Graduate Certificate in Customer Relationship Marketing and Sales Management

at Fanshawe College - London Campus Canada

The curriculum emphasizes a broad perspective of health and healing, health promotion and the ethic of caring. It takes into account health care needs in society and a changing health care system. The program educates nurses to work with individuals, families, groups, and communities in diverse settings which enables students to develop sensitivity to peoples' experiences with health, healing, and illness. Students learn to work in partnerships with clients, and interprofessional health care providers while actively participating in their own learning. Faculty and students work together in a collaborative, cooperative-learning relationship. Successful graduates from the program will be eligible to write the National Council Licensure Examination for Registered Nurses (NCLEX - RN) for Canadian nursing entry- to-practice.

The Developmental Services Worker (Fast Track) Diploma program prepares its graduates to support people with developmental disabilities so that these individuals may participate fully in their communities. DSW have the specialized knowledge and skills required to work with people with developmental disabilities across the life span.

Inherent to the role of a DSW is an ability to collaborate and build relationships with people with developmental disabilities and their families and to work with colleagues and members of inter-professional teams to facilitate a seamless network of support for people.
Courses focus on disabilities, person-directed support, inclusion and community resources, dual diagnosis, interpersonal skills, counseling, health, pharmacology, development, teaching, and intervention strategies. Field placements in community agencies and/or schools are part of the curriculum.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Conduct oneself in an ethical*, competent* and accountable* manner in all professional relationships.
• Provide person-directed supports and services that respect and promote self-determination for people with developmental disabilities
• Provide for the safety of people with developmental disabilities, self and others in compliance with all applicable legislation, regulations and standards of practice*.
• Support health and well-being of people with developmental disabilities.
• Employ and adapt formal and informal strategies to support the learning of people with developmental disabilities.
• Provide leadership in the development of inclusive communities*
• Develop professional and personal plans that enhance job performance and well-being.

Personal Support Worker is a two level program leading to an Ontario College Certificate.  Graduates, as entry-level unregulated workers, have the knowledge, skills, and attitudes necessary to provide personal care and home management services to clients in both community and institutional settings.

Personal Support Workers work with clients who are stable and who have clearly identified needs that are not expected to change significantly. They work under the supervision of care/service teams (which include nurses and other regulated or non-regulated care providers) as well as under the direction of the client.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Work within the personal support worker role in community, retirement homes, long-term care homes and/or hospital care settings* in accordance with all applicable legislation and employer's job description, policies, procedures and guidelines.
• Act responsibly and be accountable for own actions while recognizing the boundaries of knowledge and skills within the personal support worker role that require collaboration with the clients, families, supervisors and/or other members of the interprofessional care/service team*.
• Participate as a member of the interprofessional care/service team* and maintain collaborative working relationships in the provision of supportive care* in community, retirement homes, long-term care homes and/or hospital care settings*.
• Provide client-centred* and client-directed* care that is based on ethical* principles, sensitive to diverse client and family values, beliefs and needs, and which follows the direction of the plan of care/service plan*.
• Establish and maintain helping relationships* with clients and their families reflecting open communication, professional* boundaries, employer's policies and adhering to confidentiality and privacy legislation.
• Identify relevant client information using basic assessment and communication skills and report and document findings in accordance with the requirements of employer policies and procedures and all applicable legislation.
• Promote and maintain a safe and comfortable environment for clients, their families, self and others including the implementation of infection prevention and control measures and emergency first aid procedures that are in keeping with the plan of care/service plan*, employer policies and procedures, and all applicable legislation.
• Assist clients across the lifespan with routine activities of daily living* by applying basic knowledge of growth and development, common alterations in functioning, disease prevention, health promotion and maintenance, rehabilitation and restorative care*.
• Assist clients with medication* in keeping with the direction of the plan of care/service plan* and under the direction and monitoring of a regulated health professional* or most accountable person* and in accordance with all applicable legislation and employer's policies.
• Assist with household management tasks* and instrumental activities of daily living* in accordance with the plan of care/service plan* and considering the preferences, comfort and safety of clients, families and significant others.
• Assist clients who are caring for dependent individuals* considering client and family choices, professional* boundaries and the direction of the plan of care/service plan*.
• Identify and report situations of neglect, and potential, alleged or witnessed/actual incidents of abuse, and respond in accordance with all applicable legislation and employer's policies and procedures.
• Assist in the provision of culturally relevant* palliative and end-oflife care* to clients experiencing life threatening illness and to their families and significant others, from diagnosis through death and bereavement, and in accordance with clients' choices and the plan of care/service plan*.
• Use identified approaches and best practices to support positive and safe behaviour in clients experiencing cognitive impairment, mental health challenges and/or responsive behaviours*.

