Graduate Certificate in Digital Communication Management

at Fanshawe College - London Campus Canada

Business - Human Resources is a two-year Ontario College Diploma program. Students learn business basics such as accounting, communications, and computer applications, then focus on HR subjects such as training and development, recruitment, compensation, benefits, employment law and occupational health and safety.  In addition, students have the opportunity to achieve six of the nine Certified Human Resources Professional/Leader (CHRP/CHRL) credits. For more information, refer to www.hrpa.ca
In their final semester, in class students have the opportunity to participate in a mentorship with an HR professional to experience first-hand the HR workplace environment. Graduates are in demand for HR generalist  jobs as well as in recruiting, compensation and benefits, training and development and health and safety. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Human Resources Advanced Diploma program where they will have the opportunity to achieve the balance of the CHRP/CHRL credits (three additional credits).

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management* processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization's success through effective employee relations.
• Assist with the administration and communication of the organization's total compensation plan*.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development* strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

This one-year Ontario College Graduate Certificate program develops advanced knowledge of Autism Spectrum Disorder (ASD), and awareness of effective intervention techniques via two field placements and academic study.  Graduates have highly specialized areas of knowledge in ASD and Applied Behaviour Analysis (ABA) to design and implement behaviour strategies, understand evidence-based treatments for individuals with ASD, collect and analyze data, and work with and train families on implementing behavioural strategies.

Learning Outcomes

• The graduate has reliably demonstrated the ability to
• Assess and analyze the characteristics, skills, and behaviour of individuals with ASD to effectively implement evidence-based behavioural interventions.
• Design and implement effective behavioural intervention plans under appropriate supervision and based on the principles of Applied Behaviour Analysis (ABA).
• Evaluate the effectiveness of behavioural intervention plans based on the principles of ABA.
• Work collaboratively with families, teams, service providers, and the broader community to respond to the learning and behavioural needs of individuals with ASD.
• Design, implement, and evaluate as part of a team, ABA based transition plans for individuals with ASD.
• Comply with established ethical principles and professional guidelines
• Provide leadership in the promotion and provision of services to meet the needs of individuals with ASD and their families.
• Evaluate empirical evidence in order to select appropriate interventions for individuals with ASD.

This program will provide the student a better understanding of the use of Information Technology as it relates specifically to the Healthcare Information Technology domain. Global advancements in the use of technology in digital health, automated voice transcription, digital imaging concepts, electronic health records, continuum of care, healthcare workflow, HIPPA/PIPEDA/Security, billing, and similar technologies.

Learning Outcomes

• The graduate has reliably demonstrated the ability to
• Assess organizational requirements for health information system technologies (HIST) and evaluate the impact of HIST on business/clinical processes, and on health services delivery to inform change in necessary.
• Develop, implement, and evaluate health information management practices, policies and processes to support client care, organizational goals, operations, and regulatory compliance.
• Synthesize relevant local, national and global health care and health information management issues, trends, technologies and standards to support health information systems and processes.
• Ensure compliance with the legal health obligations, as well as with the professional, ethical and organizational standards that ensure privacy, security and confidentiality in the access, retention, storage and disposal of personal health information.
• Ensure the completeness, accuracy, consistency, timeliness and integrity of health information throughout the management of its lifecycle.
• Work professionally, ethically and collaboratively with stakeholders and as a member of an interdisciplinary health care team, to enhance the collection, distribution, use, security and awareness of quality health information and its impact on client care.

The Customer Relationship Marketing and Sales Management program responds to the growing need within business for a skill set that places the customer at the centre of business decisions. This skill is critical since marketing and sales success depends on attracting new customers while retaining and strengthening relationships with current customers.  

This one-year post-graduate certificate program provides students with a foundation in marketing and sales, with a focus on the examination and application of Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process.  Student will also learn strategies and tactics for account development in the field of sales and sales management.

The Photography program provides training for students in the professional aspects of the photography industry. Digital SLR instruction will prepare the student for work in photojournalism, architectural, advertising, fashion, product, industrial, public relations, portrait, and wedding photography. Students will be introduced to the fundamentals of video and audio capture using DSLR cameras. Production work includes instruction in black and white and colour using digital printing systems. This program integrates the use of high-end laptops, digital imaging and video editing software in the curriculum.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Select and use appropriate photographic equipment and techniques to capture quality images of a variety of subjects, in studio and on location.
• Use post-production techniques to edit and finish images in formats that meet industry standards and the needs of the client.
• Create lighting schemes using appropriate techniques, equipment and accessories to produce quality images that meet the needs of the client.
• Employ design elements and principles to plan and create visually sound images.
• Complete all work in a professional and ethical manner and in accordance with legal requirements applicable to the photography industry.
• Develop strategies to maintain currency with evolving photography trends, issues, technologies and industry practices to enhance work performance and guide professional development.
• Select and use digital asset management tools and strategies to catalogue, store, back up, retrieve and archive images and prints.
• Use business planning and administrative skills to support and maintain a photography business.
• Use a variety of marketing tools and strategies that effectively promote photographic products and services.
• Develop and present a professional portfolio that illustrates one's creative approach and image conception, capture, editing and production skills

