Graduate Certificate in Marketing Management

at Fanshawe College - London Campus Canada

This one-year Ontario College Graduate Certificate program develops advanced knowledge of Autism Spectrum Disorder (ASD), and awareness of effective intervention techniques via two field placements and academic study.  Graduates have highly specialized areas of knowledge in ASD and Applied Behaviour Analysis (ABA) to design and implement behaviour strategies, understand evidence-based treatments for individuals with ASD, collect and analyze data, and work with and train families on implementing behavioural strategies.

Learning Outcomes

• The graduate has reliably demonstrated the ability to
• Assess and analyze the characteristics, skills, and behaviour of individuals with ASD to effectively implement evidence-based behavioural interventions.
• Design and implement effective behavioural intervention plans under appropriate supervision and based on the principles of Applied Behaviour Analysis (ABA).
• Evaluate the effectiveness of behavioural intervention plans based on the principles of ABA.
• Work collaboratively with families, teams, service providers, and the broader community to respond to the learning and behavioural needs of individuals with ASD.
• Design, implement, and evaluate as part of a team, ABA based transition plans for individuals with ASD.
• Comply with established ethical principles and professional guidelines
• Provide leadership in the promotion and provision of services to meet the needs of individuals with ASD and their families.
• Evaluate empirical evidence in order to select appropriate interventions for individuals with ASD.

The Marketing Management program will ensure your potential meets your management dreams. This one-year graduate certificate is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today's job market. Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

In the program, you'll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real life business issues. You'll be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.

In-class students can also apply for the opportunity to further develop their marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

The Human Services Foundation program provides a broad education in understanding human behaviour and serves as a foundation for preparing the student to enter specific people helping career programs. Basic academic coursework relevant to human services and volunteer experience in a human services setting combine to provide a comprehensive introduction to the field of helping.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Discuss the roles, responsibilities, career opportunities, academic and personal requirements for success in the Community Services and Child Studies field.
• Apply culturally sensitive communication and interpersonal skills to support team functioning in academic and professional settings with the ability to engage in self-reflection.
• Explain major theoretical models of behaviour associated with the study of psychology.
• Apply the appropriate Client service strategies according to client behaviour/preference.
• Select the Community Services and Child Studies field best suited to personal and career interest.
• Explain how academic strengths, needs and personal health factors affect success and wellness in a college environment.
• Utilize written and verbal communication skills specific to the Community Services and Child Studies field.

Baking and Pastry Arts Management is a one-of-a-kind program that will prepare students for a career in baking and pastry arts, by combining baking with the fundamentals of cooking skills in order to meet the needs of todays employers and customers.

This two-year diploma program also assists students in developing skills to operate a successful business through the study of key theories in small business planning, management, marketing and sales. Graduates from this program will be able to seek a variety of different employment opportunities as a member of a culinary team in: restaurants, hotels, cruise lines, catering companies, bakeries and pastry shops. The hospitality industry is experiencing rapid growth and employers will benefit from qualified workers who exhibit characteristics learned in our Baking and Pastry Arts Management program.

The Honours Bachelor of Commerce (Management) Degree program is designed to provide students with a well-rounded education in business management. The curriculum emphasizes that organizational success is achieved through effective leadership and is driven by people in all areas and departments within an organization. This four-year honours level degree includes a mandatory paid co-op work term between Levels 7 and 8 and is aligned with the Canadian Institute of Management professional program. Cross-functional courses combined with applications in sustainable business practices and effective ethical leadership from the local, national and global perspective will prepare graduates for a wide range of employment opportunities.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments.
• Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends.
• Enhance business opportunities by incorporating external variables into various business decision models.
• Assess the unique business needs of organizations of various sizes, public sector, private sector, and not-for-profit firms.
• Evaluate professional, ethical, and legal codes of conduct.
• Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning.
• Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose.
• Perform effectively and efficiently within groups or teams, demonstrating leadership, team-building, and influencing skills.
• Design personal learning plans and integrate learning strategies into current and future development goals.
• Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship.
• Analyze domestic and international business opportunities within an international context.
• Plan, implement, and evaluate projects and programs, using project planning principles and tools.
• Assess the overall financial performance of an organization.
• Apply management-level decision-making and strategic planning skills.
• Develop a business plan based on sound research that integrates business principles and best practices.
• Evaluate the impact of the economic, social, political, and cultural variables which affect a business.
• Demonstrate leadership skills to motivate others to achieve personal and organizational goals.
• Design strategies to creatively organize, lead, and manage the risks of an organization.
• Implement best practice principles for the planning, directing, and controlling of an organization.
• Contribute to the planning, implementation and evaluation of sales strategies to improve revenue generation.
• Construct creative and innovative ideas to address business challenges and opportunities.
• Assess the impact on individuals, groups and organizations when an individual exceeds the limits of their knowledge and takes inappropriate risks.