The Broadcasting - Radio program is a highly concentrated hands-on approach to training students for careers in radio broadcasting and emerging broadcast media.  Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast technology.  CIXX-FM (106.9) is Canada's first licensed instructional radio station at full power FM utilizing the latest digital control rooms and production equipment. Areas of study include: On-Air Performance, Creative Writing, Audio and Commercial Production, Sales/Marketing/Promotions, Music and Programming and Web and Social Media content development.  Listen live to students perform on 106.9 CIXX-FM, The X at www.1069thex.com, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and Stellar Radio, live video and audio at livestream.com/stellar_radio.  Broadcasting - Radio students learn in a live on-air environment while performing on-air and various job functions identical to those in the Broadcast industry

Learning Outcomes
The graduate has reliably demonstrated the ability to

• create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
• Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
• Participate in the planning and preparation of programming content for a variety of radio formats.
• Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
• Assist in promoting the a station's brand and generating revenues through a variety of marketing and advertising sales activities.
• Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
• Use business skills and accepted industry practices in the completion of tasks and projects.
• Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.
• Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
• Present live programming on air to relay various types of information and stories in different formats.

The Motive Power Technician (Diesel) Diploma program is a two-year Ontario College Diploma program.  The program is designed to develop graduates with essential advanced technical, organizational, interpersonal, administrative and managerial skills required for the heavy duty service industry as well as providing progressive and comprehensive learning experiences on internal combustion compression ignition engines, power trains and related modern heavy duty systems. Students will learn to communicate effectively, diagnose and solve problems logically and to undertake responsible work tasks with a minimum of supervision.

Graduates may also be in a favourable status if they wish to apply for our alternative Motive Power Technician (Automotive) Diploma program. Credit for those courses that bridge our diploma programs will be granted; therefore, significantly reducing the requirements for this second Ontario College Diploma.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Analyse, diagnose, and solve various motive power system problems by using problem-solving and critical thinking skills and strategies and by applyingfundamental knowledge of motor vehicle operation, components, and their interrelationships.
• Diagnose and repair climate control systems in compliance with manufacturers' recommendations.
• Diagnose and repair engine systems in compliance with manufacturers' recommendations.
• Diagnose and repair electrical, electronic, personal safety, and emission components and systems in compliance with manufacturers' recommendations.
• Diagnose and repair drive train components and systems in compliance with manufacturers' recommendations.
• Diagnose and repair suspension, steering, and brake components and systems in compliance with manufacturers' recommendations.
• Disassemble and assemble components to required specifications by applying workshop skills and knowledge of basic shop practices.
• Select and use a variety of troubleshooting techniques and test equipment to assess electronic circuits, vehicle systems, and subsystems.
• Apply knowledge of hydraulics and pneumatics to the testing and analysis of motive power systems and subsystems.
• Communicate information effectively, credibly, and accurately by producing supporting documentation to appropriate standards.
• Use information technology and computer skills to support work in a motive power environment.
• Prepare, support, maintain, and communicate data from log, record, and documentation systems.
• Apply business practices, project management skills, and communication skills to improve customer service.
• Assist in quality-control and quality-assurance programs and procedures.
• Develop and use personal and professional strategies and plans to improve professional growth, job performance, and work relationships.
• Complete all assigned work in compliance with occupational, health, safety, and environmental law; established policies and procedures; codes and regulations; and in accordance with ethical principles.

