Graduate Certificate in International Business Management

at Fanshawe College - London Campus Canada

The Marketing Management program will ensure your potential meets your management dreams. This one-year graduate certificate is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today's job market. Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

In the program, you'll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real life business issues. You'll be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.

In-class students can also apply for the opportunity to further develop their marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

The Interactive Media Development - 3D Visualization Program at Fanshawe College is an intensive three-year advanced diploma focusing on the tools and techniques necessary to gain employment in the fields of visualization and emerging interactive technologies. The goal of the program is to provide students with the professional, technical and artistic skills necessary to create innovative visualizations, prototypes and info-graphics.

Students will develop 2 and 3 dimensional design skills by studying a curriculum focused initially on the core principles of visualization technologies and interactive media. Foundation courses including image and motion design, interactive production, project management, and visual communication will provide the basis for understanding sophisticated technologies such as virtual and augmented reality.

Throughout the second year, students will study more advanced concepts of visualization including 3D modeling, game engine simulations, visualization statistics, generative art and user experience design. In the third year, students will continue with advanced visualization studies with emphasis on an integrative capstone project (individual or group) or a client based applied research project internship.

An integral part of the 3D Visualization program at Fanshawe College is its relationship to the local community. London, ON has a vibrant and growing interactive media industry. Professionals from this community include business leaders and entrepreneurs, creative directors, interactive designers, programmers, game designers, and producers who will play an important role by providing mentorship to students through critique and guest lectures.

Graduates of this program will find entry-level positions in the visualization industry as interactive designers and programmers, 3D specialists, prototype and visualization designers.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Complete both individual and collaborative interactive media projects effectively.
• Select and use best practices and tools to design and develop dynamic, rich-media content.
• Assess the requirements of a complex interactive media project.
• Develop, budget, plan and professionally present a complex interactive media project.
• Design a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
• Build effective and dynamic complex Web sites and/or mobile applications.
• Identify and analyze ethical and professional issues arising in an online environment.
• Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/Web development problems.
• Select and use creative and critical thinking techniques in the effective design, development and implementation of a complex interactive media project.
• Evaluate the financial, technical and artistic success of a complex interactive media project
• Analyse and implement augmented and virtual reality technologies in the creation of 3D visualizations.
• Assess and evaluate 3D visualization hardware and software for implementation in interactive installations.
• Design complex data, 3D and rich media assets for integration into augmented and virtual reality presentations.

Business - Marketing is a two-year Ontario College Diploma program. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
• Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
• Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
• Communicate marketing* information persuasively and accurately in oral, written, and graphic* formats.
• Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
• Participate in conducting market research* to provide information needed to make marketing* decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
• Participate in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing* environments.

The Honours Bachelor of Commerce (Management) Degree program is designed to provide students with a well-rounded education in business management. The curriculum emphasizes that organizational success is achieved through effective leadership and is driven by people in all areas and departments within an organization. This four-year honours level degree includes a mandatory paid co-op work term between Levels 7 and 8 and is aligned with the Canadian Institute of Management professional program. Cross-functional courses combined with applications in sustainable business practices and effective ethical leadership from the local, national and global perspective will prepare graduates for a wide range of employment opportunities.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments.
• Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends.
• Enhance business opportunities by incorporating external variables into various business decision models.
• Assess the unique business needs of organizations of various sizes, public sector, private sector, and not-for-profit firms.
• Evaluate professional, ethical, and legal codes of conduct.
• Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning.
• Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose.
• Perform effectively and efficiently within groups or teams, demonstrating leadership, team-building, and influencing skills.
• Design personal learning plans and integrate learning strategies into current and future development goals.
• Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship.
• Analyze domestic and international business opportunities within an international context.
• Plan, implement, and evaluate projects and programs, using project planning principles and tools.
• Assess the overall financial performance of an organization.
• Apply management-level decision-making and strategic planning skills.
• Develop a business plan based on sound research that integrates business principles and best practices.
• Evaluate the impact of the economic, social, political, and cultural variables which affect a business.
• Demonstrate leadership skills to motivate others to achieve personal and organizational goals.
• Design strategies to creatively organize, lead, and manage the risks of an organization.
• Implement best practice principles for the planning, directing, and controlling of an organization.
• Contribute to the planning, implementation and evaluation of sales strategies to improve revenue generation.
• Construct creative and innovative ideas to address business challenges and opportunities.
• Assess the impact on individuals, groups and organizations when an individual exceeds the limits of their knowledge and takes inappropriate risks.

Co-operative Education
This four-year Honours Degree program requires completion of one mandatory co-op work term. More information about Co-operative Education can be found at www.fanshawec.ca/co-op

Business - Human Resources is a two-year Ontario College Diploma program. Students learn business basics such as accounting, communications, and computer applications, then focus on HR subjects such as training and development, recruitment, compensation, benefits, employment law and occupational health and safety.  In addition, students have the opportunity to achieve six of the nine Certified Human Resources Professional/Leader (CHRP/CHRL) credits. For more information, refer to www.hrpa.ca
In their final semester, in class students have the opportunity to participate in a mentorship with an HR professional to experience first-hand the HR workplace environment. Graduates are in demand for HR generalist  jobs as well as in recruiting, compensation and benefits, training and development and health and safety. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Human Resources Advanced Diploma program where they will have the opportunity to achieve the balance of the CHRP/CHRL credits (three additional credits).

