Graduate Certificate in Marketing Management

at Fanshawe College - London Campus Canada

Business - Marketing is a two-year Ontario College Diploma program. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
• Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
• Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
• Communicate marketing* information persuasively and accurately in oral, written, and graphic* formats.
• Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
• Participate in conducting market research* to provide information needed to make marketing* decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
• Participate in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing* environments.

This two-year conservatory program will give you practical experience in acting for the stage, mask work, play analysis, improv, and acting for the camera. You'll also take other specialized master classes and will work with professional artists on a graduating project that will come together as a professional production.

You'll be guided through a process of discovering a method of acting that brings out your full potential and you'll emerge with a deep understanding of Shakespeare, theatre history, movement for actors, and the business of acting. You'll emerge with a strong foundation for launching your professional career.

Business Fundamentals is a one-year Ontario College Certificate program. This program is designed to build fundamental business skills. This program is ideal for students who want to strengthen their foundational skills (math, writing, communication) before entering a two-year business diploma program; mature students who are preparing to re-enter the workforce; and international students. In the first level, students will take courses in customer service and business communication while improving their computer and math skills. Because the second level of Business Fundamentals is predominantly the common first level shared by all two-year diploma programs in the Lawrence Kinlin School of Business, graduates may choose to transfer directly into the second level of any business diploma program; alternatively, they may enter the workforce in various entry-level positions.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Identify factors that have an impact on an organization's business opportunities.
• Explain the impact of corporate sustainability*, corporate social responsibility and ethics on an organization's business initiatives.
• Use current technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Perform basic accounting procedures and financial calculations to support the operations of an organization.
• Describe marketing and sales concepts used to support the operations of an organization.
• Develop strategies for ongoing personal and professional development to enhance work performance.
• Outline the functional areas of a business and their inter-relationships.

The Human Services Foundation program provides a broad education in understanding human behaviour and serves as a foundation for preparing the student to enter specific people helping career programs. Basic academic coursework relevant to human services and volunteer experience in a human services setting combine to provide a comprehensive introduction to the field of helping.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Discuss the roles, responsibilities, career opportunities, academic and personal requirements for success in the Community Services and Child Studies field.
• Apply culturally sensitive communication and interpersonal skills to support team functioning in academic and professional settings with the ability to engage in self-reflection.
• Explain major theoretical models of behaviour associated with the study of psychology.
• Apply the appropriate Client service strategies according to client behaviour/preference.
• Select the Community Services and Child Studies field best suited to personal and career interest.
• Explain how academic strengths, needs and personal health factors affect success and wellness in a college environment.
• Utilize written and verbal communication skills specific to the Community Services and Child Studies field.

The Recreation and Leisure Services program is committed to developing the leadership skills of each of its students to support the achievement of recreation and leisure outcomes for individuals, groups and communities. Through concentrated academic and field work over the two years, students acquire the knowledge, skills and competencies to promote community development and involvement and to plan and implement special events and programs in a variety of recreation fields. This is practised in settings which emphasize planning, implementation and evaluation that can respond to the multi-dimensional needs of all members of the community. The students will be able to develop benefits based programming that addresses recreation as an essential service; one that can effectively respond to a variety of individual or community needs.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Create, plan, implement, and evaluate recreation and leisure programs and special events which respond to identified needs and maximize the delivery of the benefits of recreation.
• Apply the principles of marketing to the promotion of the benefits of recreation and leisure programs, special events, services, and facilities.
• Generate revenue for recreation and leisure programs, special events, services, and facilities by applying sound business principles.
• Contribute to strategies for effectively managing the performance and development of staff and volunteers in recreation and leisure settings.
• Apply administration skills to recreation and leisure settings.
• Contribute to the safe and effective management of recreation venues.
• Design and implement appropriate research and planning strategies.
• Educate others regarding the value and benefits of recreation, leisure, and lifestyle enhancement.
• Apply community development strategies for advocating and facilitating the personal, social, economic, and environmental benefits of recreation.
• Apply principles of lifespan growth and development to individuals and groups in recreation and leisure settings.
• Apply the concept of inclusion to the design and delivery of recreation and leisure programs, special events, services, and facilities.
• Develop plans for ongoing personal and professional growth and development.

