Graduate Certificate in Marketing Management

at Fanshawe College - London Campus Canada

Ontario enjoys consistent demand for welders and this program is designed to allow students to graduate with a skill set that meets the needs of even the most current manufacturing environments. Students will enjoy a mix of theoretical and practical learning in Fanshawe's new state-of-the-art welding lab.  The program features a significant amount of in-lab practice time to allow students to master their craft.  Instruction will incorporate emerging technologies like virtual/augmented reality, robotics and pulse welding. Students will have the opportunity to enhance their employability by earning Canadian Welding Bureau (CWB) certifications. The program includes a co-op work experience.

The program consists of four academic levels and eight months of co-op working in industry. The program prepares graduates for employment in areas such as numerically controlled machines programming, tool design, production planning, statistical process control, value engineering, advanced machining and maintenance engineering throughout the manufacturing industry. Modern numerically controlled CNC and CAD/CAM equipment is utilized in this program.

Other Information
Graduates of the two-year Manufacturing Engineering Technician (Co-op) Ontario College Diploma program may apply to Level 5 of the Manufacturing Engineering Technology (Co-op) program to complete the requirements for an Ontario College Advanced Diploma in Manufacturing Engineering Technology. Students wishing to continue into the Manufacturing Engineering Technology (Co-op) program must complete an "Application for Program Transfer" form available from the Office of the Registrar, Room E1012.
This program will be delivered over two years, which includes four academic levels and two 4-month co-op terms.
A CONNECT lab fee of $50.00 per academic term is included in the Additional Program Fees stated in the Fee Schedule. This fee helps cover costs associated with the delivery of the CONNECT mobile computing program.   

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.0 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year Co-operative Education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Analyze and solve routine technical problems* related to manufacturing environments through the application of engineering principles.*
• Conduct routine analysis* of components, processes, and systems through the application of engineering principles* and practices.*
• Interpret and prepare graphics* and other technical documents* to appropriate engineering standards.
• Use computer hardware and software to support the engineering environment.
• Apply knowledge of manufacturing materials, operations, and processes to support the production of components.
• Apply knowledge of machinery, tools and other equipment to manufacture and assemble components.
• Conduct quality control and quality assurance procedures as required.
• Recognize the environmental, economic, legal, safety, and ethical implications of manufacturing projects.
• Use and maintain documentation, inventory, and records systems.
• Contribute to the implementation of a manufacturing project.
• Develop strategies and plans to improve job performance and work relationships.

The Broadcast Journalism - Television News Ontario College Graduate Certificate program is designed to prepare informed, principled, creative and disciplined Broadcast Journalists for a career in Television News. The unique program focus is designed to train the news Videographer/Reporter/Producer. 

Program includes use of broadcast news gathering equipment, audio and visual, news writing, newscasting, news editing, interviewing, researching, TV video editing, TV news casting, TV production and practical Broadcast Journalism experience. The program includes an ongoing internship and a two-month internship program in March and April to be completed in newsrooms across Canada.

The two term Construction Project Management program will focus on the knowledge and skills required to advance in the construction industry to a management position, acknowledging the new demands of this role that include the theory and practice of managing a residential, industrial, commercial and institutional (I.C.I.) construction project from start to finish, while working inter-professionally and coordinating the work with a variety of other trades/professions. This program is also designed to meet the need for people with out-of-Canada qualifications such as architects and engineers to use their skills and qualify for these well paid, rewarding jobs.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Assess requirements for construction industry business planning and management.
• Formulate strategies for human resource planning and management.
• Integrate and apply knowledge of construction legislation, standards, procedures and contract law into an on-going planning and decision making process.
• Justify safe work practices including risk analysis and risk management theory, assisting in the formulation of options on the basis of specific project/operational requirements.
• Utilize collaborative leadership skills to communicate and influence project stakeholders to achieve project goals.
• Manage and execute a variety of construction projects using project management principles, practices and tools.
• Build and lead interdisciplinary teams throughout the project lifecycle using negotiation and problem solving skills.

The Human Services Foundation program provides a broad education in understanding human behaviour and serves as a foundation for preparing the student to enter specific people helping career programs. Basic academic coursework relevant to human services and volunteer experience in a human services setting combine to provide a comprehensive introduction to the field of helping.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Discuss the roles, responsibilities, career opportunities, academic and personal requirements for success in the Community Services and Child Studies field.
• Apply culturally sensitive communication and interpersonal skills to support team functioning in academic and professional settings with the ability to engage in self-reflection.
• Explain major theoretical models of behaviour associated with the study of psychology.
• Apply the appropriate Client service strategies according to client behaviour/preference.
• Select the Community Services and Child Studies field best suited to personal and career interest.
• Explain how academic strengths, needs and personal health factors affect success and wellness in a college environment.
• Utilize written and verbal communication skills specific to the Community Services and Child Studies field.

Journalism - Broadcast students learn skills to develop a career as a Broadcast Journalist in electronic media, radio, television and webmedia.  Develop story telling skills as a reporter using broadcast news gathering equipment, audio and visual, news writing, newscasting, news editing, interviewing, researching, documentary/current affairs production, sportscasting, newsbeats, news management, media law and media ethics.

Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast facilities.

The program offers practical, hands-on training with live on-air performances on the College broadcast properties (e.g., Listen live at CIXX-FM, The X 106.9FM www.1069thex.ca, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and the new Stellar Radio, live video and audio at http://original.livestream.com/stellar_radio

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Report on stories in an accurate, detailed, balanced, professional, and timely manner.
• Apply computer and technical skills to designated production and research functions in journalism.
• Function both independently and as a member of editorial and/or production teams.
• Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.
• Develop strategies for personal and professional development.
• Comply with relevant Canadian legislation, standards, and the principles and practices of journalism.
• Write and edit content for the designated media platforms.
• Publish and/or broadcast content for the designated media platforms.
• Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.

Business - Human Resources is a two-year Ontario College Diploma program. Students learn business basics such as accounting, communications, and computer applications, then focus on HR subjects such as training and development, recruitment, compensation, benefits, employment law and occupational health and safety.  In addition, students have the opportunity to achieve six of the nine Certified Human Resources Professional/Leader (CHRP/CHRL) credits. For more information, refer to www.hrpa.ca
In their final semester, in class students have the opportunity to participate in a mentorship with an HR professional to experience first-hand the HR workplace environment. Graduates are in demand for HR generalist  jobs as well as in recruiting, compensation and benefits, training and development and health and safety. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Human Resources Advanced Diploma program where they will have the opportunity to achieve the balance of the CHRP/CHRL credits (three additional credits).

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management* processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization's success through effective employee relations.
• Assist with the administration and communication of the organization's total compensation plan*.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development* strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

This program, as the name implies, shall give Engineering students a one-year, intensive training in the practical elements associated with their profession, such as CAD, Blueprint Reading, Machining and Welding.  The program has been created to complement the theoretical skills that they presently obtain in their formal studies.

Learning Outcomes
The graduate has reliably demonstrated the ability to :

• Solve complex technical problems related to mechanical environments and evaluate solutions according to accepted engineering principles.
• Design and analyze mechanical components, processes, and systems through the application of complex engineering principles and practices.
• Create graphics and other technical documents and evaluate these documents against appropriate engineering standards.
• Utilize current and relevant hardware and software to support the mechanical engineering environment.
• Design components using knowledge of manufacturing processes.
• Apply knowledge of materials and engineering principles to manufacturing operations andprocesses as required.
• Select and utilize various machinery, tools, and other equipment used in manufacturing processes as required.
• Coordinate, conduct and analyze quality control and quality assurance procedures.
• Create a relevant project document including the creation of a risk management strategy, incorporating the environmental, economic, legal, safety, and ethical implications inherent in mechanical engineering projects.
• Produce, maintain and utilize documentation, and inventory and records systems.
• Participate in the management of an engineering product.
• Develop and implement strategies and plans to improve job performance and work relationships.

The Honours Bachelor of Commerce (Management) Degree program is designed to provide students with a well-rounded education in business management. The curriculum emphasizes that organizational success is achieved through effective leadership and is driven by people in all areas and departments within an organization. This four-year honours level degree includes a mandatory paid co-op work term between Levels 7 and 8 and is aligned with the Canadian Institute of Management professional program. Cross-functional courses combined with applications in sustainable business practices and effective ethical leadership from the local, national and global perspective will prepare graduates for a wide range of employment opportunities.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments.
• Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends.
• Enhance business opportunities by incorporating external variables into various business decision models.
• Assess the unique business needs of organizations of various sizes, public sector, private sector, and not-for-profit firms.
• Evaluate professional, ethical, and legal codes of conduct.
• Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning.
• Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose.
• Perform effectively and efficiently within groups or teams, demonstrating leadership, team-building, and influencing skills.
• Design personal learning plans and integrate learning strategies into current and future development goals.
• Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship.
• Analyze domestic and international business opportunities within an international context.
• Plan, implement, and evaluate projects and programs, using project planning principles and tools.
• Assess the overall financial performance of an organization.
• Apply management-level decision-making and strategic planning skills.
• Develop a business plan based on sound research that integrates business principles and best practices.
• Evaluate the impact of the economic, social, political, and cultural variables which affect a business.
• Demonstrate leadership skills to motivate others to achieve personal and organizational goals.
• Design strategies to creatively organize, lead, and manage the risks of an organization.
• Implement best practice principles for the planning, directing, and controlling of an organization.
• Contribute to the planning, implementation and evaluation of sales strategies to improve revenue generation.
• Construct creative and innovative ideas to address business challenges and opportunities.
• Assess the impact on individuals, groups and organizations when an individual exceeds the limits of their knowledge and takes inappropriate risks.

Co-operative Education
This four-year Honours Degree program requires completion of one mandatory co-op work term. More information about Co-operative Education can be found at www.fanshawec.ca/co-op

The Marketing Management program will ensure your potential meets your management dreams. This one-year graduate certificate is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today's job market. Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

In the program, you'll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real life business issues. You'll be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.

In-class students can also apply for the opportunity to further develop their marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.