The Human Services Foundation program provides a broad education in understanding human behaviour and serves as a foundation for preparing the student to enter specific people helping career programs. Basic academic coursework relevant to human services and volunteer experience in a human services setting combine to provide a comprehensive introduction to the field of helping.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Discuss the roles, responsibilities, career opportunities, academic and personal requirements for success in the Community Services and Child Studies field.
• Apply culturally sensitive communication and interpersonal skills to support team functioning in academic and professional settings with the ability to engage in self-reflection.
• Explain major theoretical models of behaviour associated with the study of psychology.
• Apply the appropriate Client service strategies according to client behaviour/preference.
• Select the Community Services and Child Studies field best suited to personal and career interest.
• Explain how academic strengths, needs and personal health factors affect success and wellness in a college environment.
• Utilize written and verbal communication skills specific to the Community Services and Child Studies field.

The Customer Relationship Marketing and Sales Management program responds to the growing need within business for a skill set that places the customer at the centre of business decisions. This skill is critical since marketing and sales success depends on attracting new customers while retaining and strengthening relationships with current customers.  

This one-year post-graduate certificate program provides students with a foundation in marketing and sales, with a focus on the examination and application of Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process.  Student will also learn strategies and tactics for account development in the field of sales and sales management.

A Community Pharmacy Assistant is one of the vital members of a pharmacy. Their attention to detail, knack for problem solving, technical and interpersonal skills contribute to the success and operational effectiveness of a pharmacy. Fanshawe's one-year Community Pharmacy Assistant program is designed to prepare graduates to achieve professional success in community pharmacies under the direction of a Registered Pharmacist or Pharmacy Technician.

The program blends theory with experiential learning. Students will learn concepts and problem solving strategies in the classroom that are later reinforced during lab components in Fanshawe's state-of-the-art pharmacy lab and a community placement. Students also gain the skills to collaborate with other pharmacy health care professionals to ensure accurate patient record maintenance, process prescriptions, manage inventory, compound non-sterile products and assist customers with products sold in a community pharmacy.

If students wish to continue their education in the field of pharmacy studies, successful completion of this program will allow students to obtain advanced standing in Fanshawe's Pharmacy Technician program.

Business analysts drive change within organizations; they maintain a vibrant and dynamic skill set in today's fast paced world. This one-year (3 semesters) graduate certificate is designed for university and college graduates looking for a career as a business analyst within large organizations and is closely aligned with the role of a project manager.  Learning within the program is focused on the gathering, comprehension and management of project requirements to meet the strategic, tactical and financial goals of an organization.  A mandatory co-op term in semester 3 offers students the opportunity to apply their skills as a business analyst within a variety of organizations.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop new or improved innovative business processes from gap analysis through process design in support of a company's strategic objectives in a socially responsible manner;
• Develop and document business processes and business models according to established timelines and project goals in order to successfully execute the project;
• Plan, manage, and facilitate requirements gathering activities to define, manage, and implement the product or process;
• Develop strategies to bridge gaps between requirements and existing systems in accordance with standard business practices;
• Accurately communicate technical and business information to all stakeholders to ensure clear understanding of system requirements;
• Collaborate and network with stakeholders in an ethical manner to evaluate and align business processes and business models with the strategic objectives of the organization Curriculum.

The Photography program provides training for students in the professional aspects of the photography industry. Digital SLR instruction will prepare the student for work in photojournalism, architectural, advertising, fashion, product, industrial, public relations, portrait, and wedding photography. Students will be introduced to the fundamentals of video and audio capture using DSLR cameras. Production work includes instruction in black and white and colour using digital printing systems. This program integrates the use of high-end laptops, digital imaging and video editing software in the curriculum.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Select and use appropriate photographic equipment and techniques to capture quality images of a variety of subjects, in studio and on location.
• Use post-production techniques to edit and finish images in formats that meet industry standards and the needs of the client.
• Create lighting schemes using appropriate techniques, equipment and accessories to produce quality images that meet the needs of the client.
• Employ design elements and principles to plan and create visually sound images.
• Complete all work in a professional and ethical manner and in accordance with legal requirements applicable to the photography industry.
• Develop strategies to maintain currency with evolving photography trends, issues, technologies and industry practices to enhance work performance and guide professional development.
• Select and use digital asset management tools and strategies to catalogue, store, back up, retrieve and archive images and prints.
• Use business planning and administrative skills to support and maintain a photography business.
• Use a variety of marketing tools and strategies that effectively promote photographic products and services.
• Develop and present a professional portfolio that illustrates one's creative approach and image conception, capture, editing and production skills