Professional Financial Services is a one-year Ontario College Graduate Certificate program, completed in two four-month levels. The program is designed to leverage a university or college credential in any discipline by providing a fast track to a career as a Professional Financial Planner. An intensive curriculum prepares graduates to provide clients with professional advice to build wealth and ensure financial security through setting goals, managing finances, minimizing tax, managing life's risks, and building investment portfolios, as well as customer relations and providing product to clients. The curriculum prepares students to pursue the Certified Financial Planner® CFP®, with the CFP designation awarded by the Financial Planning Standards Council www.fpsc.ca.  Graduates complete the Registered Retirement Consultant curriculum and may challenge the RRC® designation assessment.     Students are prepared to write the Canadian Securities Course® CSC® and Life Licensing Qualification Program exams. Upon successful completion of the program and external examinations, graduates are well equipped with skills and credentials to enter a wide variety of careers in banking, investment, insurance, credit and financial planning.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyse client information to formulate financial planning strategies.
• Create a comprehensive financial plan.
• Analyse customer credit capacity and select loan instruments to meet customer needs.
• Evaluate Canadian statute law as it applies to the formulation of financial planning strategy.
• Analyse compliance cases to reconcile planner advice and conduct, against accepted industryconduct and practice standardsthat reflect the industry code of ethics.
• Plan tax minimization strategies for clients.
• Evaluate client risk tolerance, net worth and wealth creation potential to select appropriate investments most likely to achieve client goals and objectives.
• Analyse client or business risk manageemnt needs and recommend appropriate insurance product strategies.
• Evaluate client estate and personal care needs in order to recommend strategies to ensure efficient estate distribution and continuity of personal care.
• Develop a financial services business plan to build long term relationships, maintain efficient client communication and ensure accurate client records management.
• Evaluate the Canadian financial services industry, capital markets efficiency, regulatory issues and global integration.
• Evaluate financial products and recommend asset allocation strategies in a constantly changing economic and political environment

Human Resources Management is a one-year Ontario College Graduate Certificate program, completed in two four-month levels (laptop required).  Designed for university or college graduates, this program provides graduates with functional knowledge in core areas of human resources: recruitment and selection, training and development, human resources planning, occupational health and safety, organizational behaviour, finance and accounting, human resources management, compensation and benefits and labour relations.  Students have the opportunity to complete all nine Certified Human Resources Professional/Leader (CHRP/ CHRL) credits.  (Refer to the Human Resources Professionals Association website for more information: www.hrpa.ca.) Beyond the core curriculum, the program also offers courses in software, Canadian employment law, management of strategic HR projects and professional communications.  A unique experiential learning opportunity is available to select students through the HR Community Consultancy offered in the final winter term of the in-class program.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Contribute to the development, implementation, and evaluation of employee recruitment, selection, and retention plans and processes.
• Administer and contribute to the design and evaluation of the performance management* program.
• Develop, implement, and evaluate employee orientation, training, and development programs.
• Facilitate and support effective employee and labour relations in both nonunion and union environments.
• Research and support the development and communication of the organization's total compensation plan*.
• Collaborate with others, in the development, implementation, and evaluation of organizational health and safety policies and practices.
• Research and analyze information needs and apply current and emerging information technologies to support the human resources function.
• Develop, implement, and evaluate organizational development* strategies aimed at promoting organizational effectiveness.
• Present and evaluate communication messages and processes related to the human resources function of the organization.
• Manage own professional development and provide leadership to others in the achievement of ongoing competence in human resources professional practice.
• Facilitate and communicate the human resources component of the organization's business plan.
• Conduct research, produce reports, and recommend changes in human resources practices.