Business - Payroll and Bookkeeping is a two-year Ontario College Diploma program. The program provides graduates with knowledge of 1) payroll and human resources practices including compensation and benefits, and 2) bookkeeping practices and related accounting software applications. Graduates will have met the educational requirements for the Payroll Compliance Practitioner designation and will have three advanced standing credits towards completion of the Certified Payroll Manager designation with the Canadian Payroll Association (CPA). In addition, graduates will have also completed the academic requirements for the Certified Bookkeeper designation with the Canadian Institute of Bookkeeping (CIB). Graduates will be well prepared for self-employment or for entry-level careers in accounting, bookkeeping, taxation and payroll administration in a variety of industries.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Maintain paper and electronic accounting records and prepare financial statements for sole proprietorships, partnerships, and corporations in accordance with Generally Accepted Accounting Principles.
• Employ management accounting techniques in the planning, directing, and controlling of an enterprise.
• Prepare routine tax returns for individuals ensuring compliance with relevant legislation and regulations.
• Support the financial management of a business organization including the preparation of financial information by using relevant and current mathematical techniques.
• Support the accounting functions including maintaining records and preparing financial statements and reports and processing payroll through the application of current and relevant computer skills and knowledge of accounting information systems.
• Recognize the impact of the operations of functional areas of an organization on its financial performance.
• Recognize, within the context of the Canadian business environment, the impact of factors such as economic variables, legislation, and ethics on business operations.
• Support the accounting, human resource and payroll functions of an organization through the application of contemporary business communication practices and effective interpersonal skills.
• Prepare, maintain, and communicate accurate information related to pensions administration.
• Plan personal professional development to enhance knowledge of current issues, trends, and practices in the payroll profession.
• Prepare, maintain, and communicate accurate information in compliance with all relevant employment legislation, law, policies and procedures for payroll, pensions, compensation and benefits.
• Use current payroll legislation to prepare individual pay including remuneration and deductions to net pay.
• Prepare payroll remittances and year end documentation for federal, provincial and third party stakeholders.
• Process payroll and accounting source documents to complete an accounting cycle using appropriate technology.
• Develop a comprehensive business plan for a payroll or bookkeeping business.

If you are interested in the behind the scenes action of television and film production, and are eager to get hands-on training in one of the largest and most state-of-the-art facilities in Canada, the Fanshawe Broadcasting - Television and Film Production program is for you.

You will work behind the camera producing a variety of films and shows that includes narratives, documentaries, live sports, news, commercials and promotions with your talented and passionate classmates. There are opportunities to produce, shoot or edit programs that will be aired throughout the region or shown at film festivals, reaching thousands of viewers. When you graduate, you will have experienced all areas of creative and technical roles including, studio production, cinematic production, field production, mobile sports production, computer graphics, post-production editing, scriptwriting and sales, marketing and entrepreneurship. You will have a dynamic set of skills for a dynamic industry.

Along the way, you will be mentored and guided by industry professionals and be able to test your skills with field placements in the industry. If making video content is your dream, the Broadcasting – Television and Film Production program is your ticket.

The Honours Bachelor of Commerce (Digital Marketing) program is a four-year, honours level degree with a mandatory co-op work term between Levels 7 and 8.  Students will study core fundamentals of business including business strategy, management, human resources, accounting and leadership in addition to the specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing. Students will be well prepared to write certification exams within the digital marketing field upon graduation.

The Interactive Media Design program will professionally prepare students for an evolving job market in digital media design, development and production, providing comprehensive training in new media technologies with an emphasis on web application design, interactive rich media, and current technologies for developing usable, media-rich sites and applications. The curriculum will combine courses in design, coding, marketing and media management and incorporate industry-standard tools from companies such as Adobe, Maxon, etc., as well as open-source technologies for web application development.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Complete both individual and collaborative interactive media projects effectively.
• Use best practices and tools to design and develop dynamic, rich-media content.
• Contribute to the assessment of the requirements of an interactive media project.
• Contribute to the development, budgeting, planning and professional presentation of an interactive media project.
• Design a media project (interface, navigation, graphics, text treatment) using current best practice design and development principles, and applying conceptual and theoretical frameworks.
• Build effective and dynamic Web sites and/or mobile applications.Identify and analyze ethical and professional issues arising in an online environment.
• Apply research and conceptual skills to propose possible solutions for mobile/multimedia/Web development problems.
• Use creative and critical thinking techniques in the effective design, development and implementation of an interactive media project.
• Contribute to the assessment of the financial, technical and artistic success of an interactive media project.

Fashion Marketing and Management is the business of fashion. We provide the knowledge with the hands on approach to prepare you for a dynamic career in retail. Our three areas of study focus on business, technology and visual presentation with emphasis on principles of marketing and management. Students will be responsible for the retail operations of our program campus store Live Chic and LiveChic.ca through buying, sales, inventory, merchandising, visual presentation, marketing and social media.

Co-operative Education
This two-year program has two co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Examine the evolution of fashion and design movements and their relationship to designers, producers and retailers.
• Adhere to ethical, sustainable and innovative practices for leadership in the domestic and global fashion industry.
• Apply principles of purchasing, inventory management, and merchandising when making business operations decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
• Apply accounting fundamentals and financial management skills when making business operations decisions.
• Apply principles of effective organization, management, employee and labour relations to the operation of a fashion business.
• Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer behavior and satisfaction.
• Analyze current design trends to predict sales dynamics for fashion products and services.
• Develop marketing goals, objectives, and strategies related to advertising and promotion of fashion products and services, using contemporary consumer psychology concepts and emerging technology.
• Use professional sales and customer service techniques to sell in retail, wholesale and e-commerce settings.
• Develop creative concepts for fashion products and services that meet innovation, entrepreneurship or social enterprise objectives.
• Develop and apply business communication strategies for personal, career and professional development to enhance work performance and maximize management and leadership skills.