awareness and to enhance practice as a child and youth care practitioner.
• Use evidence-based* research, professional development resources and supervision models to support professional growth and lifelong learning.

The Aviation Technology - Aircraft Maintenance and Avionics Advanced Diploma is a Transport Canada approved program (TC-2018-02-4248) that provides students with the knowledge and skills required to start a career in aircraft maintenance and/or aircraft avionics maintenance. This program will cover all aspects of aircraft maintenance including systems used in general aviation, corporate, and charter transport category aircraft as well as helicopters. The program will also include avionics training for service, repair, and maintenance of aircraft electrical and electronic systems such as communication, navigation, and data systems.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Service, test, troubleshoot and repair aircraft and systems on large or small, fixed or rotary wing aircraft in accordance with manufacturers' specified instructions, accepted aviation techniques/practices and the requirements of the Canadian aviation regulations.
• Evaluate fixed wing and rotary aircraft structures and complete maintenance, assembly, fabrication, and structural repair work on large and small aircrafts in accordance with technical manuals, standard practices, and standards of performance and safety.
• Perform scheduled and unscheduled inspections on aircraft structural, operational, environmental, communication, navigation, surveillance, and flight guidance systems to ensure they are in proper working order and meet standards of performance and safety.
• Remove, install, and configure airframe and avionics parts, components, and line replaceable units as part of unscheduled maintenance and out-of-phase tasks.
• Remove, install, and configure the aircraft power plant and accessories on both turbine and piston engines.
• Remove, install, configure, test, and evaluate function and operation of instrument, communication, navigation, surveillance, and flight guidance systems.
• Diagnose malfunctions and defects in aircraft systems, avionics systems, and related components using technical manuals, drawings, wiring diagrams, engineering orders, and standards of performance and safety.
• Evaluate component wear and fatigue using appropriate measuring devices to determine necessary repair or replacement tasks in order to maintain the aircraft's airworthiness and safety.
• Complete airworthiness directives, manufacturers' service bulletin, and engineering modification tasks on aircraft systems, avionics systems, and structures.
• Dismantle and reassemble airframes, aircraft engines, and electrical and electronic systems for repair and overhaul.
• Interpret written instructions, schematics, manufacturers' specifications, technical drawings, manuals, and computer-based information while performing routine and unscheduled tasks.
• Maintain detailed inspection, repair, maintenance, and certification records and reports to meet industry regulations and logbook requirements.
• Perform all work in accordance with health and safety regulations, manufacturers' specifications, and Transport Canada guidelines.
• Evaluate, modify and implement quality control and quality assurance procedures to meet organizational standards and requirements.

Business - Marketing (Co-op) is a two-year Ontario College Diploma program with a co-operative education component. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Other Information

• The Business - Marketing (Co-op) program shares a common first level with all business diploma programs in the Lawrence Kinlin School of Business which allows for program transfer, with no loss of credit, after Level 1.
• Graduates of the two-year Business - Marketing (Co-op) Ontario College Diploma program may apply for program transfer to the Business Administration - Marketing Ontario College Advanced Diploma program or the Honours Bachelor of Commerce (Digital Marketing) Degree program. Application for Program Transfer" forms are available from the Office of the Registrar, Room E1012.  
• All program levels are offered in the fall and winter terms to allow students to make continuous progression to meet personal or co-op education needs. Levels 1, 2 and 3 run in the summer term.
• Students entering Level 1 of the program in January are expected to proceed into Level 2 of the program in the summer term. Students entering Level 1 of the program in February or May will proceed to Level 2 of the program in September.
• Graduates may be eligible for admission to the following Graduate Certificate programs in the Lawrence Kinlin School of Business: Agri-Business Management, Human Resources Management, International Business Management, Logistics and Supply Chain Management, Marketing Management, Operations Management, Professional Financial Services, or Project Management. Graduate Certificate programs deliver a specialized professional curriculum in two four-month levels.
• This program is eligible for consideration of college to college transfer of credits under the Ontario Provincial ONCAT agreement.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.

This is a two-year Co-operative Education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

Applicants seeking a non Co-op Endorsed Diploma should apply to the Business - Marketing program, Program Code BMK1.

The Pre-Media program is a one-year foundational certificate program designed to introduce the student to various media industries. This preliminary year is intended to provide the student with the opportunity to sample from and discover the various aspects unique to each media program within the School of Contemporary Media. This will allow the student to gain a solid understanding in preparation for a more focused education within a specific media field. The program will offer a hands-on experience using industry standard software taught by creative educators and industry professionals.

Successful graduates of this program will have developed a solid foundation in the skills and knowledge of various media and communication fields. The goal is to give the student the tools to make a more educated and conscious choice for a career program best suited to reflect their interest and skillset.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Apply common industry practices to written proposals and print documents, visual storyboards, and interactive presentations.
• Present and report on research done about mass media and social media technologies.
• Choose appropriate tools, techniques and applications to create media assets and presentations.
• Develop a career plan and produce a portfolio of self-promotional materials for the chosen field.
• Employ a variety of strategies, tools, and techniques to develop creative concepts and ideas to address the requirements of an audience, product or project.
• Collaborate with a production team in the creation of media projects.
• Utilize a variety of industry standard audio/video software applications and techniques in the creation of media for a wide range of platforms.

Business is a two-year Ontario College Diploma program. This program is designed for students with an interest in all aspects of business. Students gain an understanding of all various business areas including accounting, finance, marketing, human resources, supply chain management, small business, and project management. Ethical and sustainable business practices are considered, and students are encouraged to explore individual areas of business that are of greater interest.    Students are given a wide exposure to business that meets the needs of those who desire a career in business management whether in a large organization or a family business.  Students can also earn education credits toward the Certified in Management (CIM) designation from the Canadian Institute of Management. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Leadership and Management Advanced Diploma or the Honours Bachelor of Commerce (Management) Degree program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan*.
• Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization's business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain* management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

The Honours Bachelor of Commerce (Digital Marketing) program is a four-year, honours level degree with a mandatory co-op work term between Levels 7 and 8.  Students will study core fundamentals of business including business strategy, management, human resources, accounting and leadership in addition to the specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing. Students will be well prepared to write certification exams within the digital marketing field upon graduation.