Co-operative Education
This four-year Honours Degree program requires completion of one mandatory co-op work term. More information about Co-operative Education can be found at www.fanshawec.ca/co-op

The Social Service Worker (Fast Track) program provides an opportunity for university graduates (Psychology, Sociology or Social Work related) and community college Community Studies diploma graduates to complete the requirements for graduation from the Social Service Worker program in three levels (ten months). Graduates from the Social Service Worker program are eligible for admission to The Ontario College of Social Workers and Social Service Workers and must be members of this regulating body to use the professional title "Registered Social Service Worker".

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Develop and maintain professional relationships which adhere to professional, legal, and ethical standards aligned to social service work.
• Identify strengths, resources, and challenges of individuals, families, groups, and communities to assist them in achieving their goals.
• Recognize diverse needs and experiences of individuals, groups, families, and communities to promote accessible and responsive programs and services.
• Identify current social policy, relevant legislation, and political, social, and/or economic systems and their impacts on service delivery.
• Advocate for appropriate access to resources to assist individuals, families, groups, and communities.
• Develop and maintain positive working relationships with colleagues, supervisors, and community partners.
• Develop strategies and plans that lead to the promotion of self-care, improved job performance, and enhanced work relationships.
• Integrate social group work and group facilitation skills across a wide range of environments, supporting growth and development of individuals, families, and communities.
• Work in communities to advocate for change strategies that promote social and economic justice and challenge patterns of oppression and discrimination.

The Motive Power Technician (Automotive) Diploma program is a two-year Ontario College Diploma program. The program is designed to develop graduates with essential advanced technical, organizational, interpersonal, administrative and managerial skills required for the automotive service industry as well as providing progressive and comprehensive learning experiences on internal combustion spark ignition engines, power trains and related modern vehicle systems. Students will learn to communicate effectively, diagnose and solve problems logically and to undertake responsible work tasks with a minimum of supervision.

Graduates may also be in a favourable status if they wish to apply for our alternative Motive Power Technician (Diesel) Diploma program. Credit for those courses that bridge our diploma programs will be granted; therefore, significantly reducing the requirements for this second Ontario College Diploma.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyse, diagnose, and solve various motive power system problems by using problem-solving and critical thinking skills and strategies and by applyingfundamental knowledge of motor vehicle operation, components, and their interrelationships.
• Diagnose and repair climate control systems in compliance with manufacturers' recommendations.
• Diagnose and repair engine systems in compliance with manufacturers' recommendations.
• Diagnose and repair electrical, electronic, personal safety, and emission components and systems in compliance with manufacturers' recommendations.
• Diagnose and repair drive train components and systems in compliance with manufacturers' recommendations.
• Diagnose and repair suspension, steering, and brake components and systems in compliance with manufacturers' recommendations.
• Disassemble and assemble components to required specifications by applying workshop skills and knowledge of basic shop practices.select and use a variety of troubleshooting techniques and test equipment to assess electronic circuits, vehicle systems, and subsystems.
• Apply knowledge of hydraulics and pneumatics to the testing and analysis of motive power systems and subsystems.
• Communicate information effectively, credibly, and accurately by producing supporting documentation to appropriate standards.
• Use information technology and computer skills to support work in a motive power environment.
• Prepare, support, maintain, and communicate data from log, record, and documentation systems.
• Apply business practices, project management skills, and communication skills to improve customer service.
• Assist in quality-control and quality-assurance programs and procedures.
• Develop and use personal and professional strategies and plans to improve professional growth, job performance, and work relationships.
• Complete all assigned work in compliance with occupational, health, safety, and environmental law; established policies and procedures; codes and regulations; and in accordance with ethical principles.