The Construction Engineering Technology program will develop the technical knowledge and skills required to oversee and manage the construction of residential, industrial, commercial and institutional projects - from the conceptual planning phase through to project completion and contract closeout. 

Students within the advanced diploma will learn how to estimate labour, material and costs, write and understand contacts, establish a project’s budget, develop a site logistic plan, schedule and manage construction projects, and perform on-site field engineering, field inspections, and utilize the latest onsite technology. You'll also learn the soft skills required to be an effective, respected leader - both in the office and on-site.

Learning Outcomes

• Develop and use strategies to enhance professional growth and ongoing learning in the construction engineering field.
• Comply with workplace health and safety practices and procedures in accordance with current legislation and regulations.
• Complete duties and assist in monitoring that work is performed in compliance with contractual obligations, applicable laws, standards, bylaws, codes and ethical practices in the construction engineering field.
• Promote and carry out sustainability practices* in accordance with contract documents, industry standards and environmental legislative requirements.
• Facilitate the collaboration and interaction among project stakeholders* to support construction engineering projects*.
• Collect, process, analyze and coordinate technical data to produce written and graphical project-related documents.
• Coordinate and facilitate the collecting, processing, interpreting and application of survey/geomatics and layout information* to implement construction projects*.
• Select and use industry-specific electronic and digital technologies to support the design and construction of projects.
• Analyze and solve technical problems related to the design and implementation of construction projects* by applying engineering concepts, technical mathematics* and building science*.
• Schedule, coordinate and monitor the progression of construction projects* by applying principles of construction project management.
• Prepare estimates of time, cost, quality and quantity, tenders and bids.
• Perform, coordinate and facilitate quality control* testing and monitoring of equipment, materials and methods involved in the implementation and completion of construction projects*.
• Apply teamwork, leadership, supervision and interpersonal skills when working individually or within multidisciplinary teams to complete work on construction projects*.

Co-op Opportunities 
The Construction Engineering Technology  - Management program offers a co-operative education component, which provides students the opportunity to gain invaluable first-hand workplace experience in their chosen field. Here are some co-op jobs that have kick-started the careers of some Construction Engineering Technology  - Management students before even graduating! 

Business - Human Resources is a two-year Ontario College Diploma program. Students learn business basics such as accounting, communications, and computer applications, then focus on HR subjects such as training and development, recruitment, compensation, benefits, employment law and occupational health and safety.  In addition, students have the opportunity to achieve six of the nine Certified Human Resources Professional/Leader (CHRP/CHRL) credits. For more information, refer to www.hrpa.ca
In their final semester, in class students have the opportunity to participate in a mentorship with an HR professional to experience first-hand the HR workplace environment. Graduates are in demand for HR generalist  jobs as well as in recruiting, compensation and benefits, training and development and health and safety. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Human Resources Advanced Diploma program where they will have the opportunity to achieve the balance of the CHRP/CHRL credits (three additional credits).

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management* processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization's success through effective employee relations.
• Assist with the administration and communication of the organization's total compensation plan*.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development* strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

Fine Art Foundation is a one-year certificate program designed to give a broad base of experience and knowledge in the visual arts.  This foundation year introduces students to the fundamentals of art and design: practical skills, critical thinking and visual vocabulary.  Studies in this program include painting, drawing, video, sculpture, photography and art history.  Through studio based projects students will develop a portfolio of work in a range of media.  This program prepares students for the Advanced Diploma program in Fine Art at Fanshawe College, or advanced arts programs at other institutions, as well as prepares students who are seeking entry-level employment opportunities requiring fundamental visual arts skills.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Create two and three-dimensional projects using a wide range of materials, processes and techniques.
• Use an artistic process to develop and solve visual problems using various strategies for idea generation.
• Apply the formal elements and principals of visual language.
• Utilize a variety of presentation skills appropriate to critiques, public and private venues.
• Develop skills in presenting a personal portfolio using a variety of media through studio based projects.
• Articulate art concepts, history and the role of art in society to the general public.