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management* processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization's success through effective employee relations.
• Assist with the administration and communication of the organization's total compensation plan*.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development* strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

Fanshawe College's Law Clerk (Co-op) program is designed to provide students with a solid grounding in legal principles combined with the practical law clerk training that students will need to enter the diverse, fast-paced modern field of law. As a graduate of the Law Clerk program you will work as part of a team in law firms, corporate legal departments, financial institutions, insurance companies, legal technology providers, title insurance companies, Federal, Provincial and Municipal Governments or in any other capacity where a legal environment exists. Depending upon your choice of career path, you could find yourself preparing motion records and trial documentation, interviewing witnesses, arranging trial dates and adjournments, drafting corporate/commercial documentation, completing Family Law Act financial statements, administering estates, negotiating leases, administering contracts, completing legal research, searching titles or processing real estate transactions. At Fanshawe College you will learn about many areas of Canadian law including civil litigation, corporate/commercial, debtor and creditor rights, real estate, landlord and tenant, estate administration, family law and contracts. You will refine your communication and information processing skills as you learn how to research, analyze and write in the legal environment. You will develop an ability to work with a variety of leading-edge legal software applications and online commercial legal databases and services.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year Co-operative Education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.
Applicants seeking a non Co-op Endorsed Diploma should apply to the Law Clerk program, Program Code LCK1.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Support the needs of clients and legal professionals through the use of accurate terminology and professional communication strategies, both orally and in writing;
• Complete all work within routine and unexpected time lines and limitation periods within the legal environment;
• Use current and relevant electronic and print resources, within the legal environment, to conduct legal research, to assist with file and evidentiary management, to facilitate communication and generate legal documentation, complying with current regulations and procedures;
• Research and summarize the presenting legal issues, applying knowledge of substantive law, to support the legal team;
• Apply rules of procedure to support best legal practices;
• Conduct oneself professionally in adherence to the guidelines of the Law Society of Upper Canada;
• Carry out clerical and administrative duties for the operation of a variety of legal environments;
• Outline strategies for ongoing professional development to ensure continuing competence as a Law Clerk;
• Act equitably and justly with diverse populations*;
• Provide support for legal professionals in courts and administrative tribunals within the legal system.

Digital Communication Management is a two-semester Ontario College Graduate Certificate program that is intended to prepare students to deliver messages in today's increasingly connected media environment. It is designed for students who want to expand their skills in the production and management of social media, media communications, video and audio production, photography, web and digital design.

Graduates will be able to leverage these skills in content strategy and curation, as well as user experience and design to develop significant opportunities for employment in almost any sector that wishes to engage or educate an audience.

Landscape Design is a three-year co-operative program of study providing training in the design of many types of landscape areas, with emphasis on residential landscape design as well as experience with commercial and institutional sites. A variety of skills in areas such as drafting, computer-aided design, three dimensional modeling, design illustration and visualization are combined with the knowledge of design theory, plant and hard materials, landscape construction and new technologies to provide students with the skills necessary to source employment in the expanding field of landscape design.

Qualifying graduates of the Landscape Design program, have the option to receive advanced standing into a related Honours Bachelor's Degree in the Environmental Design and Planning program at Fanshawe College as well as the Landscape Architecture program at the University of Guelph where they may continue their studies.

Co-operative Education:-
This is a three-year program with co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Craft landscape designs that successfully integrate people into outdoor environments.
• Apply principles of site engineering to complete a landscape design.
• Use the computer as a tool to communicate all aspects of the landscape design process.
• Utilize appropriate communication tools to convey design ideas.
• Recognize the importance of landscape maintenance and management in design.
• Prepare accurate quantity and cost estimates for a project.
• Plan, execute, and conclude a wide range of landscape projects.
• Identify environmental effects of projects and take appropriate steps to avoid environmental damage and promote healthy ecosystems.
• Act in a professional manner, maintain professional relationships, and communicate effectively with clients, co-workers, supervisors, and others.
• Develop strategies for ongoing personal and professional development to enhance work performance and career opportunities and to keep pace with industry changes.

The Aviation Technician - Avionics Maintenance program is a Transport Canada approved program (TC-2011-08-4128) that provides the knowledge and skills required to start a career in aircraft avionics maintenance, which is responsible for servicing, repair and maintenance of aircraft electrical and electronics systems such as communication, navigation and data systems. This program covers all aspects of aircraft avionics systems used in general aviation, corporate, charter transport category aircraft and helicopters.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Apply the current regulatory requirements to the safety and airworthiness of aircraft.
• Perform major and minor maintenance tasks on airframes and engines.
• Install and maintain aircraft electrical systems.
• Install and maintain aircraft instrument systems.
• Install and maintain aircraft avionic and flight control systems.
• Apply the principles and practices of aircraft maintenance engineer category “E” to all work situations.

This three-year, advanced diploma program follows a curriculum approved by the College of Respiratory Therapists of Ontario (CRTO), the Canadian Society of Respiratory Therapists (CRST) and the National Alliance of Respiratory Therapy Regulatory Bodies (NARTRB), and is accredited nationally through Accreditation Canada.  College faculty, together with instructors from the clinical affiliates, provide the scientific foundation and clinical experience required to prepare students for practice at the entry-level within Ontario, as well as nationally and internationally.