If you are interested in the behind the scenes action of television and film production, and are eager to get hands-on training in one of the largest and most state-of-the-art facilities in Canada, the Fanshawe Broadcasting - Television and Film Production program is for you.

You will work behind the camera producing a variety of films and shows that includes narratives, documentaries, live sports, news, commercials and promotions with your talented and passionate classmates. There are opportunities to produce, shoot or edit programs that will be aired throughout the region or shown at film festivals, reaching thousands of viewers. When you graduate, you will have experienced all areas of creative and technical roles including, studio production, cinematic production, field production, mobile sports production, computer graphics, post-production editing, scriptwriting and sales, marketing and entrepreneurship. You will have a dynamic set of skills for a dynamic industry.

Along the way, you will be mentored and guided by industry professionals and be able to test your skills with field placements in the industry. If making video content is your dream, the Broadcasting – Television and Film Production program is your ticket.

The Construction Engineering Technology program will develop the technical knowledge and skills required to oversee and manage the construction of residential, industrial, commercial and institutional projects - from the conceptual planning phase through to project completion and contract closeout. 

Students within the advanced diploma will learn how to estimate labour, material and costs, write and understand contacts, establish a project’s budget, develop a site logistic plan, schedule and manage construction projects, and perform on-site field engineering, field inspections, and utilize the latest onsite technology. You'll also learn the soft skills required to be an effective, respected leader - both in the office and on-site.

Learning Outcomes

• Develop and use strategies to enhance professional growth and ongoing learning in the construction engineering field.
• Comply with workplace health and safety practices and procedures in accordance with current legislation and regulations.
• Complete duties and assist in monitoring that work is performed in compliance with contractual obligations, applicable laws, standards, bylaws, codes and ethical practices in the construction engineering field.
• Promote and carry out sustainability practices* in accordance with contract documents, industry standards and environmental legislative requirements.
• Facilitate the collaboration and interaction among project stakeholders* to support construction engineering projects*.
• Collect, process, analyze and coordinate technical data to produce written and graphical project-related documents.
• Coordinate and facilitate the collecting, processing, interpreting and application of survey/geomatics and layout information* to implement construction projects*.
• Select and use industry-specific electronic and digital technologies to support the design and construction of projects.
• Analyze and solve technical problems related to the design and implementation of construction projects* by applying engineering concepts, technical mathematics* and building science*.
• Schedule, coordinate and monitor the progression of construction projects* by applying principles of construction project management.
• Prepare estimates of time, cost, quality and quantity, tenders and bids.
• Perform, coordinate and facilitate quality control* testing and monitoring of equipment, materials and methods involved in the implementation and completion of construction projects*.
• Apply teamwork, leadership, supervision and interpersonal skills when working individually or within multidisciplinary teams to complete work on construction projects*.

Co-op Opportunities 
The Construction Engineering Technology  - Management program offers a co-operative education component, which provides students the opportunity to gain invaluable first-hand workplace experience in their chosen field. Here are some co-op jobs that have kick-started the careers of some Construction Engineering Technology  - Management students before even graduating! 

This two-year Ontario College Diploma program provides the skills necessary for students wishing to enter the workforce in the live entertainment industry. Through both practical application and classroom theory, students will develop skills using the technologies of theatre production, with emphasis on lighting, sound, video and properties. To enhance these skills the students will also learn a range of disciplines including, networks, properties, scenic painting, rigging, special effects, design communications, theatre and art history and project management.